National Flag & Display
National Flag & Display is a family-owned New York manufacturer, founded in 1935, of custom large-format banners, flags, step-and-repeat backdrops, and point-of-purchase displays, serving enterprise clients such as the NYSE, Mastercard, NBCUniversal, HBO, Rockefeller Center, and major luxury, sports, and government accounts.
- Company typePrivate
- Founded1935
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What National Flag & Display does
National Flag & Display Co., Inc. is a privately held, family-owned custom large-format printing and manufacturing company founded in 1935 in New York City. The firm designs and produces custom banners, flags, step-and-repeat logo backdrops, point-of-purchase displays, and related signage for corporate events, IPOs, red-carpet premieres, sports venues, cultural institutions, and government clients. Production uses multiple printing technologies including Fabric-Jet, Ink-Jet (including on PVC Mesh for outdoor use), dye-sublimation on Polyester Poplin, screen printing, and appliqué, complemented by in-house graphic design and on-site installation services. Manufacturing is anchored at a New Jersey facility with a Manhattan headquarters, and the company ships internationally, including stocked USA flags and all United Nations member-nation flags.
The business operates on a quote-based, project-driven revenue model with no publicly disclosed pricing and no disclosed subscription or recurring revenue. Go-to-market is enterprise field sales targeting large corporations, financial institutions, media companies, event organizers, luxury brands, and sports leagues, concentrated in the New York City and Tri-State Metro Area with international shipping capability. Distribution is direct (phone-based quoting at 212.462.4000) with no intermediary channels. Named marquee customers include the New York Stock Exchange, Mastercard, NBCUniversal, HBO, Rockefeller Center, Chanel, Burberry, Ferrari, Ford, the NFL, NHL, MLB, United Nations, and UNICEF, alongside educational institutions such as NYU and Fordham University.
The company's strategic positioning rests on (i) 80+ years of brand heritage under Siegel family ownership, (ii) preferred-vendor status at NYC's most visible venues, particularly NYSE and Rockefeller Center, and (iii) a full-service offering that bundles design, manufacturing, hardware, and installation. Notable credentialing projects include producing the Opening Ceremony Flag for the 2016 Rio Olympics and stage banners for the NYSE's 100th Annual Tree Lighting in 2023. The firm remains small (11-50 employees), is not venture-backed, has no disclosed M&A activity, and shows no adoption of AI/ML capabilities in the available data.
National Flag & Display firmographics
Firmographics- Name
- National Flag & Display
- Legal name
- National Flag & Display Co., Inc.
- Website
- https://nationalflag.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Flag & Display is a family-owned New York manufacturer, founded in 1935, of custom large-format banners, flags, step-and-repeat backdrops, and point-of-purchase displays, serving enterprise clients such as the NYSE, Mastercard, NBCUniversal, HBO, Rockefeller Center, and major luxury, sports, and government accounts.
- Ownership category
- akta.pro rank
National Flag & Display industry classification
Industry- Product category
- Custom Banner, Flag, and Display Manufacturing
- NAICS
- Commercial Screen Printing (323113), Sign Manufacturing (33995)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where National Flag & Display is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
National Flag & Display business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Printed Banners: Design and manufacture of custom printed company banners for business in any size and shape for indoor and outdoor use. Includes banner hanging hardware and installation services.
- Custom Flags and Flag Banners: Custom printed flags including huge building flags, indoor/outdoor flags, and stock flags (USA flags, United Nations member nation flags). Fabrics include Polyester Poplin and 200 Denier Nylon.
- Step and Repeat Logo Backdrop Banners: Custom step and repeat backdrop banners used for red carpet events, show banners, and press events to photograph guests with sponsor logos.
- Custom Displays and Point-of-Purchase Materials: In-store promotional displays, advertising displays, and custom displays for reinforcing corporate identity and product visibility.
