What Southern Cross Protection does

Southern Cross Protection Pty. Ltd. is one of Australia's largest mobile security patrol companies, operating 30+ branch offices across every Australian state and territory with a 24/7 National Operations Centre based at Parramatta, NSW. Founded approximately 1930 and privately held under Managing Director David Medhurst, the company runs the largest mobile patrol fleet in Australia — 150+ vehicles conducting over 16,000 patrol visits nightly across 6,000+ customer locations. Service lines span static guards, mobile patrols, loss prevention, 24/7 alarm monitoring with rapid response, CCTV and access control design/install, cash-in-transit and ATM first-line maintenance (via the WACS Security subsidiary in Perth), risk advisory, integrated cyber-physical security convergence consulting, and corporate investigations (via the Southern Cross Investigations subsidiary).

The technology backbone combines the proprietary GuardView video verification system (alarm-triggered short video clips sent to the monitoring centre for rapid police dispatch), GPS-based fleet tracking, telematics across the patrol fleet for driver safety (credited with a 50% reduction in vehicle crashes), and a real-time call verification system providing clients with photo evidence of on-site incidents. The platform is operational and IoT-led rather than AI-native. Customer concentration is deliberately diversified across nine verticals — banking/finance, construction, education, government and critical infrastructure, healthcare/aged care, manufacturing/industrial, property/facilities, retail, and transport/logistics — with anchor enterprise and government clients including BHP Billiton, JB Hi-Fi (17-year relationship), Melbourne Market Authority/Plenary Group (since 2008), City of Stonnington (since 2010), IRT Group, Aveo, and Target Australia.

The business model is a mix of recurring subscription-style patrol contracts (multi-year, quote-based pricing with no public tiers) and professional services revenue from guarding, loss prevention, investigations, and consulting. Distribution is direct B2B enterprise sales through regional and state managers with no resellers, supported by phone (1300 136 102) and website enquiry channels. The company maintains ISO 9001:2016 and ISO 14001:2016 certifications (valid to May 2029), ASIAL membership (to December 2026), WHS Cm3 prequalification (to June 2026), and security licences in every Australian jurisdiction. Growth has been delivered through a combination of organic branch openings and tuck-in acquisitions, including Retail Security Services (December 2016) and NSR Security (2019).

Name

Southern Cross Protection

Legal name

Southern Cross Protection Pty. Ltd.

Website

https://sxprotection.com.au

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Southern Cross Protection is one of Australia's largest mobile security patrol companies, operating 30+ branches nationwide with 150+ vehicles making 16,000+ nightly patrol visits across 6,000+ locations for enterprise, government, and SMB clients across nine verticals.

Ownership category

akta.pro rank

Product category

Integrated Physical Security Services

NAICS

Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industry

Retail Security Command Center/Remote Guarding (LP monitoring) (BPAKAJAN)

Keywords

• Mobile security patrols
• Alarm monitoring services
• Cash in transit
• Loss prevention
• Security guarding services

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices32 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Patrol Services: Mobile security patrol services conducting over 16,000 patrol visits each night across 6,000+ locations. Core recurring revenue stream from regular patrol contracts with businesses and commercial properties.
2. Static Security Guards: Deployment of qualified, licensed, and diligent security guards available 24/7 for a wide variety of roles, locations and events. Revenue generated through staffing contracts with hourly or monthly billing.
3. Loss Prevention Services: Loss prevention officers and solutions for retail environments, addressing theft, shrinkage and retail crime. Services include screening and undercover operations.
4. Alarm Monitoring and Response: 24 hour, 365 day alarm monitoring with rapid response times from patrol vehicles. Back-to-base alarm monitoring services delivering genuine asset protection.
5. Cash Logistics and Cash in Transit: Secure cash collection and transport services including currency pick-up, vending machine clearances, valuable asset transport, and ATM first line maintenance. Provided through WACS Security subsidiary in Perth/WA.
6. Risk Advisory Services: Security consulting and risk advisory including risk audits, assessments, enterprise risk planning, business resilience, disaster recovery, and cybersecurity advisory.
7. CCTV and Access Control: Design, installation and management of CCTV systems and access control solutions. Includes video verification functionality for alarm systems.
8. Security Convergence: Integrated cyber and physical security planning and consulting services to build enterprise resilience, combining traditional security with information security.
9. Investigations Services: Corporate investigations, fraud investigations, insurance investigations, and Workcover investigations through Southern Cross Investigations subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Southern Cross Protection provides integrated physical security services across Australia, including mobile security patrols (over 16,000 nightly visits to 6,000+ locations via a 150-vehicle fleet), static security guards, 24/7 back-to-base alarm monitoring with rapid response, loss prevention officers for retail, cash-in-transit and ATM first-line maintenance, CCTV and access control design and management, risk advisory, cyber-physical security convergence, and corporate investigations through its Southern Cross Investigations subsidiary. The portfolio is delivered through 30+ branch offices and coordinated by a 24/7 National Operations Centre, supported by GuardView video verification, GPS fleet tracking and real-time call verification technology. Customers are predominantly enterprises, government bodies and critical infrastructure operators across banking, retail, education, healthcare, mining, construction, transport logistics and property management.

