Includia Leadership

What Includia Leadership does

Includia operates a sales-led go-to-market with strong community and content marketing layers. The firm acquires clients through direct outreach, inbound inquiries via website consultation booking, and thought leadership distributed through the 'Includia Insights' newsletter, blog, and earned media placements in Finnish business publications (Kauppalehti, Insinöörilehti). Revenue streams consist primarily of professional services fees from consulting, training delivery, surveys, and cohort coaching, supplemented by SCORM e-learning licensing. The firm is privately held, has no disclosed external funding, and operates with 1–10 employees from its Helsinki headquarters at Hiomotie 10.

Name

Includia Leadership

Legal name

Includia Leadership

Website

https://includia.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Includia Leadership is a Helsinki-based DEI consulting firm delivering research-based diversity trainings, surveys, executive coaching, SCORM-packaged e-learning modules, and proprietary inclusion benchmarks to Finnish and European corporations, municipalities, NGOs, and public-sector agencies.

Ownership category

akta.pro rank

Product category

DEI Consulting and Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAHAGAJ

DEI (Diversity, Equity & Inclusion) & Belonging Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACANAE

DEI, Culture & Employee Engagement Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAIAF

DEI, Equity & Inclusion Training

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

SECONDARYEDABANAJ

DEI, Inclusive Leadership & Cultural Intelligence Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYBPACAJAJ

DEI, Equity & Inclusion Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• DEI consulting services
• Diversity training programs
• Inclusion survey tools
• E-learning DEI modules
• Executive DEI coaching

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. DEI Consulting & Advisory: Ongoing consulting engagements where Includia serves as a sparring partner for organizations on their DEI journey, covering strategy, communication, recruitment, employee well-being, and more. Engagements are long-term partnerships tailored to client needs.
2. DEI Training Delivery: Revenue generated from delivering tailored DEI training programs, including e-learning modules, online hosted training, and on-site training at client offices. Training is customized to each client's field, current DEI status, and business objectives, with audiences ranging from top leadership to various employee groups.
3. DEI E-learning Module Licensing: The e-learning module is delivered as a SCORM package to client learning platforms. Organizations pay for the customized module, which can be modified visually to fit their brand. The basic version is 75 minutes in length.
4. DEI Surveys & Mapping: DEI surveys and organizational mapping services that provide clear pictures of diversity composition and employee experiences of inclusion, with tailored action recommendations.
5. DEI Action Plan Coaching: Cohort-based coaching program delivered by Jonna Louvrier, combining expert guidance, peer reflection, and structured work for DEI professionals.
6. Keynote Speaking: DEI keynote speeches delivered by Includia's expert speakers to companies, organizations, and educational institutions on topics such as diversity and inclusion in the workplace, building an inclusive culture, antiracism, and inclusive recruitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Includia Leadership is a Finnish DEI consulting firm that designs and delivers research-based diversity, equity, and inclusion services to organizations. Its core offerings include DEI training programs (e-learning, online, and on-site), DEI surveys and mapping, strategic consulting, and keynote speaking. Specialized products include the State of Inclusion survey, a SCORM-deliverable DEI e-learning module, and the DEI-Action Plan Coaching cohort program.

Product overview

Includia Leadership offers a comprehensive suite of Diversity, Equity, and Inclusion (DEI) professional services. The core offerings include DEI Trainings (available as e-learning, online, or on-site formats), DEI Surveys and mapping, DEI Consulting, and DEI Speaker services. The company also provides specialized products including the DEI E-learning Module (a SCORM-compatible online course), DEI-Action Plan Coaching (a structured coaching program), and State of Inclusion (a research-based survey instrument). Together, these services form an integrated DEI advisory and training ecosystem designed to support organizations throughout their diversity and inclusion journey.

