Action Traffic Maintenance

What Action Traffic Maintenance does

Action Traffic Maintenance, Inc. is a family-owned specialty contractor founded in 1982 and headquartered in Grand Blanc, Michigan, with an additional branch in Elsie, Michigan. The company installs highway safety infrastructure, including permanent traffic signs (with in-house flat-sheet fabrication), guardrail systems, high-tension cable barriers, drilled shaft foundations, traffic control systems, crash attenuators, and fencing. It is DOT Pre-Qualified in both Michigan and Indiana across multiple service categories, and operates a fleet of Truck Mounted Attenuators (TMAs) available for rental. The firm serves state departments of transportation, county road commissions, municipalities, and other contractors.

Revenue is generated primarily through competitive public bidding on DOT and municipal infrastructure projects, executed by specialized field crews in divisions covering signs and traffic control, fence and cable, structural foundations, and guardrail. Secondary revenue comes from direct material sales (signs, guardrail components, fencing materials) to contractors, counties, and MDOT, plus usage-based TMA rentals. Pricing is quote-based and project-specific, with no public pricing disclosed; contracts are typically multi-year project awards subject to public procurement cycles.

The company is led by the Peake family across three generations, with President Mike Peake, VP of Special Operations TJ Peake, and VP of Manufacturing Timothy Peake holding senior roles. Other leadership includes VP of Finance Jeff Irvin, HR Director Jennifer Slater, and Chief Estimator Russell Smith (30+ years industry experience). The company maintains memberships in MITA, County Road Association of Michigan, ATSSA, ABC Semi, SEMCA School, and MISSDIG811, and has 101-250 employees with no disclosed institutional or private equity ownership.

Name

Action Traffic Maintenance

Legal name

Action Traffic Maintenance, Inc.

Website

https://actiontraffic.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Action Traffic Maintenance is a family-owned, DOT Pre-Qualified specialty contractor in Michigan and Indiana that installs highway signs, guardrails, high-tension cable barriers, drilled shaft foundations, fencing, and traffic control systems for state DOTs, counties, and municipalities.

Ownership category

akta.pro rank

Product category

Highway Construction Services

NAICS

Highway, Street, and Bridge Construction (237310)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Routine Patrol, Incident Support & Maintenance-of-Traffic (MOT) for O&M Activities (TLAJAAAJ)

akta.pro secondary industries

Temporary Traffic Control (TTC) Planning, Design & Engineering (MOT/TCP Plans) (TLAJALAA), Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC)

Keywords

• Highway safety infrastructure
• Traffic sign installation
• Guardrail installation services
• Traffic control services
• Cable barrier systems

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Construction Services: Project-based revenue from installation of traffic signs, guardrails, fencing, high tension cable barriers, traffic control systems, and drilled shaft foundations for government and commercial clients. Projects are bid competitively and executed by field crews.
2. Material Sales: Direct sales of construction materials including traffic signs, guardrail components, fencing materials, and other highway safety products to contractors, municipalities, counties, and MDOT. Material sales contact is Mike Derrick.
3. TMA Rentals: Truck Mounted Attenuator (TMA) rental services providing fleet of truck mounted attenuators to protect workers on construction sites. Rentals are available to contractors and government entities requiring temporary traffic control equipment.
4. DOT Pre-Qualified Services: The company holds DOT Pre-Qualified status in Michigan and Indiana for permanent signs, highway guardrail, drilled shaft foundations, high tension cable barrier, fence, crash attenuators, and TMA rentals, enabling direct contracting with state transportation departments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Action Traffic Maintenance is a specialty highway infrastructure contractor that installs traffic signs, guardrails, high tension cable barriers, fencing, and drilled shaft foundations for DOT, county, and municipal projects across Michigan and Indiana. The company complements installation services with traffic control operations, TMA rentals, and an in-house sign fabrication operation that supplies finished sign products and raw sign materials (aluminum blanks, overlays, posts) directly to other agencies and contractors.