Product overview

Southern Cross Protection is a national full-service security company providing integrated security solutions across Australia. The portfolio consists of core security services including mobile security patrols (over 16,000 visits nightly), security guards, 24/7 alarm monitoring, loss prevention, CCTV/access control, risk advisory, cash logistics, security convergence, and investigations. Key technology products include GuardView (a video alarm system with video verification) and the GuardView Videofied System. The company also operates Southern Cross Investigations as a subsidiary offering corporate, fraud, insurance, and workcover investigation services. The offerings operate as a unified security ecosystem with a national operations centre coordinating patrol, guarding, electronic security, and monitoring services across 40+ branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• WACS Security: Cash in Transit subsidiary operating in Perth and Western Australia
• Charter Security
• GuardView
• GuardView Videofied
• Track for Your Future (T4F)

Products and services

• Security Patrols Mobile security patrol services delivering over 16,000 patrol visits each night across 6,000+ Australian locations, providing regular after-hours security checks, lock-up/unlock services and rapid alarm response via a 150-vehicle fleet. Targeted at commercial properties, retail sites, construction sites, education facilities and other business customers needing recurring physical security coverage.
• Security Guards Qualified, licensed static security guards, including loss prevention officers, deployed 24/7 for a wide variety of roles and locations including corporate facilities, retail environments, events, government sites, aged care and critical infrastructure. Revenue is generated through staffing contracts with hourly or monthly billing.
• Alarm Monitoring and Response 24 hour, 365 day back-to-base alarm monitoring with rapid mobile response from patrol vehicles, delivering continuous asset protection for commercial and government customers. The offering leverages the proprietary GuardView video verification system to send short video clips with alarm notifications to the National Operations Centre for immediate review and faster police dispatch.
• Loss Prevention Loss prevention officers, screening and undercover operations designed to address shoplifting, employee theft, shrinkage and organised retail crime. Targeted at national retailers, shopping centres and big-box stores; delivered nationally including through the long-running JB Hi-Fi partnership via Charter Security.
• Cash Logistics (Cash in Transit) Secure and insured cash collection and transport services including cash in transit, currency pick-up, vending machine clearances, valuable asset transport and ATM first-line maintenance, delivered via the WACS Security subsidiary in Perth and Western Australia. Reduces exposure to robberies and supports banking customers' ATM networks and cash handling operations.
• Risk Advisory Security consulting and risk advisory services including risk audits, security assessments, enterprise risk planning, business resilience and disaster recovery, plus cybersecurity advisory. Targeted at private enterprises, government agencies and critical infrastructure operators needing tailored risk mitigation strategies.
• CCTV and Access Control Design, installation and management of CCTV surveillance systems and access control solutions tailored to facility layouts and security requirements, with integrated video verification functionality for alarm systems. Targeted at commercial properties, government facilities, education, healthcare, mining and industrial sites.
• Security Convergence Integrated cyber and physical security planning and consulting services combining traditional security measures with information security to build enterprise resilience against modern threats. Targeted at enterprise and government customers facing converging cyber and physical risk.
• Investigations (Southern Cross Investigations) Corporate, fraud, insurance and Workcover investigation services delivered through the Southern Cross Investigations subsidiary, leveraging physical and cyber resources to uncover fraud and provide accurate intelligence to corporate and insurance clients across Melbourne, Geelong, Canberra, Brisbane, Gold Coast and other major metro areas.

