Salles Hotels
Sallés Hotels is a Spanish family-owned chain operating 9-10 four- and five-star hotels under Collection (premium boutique) and Comfort (urban) sub-brands across Catalonia, Andalusia, Castilla-La Mancha, and the Balearic Islands, serving leisure and business travelers with accommodation, spa, dining, and curated local experiences.
- Company typePrivate
- Founded-
- HeadquartersCalonge, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Salles Hotels does
Sallés Hotels is a Spanish family-owned hotel chain operating under the parent entity PROMOCIONES SAGEMAR, S.A. (CIF A-17155235), registered in the Registro Mercantil de Girona with corporate headquarters in Calonge. The company runs a portfolio of approximately 9-10 four- and five-star properties across four Spanish regions — Catalonia (Costa Brava, Empordá, Barcelona, Girona), Castilla-La Mancha, Andalusia (Málaga), and the Balearic Islands (Mallorca). The portfolio is organized into two sub-brands: Sallés Collection, comprising premium boutique hotels in distinctive destinations (Cala del Pi, Mas Tapiolas, La Caminera, Marina Badalona), and Sallés Comfort, comprising urban and airport-adjacent hotels in Barcelona, El Prat de Llobregat, Girona, Málaga, and Mallorca. Headcount is reported at 251-500 employees.
Beyond accommodation, Sallés generates revenue from spa and wellness services (Posidonia Spa, Elawa Spa, Amaina Spa), curated experience packages (yoga, wine tastings, romantic getaways, cycling, couples' massages), on-site gastronomy, airport transfer services, corporate meetings, and private celebrations. Pricing is predominantly transactional — experience packages range from €23 (thermal circuit) to €659 (premium experience packages) with gift vouchers valid for 12 months; room rates are quote-based and not publicly disclosed. The business is operated as a private, family-controlled company with no external institutional investors or parent holding company identified.
The go-to-market is direct-to-consumer, executed through three owned web properties (salleshotels.com, shopcollection.salleshotels.com, shopconfort.salleshotels.com) plus a central phone reservation line and walk-in inquiries. Marketing leverages multilingual sites (Spanish, Catalan, English, French), social media (Facebook, Instagram, LinkedIn), email newsletters, SEO, and destination-tied content marketing. Distribution is concentrated in owned channels — no OTA presence is disclosed — and the company offers a customer loyalty program alongside gift voucher sales to drive repeat bookings.
Salles Hotels firmographics
Firmographics- Name
- Salles Hotels
- Legal name
- PROMOCIONES SAGEMAR, S.A.
- Website
- https://salleshotels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sallés Hotels is a Spanish family-owned chain operating 9-10 four- and five-star hotels under Collection (premium boutique) and Comfort (urban) sub-brands across Catalonia, Andalusia, Castilla-La Mancha, and the Balearic Islands, serving leisure and business travelers with accommodation, spa, dining, and curated local experiences.
- Ownership category
- akta.pro rank
Salles Hotels industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
Keywords
Where Salles Hotels is headquartered
LocationHeadquarters
- HQ city
- Calonge
- HQ country
- Spain
- HQ region
- Europe
Offices10 records
Markets served
Salles Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodation: Room rentals across 9 hotel properties in Spain (Collection premium and Comfort urban tiers), generating primary revenue from overnight stays, with check-in from 14:00 and check-out by 12:00.
- Spa and Wellness Services: Revenue from spa access (Posidonia Spa), massage treatments, and thermal circuits sold as standalone services or bundled with accommodation and dining.
- Gastronomic Experiences: Restaurant dining, tapas, breakfast buffets, and special menus offered at hotel restaurants, with some sold as gift vouchers or experience packages.
- Gift Vouchers and Experience Packages: Digital gift vouchers and experience bundles sold through dedicated online shops (Comfort and Collection), valid for 12 months from purchase, covering spa treatments, romantic getaways, gastronomic experiences, and accommodations.
