What WeVideo does

WeVideo is a cloud-based collaborative video creation platform founded in 2011, headquartered in Lake Forest, California, with a European headquarters in Oslo, Norway. The platform enables users to capture, edit, and share videos, GIFs, podcasts, and slideshows through a browser-based editor with real-time collaboration, and reports more than 38 million accounts created to date, with two-thirds of the Top 100 U.S. school districts among its users. WeVideo serves four customer segments — K-12 education (primary), higher education, corporate/business, and individual content creators — and operates across North America, Europe, and the Middle East.

The product architecture combines a core editor with modular add-ons: Interactive Video (layered multiple-choice questions, fill-in-the-blank, polls, and discussions), AI Assist (script generation, background noise reduction, auto-captioning, and an AI interaction generator that creates interactive layers on Canvas Studio and Kaltura videos), Video Hosting, and a White-label API for embedding video creation in partner products. The August 2022 acquisition of PlayPosit added interactive learning, assessment, and analytics capabilities, and the platform now integrates with Boclips' library of 1.6 million curriculum-aligned educational videos. WeVideo integrates with major LMS systems via LTI 1.3, including Google Classroom, Canvas, Schoology, PowerSchool, and Moodle, with grade passback, and carries an extensive compliance footprint: FERPA, COPPA, GDPR, CCPA, NY Ed Law 2-D, SOC 2 Type II, PCI DSS, WCAG 2.1 AA, and an ESSA Level IV evidence rating.

WeVideo operates a SaaS subscription model with a freemium tier phasing out in April 2026, paid Creator and Teams plans for individuals and small groups, an Instructor plan for education (with sales-assisted contracts for 30+ seats), and enterprise agreements for corporate customers. Distribution combines self-serve product-led growth for individuals with enterprise field sales for districts and corporations, supplemented by iOS/Android apps, the Google Workspace add-on, channel partnerships (Skolon in Europe), and an affiliate program. The company is privately held and backed by Thompson Street Capital Partners, which made a strategic growth investment in December 2020.

Name

WeVideo

Legal name

WeVideo, Inc.

Website

https://wevideo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

WeVideo is a cloud-based collaborative video creation platform serving K-12, higher education, corporate, and creator segments. Its integrated editor combines video creation, interactive learning layers, AI tools, and deep LMS integrations, used by two-thirds of Top 100 U.S. school districts.

Ownership category

akta.pro rank

Product category

Cloud Video Creation & Interactive Learning Platform

NAICS

Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

Keywords

• Cloud video editing
• Interactive video learning
• Collaborative video platform
• Video creation software
• Educational video tools

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Creator Plan): Monthly or annual subscription for individual users. Provides unlimited publish time and cloud storage with 4K Ultra HD export resolution.
2. SaaS Subscription (Teams Plan): Subscription for small teams up to 3 users with unlimited storage and 4K exports.
3. SaaS Subscription (Instructor Plan): Education-focused plan limited to 30 seats online, larger plans through sales. Provides 5 GB per user storage and HD exports.
4. Freemium (Free Plan): Limited free tier phasing out April 2026 - 1 GB storage, 5 min 720p export/month with watermark. Converts users to paid plans.
5. Enterprise Contracts: Custom quotes for schools with 30+ seats and corporate customers. Professional services included.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

WeVideo is a cloud-based collaborative video creation platform that enables users to capture, edit, view, and share videos through a SaaS editor with real-time collaboration. The platform combines core video editing with Interactive Video layers (assessments, polls, discussions), an AI Assist suite (auto-captioning, background noise reduction, script generation), a white-label API, and LMS integrations, and serves K-12 schools, higher education institutions, corporate training teams, and individual content creators through tailored plans.

Product overview

WeVideo is a cloud-based collaborative video creation platform that operates as a unified platform-plus-modules architecture. The core WeVideo platform provides cloud-based video editing with real-time collaboration. Key modules include Interactive Video for engagement layers and assessments, AI Assist for AI-powered automation (background noise reduction, subtitles, script generation, AI interaction generator), White-label API for partner embedding, Video Hosting for content management, and Content library for stock media. The portfolio includes specialized offerings for K-12 education (WeVideo for Schools with PlayPosit integration), higher education, and business/corporate training. PlayPosit, acquired in August 2022, adds interactive video learning with real-time measurement and analytics. ClassFeed enables video-based peer discussions. The platform integrates with major LMS systems including Google Classroom, Canvas, Schoology, and others via LTI 1.3.

Differentiator

Problem solved

Functional benefit

Brands

• PlayPosit: Online interactive learning environment that seamlessly integrates layered learning experiences such as hot spots, overlays with embedded media, multi-versioned questions, annotation, badging, and peer review directly into video content. Offers LMS integrations for corporations, K-12, and higher-ed institutions.

