Professional Business Coaches Alliance

What Professional Business Coaches Alliance does

Professional Business Coaches Alliance (PBCA) is a privately-held membership and certification organization founded in 2005 and headquartered in Orlando, Florida. The company operates an alliance model in which business coaches are trained, credentialed, and supported as a curated member network serving business owners and leadership teams across North America. PBCA's core products center on the 4-day Certified Professional Business Coach (CPBC) program, which is the prerequisite entry point for membership and establishes a shared coaching methodology across all certified members.

The company's underlying asset is a codified coaching and business-strategy platform rather than a software technology. Members receive access to a tool library containing more than 950 specific business strategies, proprietary diagnostic frameworks including the Business Effectiveness Evaluation (BEE), Leadership Effectiveness Evaluation (LEE), and the PBCA Business Operating System (BOS), and structured engagement methodologies developed over thousands of client engagements. A searchable Coach Directory connects business owners seeking coaching in areas such as sales, marketing, leadership, strategic planning, and exit planning with certified member-coaches, and the network is reinforced by monthly peer group mastermind calls, annual conferences, and Master Coach retreats. Advanced credentials (BEE, LEE, BOS, and Master Coach Certification) function as upsell tracks that deepen member practice capabilities.

PBCA makes money through a hybrid of one-time certification fees and recurring annual membership dues, with advanced certifications providing incremental revenue from existing members. Go-to-market combines a sales-led certification application and consultation process with community-led referral dynamics, since member-coaches actively route prospects to one another. Marketing relies on content (website, email newsletter, Instagram, Facebook, YouTube), a public coach directory, and member-driven referrals, with no external funding, no M&A activity, and a stable 11-50 employee headcount supporting 100+ member-coaches across the United States and Canada.

Name

Professional Business Coaches Alliance

Legal name

Professional Business Coaches Alliance

Website

https://pbca.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Business Coaches Alliance certifies and supports a North American network of 100+ business coaches through a 4-day CPBC certification, annual membership, and advanced credentialing, connecting them with business owners via a searchable directory and shared coaching tools.

Ownership category

akta.pro rank

Product category

Business Coaching Certification and Membership

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), C-Suite & Senior Executive Coaching (EDABANAA), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coach certification
• Executive coaching training
• Coaching membership programs
• Professional coaching tools
• Business coaching community

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. CPBC Certification Program: Revenue generated from the 4-day Certified Professional Business Coach training program. Participants pay to receive certification credentials, methodology training, and eligibility for PBCA membership. The certification serves as the prerequisite entry point for ongoing membership revenue.
2. Annual Membership Dues: Ongoing membership fees for certified coaches providing access to the tool library, monthly peer groups, conferences, retreats, and coach directory listing. Membership is the recurring revenue stream that follows initial certification.
3. Advanced Certifications: Revenue from additional certification programs including BEE and LEE certifications, Master Coach Certification, and PBCA Business Operating System (BOS) Certification. These represent upsell opportunities for existing members seeking advanced credentials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Professional Business Coaches Alliance (PBCA) certifies and develops professional business and executive coaches through its 4-day Certified Professional Business Coach (CPBC) Program and an ongoing annual membership that provides access to a tools library, diagnostic frameworks (BEE, LEE, BOS), monthly peer mastermind calls, conferences, and a searchable coach directory. Certification serves as the prerequisite for membership, and the network of more than 100 member-coaches serves business owners across North America.

Product overview

PBCA offers a unified certification-based membership platform focused exclusively on professional business and executive coaching. The core offering is the Certified Professional Business Coach (CPBC) Program, a 4-day training course that credentials new coaches and establishes methodology baseline. Certification is the prerequisite for membership, which provides access to the PBCA Tool Library of proven frameworks, Monthly Peer Group mastermind calls, the Coach Directory listing, and Annual Conferences/Retreats. Advanced certifications include BEE (Business Effectiveness Evaluation), LEE (Leadership Effectiveness Evaluation), Master Coach, and BOS (Business Operating System) certifications that add diagnostic deliverables and specialized frameworks to coaches' practices.

