banobagi beauty

What banobagi beauty does

Banobagi Beauty (바노바기성형외과의원, Banobagi Plastic Surgery Clinic) is a Seoul-headquartered, privately held South Korean medical group founded in 2000 by Seoul National University plastic surgery specialists. The company operates a single physical flagship at 517 Nonhyeon-ro, Gangnam-gu, Seoul, and organizes its clinical offering around six core surgical categories: eye surgery (eyelid, eye shape correction, ptosis), rhinoplasty, facial contouring (jaw, cheekbone, chin, two-jaw), breast surgery, anti-aging/lifting, and male plastic surgery, supplemented by autologous stem cell therapies and non-surgical aesthetic treatments such as Artecoll fillers, Botox, skin boosters and laser procedures.

Underlying clinical technology centers on proprietary technique branding rather than novel device IP: the Motiva Preserve tissue- and sensation-preserving breast augmentation, Endotain endoscopic forehead lifting, non-incision double eyelid surgery using thread-and-tissue adhesion, and a non-sleep minimal-pain local anesthesia protocol using fine-gauge needles, anesthetic cream and optional bupivacaine. The clinic offers FDA-cleared Motiva and Mentor breast implant lines as core partnership integrations. Supporting digital infrastructure includes an AI-powered reservation system (via WiseAI's AI CALL/AI PAGE), NHN ACE behavioral analytics for website advertising personalization, and EMR/billing systems managed by Jeonneung IT.

The business model is direct-to-consumer, transactional and procedure-based, with one-time fees per intervention ranging from approximately KRW 450,000 for entry-level eye procedures to KRW 3,990,000 for premium Motiva The Purple breast implants and higher for combined facial contouring packages. Patient acquisition runs through the multilingual banobagi.com website, six localized international sites (USA, Thailand, China, Vietnam, Indonesia, Japan), KakaoTalk chat consultation, a phone CS center (1588-6508), promotional events, and a real-model recruitment/lookbook program. The Banobagi Medical Group umbrella extends revenue capture beyond the flagship through six wholly-owned affiliated brands — Lifting Lounge, Skin Clinic, Clinic Yeoksam Station, Wellness Clinic, 11 Dental, and the Banobagi Cosmetic skincare product line — creating a cross-service ecosystem spanning surgery, dermatology, wellness, dental and consumer beauty.

Name

banobagi beauty

Legal name

바노바기성형외과의원

Website

https://banobagi.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Banobagi Beauty is a privately held Seoul-headquartered Korean plastic surgery clinic group founded in 2000 by Seoul National University specialists, offering eye, nose, facial contouring, breast, anti-aging and male plastic surgery, plus a six-brand affiliated medical ecosystem and international medical tourism services across six Asian and US markets.

Ownership category

akta.pro rank

Product category

Plastic Surgery Clinic / Cosmetic Surgery Services

NAICS

Hair, Nail, and Skin Care Services (81211), Offices of Dentists (62121)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industries

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ), Orthognathic (Jaw Corrective) Surgery (HLABAEAC)

Keywords

• Plastic surgery clinic
• Aesthetic surgical procedures
• Facial contouring surgery
• Breast augmentation services
• Medical tourism Korea

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical fees for various plastic surgery procedures including eye surgery (eyelid, eye shape correction), nose surgery, facial contouring, breast surgery, anti-aging/lifting procedures. Revenue is generated per procedure with costs varying by complexity.
2. Non-surgical Procedures: Non-invasive aesthetic treatments including fillers (Artecoll), Botox, skin boosters, laser treatments, and post-surgical care programs.
3. Stem Cell Therapies: Autologous cell therapies including stem cell cell therapy and stem cell fat transplantation procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Banobagi Beauty is a Seoul-based plastic surgery clinic group that provides comprehensive surgical and non-surgical aesthetic procedures across eye surgery, rhinoplasty, facial contouring, breast surgery, anti-aging/lifting, male plastic surgery, and autologous stem cell therapies. Services are delivered in person at the Seoul hospital and supported by multilingual websites, AI booking, KakaoTalk, and phone consultation channels for both domestic patients and international medical tourists. The clinic applies proprietary surgical techniques such as Motiva Preserve, Endotain forehead lifting, and non-incision double eyelid surgery.

Product overview

Banobagi Beauty (바노바기성형외과의원) is a plastic surgery clinic group headquartered in Seoul, South Korea, with 25 years of experience since its founding. The company operates as a multi-specialty medical group offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The core offering is organized into major surgical categories: eye surgery (눈성형), rhinoplasty (코성형), facial contouring (윤곽성형), and breast surgery (가슴성형), supplemented by anti-aging/lifting procedures (동안), autologous cell therapies (자가 유래 세포), and male plastic surgery (남자성형). Banobagi also operates affiliated specialty clinics including a skin clinic, a dental clinic, a wellness clinic, and a cosmetic products line (바노바기 코스메틱). Sub-products and specialized programs such as DualSlim, Motiva breast implants, the Breast Detail Care Program, and Artecoll fillers complement the core surgical services.

Differentiator

Problem solved

Functional benefit

Brands

• Banobagi Breast Clinic: Specialized breast surgery clinic offering breast augmentation, reduction, lift, and reconstruction procedures using Motiva and Mentor implants.
• BANOBAGI LOOKBOOK
• Non-sleep Local Anesthesia (비수면 최소통 국소마취)

Products and services

• Eye Surgery (눈성형) Comprehensive eye plastic surgery services for adult patients seeking eyelid and eye-shape correction, including non-incision and incisional double eyelid surgery, eye shape correction, ptosis correction, epicanthoplasty, under-eye fat repositioning, upper and lower blepharoplasty, brow lift, and revision eye surgery. Sold per procedure on a one-time basis.
• Rhinoplasty / Nose Surgery (코성형) Nose plastic surgery services covering low nose augmentation, dorsal hump reduction, bulbous nose correction, crooked/deviated nose correction, Morpheus nose surgery, functional rhinoplasty (including septoplasty), and revision rhinoplasty. Sold per procedure on a one-time basis.
• Facial Contouring (윤곽성형) Facial bone restructuring surgery including square jaw reduction, cheekbone reduction, chin surgery (osseous genioplasty and implant genioplasty), two-jaw orthognathic surgery, facial asymmetry correction, protruding mouth correction, and revision contouring surgery. Sold per procedure on a one-time basis.
• Breast Surgery (가슴성형) Breast surgery services including Motiva and Mentor breast augmentation (including Motiva The Purple and Motiva Preserve), breast reduction, breast lift (mastopexy), gynecomastia correction, nipple correction, revision breast surgery, and DualSlim combined liposuction plus breast reduction. Sold per procedure on a one-time basis.
• Anti-Aging and Lifting (동안성형) - Lifting Lounge Anti-aging surgical and non-surgical lifting services provided at the dedicated Lifting Lounge center, including non-incision thread lifting, Endotain endoscopic forehead lifting, mid-face lifting, lower face lifting, tension-band lifting, Artecoll permanent filler injections, and revision anti-aging surgery. Sold per procedure on a one-time basis.
• Male Plastic Surgery (남자성형) Plastic surgery services tailored to male patients, including male eye surgery, male rhinoplasty, male facial contouring, and gynecomastia correction. Sold per procedure on a one-time basis.
• Autologous Cell Therapy (자가 유래 세포 셀테라피) Stem cell-based therapeutic procedures using the patient's own cells for regenerative and anti-aging purposes. Sold per treatment on a one-time basis.
• Autologous Stem Cell Fat Transfer (자가 유래 세포 지방이식) Fat transfer procedures utilizing the patient's own stem cell-enriched adipose tissue for volume augmentation and facial or body contouring. Sold per procedure on a one-time basis.

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Motiva (Establishment Labs)coreTechnology or IntegrationBanobagi offers Motiva breast implants including Motiva The Purple and Motiva Preserve techniques. The clinic promotes these FDA-approved implants as part of their breast augmentation procedures.
• MentorcoreTechnology or IntegrationBanobagi provides Mentor breast implant procedures as an alternative breast augmentation option alongside Motiva implants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AB Plastic Surgery: Seoul-based plastic surgery clinic with comparable offerings across eye, nose, facial contouring, breast, and lifting, competing with Banobagi in both domestic and medical tourism channels.
• Wonjin Plastic Surgery: Long-standing Korean plastic surgery clinic with broad surgical menu (eye, nose, contour, breast, anti-aging) and dedicated international marketing, directly comparable to Banobagi on service breadth and medical tourism positioning.
• JW Plastic Surgery: Established Seoul plastic surgery clinic offering facial contouring, rhinoplasty, eye surgery, breast surgery, and lifting procedures, with comparable international patient marketing aimed at the same Chinese, Southeast Asian, and Japanese medical tourism segments.
• The Plus Plastic Surgery: Gangnam plastic surgery clinic specializing in facial contouring and related procedures, with international patient services, directly comparable to Banobagi's surgical scope and target demographic.
• Dream Plastic Surgery: Seoul plastic surgery clinic offering facial contouring, rhinoplasty, eye surgery, breast surgery, and lifting procedures, with international websites and medical tourism services that overlap Banobagi's positioning.
• Grand Plastic Surgery: Gangnam plastic surgery clinic offering a similar portfolio of eye, nose, facial contouring, breast, and anti-aging procedures, with active international patient marketing overlapping Banobagi's overseas markets.
• View Plastic Surgery: Korean plastic surgery chain offering facial contouring, eye, nose, breast, and anti-aging procedures with international marketing, directly comparable in scope and target customer segments to Banobagi.
• ID Hospital: Large Seoul-based plastic surgery hospital group offering facial contouring, eye, nose, breast, and anti-aging procedures, directly competing with Banobagi for both Korean patients and international medical tourists across the same Gangnam-adjacent catchment.
• April 31 Plastic Surgery: Seoul-based plastic surgery clinic offering facial contouring, rhinoplasty, eye, and breast surgery with international patient coordinators, competing in the same Gangnam-cluster medical tourism market as Banobagi.
• JK Plastic Surgery: Premium Seoul plastic surgery clinic with established international patient services across multiple Asian languages, comparable to Banobagi on service breadth and cross-border medical tourism focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/banobagips
• Facebookfacebook.com/BanobagiPlasticSurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about banobagi beauty