Products and services

• WeVideo (Core Platform) Cloud-based collaborative video creation platform enabling users to capture, edit, view, and share videos with real-time collaboration, cloud storage, and hosting. Targets individual creators, educators, small teams, and large institutions.
• WeVideo for Schools (K-12) Education-specific video learning platform for K-12 schools and districts, providing tools for student engagement, formative assessment, project-based learning, flipped classrooms, and school communications, with FERPA and COPPA compliance.
• WeVideo for Higher Ed Higher education video platform for building dynamic, interactive courses for asynchronous instruction, student life communications, and career coaching.
• WeVideo for Business Business video solution for creating social content, employee onboarding and training, marketing videos, sales enablement, and employee development programs.
• WeVideo White-label API White-label video platform API enabling partners to embed WeVideo's video creation, editing, and hosting capabilities into third-party products.
• PlayPosit Interactive video learning platform with hot spots, overlays, multi-versioned questions, annotation, badging, and peer review; integrates with LMS platforms and serves K-12, higher education, and corporate learners.
• WeVideo for Creators Self-serve video creation offering for individual creators and small teams producing video ads, promotional videos, social media content, slideshows, and presentations.

Quantifiable outcome

• Over 38 million accounts created
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AnkabutminorGTM or Marketing Partner · 27 March 2026UAE's advanced technology provider for education and research ecosystem providing free access to WeVideo's interactive video learning platform for UAE institutions until May 31, 2026.
• SkoloncoreChannel Partner/ Reseller/ Distributor · 4 February 2025Partnership to expand availability of WeVideo's interactive video platform to European educators through Skolon's edtech marketplace platform.
• PlayPositcoreStrategic or Co-development Partner · 16 August 2022WeVideo acquired PlayPosit to add interactive video learning capabilities with assessment, real-time measurement, and analytics. PlayPosit had over 5 million learners and integrated with multiple LMS platforms.
• GooglecoreTechnology or IntegrationGoogle Classroom integration, Google Workspace identity management, YouTube export integration, and Chrome extension for screen recording.
• BoclipscoreTechnology or IntegrationIntegration providing access to Boclips library of 1.6M+ ad-free, curriculum-aligned educational videos in WeVideo platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider hosting WeVideo's platform. Data stored on AWS state-of-the-art secure servers with encryption at rest.
• Canvas (Instructure)coreTechnology or IntegrationLTI 1.3 integration with Canvas LMS enabling assignment creation, grade passback, and seamless workflow between platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Loom: Loom is an async video messaging and screen recording tool widely adopted by enterprises for internal communications, training, and sales enablement. It competes directly with WeVideo's WeVideo for Business segment on ease of use and corporate L&D use cases.
• Powtoon: Powtoon is a cloud-based animated and live-action video creation platform used in education, HR, and marketing. It overlaps with WeVideo's Creator and Business segments on template-driven, ease-of-use video production for non-professional users.
• Panopto: Panopto is an enterprise and education video management platform with lecture capture, video CMS, and search. It competes with WeVideo's Video Hosting and business offerings and is already a listed WeVideo integration partner — making it both a peer and an ecosystem participant.
• Vimeo: Vimeo offers a SaaS video creation, hosting, and distribution platform with subscription tiers comparable to WeVideo's Creator and Teams plans. It overlaps significantly on individual creators, SMBs, and enterprise video hosting use cases.
• Edpuzzle: Edpuzzle is a K-12 interactive video platform that lets teachers add questions and track engagement on existing videos. It directly overlaps with WeVideo's PlayPosit-powered Interactive Video module in the same primary customer segment (US K-12 teachers and districts).
• Kaltura: Kaltura provides video creation, hosting, and interactive video for education and enterprise. It is already integrated with WeVideo's AI interaction generator for hosted videos and competes directly in higher-ed and corporate L&D with overlapping LMS-grade passback capabilities.
• Canva: Canva's video creation suite is a direct competitor for individual creators and SMB marketing teams. It overlaps heavily with WeVideo's Creator and Teams plans on templates, ease of use, and short-form video output, and includes emerging AI video features.
• Camtasia (TechSmith): TechSmith's Camtasia and Snagit are widely adopted for screen recording, tutorial creation, and educational video. They compete with WeVideo for educators, instructional designers, and corporate trainers needing robust editing plus screen capture.

Broad incumbents

• Adobe (Premiere Rush / Adobe Express): Adobe offers Premiere Rush for quick video editing and Adobe Express for template-driven content creation. It competes head-on with WeVideo's core editing and creator workflows while bringing a much larger enterprise installed base and bundled Creative Cloud pricing.

Emerging players

• CapCut (ByteDance): CapCut is a fast-growing free AI-powered video editor from ByteDance with deep effects, templates, and auto-captioning. It is the most aggressive threat to WeVideo's freemium funnel and creator-tier pricing across both consumer and education users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wevideo
• YouTubeyoutube.com/user/wevideo
• Facebookfacebook.com/wevideo
• LinkedInlinkedin.com/company/wevideo
• Instagraminstagram.com/wevideo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeVideo