Crafty

What Crafty does

Crafty is a Brazilian two-sided marketplace platform connecting autonomous service providers with individual consumers seeking professional services such as home repairs, cleaning, beauty services, and other freelance work. The platform operates as CRAFTY BRASIL SOLUÇÕES TECNOLÓGICAS LTDA., with registered corporate headquarters in São Paulo, and is accessible via web (crafty.work) and dual mobile applications on iOS and Android: Crafty for customers and Crafty Pro for service providers advertising their offerings. The company claims "thousands" of service providers distributed across Brazil.

The platform's technology stack is built around a blockchain-based evaluation system that records user reviews and ratings in an immutable, non-repudiable format, distinguishing it from competitors relying on conventional review databases. It also includes an internal payment processing infrastructure and a proprietary CFTY cryptocurrency token used for service payments, partner product purchases, and evaluation-based remuneration. Registration is free for both user sides; monetization occurs solely through transaction fees applied when users opt to use Crafty's integrated payment tools rather than transacting off-platform. No API, SDK, or disclosed AI/ML capabilities are available.

Crafty employs 11-50 people and is led by Reinaldo Silva (CEO), Leopoldo Lopes (Chief Legal Officer), and Normann Kalmus (Chief Knowledge Officer). No institutional funding rounds, parent company, or revenue figures are disclosed in the source material, suggesting a bootstrapped or undisclosed-capital operating posture. The Terms of Use document references a May 3, 2018 update date, indicating platform inception around 2017-2018.

Name

Crafty

Legal name

CRAFTY BRASIL SOLUÇÕES TECNOLÓGICAS LTDA.

Website

https://crafty.work

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Crafty is a Brazilian two-sided marketplace platform connecting autonomous service providers with consumers seeking professional services nationwide. Operating via web and dual mobile apps (Crafty and Crafty Pro), it monetizes through transaction fees on integrated payments and a native CFTY cryptocurrency token.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Transaction Fees: Crafty charges a tariff on the total transaction value when users utilize the internal payment tools on the platform for services contracted between parties or for purchasing products and services from their partner network.
2. CFTY Token Transactions: Revenue generated from cryptocurrency transactions using the CFTY token within the platform ecosystem for payments and partner transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Crafty is a Brazilian two-sided marketplace platform that connects autonomous service providers with consumers seeking professional services. The platform operates through separate consumer-facing and provider-facing web and mobile applications, enabling service discovery, booking, evaluation, and payment processing. It includes a proprietary cryptocurrency (CFTY Token) and blockchain-based reputation system for transparency.

Product overview

Crafty is a two-sided marketplace platform operating in Brazil that connects service providers with customers seeking services. The core offering consists of the Crafty platform (for customers) and Crafty Pro (for service providers), both accessible via web and mobile applications (iOS and Android). The platform includes an internal payment system and a proprietary cryptocurrency token (CFTY) for transactions. Service providers create profiles with photos, qualifications, evaluations, and service descriptions, while customers can search for providers, request quotes, and hire services directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Crafty Consumer Platform Consumer-facing web and mobile application (iOS and Android) for individual consumers to discover, evaluate, book, and pay for professional services offered by autonomous service providers in Brazil.
• Crafty Pro Provider-facing web and mobile application (iOS and Android) for autonomous service providers to list their services, receive client requests, manage bookings, and grow their service business on the Crafty marketplace.
• CFTY Token Proprietary cryptocurrency token used for transactions and payments within the Crafty platform ecosystem, enabling settlement between consumers and autonomous service providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fiverr: Global freelance-services marketplace with a project-listing and transaction-fee model. Comparable to Crafty as a broad freelance marketplace monetising via platform fees, though Fiverr is primarily digital-services oriented rather than on-site autonomous services.
• Handy (Angi): Angi-owned home-services platform connecting consumers to pre-screened cleaning, handyman, and installation professionals. Comparable to Crafty as a large, incumbent home-services marketplace, though it operates primarily in the US and offers a more vetted, vertically-integrated experience.
• Upwork: Large global freelance-services marketplace spanning professional and knowledge work. Comparable to Crafty as a broader incumbent two-sided platform monetising via take-rate, though Upwork focuses on online knowledge work rather than local home/beauty services.

Regional players

• 99 (99app): Brazilian consumer app originally for ride-hailing, expanding into deliveries and services. Comparable to Crafty as a Brazilian mobile-first consumer platform, though 99 focuses on mobility and delivery rather than freelance autonomous services.
• Rappi: LATAM super-app offering delivery, payments, and increasingly on-demand services. Comparable to Crafty as a regional LATAM consumer platform with ambitions in services, though Rappi is primarily known for delivery and is far larger and more diversified.

Direct peers

• Thumbtack: US-based marketplace that connects consumers with local professionals for home services and lessons. Directly comparable to Crafty on horizontal freelance-services marketplace mechanics and reputation/ratings as a core trust layer.
• Triider: Brazilian on-demand home-services marketplace connecting customers with vetted providers for cleaning, maintenance, and installations. Highly comparable to Crafty as a Brazilian services marketplace with a two-sided structure targeting freelance providers and end consumers.
• Bark: Global services marketplace where customers post jobs and local professionals quote for them. Comparable to Crafty in marketplace mechanics and customer–provider matching, although Bark operates across more geographies and verticals.
• GetNinjas: Brazil's largest horizontal marketplace for hiring freelance service providers across categories like home repairs, cleaning, and beauty. It is the most directly comparable Brazilian competitor to Crafty, with the same two-sided model, same geography, and same autonomous-service provider focus.
• TaskRabbit: Global two-sided marketplace for local freelance tasks such as home repairs, cleaning, and moving. Closely comparable to Crafty on product, target customer, and two-sided marketplace dynamics, though operating internationally rather than Brazil-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/craftywork_
• Facebookfacebook.com/crafty.wk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafty