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Cruden Group

Full company profile

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Namestring
Cruden Group
Legal namestring
Cruden Group
Websiteurl
crudengroup.co.uk
Company typeenum
Private
Founded yearint
1943
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersEdinburgh, United Kingdom
HQ citystring
Edinburgh
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential housebuilding, construction services, sustainable development, property development, social housing construction
NAICS code1 code
  • Nonresidential Building Construction2362
SIC code1 code
  • General Bldg Contractors - Nonresidential Bldgs1540
Product category
Residential Housebuilding and Construction
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Housebuilding (Cruden Homes)
TypeOne Time License
Description

Residential property development and sales through Cruden Homes brand operating in East and West Scotland

cruden.co.uk
2Construction Services (Cruden Building)
TypeOne Time License
Description

Construction services for local authorities, developers and other clients including building works and maintenance

cruden.co.uk
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Cruden Group is a Scottish development and construction group that builds and sells new residential homes through its Cruden Homes division (operating across East and West Scotland) and delivers construction services for public and private sector clients through its Cruden Building division. The group develops sustainable communities, including net-zero-ready housing at large-scale regeneration projects such as the £1.3 billion Granton Waterfront scheme. Operating since 1943, the company has around 300 staff and operatives and an annual turnover of approximately £150 million.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 5-star housebuilder status (NHBC)
Product overview1 text field

Cruden Group is one of Scotland's largest independent development and construction groups, operating for over 82 years with approximately 300 staff and annual turnover of around £150 million. The group operates through four main divisions: Cruden Homes (split into East and West regions) for residential housebuilding, Cruden Building for construction services, Cruden Investments Ltd for investment activities, and Queensberry Properties Ltd as a property subsidiary. The group specializes in sustainable housing development including net-zero-ready homes.

Product and service4 records
1Cruden Homes (East and West)
CategoryResidential Housebuilding
Description

Residential housebuilding division operating across East and West Scotland. Develops and sells new-build homes to individual buyers and families, including net-zero-ready homes, with accompanying buying advice, customer care, warranty support, and land acquisition services.

2Cruden Building (including Renewals and Lettings)
CategoryConstruction Services
Description

Construction services division providing building works, maintenance, renewals, and lettings for local authorities, government bodies, and private developers. Delivered through framework agreements, direct contracts, and the Cruden Academy training programme.

3Cruden Investments Ltd
CategoryInvestment Holding
Description

Investment holding entity within the Cruden Group, focused on development investment and growth activities.

4Queensberry Properties Ltd
CategoryProperty Development
Description

Wholly-owned property development subsidiary of the Cruden Group.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Miller Homes
TypeDirect peer
Description

UK housebuilder with a significant share of Scottish volume and private/public partnership schemes, including sustainable communities. Closely comparable to Cruden in private-sale residential and regeneration project mix.

2Keepmoat
TypeDirect peer
Description

Regional UK housebuilder with strong presence in the North of England and Scotland delivering private sale and partnership homes. Comparable in business model of mixed private and public-sector partnership housing.

3Barratt Developments
TypeBroad incumbent
Description

Largest UK volume housebuilder with national geographic coverage including Scotland. Competes broadly with Cruden in private-sale homes and adjacent in partnership regeneration.

4Avant Homes
TypeDirect peer
Description

UK regional housebuilder operating across the Midlands, North of England, and Scotland. Comparable regional housebuilder with similar product mix and customer profile to Cruden Homes.

5Taylor Wimpey
TypeBroad incumbent
Description

Major UK housebuilder with nationwide presence including Scotland. Broad competitor to Cruden in private housing and adjacent in mixed-tenure regeneration projects.

6Vistry Group
TypeBroad incumbent
Description

Large UK homebuilder with significant partnerships-led regeneration activity, competing for the same local authority frameworks as Cruden Building. Overlaps on public-sector regeneration and partnership housing delivery.

7Persimmon
TypeBroad incumbent
Description

Major UK volume housebuilder with nationwide operations including Scotland. Competes with Cruden at the volume end of Scottish housing delivery.

8Bellway
TypeDirect peer
Description

UK-wide mid-market housebuilder focused on private sale homes with regional operating divisions. Comparable in core housebuilding activity but operates at larger geographic and unit scale than Cruden.