Quantifiable outcome

• 50% reduction in vehicle crashes
• +3 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• National Road Safety Partnership Program (NRSPP)strategicStrategic or Co-development Partner · 20 August 2019Partnership with NRSPP for free educational webinars on driver safety and telematics. Southern Cross Protection's National Safety Manager Claere Kay spoke at the August 2019 webinar on 'How Telematics Can Improve Driver Behaviour And Safety Culture'.
• Peter MacCallum Cancer Centre / Tour de CureminorStrategic or Co-development Partner · 25 November 2018Southern Cross Protection team participated in The Peter Mac Ride cycling event, raising $542,484.10 for pioneering cancer research at Peter MacCallum Cancer Centre. The 5-day tour around Tasmania covered 400km with participants from the cycling team.
• Melbourne Markets / MMA & PlenarycoreStrategic or Co-development Partner · 1 January 2008Partnership for security and emergency management services at Melbourne Markets. The MCCD project is delivered as a PPP under Partnerships Victoria Policy. Southern Cross Protection has delivered services since 2008 through a responsive on-site and management team.
• Charter Security (Southern Cross Protection Group)coreOEM/ Whitelabel/ Licensing PartnerCharter Security is part of the Southern Cross Protection Group. The partnership with JB Hi-Fi for loss prevention services has been ongoing for 17 years, resulting in lower shrinkage and safer working environment for staff and customers.
• WACS Security (Perth, Western Australia)coreOEM/ Whitelabel/ Licensing PartnerWACS Security operates as a subsidiary in Perth and Western Australia providing cash in transit and first line maintenance services for ATMs. Southern Cross Protection's national fleet of patrol officers respond to ATM alarms as part of the service.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SNP Security: Australian-owned national security company providing static guarding, mobile patrols, retail loss prevention and event security. Direct peer with overlapping verticals (retail, government, commercial property) and similar mid-market positioning.
• Wilson Security: One of Australia's largest privately held security companies, providing manned guarding, mobile patrols, alarm monitoring and electronic security across Australia. Directly comparable to Southern Cross Protection on service mix, national footprint, and target verticals.
• Prosegur Australia: Australian arm of Spanish multinational Prosegur, offering manned guarding, cash-in-transit and security solutions. Comparable to Southern Cross Protection on cash logistics (WACS) and guarding; broader global footprint but similar Australian operational focus.
• Securitas Australia: Subsidiary of global security leader Securitas AB, offering guarding, mobile patrols, monitoring and electronic security in Australia. Competes head-to-head with Southern Cross Protection in enterprise, retail and government segments with a similar integrated service offering.
• Loomis Australia: Australian operations of global CIT and security services provider Loomis, offering cash-in-transit, ATM and valuables transport. Closely comparable to WACS Security's service offering, both functionally and in customer type (banks, retailers, ATM networks).
• Chubb Security (Carrier): Australian arm of Chubb (part of Carrier Global), offering security patrols, alarm response, guarding and monitoring. Competes directly with Southern Cross Protection, particularly in NSW where many of Southern Cross's senior managers previously worked at Chubb.
• MSS Security: Major Australian security services provider offering static guarding, mobile patrols, concierge, and event security with national coverage. Closely comparable in service portfolio, customer base (government, retail, commercial property), and branch-network operating model.
• G4S / Allied Universal (Australia): Global security services major (now part of Allied Universal) operating in Australia with manned guarding, patrols, cash solutions and monitoring. Direct competitor on enterprise and government contracts; comparable in scale, breadth and technology-enabled service delivery.
• ARA Security: Australian security services firm offering guarding, mobile patrols, alarm monitoring and electronic security across multiple states. Comparable regional/mid-market competitor with similar service breadth to Southern Cross Protection.
• Brink's Australia: Subsidiary of global cash-handling leader Brink's, providing cash-in-transit, ATM services and secure logistics in Australia. Directly comparable to the WACS Security CIT/ATM maintenance business within Southern Cross Protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southern-cross-protection

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Cross Protection