- Corporate Events and Celebrations: Meeting rooms and event spaces rented to businesses for corporate meetings, team events, and private celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spa Circuit at Marina Portals |
| Unit Pricing | Pay-as-you-go | Breakfast + Spa packages |
| Unit Pricing | Pay-as-you-go | Spa + Massage packages |
| Unit Pricing | Pay-as-you-go | Balinese bed experiences |
| Unit Pricing | Pay-as-you-go | Gift vouchers and experience packages |
| Other | Pay-as-you-go | Hotel room rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Salles Hotels product offering
Product offeringCore offering
Sallés Hotels operates a portfolio of 4- and 5-star hotel properties across Spain under two sub-brands: Sallés Collection (premium boutique hotels in distinctive locations including Costa Brava, Empordà, Castilla-La Mancha, and Badalona) and Sallés Comfort (urban hotels in Barcelona, El Prat, Girona, Málaga, and Mallorca). Beyond overnight accommodation, the company sells spa and wellness services (Posidonia Spa, Elawa Spa, Amaina Spa), on-site gastronomy and D.O. Empordà wines, curated destination experiences (yoga, wine tastings, romantic getaways, cycling), corporate and private event spaces, airport transfer services, and digital gift vouchers and experience packages valid for 12 months, distributed through its own corporate website and dedicated online gift voucher shops.
Product overview
Sallés Hotels is a family-owned Spanish hotel chain operating under two distinct sub-brands: Collection (premium boutique hotels in unique natural settings) and Comfort (urban hotels in strategic destinations). The company offers a portfolio of approximately 10 hotels ranging from 4 to 5 stars, located across Costa Brava, Barcelona, Málaga, Ciudad Real, Mallorca, and near major airports. Beyond accommodation, the portfolio includes spa and wellness facilities (Elawa Spa, Posidonia Spa), curated experience packages (yoga, wine tastings, romantic getaways, cycling), professional event and meeting spaces, airport transfer services, and two e-commerce platforms for purchasing digital gift vouchers and experience packages. The offering combines hospitality with wellness, gastronomy, and leisure activities.
Differentiator
Problem solved
Functional benefit
Brands
- Sallés Collection: Exclusive selection of luxury hotels in unique and singular settings, including Cala del Pi, La Caminera, Mas Tapiolas & Suites, and Marina Badalona.
- Sallés Comfort
Products and services
- Sallés Collection Hotels A sub-brand portfolio of 4- and 5-star premium boutique hotels in exclusive and distinctive Spanish settings — including Cala del Pi Beach Retreat (Costa Brava), Mas Tapiolas Country Lodge (Empordà), La Caminera Club de Campo (Castilla-La Mancha), and Marina Badalona (Barcelona coast) — targeting leisure travelers, couples, and guests seeking wellness and destination experiences.
- Sallés Comfort Hotels A sub-brand portfolio of 4-star urban hotels in optimal locations across Spain — Sallés Pere IV (Barcelona), Sallés Ciutat del Prat (5 minutes from Barcelona airport), Sallés Aeroport Girona, Sallés Málaga Centro, and Sallés Marina Portals (Mallorca) — targeting urban travelers, airport transit passengers, and city-break visitors seeking comfortable, well-located accommodation.
- Sallés Spa & Wellness Services Spa and wellness facilities across hotel properties featuring thermal circuits, Finnish saunas, steam baths, essential oil showers, heated pools with jets, hydromassage benches, and relaxation areas. Includes branded spas such as Posidonia Spa (Marina Portals, priced at €23/person for 60-minute thermal circuit), Elawa Spa, and Amaina Spa. Sold as standalone services or bundled with accommodation and dining.
- Curated Hotel Experiences Curated experience packages available at hotel properties, including yoga sessions with sea views at Cala del Pi, D.O. Empordà wine tastings at a Pritzker 2017-winning winery via Mas Tapiolas, couples relaxing massages, countryside lunches at La Caminera, romantic getaways, and cycling in Mallorca. Priced from €85 to €659 depending on hotel tier and included services.
- Event & Meeting Spaces Professional meeting rooms and event spaces equipped with modern technology, rented to businesses for corporate meetings, conferences, team-building events, and to private clients for weddings, anniversaries, family celebrations, and private dining. Sub-pages include Celebraciones (private events) and Empresas (corporate events).
- Gift Vouchers & Experience Packages Digital gift vouchers and experience bundles sold through the dedicated Sallés Collection Shop and Sallés Comfort Shop online stores, valid for 12 months from purchase, covering spa treatments, romantic getaways, gastronomic experiences, and accommodations.
