Marcom Alliance

What Marcom Alliance does

MarCom Alliance, LLC is a privately-held professional services partnership founded in November 2016 and domiciled in Media (greater Philadelphia), Pennsylvania. It operates as an alliance of ten owner-led specialty marketing communications firms acting as a single vendor: 701 Creative (campaigns and digital design), Allied Pixel (video production and live webcasting), BTC Marketing (full-service marcom with a hospitality focus), Embarq Creative (trade show exhibits), Perfection Events (event production), Pau Hana Productions (photography), Slice Communications (PR and social media), Philly Marketing Labs (PPC, SEO and DTC e-commerce partnerships), VSA Prospecting (60+ Client Associates running B2B cold-calling lead generation), and Hollister Creative (creative services). Managing partners Bill Haley and Kim Landry — veteran operators with prior ownership of Allied Pixel (founded 1993) and Hollister Creative (28 years), respectively — act as primary client contacts and coordinate work across the partnership.

The alliance delivers a full marketing communications stack across six service categories — Marketing (strategy, branding, lead generation), Communications (PR, media relations, newsletters), Creative (copy, graphic design, photography, video), Digital (SEO, social, webcasting, websites), Traditional (direct mail, events, trade shows, translation), and Advertising (media buying, paid search/paid social, display) — sourced through the partner firms most fit for each engagement. Client industries span business services, education (including K-12, higher-ed, adult and professional), nonprofits, healthcare, manufacturing, real estate, and culture/entertainment/sports. Select engagements include live webcasting the EU Delegation's U.S. relations event and the DNC National Convention, multi-channel promotion for Vision 2020's 'Toast to Tenacity' that tripled webcast viewership to 3,000+, and BTC Marketing's decades-long hospitality client base.

Commercially, the alliance runs a sales-led, consultative model with quote-based pricing tailored per engagement and multi-year contract cadence at the upper end. Distribution is direct: managing partners Bill Haley and Kim Landry take inbound consultations via phone (610.892.7970 x102), email, or web form, and direct matchmaking of client needs to specific partner firms. The partnership generates demand through content marketing (blog), co-hosted industry events (Google workshop, LinkedIn B2B event, Pennsylvania Marketing Summit), partner-firm road shows, and earned media such as Philadelphia Business Journal coverage. Revenue is not publicly disclosed; the firm has no recorded funding rounds and no parent company.

Name

Marcom Alliance

Legal name

MarCom Alliance, LLC

Website

https://marcomalliance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

MarCom Alliance is a Philadelphia-area partnership of ten owner-led marketing communications firms offering strategy, creative, digital, PR, events, advertising and lead generation as a single-source solution for business, education, nonprofit, and other vertical clients across the Mid-Atlantic US.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Marketing communications services
• Public relations agency
• Video production services
• Digital marketing agency
• Lead generation services

Headquarters

HQ city

Media

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Communications Services: Comprehensive marketing communications services including strategy, web, content, design, video, social media, PR, events, and more. Revenue generated through project-based work and ongoing managed services. Each partner firm provides specialized services based on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MarCom Alliance is a strategic partnership of ten owner-led specialty marketing communications firms that collectively deliver strategy, branding, web/content design, video production, live webcasting, public relations, social media, advertising, event planning, trade show exhibits, photography, and B2B lead generation to business, education, nonprofit, healthcare, manufacturing, real estate and cultural-sector clients. Clients access all disciplines through a single relationship, with the managing partners assembling the right partner firm(s) for each project or ongoing managed services engagement.

Product overview

MarCom Alliance is a strategic partnership of ten owner-led specialty marketing communications firms acting as one to provide comprehensive services. The alliance offers six core service categories (Marketing, Communications, Creative, Digital, Traditional, and Advertising) delivered through nine specialized partner firms: 701 Creative (campaign development and digital design), Allied Pixel (video production and webcasting), BTC Marketing (full-service marcom and hospitality expertise), Embarq Creative (trade show exhibits), Perfection Events (event production), Pau Hana Productions (photography), Slice Communications (PR and social media), Philly Marketing Labs (digital marketing and technology), and VSA Prospecting (outbound lead generation). Clients access all services through a single partnership, with customer needs determining which partner firms collaborate on specific projects or ongoing managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• 701 Creative Full-service creative agency offering innovative campaign development, media strategy, corporate communications, messaging, social media strategies and digital design for clients seeking integrated campaign work.
• Allied Pixel Digital studio specializing in cinematic video production, personalized video, live webcasting (using Blackmagic ATEM switching for up to 8 camera feeds), and websites/responsive design for organizations needing broadcast-quality video and web content.
• BTC Marketing Full-service marketing communications agency nationally known for hospitality-industry work and B2B/nonprofit clients, delivering direct marketing, creative, digital, PR and media relations services.
• Embarq Creative Custom trade show exhibit builder and Nimlok dealer offering modular and portable displays, brand-experience strategy and planning, and promotional products for organizations exhibiting at trade shows and events.
• Perfection Events Event production company with 20 years of experience in nonprofit fundraising events, corporate conferences and community outreach, producing events locally, nationally and internationally.
• Pau Hana Productions Professional business photography studio specializing in products, places and people, producing high-quality award-winning images; over 7,000 assignments completed for 1,300+ clients since 1992.
• Slice Communications Two-way communications agency offering public relations, social media management across Facebook, LinkedIn, Twitter, Instagram, Pinterest and SnapChat, and email marketing services.
• Philly Marketing Labs Digital marketing and technology agency providing paid search (PPC), SEO, website design/development and content strategy, with a direct-to-consumer e-commerce offering built on a partnership with Analog Commerce.
• VSA Prospecting Sales lead generation company specializing in outbound B2B cold calling that results in qualified appointments, with a team of over 60 Client Associates and Program Managers overseeing each program.
• Marketing Services Comprehensive marketing services including Action Plans, Branding and Brand Elevation, Consulting and Strategy, Customer Experience Optimization, and Lead Generation delivered through the MarCom Alliance partner network.
• Communications Services Communications services including Public Relations, Media Relations, Newsletters (Web/Print) and Magazines (Web/Print) for organizations needing sustained external and internal communications.
• Creative Production Services Creative production services including Content Writing and Editing, Graphic Design, Illustration, Photography, and Video Production delivered by partner firm specialists.
• Digital Services Digital marketing services including Web/Mobile Apps, Blogs, Email, Search Engine Optimization, Social Media, Webcasting (Local/Global) and Websites (Design, Content, Development).
• Traditional Marketing Services Traditional marketing services including Direct Mail, Marketing Materials, Event Planning and Staging, Promotional Products, Trade Show Exhibits, and Translation.
• Advertising Services Advertising services including Media Buying, Paid Search, Paid Social, Print Display, and Web Banners executed across channels on behalf of clients.

