Cruden Group
- Company typePrivate
- Founded1943
- HeadquartersEdinburgh, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Cruden Group firmographics
Firmographics- Name
- Cruden Group
- Legal name
- Cruden Group
- Website
- https://crudengroup.co.uk
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Cruden Group is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cruden Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Housebuilding (Cruden Homes): Residential property development and sales through Cruden Homes brand operating in East and West Scotland
- Construction Services (Cruden Building): Construction services for local authorities, developers and other clients including building works and maintenance
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Cruden Group product offering
Product offeringCore offering
Cruden Group is a Scottish development and construction group that builds and sells new residential homes through its Cruden Homes division (operating across East and West Scotland) and delivers construction services for public and private sector clients through its Cruden Building division. The group develops sustainable communities, including net-zero-ready housing at large-scale regeneration projects such as the £1.3 billion Granton Waterfront scheme. Operating since 1943, the company has around 300 staff and operatives and an annual turnover of approximately £150 million.
Product overview
Cruden Group is one of Scotland's largest independent development and construction groups, operating for over 82 years with approximately 300 staff and annual turnover of around £150 million. The group operates through four main divisions: Cruden Homes (split into East and West regions) for residential housebuilding, Cruden Building for construction services, Cruden Investments Ltd for investment activities, and Queensberry Properties Ltd as a property subsidiary. The group specializes in sustainable housing development including net-zero-ready homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Cruden Homes (East and West) Residential housebuilding division operating across East and West Scotland. Develops and sells new-build homes to individual buyers and families, including net-zero-ready homes, with accompanying buying advice, customer care, warranty support, and land acquisition services.
- Cruden Building (including Renewals and Lettings) Construction services division providing building works, maintenance, renewals, and lettings for local authorities, government bodies, and private developers. Delivered through framework agreements, direct contracts, and the Cruden Academy training programme.
- Cruden Investments Ltd Investment holding entity within the Cruden Group, focused on development investment and growth activities.
- Queensberry Properties Ltd Wholly-owned property development subsidiary of the Cruden Group.
Quantifiable outcome
- 5-star housebuilder status (NHBC)
Companies that use Cruden Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Cruden Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cruden Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cruden Group competitors and assessment
Company assessmentDirect peers
- Miller Homes: UK housebuilder with a significant share of Scottish volume and private/public partnership schemes, including sustainable communities. Closely comparable to Cruden in private-sale residential and regeneration project mix.
- Keepmoat: Regional UK housebuilder with strong presence in the North of England and Scotland delivering private sale and partnership homes. Comparable in business model of mixed private and public-sector partnership housing.
- Avant Homes: UK regional housebuilder operating across the Midlands, North of England, and Scotland. Comparable regional housebuilder with similar product mix and customer profile to Cruden Homes.
- Bellway: UK-wide mid-market housebuilder focused on private sale homes with regional operating divisions. Comparable in core housebuilding activity but operates at larger geographic and unit scale than Cruden.
- Springfield Properties: Scottish-focused housebuilder operating across central Scotland and the North East, building private and affordable homes. Highly comparable to Cruden Homes in geography, customer mix, and product offering.
- Cala Homes: Premium housebuilder with strong presence across Scotland and the wider UK, focused on quality family homes. Comparable to Cruden Homes in product positioning in the Scottish market.
Broad incumbents
- Barratt Developments: Largest UK volume housebuilder with national geographic coverage including Scotland. Competes broadly with Cruden in private-sale homes and adjacent in partnership regeneration.
- Taylor Wimpey: Major UK housebuilder with nationwide presence including Scotland. Broad competitor to Cruden in private housing and adjacent in mixed-tenure regeneration projects.
- Vistry Group: Large UK homebuilder with significant partnerships-led regeneration activity, competing for the same local authority frameworks as Cruden Building. Overlaps on public-sector regeneration and partnership housing delivery.
- Persimmon: Major UK volume housebuilder with nationwide operations including Scotland. Competes with Cruden at the volume end of Scottish housing delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Cruden Group social profiles
Digital presenceCruden Group compliance and trust
Trust signalCompliance3 records
Cruden Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruden Group leadership team
Management profileNumber of profiles
Profiles1 record
Cruden Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cruden Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruden Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruden Group
What does Cruden Group do?
Cruden Group is a Scottish development and construction group that builds and sells new residential homes through its Cruden Homes division (operating across East and West Scotland) and delivers construction services for public and private sector clients through its Cruden Building division. The group develops sustainable communities, including net-zero-ready housing at large-scale regeneration projects such as the £1.3 billion Granton Waterfront scheme. Operating since 1943, the company has around 300 staff and operatives and an annual turnover of approximately £150 million.
Is Cruden Group a public or private company?
Cruden Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cruden Group founded?
Cruden Group was founded in 1943. It employs 501 to 1,000 people.
Where is Cruden Group based?
Cruden Group is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Cruden Group make money?
Two revenue lines are on record. Housebuilding (Cruden Homes) is the primary driver. The others are construction Services (Cruden Building).
Who are Cruden Group's main competitors?
Direct peers on record are Miller Homes, Keepmoat, Avant Homes, Bellway, Springfield Properties and Cala Homes. Broad incumbents are Barratt Developments, Taylor Wimpey, Vistry Group and Persimmon.
Does Cruden Group have an API?
No public API is recorded for Cruden Group.