Product overview

Action Traffic Maintenance is a specialty contractor offering a portfolio of highway safety and road construction services. The company operates as a unified service provider with multiple interconnected service divisions: Signs/Sign Installation (manufacturing and installing traffic signs), Guardrail Installation, Traffic Control, High Tension Cable Barrier installation, TMA (Truck Mounted Attenuator) Rentals, Drilled Shaft Foundations, Fencing, and Material Sales. These services are delivered through dedicated crews and divisions including Sign & Traffic Control Division, Fence & Cable Division, Structural Foundations Division, and Guardrail Division. The company also offers Material Sales as an add-on service for customers who need materials without installation services. All services are DOT Pre-Qualified in Michigan and Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Installation Installation of permanent highway and roadway signage, including signs fabricated in-house by Action Traffic Maintenance. Sold to state DOTs, county road commissions, municipalities, and prime contractors on highway and local-road projects in Michigan and Indiana.
• Guardrail Installation Specialty installation of roadside guardrail systems for highway safety projects, delivered by a DOT pre-qualified contractor. Sold to state DOTs, counties, municipalities, and prime contractors in Michigan and Indiana.
• High Tension Cable Barrier Installation Installation of high tension cable barrier systems along highways for vehicular containment and median safety. Sold to state DOTs and prime contractors on Michigan and Indiana highway projects.
• Traffic Control Services Provision of work-zone traffic control personnel, devices, and lane-closure management on highway and local-road projects. Sold to DOTs, municipalities, and prime contractors requiring certified traffic control on active job sites.
• TMA Rentals Rental of Truck Mounted Attenuator (TMA) units for impact protection in active work zones. Sold as a rental service to contractors and agencies operating highway construction and maintenance projects.
• Drilled Shaft Foundations Specialty drilled shaft foundation installation supporting sign structures, high mast lighting, and roadside safety hardware. Sold to DOTs, municipalities, and contractors on highway and infrastructure projects.
• Fencing Installation Installation of highway and right-of-way fencing. Sold to DOTs, counties, municipalities, and contractors on roadway and infrastructure projects.
• Material Sales Direct sale of highway sign materials — including aluminum sign blanks, sign overlays, and posts — to government agencies and contractors that need DOT-grade materials for in-house sign production.

Quantifiable outcome

• DOT Pre-Qualified in Michigan and Indiana
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered industry, community and utilities.

• MITA (Michigan Infrastructure & Transportation Association)industryOthersIndustry association membership providing networking, advocacy, and resources for infrastructure and transportation companies in Michigan.
• CRA (County Road Association of Michigan)industryOthersAssociate member of the County Road Association, representing Michigan county road agencies. Provides access to county-level road maintenance and construction opportunities.
• ATSSAF (American Traffic Safety Services Association)industryOthersMember of national traffic safety association providing industry standards, training resources, and professional development for traffic control and safety companies.
• ABC Semi (Associated Builders and Contractors Michigan)industryOthersMembership in ABC Michigan chapter providing access to construction industry networking, training, and contractor resources.
• SEMCA SchoolcommunityOthersCommunity partnership supporting workforce development and training initiatives through Southeast Michigan Community Alliance.
• MISSDIG811utilitiesOthersMembership in Michigan 811 (miss dig) organization supporting safe excavation practices and utility damage prevention through proper marking and coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RoadSafe Traffic Systems: RoadSafe Traffic Systems is one of the largest providers of road safety infrastructure and traffic control services in the U.S., offering pavement markings, signage, guardrail, and work zone safety products directly comparable to Action Traffic's service portfolio.
• Area Wide Protective (AWP): AWP provides traffic control, flagging, and work zone safety services nationwide, directly competing with Action Traffic's traffic control division. Both companies serve DOT and municipal clients with similar project-based safety services.
• Work Area Protection (WAP): Work Area Protection manufactures and distributes traffic safety devices, including barricades, cones, and work zone equipment, overlapping with Action Traffic's traffic control device and TMA rental offerings.
• Site Safe Solutions: Site Safe Solutions provides traffic control, flagging, and work zone safety services to public-sector clients in the Midwest and broader U.S., making it a direct regional competitor to Action Traffic's traffic control and safety service divisions.

Broad incumbents

• Nucor Corporation: Nucor is a major steel producer with a highway products division (Vulcraft/Verco) that supplies structural steel and related materials used in highway and bridge construction. It operates as a broader incumbent supplier relevant to Action Traffic's material sourcing and project execution.
• Hill & Smith Holdings: Hill & Smith is a publicly-traded international infrastructure group that designs and manufactures road safety products including guardrail, barrier systems, and sign supports. It competes broadly with Action Traffic in the supply and installation of highway safety infrastructure.
• Lindsay Corporation: Lindsay Corporation manufactures infrastructure products including road safety barriers, crash cushions, and signage supports. Its product portfolio and DOT customer base overlap with Action Traffic's guardrail and crash attenuator services.
• Trinity Industries: Trinity Industries is a major manufacturer of highway safety products, including guardrail and barrier systems, serving DOTs across the U.S. It is a broader incumbent that competes with Action Traffic on guardrail supply and infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/4737574/admin
• Instagraminstagram.com/action.traffic

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Traffic Maintenance