Companies that use Salles Hotels
Customer profileSegments4 records
Ideal customer profiles4 records
Salles Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Salles Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bodega con Premio Pritzker 2017 (Empordà region winery)minorA winery in the Empordà region that won the Pritzker Architecture Prize in 2017 is featured in Mas Tapiolas hotel's wine tasting experience. The partnership enables guests to visit the award-winning winery and taste three exclusive wines paired with local cheeses, cured meats, and olive oils.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Salles Hotels competitors and assessment
Company assessmentDirect peers
- Barceló Hotel Group: Spanish family-owned (Barceló family) hotel chain with multi-brand strategy covering both resort and urban properties. Closely comparable ownership profile, multi-tier brand structure, and Spanish geographic footprint.
- Hospes Hotels: Spanish boutique hotel operator focused on distinctive properties in historic and natural settings with integrated spa and gastronomy. Closely mirrors the Sallés Collection tier's boutique-resort-with-experiences formula.
- Iberostar Hotels & Resorts: Spanish family-owned (Fluxà family) hotel group operating premium and urban hotels across multiple Spanish destinations. Highly comparable dual positioning between leisure and city hotels with strong experience-led differentiation.
- Paradores de Turismo: Spanish chain operating unique hotels in heritage buildings, natural settings, and distinctive regional destinations — directly comparable to Sallés Collection's positioning around singular locations and local experiences (e.g., Mas Tapiolas in Empordà, La Caminera in Castilla-La Mancha).
- Vincci Hotels: Spanish hotel chain operating 4- and 5-star urban and resort hotels with emphasis on design and gastronomy. Comparable tier mix and Spanish geographic concentration.
- NH Hotel Group: Mid-scale European hotel operator with significant Spanish presence in urban and airport locations. Closely comparable to Sallés Comfort tier (urban/airport positioning in Barcelona, Málaga, Mallorca) though heavier on the business-traveler segment.
- Senator Hotels & Resorts: Spanish family-owned chain with resort and urban hotels including wellness and spa components. Comparable family-ownership structure, integrated spa proposition, and Iberian concentration.
- H10 Hotels: Spanish family-founded hotel chain with a portfolio concentrated in Spanish urban and resort destinations. Comparable mid-premium positioning, similar geography, and similar dual resort/urban mix.
Broad incumbents
- Meliá Hotels International: Largest Spanish hotel operator with extensive Spanish and international footprint across resort, urban, and luxury tiers. Overlaps with Sallés on the Collection resort positioning and Comfort urban/airport positioning but at materially larger scale.
Emerging players
- Only YOU Hotels: Spanish boutique lifestyle hotel brand focused on design-led urban properties, primarily in Madrid and Barcelona. Comparable boutique positioning within the Comfort urban segment but with a younger, more design-forward identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Salles Hotels social profiles
Digital presenceSalles Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salles Hotels leadership team
Management profileNumber of profiles
Salles Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salles Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salles Hotels
What does Salles Hotels do?
Sallés Hotels operates a portfolio of 4- and 5-star hotel properties across Spain under two sub-brands: Sallés Collection (premium boutique hotels in distinctive locations including Costa Brava, Empordà, Castilla-La Mancha, and Badalona) and Sallés Comfort (urban hotels in Barcelona, El Prat, Girona, Málaga, and Mallorca). Beyond overnight accommodation, the company sells spa and wellness services (Posidonia Spa, Elawa Spa, Amaina Spa), on-site gastronomy and D.O. Empordà wines, curated destination experiences (yoga, wine tastings, romantic getaways, cycling), corporate and private event spaces, airport transfer services, and digital gift vouchers and experience packages valid for 12 months, distributed through its own corporate website and dedicated online gift voucher shops.
Is Salles Hotels a public or private company?
Salles Hotels is a private company. It is classified as family owned and is currently operating.
When was Salles Hotels founded?
Salles Hotels was founded in -1. It employs 251 to 500 people.
Where is Salles Hotels based?
Salles Hotels is headquartered in Calonge, Spain, in the Europe region.
How does Salles Hotels make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are spa and Wellness Services, gastronomic Experiences, gift Vouchers and Experience Packages and corporate Events and Celebrations.
Who are Salles Hotels's main competitors?
Direct peers on record are Barceló Hotel Group, Hospes Hotels, Iberostar Hotels & Resorts, Paradores de Turismo, Vincci Hotels, NH Hotel Group, Senator Hotels & Resorts and H10 Hotels. Meliá Hotels International is listed as a broad incumbent. Only YOU Hotels is listed as an emerging player.
Does Salles Hotels have an API?
No public API is recorded for Salles Hotels.
What industry is Salles Hotels in?
Salles Hotels's product category is Hospitality Services. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts), with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.