Kudlian Software

What Kudlian Software does

Kudlian Software Limited is a UK-based, privately-held educational software publisher founded in 1992 and headquartered in Studley, Warwickshire. The company develops a portfolio of desktop and mobile applications targeted primarily at K-12 schools and home users, with its two flagship products being I Can Animate (stop motion animation software) and I Can Present (green-screen chroma key presentation software). Supporting titles address adjacent curriculum needs: Ask Oscar (branching database), DataSweet (graphing, database, and spreadsheet modules for ages 7–14), Banner (large-format printing), Pictogram (early-years data handling), Splosh (painting for ages 4–6), and Terry the Turtle (logo-based programming for ages 5–13). A legacy white-label product, Animate It!, was co-developed with Aardman Animations using Shaun the Sheep and Wallace & Gromit IP, and was consolidated back into I Can Animate in 2018.

The technology stack is built around frame-capture and real-time video compositing: HD webcam capture with configurable frame rates, onion skinning (up to five frames with adjustable opacity), chroma key with live preview, HD export, time-lapse capture, and cross-platform support across Windows, macOS, iOS, and Android. Educational modules add basic data-handling primitives (bar/pie/line/scatter graphs, multi-user databases, CSV import/export) and a visual branching-tree editor. Distribution is primarily direct via kudlian.net with free trials, supplemented by UK educational suppliers ESPO and YPO, US distributor Hamilton Buhl, and presence on the Apple App Store and Google Play. MSI installers and network deployment tools support Active Directory rollouts in school estates.

The revenue model is predominantly one-time perpetual licences at £29.95 ex VAT (with up to 40% education discounts), augmented by studio bundles pairing software with hardware (HD webcams, green screens, tripods, modelling clay) at £89.95–£179.95. A separate commercial licence tier exists for business users. The company describes its user base as "thousands of schools and enthusiasts of all ages all over the world" and holds ERA Award and BETT Show recognition. No external funding, parent company, M&A activity, or institutional ownership is disclosed, indicating a founder-owned, self-sustaining operating profile.

Name

Kudlian Software

Legal name

Kudlian Software Limited

Website

https://kudlian.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Kudlian Software Limited is a UK-based, founder-owned educational software publisher founded in 1992, selling perpetual-licence desktop and mobile applications—primarily stop-motion animation (I Can Animate) and green-screen presentation (I Can Present) tools—to K-12 schools and home users worldwide.

Ownership category

akta.pro rank

Product category

Educational Software

NAICS

Software Publishers (5132), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

akta.pro secondary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

Keywords

• Stop motion animation
• Green screen software
• Educational software
• Classroom video tools
• Data handling software

Headquarters

HQ city

Studley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Licences (One-time Purchase): One-time perpetual licences for software products. Single computer licences and multi-user/network licences available. Education and commercial pricing tiers.
2. Studio Bundles: Bundled products combining software with hardware (HD web cameras, tripods, green screens, modelling clay, flip books) at discounted package prices compared to buying separately.
3. Studio Kits (Green Screen): Complete green screen studio solutions including software, chroma key screen with stand, and HD webcam bundled together.
4. Mobile Apps: iOS and Android mobile applications distributed through App Store and Google Play. Lite versions with watermarks; full versions require purchase upgrade.
5. Commercial Licences: Separate commercial licensing tier for business users, distinct from education pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Kudlian Software develops and sells desktop and mobile educational software, with its core being I Can Animate (stop motion animation) and I Can Present (green screen / chroma key video presentation), available across Windows, macOS, iOS, and Android. The company also offers supplementary classroom tools including Ask Oscar (branching database), DataSweet (data handling / graphing / database / spreadsheet), Banner (large format printing), and early-learning applications. It sells one-time perpetual licences, education-discounted pricing, commercial licences, and hardware-bundled studio kits to schools, home users, and small commercial customers worldwide.

Product overview

Kudlian Software is an educational software publisher offering a portfolio of desktop and mobile applications primarily for UK and international schools. The core products are I Can Animate (stop motion animation software available across Windows, macOS, iOS, and Android) and I Can Present (green screen presentation software with chroma key and teleprompter features for Windows and macOS). Supporting the core products is a suite of curriculum tools including Ask Oscar (branching database), DataSweet (data handling with graphing and database modules), Banner (large format printing), and several early learning applications (Splosh for ages 4-6, Terry the Turtle for ages 5-13). The company also offered Animate It! in partnership with Aardman Animations, which was consolidated back into I Can Animate in 2018. The company provides bundled studio solutions combining software with hardware (webcams, green screens) for schools and home users.