- Graphic Design and Production Services: Professional graphic design services to meet client needs alongside manufacturing capabilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
National Flag & Display product offering
Product offeringCore offering
National Flag & Display designs and manufactures custom printed banners, flags, step and repeat backdrop banners, and custom displays/point-of-purchase materials for businesses, plus complementary graphic design, banner hanging hardware, and installation services. Products are produced in-house using Fabric-Jet, Ink-Jet, dye-sublimation, appliqué, and screen printing technologies across materials such as Polyester Poplin, 200 Denier Nylon, and PVC Mesh for indoor and outdoor use.
Product overview
National Flag & Display is a family-owned banner, flag, and display manufacturing company founded in 1935. The company offers a portfolio of core products including Custom Banners, Flags, Step and Repeat Logo Banners, and Custom Displays. Custom Banners are produced for various applications from store openings to IPOs and special events. Flags include custom flags and stocked American and international flags. Step and Repeat Logo Banners serve red carpet and event photography needs. Custom Displays include promotional materials using appliqué, screen printing, Fabric-Jet, and Ink-Jet technologies. The company also provides graphic design and production services. Products are manufactured using printing methods including dye-sublimation and ink-jet technologies on materials such as Polyester Poplin and 200 Denier Nylon. Services include hardware and installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Banners Custom printed company banners for business use, including store openings, IPOs, parades, sports events, red carpet premieres, and special events. Available in any size and shape for indoor and outdoor use, with banner hanging hardware and installation services.
- Flags Custom printed flags and flag banners for indoor and outdoor use, including huge building flags, Polyester Poplin and 200 Denier Nylon fabric options, plus stocked USA flags and all United Nations member nation flags in various sizes, with international shipping available.
- Step and Repeat Logo Banners
- Custom Displays Custom printed displays, posters, and signs for in-store promotional and advertising needs, including point-of-purchase banners and displays for reinforcing corporate identity and product visibility. Produced using appliqué, screen printing, Fabric-Jet, and Ink-Jet technologies.
- Graphic Design and Production Services Professional graphic design and production services offered to clients alongside banner, flag, and display manufacturing capabilities.
Quantifiable outcome
- Over 80 years in business since 1935
- +2 more outcomes
Companies that use National Flag & Display
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles4 records
National Flag & Display technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
National Flag & Display partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Rockefeller CentercoreLong-standing relationship producing Christmas Tree banners annually, Flag Project collaborations with Tishman Speyer and City Harvest, Pride events, and special exhibitions. Major recurring client for major NYC landmark.
- Tishman SpeyercoreCollaborated on The Flag Project at Rockefeller Center, a collaboration between Rockefeller Center and City Harvest.
- City HarvestminorCity Harvest is New York City's largest food rescue organization. Partnered with Rockefeller Center and National Flag & Display for The Flag Project at Rockefeller Center.
- New York Stock ExchangecorePreferred vendor for NYSE producing custom banners for IPOs, closing bells, and corporate celebrations including Chewy, Uber, Virgin Galactic, Pinterest, and dozens of other major companies.
- MastercardcoreProduced custom appliquéd flag and outrigger pole at headquarters, Pride flags for new office building at 150 Fifth Avenue.
- NBCUniversalcoreProduced custom flags for Peacock streaming service announcement at Rockefeller Center, Upfronts events, and Fearless Girl statue display at NYSE.
- HBOcoreProduced step and repeat backdrops for HBO documentary Mavis, Latin Explosion premiere, Sesame Street partnership announcement, and Beach House event.
- Saturday Night Live (NBC)coreOngoing relationship producing flags for SNL sketches and SNL40 outdoor flags at Rockefeller Center for 40th anniversary special.
- Mercedes-Benz Fashion WeekminorSelected vendor for custom banners and step and repeat backdrops for Mercedes Benz Fashion Week events.
- Port Washington NY Fire DepartmentminorCompany donated 100 US Flags to the Port Washington NY Fire Department as community outreach.