Quantifiable outcome

• Tripled audience for Vision 2020 event from 1,000 expected to over 3,000 unique webcast views
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Analog CommercecoreStrategic or Co-development Partner · 1 January 2021Philly Marketing Labs partnered with Analog Commerce to help manufacturers enable online direct-to-consumer sales without costly infrastructure changes. Analog handles transactions, customer service, payment processing, inventory forecasting, fulfillment, and sales tax. PML builds the brand's website and manages digital marketing. Already signed four major consumer brands.
• LinkedIncoreGTM or Marketing Partner · 20 September 2018MarCom Alliance partnered with Peter Weinberg, LinkedIn's Global Brand Strategy Lead, for a B2B marketing event on September 20, 2018 in Philadelphia. Event featured panel discussion on 'Latest B2B Marketing Insights' followed by Weinberg's talk and Q&A.
• GooglecoreGTM or Marketing Partner · 24 January 2018MarCom Alliance teamed up with Google for a free educational workshop on January 24, 2018 in downtown Philadelphia. The workshop covered the buying funnel and taught skills to engage audiences at every step of their journey. Google representatives and MarCom Alliance partners answered questions about capturing qualified attention and converting prospects into customers.
• ConnectifyminorImplementation/ SI/ Consulting Partner · 29 November 2017Connectify hosted the Philadelphia Software Localization Meetup event at their office location (1429 Walnut Street, #201 Philadelphia, PA 19102).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HughesLeahyKarlovic (HLK): St. Louis-based integrated agency offering brand strategy, creative, digital, media, and PR. Similar in structure as a multi-disciplinary independent competing with larger network agencies for mid-market and enterprise clients.
• Brownstein Group: Philadelphia-based independent advertising, PR, and digital marketing agency serving similar mid-market and enterprise clients across business, nonprofit, and consumer sectors. Closest direct peer by geography, size, and integrated service model.
• LevLane: Full-service advertising and marketing agency headquartered in Philadelphia offering creative, media, digital, and PR services. Comparable in regional focus, service breadth, and target client mix to MarCom Alliance's partner firms.
• LRXD: Denver-based integrated marketing agency combining advertising, PR, digital, and brand strategy for consumer and B2B clients. Comparable integrated service mix and independent ownership structure.
• Wpromote: Mid-sized digital-first marketing agency offering paid media, SEO, content, and creative services to mid-market and enterprise clients. Comparable in service overlap with Philly Marketing Labs and Allied Pixel.
• A.B.C. (ab+c): Wilmington, DE-based full-service creative intelligence agency offering brand strategy, advertising, digital, PR, and media services. Directly comparable integrated offering and Mid-Atlantic client base.
• Tombras: Knoxville, TN-based independent full-service agency of comparable scale offering creative, media, digital, PR, and analytics under one roof. Comparable as another independently-held integrated agency competing against holding-company incumbents.

Broad incumbents

• Omnicom Group: Global advertising holding company (DDB, BBDO, TBWA, FleishmanHillard, etc.) offering integrated communications at global scale. Represents the 'large agency' alternative MarCom Alliance positions itself against.
• Dentsu: Global advertising and communications holding company spanning creative, media, PR, and customer experience. Defines the integrated, technology-enabled scale competitor against which MarCom Alliance's boutique model is differentiated.

Emerging players

• Hawke Media: Los Angeles-based digital marketing agency offering performance marketing, SEO, social, and e-commerce enablement. Overlaps with Philly Marketing Labs and Slice Communications on digital and social services, though more performance-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=_oFoJDSrC_M
• LinkedInlinkedin.com/company/2129531
• Xx.com/MarCom_Alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcom Alliance