Differentiator

Problem solved

Functional benefit

Brands

• CPBC (Certified Professional Business Coach): The primary certification credential offered by PBCA for professional business coaches.
• BEE (Business Effectiveness Evaluation)
• LEE (Leadership Effectiveness Evaluation)
• PBCA Business Operating System (BOS)
• Master Coach Certification

Products and services

• Certified Professional Business Coach (CPBC) Program The 4-day intensive certification program that trains and credentials business coaches. Delivered in a hybrid format combining live instruction with practical application, covering coaching fundamentals, engagement structures, client onboarding, and business practice development. Certification is the prerequisite entry point for PBCA membership.
• PBCA Annual Membership Annual recurring membership for certified coaches providing access to the PBCA Tools Library, monthly facilitated peer group mastermind calls, annual conferences, Master Coach retreats, and inclusion in the PBCA Coach Directory. Membership is the recurring revenue stream that follows initial CPBC certification.
• Business Effectiveness Evaluation (BEE) Certification Advanced diagnostic framework certification that enables member coaches to deliver structured business effectiveness assessments to their clients as engagement deliverables.
• Leadership Effectiveness Evaluation (LEE) Certification Advanced diagnostic framework certification that enables member coaches to deliver structured leadership effectiveness assessments to their clients as tangible engagement deliverables.
• Master Coach Certification Advanced credential for experienced coaches building toward the highest tier of professional practice within the PBCA network.
• PBCA Business Operating System (BOS) Certification Certification for coaches working with growth-stage companies that need a structured operating framework. Part of the advanced curriculum for PBCA member-coaches.
• PBCA Coach Directory Searchable online directory connecting business owners across North America with Certified Professional Business Coaches who match their specific needs and challenges in areas such as sales, marketing, leadership, and strategic planning.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• BetterUp: BetterUp is a technology-enabled coaching platform that combines AI-driven matching, mobile delivery, and a global coach network. It represents an emerging threat to traditional business coach referral models like PBCA's directory by offering scalable, on-demand coaching for enterprises.
• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith's Stakeholder Centered Coaching is a branded executive coaching methodology and certification program. It is comparable to PBCA's CPBC in that it offers a specific, named coaching methodology with certification, targeted at executive and leadership coaching.

Broad incumbents

• International Coach Federation (ICF): ICF is the largest globally recognized coaching credentialing body, offering credentials that include business and executive coaching. It is a broad incumbent in the coach certification space, with wider scope (life, executive, business) that overlaps with PBCA's niche business coaching focus.
• Vistage Worldwide: Vistage is a large peer advisory and executive coaching organization serving CEOs and business leaders through facilitated group meetings and one-on-one coaching. It serves the same executive and SMB market as PBCA's certified coaches but as a broader incumbent with group-based delivery.
• Tony Robbins Business Coaching: Tony Robbins Business Coaching is a large-scale business and performance coaching brand serving entrepreneurs and business owners. It competes in the same SMB coaching market as PBCA member-coaches but at a much larger scale and broader brand recognition.

Direct peers

• Strategic Coach: Strategic Coach provides structured coaching programs and tools for entrepreneurs and business owners, with a strong focus on growth-stage founders. It competes with PBCA in the business coaching methodology and member-coach certification space, particularly for higher-earning coaches.
• Worldwide Association of Business Coaches (WABC): WABC is a global membership and credentialing body specifically for business coaches, offering accredited certifications. It is a direct competitor to PBCA's CPBC credential in the business coach certification market, serving similar coach and SMB customer segments.
• ActionCOACH: ActionCOACH is one of the world's largest business coaching franchises, training and certifying business coaches globally. It directly competes with PBCA in the business coach certification and SMB coaching space, with a similar target market of small business owners and aspiring coaches.

Regional players

• EMCC (European Mentoring and Coaching Council): EMCC is a major European-based coaching and mentoring accreditation body with global reach. It competes with PBCA in the coach certification space but is primarily regional to Europe and offers broader coaching and mentoring credentials beyond business coaching alone.

Others

• Gallup Strengths-Based Coaching: Gallup offers strengths-based coaching certification and assessment tools used widely by business coaches. It is an adjacent ecosystem player providing diagnostic tools (comparable to PBCA's BEE and LEE frameworks) that complement the coaching methodologies PBCA certifies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BizCoaches
• Instagraminstagram.com/pbca_coaches
• YouTubeyoutube.com/@PBCACoaches
• Xx.com/PBCAcoaches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Business Coaches Alliance