- Housing WorksminorDonated banners and backdrops to 12th Annual Housing Works Design On A Dime Charitable Event.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
National Flag & Display competitors and assessment
Company assessmentDirect peers
- SpeedPro Imaging: Franchise-based large-format printing network producing vehicle wraps, banners, event signage, and displays for enterprise clients. Same product categories, multi-location delivery model, and enterprise customer base.
- Signs.com: E-commerce-first custom sign, banner, and decal manufacturer offering yard signs, vinyl banners, and event signage. Overlaps with National Flag & Display on custom outdoor banners and trade-show/event signage.
- BuildASign: Online custom large-format sign, banner, and decal manufacturer targeting SMB and enterprise customers. Operates with similar printing technologies (dye-sublimation, UV, latex) and overlap on step-and-repeat backdrop and event banner categories.
- Duggal: NYC-based visual solutions and large-format printing company serving cultural institutions, advertising agencies, retail, and corporate clients. Closest geographic and customer-overlap peer, with comparable high-profile project references and tri-state footprint.
- 4over: National large-format and commercial printing platform producing custom banners, signage, displays, and promotional products via online configurator. Directly comparable product mix (custom banners, step-and-repeat, vinyl signage) but operates at much greater scale and through a digital sales channel.
Emerging players
- Vispronet: Specialty large-format printing producer focused on custom event banners, mesh banners, and step-and-repeat backdrops for trade shows, conferences, and corporate events. Head-to-head on event-driven custom banner categories.
- Custom Ink: Custom printing e-commerce platform specializing in apparel and promotional products, with a growing signage and banner offering. Competes on adjacent custom-printed promotional product categories rather than large-format event banners.
Regional players
- Big Apple Visual Group: New York City large-format printing and visual merchandising company producing banners, signage, and displays. Operates in the same NYC metro and shares overlap on retail POP, event signage, and architectural graphics.
Broad incumbents
- Cimpress (Vistaprint): Parent of Vistaprint and multiple national print brands; produces custom banners, signage, marketing materials, and promotional products through centralized mass-production facilities. Mass-customization incumbent with overlapping product categories.
- FedEx Office: National retail and print services chain offering banners, signs, posters, and marketing materials. Competes in the same SMB and enterprise custom-printing category but as a portfolio offering rather than specialized fabric/banner focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
National Flag & Display social profiles
Digital presenceNational Flag & Display financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Flag & Display leadership team
Management profileNumber of profiles
Profiles1 record
National Flag & Display funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Flag & Display M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Flag & Display
What does National Flag & Display do?
National Flag & Display designs and manufactures custom printed banners, flags, step and repeat backdrop banners, and custom displays/point-of-purchase materials for businesses, plus complementary graphic design, banner hanging hardware, and installation services. Products are produced in-house using Fabric-Jet, Ink-Jet, dye-sublimation, appliqué, and screen printing technologies across materials such as Polyester Poplin, 200 Denier Nylon, and PVC Mesh for indoor and outdoor use.
Is National Flag & Display a public or private company?
National Flag & Display is a private company. It is classified as family owned and is currently operating.
When was National Flag & Display founded?
National Flag & Display was founded in 1935. It employs 11 to 50 people.
Where is National Flag & Display based?
National Flag & Display is headquartered in New York, United States, in the North America region.
How does National Flag & Display make money?
Five revenue lines are on record. Custom Printed Banners are the primary driver. The others are custom Flags and Flag Banners, step and Repeat Logo Backdrop Banners, custom Displays and Point-of-Purchase Materials and graphic Design and Production Services.
Who are National Flag & Display's main competitors?
Direct peers on record are SpeedPro Imaging, Signs.com, BuildASign, Duggal and 4over. Emerging players are Vispronet and Custom Ink. Big Apple Visual Group is listed as a regional player. Broad incumbents are Cimpress (Vistaprint) and FedEx Office.
Does National Flag & Display have an API?
No public API is recorded for National Flag & Display.
What industry is National Flag & Display in?
National Flag & Display's product category is Custom Banner, Flag, and Display Manufacturing. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 323113 and its SIC code is 2670.