Differentiator

Problem solved

Functional benefit

Brands

• State of Inclusion: An inclusion survey product offered by Includia to help organizations assess the state of inclusion in their company.
• Includia Insights

Products and services

• DEI Trainings Research-based DEI training delivered in e-learning, online hosted, and on-site formats, tailored to each customer's field, current diversity status, and business objectives. Trainings target audiences from top leadership to different employee groups.
• DEI Consulting Strategic consulting partnership in which Includia acts as a sparring partner to support organizations on their DEI journey, covering communication, strategy, recruitment, employee well-being, and other DEI initiatives.
• DEI Speaker Keynote speeches delivered by Includia's expert DEI speakers to companies, organizations, and educational institutions on topics including diversity and inclusion in the workplace, building an inclusive culture, antiracism, and inclusive recruitment.
• State of Inclusion Survey Research-based inclusion survey providing organizations with clear data-driven insights into the state of inclusion in their workplace, tools to work constructively with resistance, and capabilities to advance DEI while reducing polarization.
• DEI E-learning Module Online course covering DEI fundamentals with videos narrated by Jonna Louvrier, short readings, and reflective tasks. Delivered as a SCORM package for integration with various learning platforms, available in Finnish and English, and customizable to the client's brand and organizational context. The basic version is 75 minutes in length.
• DEI Action Plan Coaching Cohort-based coaching program that combines expert guidance, peer reflection with other DEI professionals, and structured work to help practitioners move from scattered DEI initiatives to a focused, strategic, and measurable DEI action plan. Led by founder Jonna Louvrier.

Quantifiable outcome

• 75% of Meira's employees participated in the DEI survey, demonstrating high engagement with the process.
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered moderate and minor.

• FIBS (Finnish Business & Society Forum)moderateStrategic or Co-development PartnerIncludia collaborated with FIBS on a DEI self-assessment tool. Meira utilized this tool to assess its DEI readiness, identifying itself as a beginner level in DEI work. FIBS is Finland's leading corporate responsibility network, and this collaboration positions Includia within the Finnish sustainability ecosystem.
• FIBS (Finnish Business & Society Forum)minorStrategic or Co-development PartnerDiakonissalaitos discovered Includia through a FIBS event, leading to their DEI audit collaboration. FIBS serves as an introductory channel connecting Includia with Finnish organizations seeking DEI expertise.
• Pontis FoundationminorStrategic or Co-development PartnerPontis Foundation, one of Slovakia's most important NGOs, hosted Ivana Vagaska for an Erasmus+ learning visit to Includia. Includia served as a host organization for this professional exchange, sharing DEI expertise and methodologies. Pontis advances the Diversity Charter in Slovakia and educates companies on D&I topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Involve: UK-based DEI consultancy providing strategic advice, training, and member programs to employers. Comparable to Includia in its focus on tailored DEI advisory, training delivery, and long-term client partnerships.
• Inclusive Employers: UK membership organization providing DEI training, consultancy, and benchmarking to employers. Comparable to Includia in combining membership/community models with training and consultancy revenue streams.
• EW Group: UK-based DEI and inclusion consultancy with practice areas spanning leadership, training, and organizational change. Comparable to Includia's blend of bespoke consulting, training programs, and survey/diagnostic work.
• Traliant: US-based provider of online DEI and compliance training courses, including customizable e-learning modules. Directly comparable to Includia's SCORM-packaged DEI e-learning module product line.
• PurpleGo: Sweden-based DEI consulting firm offering training, workshops, and strategic advisory to Nordic organizations. Closest geographic and service-model peer to Includia, competing for similar corporate and public-sector DEI engagements across the Nordics.
• The Other Box: DEI consultancy offering training, strategy, and content services to organizations. Comparable to Includia in its boutique positioning, focus on culture and inclusion, and tailored client engagements.

Broad incumbents

• Great Place to Work: Global workplace culture research and certification organization running employer surveys and recognition programs. Adjacent to Includia's DEI survey and benchmarking work, but operating at global scale across all workplace culture dimensions.
• MindGym: Global workplace training and behavior-change consultancy delivering programs to large enterprises. Overlaps with Includia on corporate leadership and culture training, but operates at much greater scale and with broader topic coverage beyond DEI.

Others

• FIBS (Finnish Business & Society): Finland's leading corporate responsibility and sustainability network, with which Includia has a partnership around a DEI self-assessment tool. Not a direct competitor but a close ecosystem participant serving overlapping Finnish corporate clients on DEI/sustainability topics.

Emerging players

• Kanarys: US-based DEI data and analytics platform offering workplace inclusion surveys and benchmarking. Comparable to Includia's State of Inclusion survey and D&I mapping instruments, but with a more technology-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/jonna-louvrier-she-her-76197388
• Xx.com/includia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Includia Leadership