Differentiator

Problem solved

Functional benefit

Brands

• I Can Animate: Award winning stop motion animation software for Windows, macOS, iOS and Android. Used for creating stop-frame/claymation animations. Available as desktop software, mobile apps, and as a studio kit bundle.
• I Can Present
• Ask Oscar
• Banner
• DataSweet
• FreeText
• Launch Menu
• Pictogram
• Splosh
• Terry the Turtle

Products and services

• I Can Animate Award-winning stop motion animation software for creating frame-by-frame animations using webcam capture, onion skinning, green screen chroma key, audio import, and multi-clip editing. Available for Windows, macOS, iOS, and Android. Targeted at schools and home users.
• I Can Present Green screen presentation software with chroma key technology, built-in teleprompter/auto-cue, and Weather Studio feature. Designed for creating videos, news reports, weather forecasts, and Modern Foreign Languages learning materials on Windows and macOS.
• Ask Oscar Award-winning branching database software for education that allows children to create decision trees containing pictures, text, or both. Supports grouping, searching, and sorting activities for Key Stages 1, 2, and 3.
• DataSweet Data handling software suite for schools including DataPlot (graphing with bar charts, pie charts, line graphs, scattergrams), DataFind (multi-user database), and DataCalc (spreadsheet). Targeted at ages 7-14.
• Banner Banner creation software for printing large, wide banners. Includes over 100 free borders, embedded graphics within text, drop shadows, and WYSIWYG preview. Popular with schools for creating signs and display headings.
• Splosh Painting application designed for children aged 4-6 years. Simple digital painting tool for early childhood education.
• Terry the Turtle Logo and programming educational software for children aged 5-13 years. Introduces programming concepts through turtle graphics.
• Pictogram Data handling software for younger children aged 5-7 years. Introductory pictograph and data representation tool.
• FreeText Text creation and editing tool for educational use.
• Launch Menu Menu creation and organization tool for educational software launching.
• ReTreeval Tree-based data retrieval and organization tool.
• I Can Present Studio Bundle Complete green screen video studio bundle including I Can Present software, chroma key screen with stand, and HD webcam. Designed for users getting started with green screen video production.
• I Can Animate Studio Bundle Complete animation studio bundle including I Can Animate software, HD webcam, camera tripod, modeling clay, animation greenscreen, and flip book. All-in-one starter kit for stop motion animation.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aardman AnimationscoreStrategic or Co-development PartnerAnimate It! was a white label version of Award Winning I Can Animate developed especially with and for Aardman Animations. Animate It! reverted back to I Can Animate in 2018. This partnership produced curriculum resources including Shaun the Sheep, Gromit, and farmyard movie kits with all copyright for use belonging to Aardman Animations.
• ESPOcoreChannel Partner/ Reseller/ DistributorUK educational supplier distributing Kudlian Software products to schools.
• YPOcoreChannel Partner/ Reseller/ DistributorUK educational supplier distributing Kudlian Software products to schools.
• Hamilton BuhlminorChannel Partner/ Reseller/ DistributorUS distributor for Kudlian Software products.
• BESA (British Educational Suppliers Association)coreGTM or Marketing PartnerTrade association membership providing industry credibility and networking within the UK educational supplies sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TechSmith (Camtasia / Snagit): TechSmith provides screen recording, video creation, and simple editing tools used in education and training environments, partially overlapping with I Can Present for presentation and tutorial creation use cases.
• Promethean: Promethean is a major UK-headquartered K-12 interactive technology provider (ActivPanel, educational software). It competes for the same education budget pots and channels in UK primary schools.
• WeVideo: WeVideo is a cloud-based collaborative video editing platform widely used in K-12 and districts. It competes more broadly than I Can Present but addresses the same use cases (green screen, classroom video creation) on a subscription basis.
• Canva for Education: Canva's education offering provides free classroom-grade design and video tools with green screen templates, overlapping with I Can Present for video/poster creation and Press for general educational creativity.
• Adobe Creative Cloud (Express/Premiere): Adobe's education-licensed Creative Cloud suite covers video, animation, and green screen workflows that overlap with Kudlian's product capabilities, though at a different price tier and broader scope.

Direct peers

• Boinx Software (iStopMotion): Boinx's iStopMotion is a leading stop motion animation tool for macOS and iOS, directly comparable to I Can Animate in core functionality (frame capture, onion skinning, HD export). Targets a similar mix of education and enthusiast users.
• 2Simple (Purple Mash): 2Simple's Purple Mash is a UK-based suite of primary school creative and computing software (including painting, animation, data handling, coding) directly comparable to Kudlian's educational product portfolio and target segment (UK primary schools).
• HUE Animation Studio: HUE sells stop motion animation software bundled with HD webcams (Animation Studio Kit), directly mirroring Kudlian's I Can Animate Studio bundle model and competing in the same school and home education market.
• Dragonframe: Dragonframe is the professional-grade stop motion animation software of choice for studios; it overlaps with Kudlian's flagship I Can Animate in core technology and target use cases (classroom and enthusiast animation), though it sits at a higher price tier.
• Stop Motion Studio (CATEATER): Stop Motion Studio is a popular cross-platform stop motion app (iOS, Android, macOS) that competes head-to-head with I Can Animate's mobile offerings and uses a similar lite-to-paid conversion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtcvpQI9dzyzV2Odq8MplDQ
• LinkedInlinkedin.com/company/kudlian-software-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kudlian Software