Ashton Old Baths

What Ashton Old Baths does

Ashton Old Baths is a coworking and workspace facility located in Ashton-under-Lyne, Greater Manchester, UK, operated by Oxford Innovation Ltd (company number 2177191), a private limited company registered in England. The facility occupies a restored historic building that has been converted into a workspace hub targeted at creative, technology, and digital-sector small and medium-sized businesses. The site combines heritage architecture with modern infrastructure, including an on-site data centre, and sits within a broader publicly-funded regeneration initiative that involved the National Lottery Heritage Fund and the EU Regional Development Fund.

The product offering comprises private office space, dedicated coworking desks, virtual office services, and meeting and event room hire. The facility also gives tenants access to Oxford Innovation's wider ecosystem, which includes the GROWTHmapper business-support platform, The Wire cross-centre networking platform, and the Antler PropTech Incubator. Tenant companies are drawn from media, business services, automation, chemicals, and organizational development, and the centre reports a 96% customer satisfaction metric.

Revenue is generated primarily through recurring subscriptions for office and coworking arrangements, per-use fees for meeting and event rooms, and package pricing for virtual office services. Specific pricing is quote-based and not publicly disclosed. Day-to-day operations are run by a small on-site team, and customer acquisition is supplemented by a referral scheme offering vouchers to existing tenants who introduce new clients.

Name

Ashton Old Baths

Legal name

Oxford Innovation Ltd

Website

https://ashtonoldbaths.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Ashton Old Baths is a coworking and innovation centre in Ashton-under-Lyne, Greater Manchester, operated by Oxford Innovation Ltd, serving creative, tech, and digital SMBs with offices, coworking, virtual offices, and meeting rooms inside a restored heritage building.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashton-under-lyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Office Space Rental: Dedicated private office spaces rented to businesses on membership/subscription basis. Provides exclusive workspace for individual companies.
2. Coworking and Dedicated Desks: Flexible shared workspace options including dedicated desks in coworking areas for individuals or small teams.
3. Meeting and Event Space Rental: Meeting rooms and event spaces available for hire, including the impressive spaces available for meetings and events mentioned as a selling point for bringing clients.
4. Virtual Office Services: Virtual office space services providing businesses with a prestigious business address and associated services without physical office occupation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ashton Old Baths operates a workspace and innovation centre inside a revitalised heritage building in Ashton-under-Lyne, Greater Manchester. It rents private offices, dedicated coworking desks, and virtual office services on monthly subscriptions, and hires out meeting and event space on a pay-as-you-go basis to creative, digital, and tech businesses. Tenants additionally gain access to Oxford Innovation's business support programmes, GROWTHmapper diagnostic tool, and The Wire community platform.

Product overview

Ashton Old Baths is a coworking and workspace facility offering a portfolio of workspace solutions including private office space, dedicated coworking desks, virtual offices, and meeting room hire. The center provides an integrated business support ecosystem through its Oxford Innovation network, including the GROWTHmapper diagnostic tool, The Wire community platform, and the Antler PropTech incubator. All services are designed for creative, tech, and digital entrepreneurs in the Greater Manchester area.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Space Private, dedicated office space rented on a monthly subscription basis to businesses in the creative and digital sectors, providing exclusive workspace within the Ashton Old Baths heritage building with on-site support and access to high-speed internet.
• Coworking Space Shared, flexible coworking space with dedicated desks for individuals and small teams on a monthly subscription, offering networking and collaboration opportunities with the centre's creative and digital business community.
• Virtual Offices Virtual office services providing businesses with a professional address and associated mail handling services on a monthly subscription, without the need for physical office occupation at the centre.
• Meeting Rooms Bookable meeting and event spaces at Ashton Old Baths, available on a pay-as-you-go basis for presentations, client meetings, and corporate events, marketed for their 'wow factor' and suitability for hosting clients.

