Easy Living Mobility

What Easy Living Mobility does

Easy Living Mobility, legally Easy Living Retail Newcastle Ltd, is a UK-based mobility retailer founded in 2001 and headquartered in Newcastle-Under-Lyme, Staffordshire. The company sells, rents and repairs mobility equipment spanning six main categories: mobility scooters (folding, lightweight, pavement Class 2, road-legal Class 3, and off-road), powered wheelchairs (lightweight folding and custom-built), manual wheelchairs (self-propelled, transit, travel, lightweight, active-use, and children's models), home furniture (fixed chairs and motorised riser recliners), walking aids (rollators and walking sticks), and accessories including power add-ons, handbike attachments, bags and covers. It operates an omnichannel model combining 33+ physical retail showrooms across England, Wales and Scotland with an e-commerce storefront, telephone sales desk and a no-obligation home demonstration service. The company develops its own-brand product ranges — iGlide, iCarbon, Model M and Astrum — alongside distributing third-party brands, with prices ranging from £6.99 for entry-level walking sticks to £25,995 for bespoke powerchairs. It is authorised and regulated by the Financial Conduct Authority (FRN171718) and accepts NHS voucher scheme, Motability Scheme and VAT exemption payments, with optional consumer finance available on purchases. The founder is Daniel Griffiths, and the company is privately held with no disclosed external funding, parent company or public listing.

Name

Easy Living Mobility

Legal name

Easy Living Retail Newcastle Ltd

Website

https://store.easylivingmobility.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Living Mobility is a UK-based retailer founded in 2001 that sells, rents and repairs mobility scooters, powered wheelchairs, manual wheelchairs, riser recliner chairs and walking aids through 33+ retail showrooms and an omnichannel e-commerce operation, serving elderly and disabled consumers.

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail

NAICS

Home Health Equipment Rental (532283), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility scooters
• Powered wheelchairs
• Walking aids
• Mobility equipment retail
• Home mobility furniture

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices33 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sale of mobility products including scooters, wheelchairs, powerchairs, walking aids, and home furniture. Wide price range from budget (£6.99 walking sticks) to premium (£25,995 custom powerchairs). Optional finance available.
2. Accessories and add-ons: Sales of complementary products including bags, covers, ponchos, spare parts, and power assist devices
3. Workshop and repair services: Workshop services for repairs and maintenance of mobility equipment
4. Delivery and installation services: Paid delivery services including next-day delivery and 'We, Fit, Set up & Show You How' installation service

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Easy Living Mobility is a UK-based franchise and retailer that sells, rents, and repairs mobility equipment including mobility scooters, powered and manual wheelchairs, walking aids, riser recliner chairs, and adjustable beds. The company operates 33+ retail showrooms across England, Wales and Scotland, an e-commerce store, telephone sales, and home demonstration services. It also designs and develops its own proprietary product ranges (iGlide, iCarbon, Model series) shaped by real customer feedback.

Product overview

Easy Living Mobility is a UK-based mobility retailer offering a comprehensive portfolio of mobility products. The company designs and develops its own proprietary ranges while also stocking third-party branded products. The core offering spans six main categories: (1) Mobility Scooters including folding boot scooters, lightweight models, road-legal Class 3, pavement Class 2, and off-road all-terrain variants; (2) Powered Wheelchairs comprising lightweight folding electric wheelchairs and custom-built powerchairs with standing and all-terrain capabilities; (3) Manual Wheelchairs including self-propelled, transit, travel, lightweight, and active-use models plus children's wheelchairs; (4) Home Furniture featuring fixed chairs and motorised riser recliner chairs with heat and massage options; (5) Walking Aids including rollators, walkers, and walking sticks; and (6) Accessories for both scooters and wheelchairs including power add-ons, handbike attachments, bags, covers, and storage solutions. The company operates over 15 store locations across the UK and offers services including home demonstrations, home demonstrations, and in-store appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Mobility Scooters

Quantifiable outcome

• 25+ years of UK mobility industry experience
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Drive DeVilbiss Healthcare: Drive DeVilbiss is a large global DME and mobility equipment manufacturer and distributor serving the UK market through dealers and direct channels. It competes with Easy Living across mobility scooters, wheelchairs, and daily living aids, but as a broader incumbent rather than a focused UK retailer.
• Sunrise Medical: Sunrise Medical is a global manufacturer of manual wheelchairs, powerchairs, and mobility aids (Quickie, Zippie, Empulse brands), many of which Easy Living resells. It is comparable as a key supplier and broader incumbent shaping the UK mobility equipment landscape.
• Pride Mobility: Pride Mobility is a leading global manufacturer of mobility scooters and powerchairs. It is comparable to Easy Living as a major supplier of scooter products sold through UK retailers and as a broader incumbent shaping the mobility scooter category.
• Invacare: Invacare is a major global manufacturer of wheelchairs, powerchairs, and home healthcare equipment serving the UK market through dealers. It is comparable to Easy Living through overlapping product categories and through being both a supplier to and competitor of UK mobility retailers.
• Roma Medical: Roma Medical is a UK-based designer and manufacturer of mobility scooters, wheelchairs, and daily living aids. It overlaps with Easy Living on core product categories and serves a similar elderly customer base through both direct sales and dealer networks.

Direct peers

• CareCo: CareCo is one of the largest UK mobility and daily living aids retailers, operating multiple showrooms and an e-commerce site selling scooters, wheelchairs, riser recliners, and walking aids. It is the closest direct competitor to Easy Living Mobility in terms of product range, customer base (elderly and disabled), and multi-channel UK retail model.
• TGA Mobility: TGA Mobility is a UK specialist in mobility scooters and powerchairs, supplying both end consumers and trade partners. It overlaps directly with Easy Living on scooter and powered wheelchair categories and serves the same elderly and disabled customer segments.
• Mobility Smart: Mobility Smart is a UK-focused online retailer of mobility scooters, wheelchairs, and daily living aids. It competes with Easy Living's e-commerce channel in similar product categories, particularly folding and lightweight mobility scooters.
• Countrywide Mobility: Countrywide Mobility is a UK retailer offering mobility scooters, wheelchairs, riser recliners, and adjustable beds. It is comparable to Easy Living in product breadth and in targeting elderly and disabled customers through a multi-channel UK retail operation.

Regional players

• NRS Healthcare: NRS Healthcare is a UK-based provider of daily living and mobility equipment with significant presence in NHS-contracted supply. It is comparable to Easy Living in product categories (walking aids, daily living equipment) and in NHS-driven demand, though its model is more focused on public-sector contracts than retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@easylivingmobility/shopify
• Facebookfacebook.com/easylivingmobility
• Instagraminstagram.com/easylivingmobility/shopify
• Xx.com/easylivingmob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Living Mobility