9Springfield Properties
TypeDirect peer
Description

Scottish-focused housebuilder operating across central Scotland and the North East, building private and affordable homes. Highly comparable to Cruden Homes in geography, customer mix, and product offering.

10Cala Homes
TypeDirect peer
Description

Premium housebuilder with strong presence across Scotland and the wider UK, focused on quality family homes. Comparable to Cruden Homes in product positioning in the Scottish market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cruden Group

Residential Housebuilding and Constructioncrudengroup.co.uk

Cruden Group firmographics

Firmographics
Name
Cruden Group
Legal name
Cruden Group
Website
https://crudengroup.co.uk
Company type
Private
Founded year
1943
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Where Cruden Group is headquartered

Location

Headquarters

HQ city
Edinburgh
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Cruden Group business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Housebuilding (Cruden Homes): Residential property development and sales through Cruden Homes brand operating in East and West Scotland
  2. Construction Services (Cruden Building): Construction services for local authorities, developers and other clients including building works and maintenance

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Cruden Group product offering

Product offering

Core offering

Cruden Group is a Scottish development and construction group that builds and sells new residential homes through its Cruden Homes division (operating across East and West Scotland) and delivers construction services for public and private sector clients through its Cruden Building division. The group develops sustainable communities, including net-zero-ready housing at large-scale regeneration projects such as the £1.3 billion Granton Waterfront scheme. Operating since 1943, the company has around 300 staff and operatives and an annual turnover of approximately £150 million.

Product overview

Cruden Group is one of Scotland's largest independent development and construction groups, operating for over 82 years with approximately 300 staff and annual turnover of around £150 million. The group operates through four main divisions: Cruden Homes (split into East and West regions) for residential housebuilding, Cruden Building for construction services, Cruden Investments Ltd for investment activities, and Queensberry Properties Ltd as a property subsidiary. The group specializes in sustainable housing development including net-zero-ready homes.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cruden Homes (East and West) Residential housebuilding division operating across East and West Scotland. Develops and sells new-build homes to individual buyers and families, including net-zero-ready homes, with accompanying buying advice, customer care, warranty support, and land acquisition services.
  • Cruden Building (including Renewals and Lettings) Construction services division providing building works, maintenance, renewals, and lettings for local authorities, government bodies, and private developers. Delivered through framework agreements, direct contracts, and the Cruden Academy training programme.
  • Cruden Investments Ltd Investment holding entity within the Cruden Group, focused on development investment and growth activities.
  • Queensberry Properties Ltd Wholly-owned property development subsidiary of the Cruden Group.

Quantifiable outcome

  • 5-star housebuilder status (NHBC)

Companies that use Cruden Group

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Cruden Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Cruden Group partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Cruden Group competitors and assessment

Company assessment

Direct peers

  • Miller Homes: UK housebuilder with a significant share of Scottish volume and private/public partnership schemes, including sustainable communities. Closely comparable to Cruden in private-sale residential and regeneration project mix.
  • Keepmoat: Regional UK housebuilder with strong presence in the North of England and Scotland delivering private sale and partnership homes. Comparable in business model of mixed private and public-sector partnership housing.
  • Avant Homes: UK regional housebuilder operating across the Midlands, North of England, and Scotland. Comparable regional housebuilder with similar product mix and customer profile to Cruden Homes.
  • Bellway: UK-wide mid-market housebuilder focused on private sale homes with regional operating divisions. Comparable in core housebuilding activity but operates at larger geographic and unit scale than Cruden.
  • Springfield Properties: Scottish-focused housebuilder operating across central Scotland and the North East, building private and affordable homes. Highly comparable to Cruden Homes in geography, customer mix, and product offering.
  • Cala Homes: Premium housebuilder with strong presence across Scotland and the wider UK, focused on quality family homes. Comparable to Cruden Homes in product positioning in the Scottish market.

Broad incumbents

  • Barratt Developments: Largest UK volume housebuilder with national geographic coverage including Scotland. Competes broadly with Cruden in private-sale homes and adjacent in partnership regeneration.
  • Taylor Wimpey: Major UK housebuilder with nationwide presence including Scotland. Broad competitor to Cruden in private housing and adjacent in mixed-tenure regeneration projects.
  • Vistry Group: Large UK homebuilder with significant partnerships-led regeneration activity, competing for the same local authority frameworks as Cruden Building. Overlaps on public-sector regeneration and partnership housing delivery.
  • Persimmon: Major UK volume housebuilder with nationwide operations including Scotland. Competes with Cruden at the volume end of Scottish housing delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Cruden Group social profiles

Digital presence

Cruden Group compliance and trust

Trust signal

Compliance3 records

Cruden Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cruden Group leadership team

Management profile

Number of profiles

Profiles1 record

Cruden Group subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Cruden Group funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cruden Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruden Group

What does Cruden Group do?

Cruden Group is a Scottish development and construction group that builds and sells new residential homes through its Cruden Homes division (operating across East and West Scotland) and delivers construction services for public and private sector clients through its Cruden Building division. The group develops sustainable communities, including net-zero-ready housing at large-scale regeneration projects such as the £1.3 billion Granton Waterfront scheme. Operating since 1943, the company has around 300 staff and operatives and an annual turnover of approximately £150 million.

Is Cruden Group a public or private company?

Cruden Group is a private company. It is classified as venture growth investor backed and is currently operating.

When was Cruden Group founded?

Cruden Group was founded in 1943. It employs 501 to 1,000 people.

Where is Cruden Group based?

Cruden Group is headquartered in Edinburgh, United Kingdom, in the Europe region.

How does Cruden Group make money?

Two revenue lines are on record. Housebuilding (Cruden Homes) is the primary driver. The others are construction Services (Cruden Building).

Who are Cruden Group's main competitors?

Direct peers on record are Miller Homes, Keepmoat, Avant Homes, Bellway, Springfield Properties and Cala Homes. Broad incumbents are Barratt Developments, Taylor Wimpey, Vistry Group and Persimmon.

Does Cruden Group have an API?

No public API is recorded for Cruden Group.

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Live signals
Scotland NewsCruden unveils record £1bn pipeline with 3,500 homes plannedCruden announced a record development pipeline worth over £1 billion, planning more than 3,500 homes across Scotland. The pipeline includes 1,582 private homes and 1,554 affordable properties, with over 1,000 homes expected to start construction within 12 months.BdailyHousebuilder backed with £15 million investmentCruden, an Edinburgh-headquartered housebuilder, has secured a £15 million investment from BGF to accelerate its development programme and unlock new housing projects across Scotland. The funding will support senior leadership changes including Fraser Lynes becoming chief executive alongside CFO Euan Haggerty, with Kevin Reid and Steven Simpson transitioning to non-executive director roles, while John Cassie joins as non-executive chair. Founded over 80 years ago, Cruden has built more than 135,000 homes and operates developments in Edinburgh, Glasgow, East and West Lothian, and Renfrewshire.Bgf£15m deal propels Scottish housebuilder Cruden into new phaseBGF has made a £15 million investment in Cruden, one of Scotland's most established SME housebuilders headquartered in Edinburgh. The capital will accelerate Cruden's development programme, bringing forward sites from its 4,500-home pipeline across the Central Belt and supporting the delivery of 847 net-zero-ready homes at Granton Waterfront starting in 2026. The transaction also coincides with a leadership evolution, with Fraser Lynes stepping up to CEO alongside CFO Euan Haggerty.Cruden£15m investment propels one of Scotland’s leading housebuilders into major new growth phaseBGF, a UK and Ireland growth capital investor, has made a landmark £15 million investment in Cruden, one of Scotland’s most established SME homebuilders. Cruden, which employs around 250 people and has a turnover of £140m, will use the capital to accelerate delivery of its 4,500-home pipeline across the Central Belt and unlock new projects including 847 net-zero-ready homes at Granton Waterfront in Edinburgh. The investment also supports a leadership transition, with Fraser Lynes stepping up to CEO and John Cassie joining as Non-Executive Chair.Scotland NewsNew £200m hospitality and community venue proposed in EdinburghThe Social Hub, founded by Edinburgh-born Charlie MacGregor, has announced plans for a £200 million hospitality and community venue in Edinburgh, marking its second UK hotel expansion. The group is in advanced negotiations for a plot at the former Fountain Brewery site in Fountainbridge, which has been vacant for approximately 20 years. The development is part of a broader redevelopment masterplan for the area led by Buccleuch Property and Cruden Homes.