Quantifiable outcome

• 96% Customer Satisfaction achieved in annual results

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Oxford Innovation SpacecoreStrategic or Co-development PartnerOxford Innovation Space is the parent brand operating Ashton Old Baths. As part of this network, AOB provides access to the Oxford Innovation ecosystem including business support programmes, funding networks, and connections across 1,000+ businesses in their UK-wide network of innovation centres.
• Google for StartupsflagshipTechnology or IntegrationAOB customers benefit from Google's startup support programme including mentoring, event sponsorships, and tailored cloud solutions to help founders navigate growth in the digital age. Part of Oxford Innovation's partnership with Google for Startups.
• MicrosoftflagshipTechnology or IntegrationOxford Innovation has a partnership with Microsoft to support software companies through comprehensive Cloud solutions including Microsoft 365, Dynamics 365, and Azure. Startups gain access to go-to-market channels and transformative digital tools.
• Leading Edge Only (LEO)coreGTM or Marketing PartnerOperating in over 120 countries, LEO connects innovative fast-growth start-ups and scale-ups to corporations seeking the latest innovative technologies. A free service for Oxford Innovation customers seeking to get their solutions in front of major corporations such as IBM, Fujitsu, and Walgreens Boots Alliance.
• Barclays Eagle LabscoreStrategic or Co-development PartnerOxford Innovation has partnered with Barclays to bring Eagle Labs to three of their centres, offering expert mentorship, industry insight, and investor access to accelerate startup growth. Expert support across every business function.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationOxford Innovation is one of 160 official AWS Partners worldwide, which means AOB customers may benefit from free support packages including up to $10,000 of AWS credits and $1,500 of business support.
• GrantFinderminorGTM or Marketing PartnerGrantFinder provides comprehensive access to local, national, and international funding opportunities, ensuring AOB customers stay ahead in securing financial support.
• BeauhurstminorGTM or Marketing PartnerA searchable database of the UK's fastest-growing businesses along with funds and accelerators that back them. Oxford Innovation has a subscription to track 32,000+ companies across the country.
• GROWTHmappercoreTechnology or IntegrationOxford Innovation's proprietary digital diagnostic tool that consolidates over 20 years of experience nurturing successful high growth businesses. Used to model businesses across multiple areas for future strategic growth.
• The WirecoreTechnology or IntegrationExclusive community platform for Oxford Innovation Space customers, teams, and trusted partners. Enables discovery of strategic partners, webinars and masterclasses, business showcase, chat rooms and interest groups, and cross-centre networking.
• Antler PropTech IncubatorminorStrategic or Co-development PartnerOxford Innovation Space's PropTech incubator helping start-ups and scale-ups pilot, refine and commercialise new property technologies in real-world environments. Connects innovators working on smart buildings, sustainability, energy efficiency, and carbon reduction with live buildings.
• Tameside Metropolitan Borough CouncilcoreStrategic or Co-development PartnerLocal government partner and supporter of the centre. The council logo appears on the AOB website indicating their endorsement and support for the innovation hub serving the Tameside area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WeWork: Global coworking and flexible office operator with UK presence including Manchester. Directly comparable in product (private offices, coworking, meeting rooms, virtual offices) and target SME/startup segment.
• The Custard Factory: Heritage Birmingham creative/digital quarter converted into managed workspace, studios and event space — closely comparable in the heritage-building-meets-creative-tech positioning.

Broad incumbents

• Workspace Group: UK-listed provider of flexible office space primarily serving SMEs and creative businesses in London; comparable in customer profile and product mix though geographically focused on the capital.
• Barclays Eagle Labs: UK network of innovation and coworking hubs offering startups workspace plus mentoring and investor access — comparable in innovation-centre positioning, ecosystem partnerships, and startup/SME target audience.
• IWG (Regus / Spaces / HQ): Largest global flexible workspace operator with multiple brands (Regus, Spaces, HQ) covering private offices, coworking, and virtual offices across the UK — broad incumbent with overlapping product set.

Emerging players

• Runway East: UK-focused coworking brand targeting startups and scale-ups with community-led programming and venture/investor connections — comparable in GTM motion (community-led) and startup segment focus.
• Wizu Workspace: UK regional flexible office operator offering private offices, coworking, meeting rooms and virtual offices to SMEs — comparable product mix and SME target audience, though operating in different UK regions.
• Town & Space: UK flexible workspace operator providing coworking, private offices and meeting rooms to SMEs and startups with a community emphasis — comparable in product and target segment.

Regional players

• Bruntwood Works: Manchester-based flexible office and innovation-space brand operating coworking, private offices and event space in the same Greater Manchester catchment — strongest regional peer given shared market.

Others

• Hatch (Manchester): Manchester-based enterprise and startup support organisation providing coworking, incubation and programmes to early-stage founders — comparable in Manchester focus and startup support services, though structured more as a non-profit than a commercial centre.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ashtonoldbaths
• Facebookfacebook.com/AshtonOldBaths
• LinkedInlinkedin.com/company/ashton-old-baths
• Instagraminstagram.com/ashtonoldbaths

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton Old Baths