BCBG MAX AZRIA GROUP
BCBG MAX AZRIA GROUP is a privately held, US-based direct-to-consumer women's fashion brand founded in 1989, selling dresses, evening gowns, cocktail attire, wedding guest clothing, and ready-to-wear separates through a Shopify-powered e-commerce site targeting fashion-conscious women seeking occasionwear.
- Company typePrivate
- Founded1989
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What BCBG MAX AZRIA GROUP does
BCBG MAX AZRIA GROUP is a US-based, privately held women's lifestyle fashion brand founded in 1989, headquartered in Los Angeles. The company designs, merchandises, and sells occasion-driven women's apparel — including dresses, evening gowns, cocktail dresses, wedding guest attire, jumpsuits, matching sets, suiting, and ready-to-wear separates — through a single direct-to-consumer e-commerce storefront at bcbg.com powered by Shopify. Pricing follows a unit-purchase model with dresses ranging from $248 (Eve Short) to $498 (Annika Gown), and the brand runs ongoing sale events with discounts of 30–60%. Fulfilment is exclusively domestic (US-only, with Hawaii, Alaska, and Puerto Rico excluded) via FedEx, offering free ground shipping and a $30 two-day expedited option.
The core technology stack is a Shopify-native DTC storefront (inferred from cdn.shopify.com references), with no proprietary AI/ML, mobile app, or public API surface disclosed. Customer acquisition relies on a digital-first marketing mix — Facebook, Instagram, Pinterest, TikTok, and an email newsletter — feeding the Shopify checkout. The product portfolio is organized around seasonal collections (notably the Summer 2026 "Voyage Sublime" lookbook) and occasion-based sub-collections including Wedding Guest (66 SKUs), Vacation (53 SKUs), Evening Gowns (44 SKUs), and Abstract Florals (16 SKUs).
The business model is straightforward direct product sales to US consumers, with no subscription, licensing, wholesale, or B2B revenue streams disclosed. Revenue figures are not publicly disclosed, ownership and investor backing are opaque (no parent company, funding rounds, or M&A activity are visible in the data), and the only disclosed executive is founder Max Azria. No awards, patents, certifications, regulatory actions, or management team beyond the founder are documented.
BCBG MAX AZRIA GROUP firmographics
Firmographics- Name
- BCBG MAX AZRIA GROUP
- Legal name
- BCBGMAXAZRIA
- Website
- https://bcbg.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BCBG MAX AZRIA GROUP is a privately held, US-based direct-to-consumer women's fashion brand founded in 1989, selling dresses, evening gowns, cocktail attire, wedding guest clothing, and ready-to-wear separates through a Shopify-powered e-commerce site targeting fashion-conscious women seeking occasionwear.
- Ownership category
- akta.pro rank
BCBG MAX AZRIA GROUP industry classification
Industry- Product category
- Women's Designer Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where BCBG MAX AZRIA GROUP is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BCBG MAX AZRIA GROUP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: BCBG generates revenue through direct sales of women's apparel including dresses, gowns, and ready-to-wear items sold directly to consumers through its e-commerce website. The company offers products across multiple categories including new arrivals, wedding guest, cocktail, evening gowns, vacation wear, and sale items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from $248 to $498 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BCBG MAX AZRIA GROUP product offering
Product offeringCore offering
BCBG MAX AZRIA GROUP designs and sells a women's contemporary-designer apparel collection directly to U.S. consumers through its e-commerce site bcbg.com. The assortment is anchored by dresses (cocktail, day, wedding guest, evening gowns), ready-to-wear separates (jackets/blazers, tops, bottoms, jumpsuits, matching sets, suiting), and seasonal/themed collections such as Vacation and the Summer 2026 "Voyage Sublime" lookbook. Products are individually priced in the $248–$498 range, with sale items discounted 30–60% off and free FedEx Ground shipping offered on all U.S. orders.
Product overview
BCBG MAX AZRIA GROUP is a women's fashion brand offering a unified portfolio of designer clothing and apparel. The product offering centers on three main categories: dresses (including cocktail dresses and evening gowns), ready-to-wear separates (jackets, tops, bottoms, jumpsuits, matching sets, and suiting), and occasion-specific collections such as wedding guest attire. The brand's collections include signature prints like Abstract Florals and seasonal lookbooks such as the Summer 2026 Voyage Sublime collection. All products are sold through the brand's e-commerce platform and feature free ground shipping on U.S. orders.
Differentiator
Problem solved
Functional benefit
Products and services
- BCBGMAXAZRIA Women's Dresses The brand's flagship product collection featuring women's dresses across cocktail, day, and formal occasion styles. Sold directly to U.S. consumers through bcbg.com with individual unit pricing in the $248–$498 range.
- BCBGMAXAZRIA Evening Gowns Formal evening wear including floor-length gowns in A-line, Column, Fit and Flare, Slip, and Tiered silhouettes. Sold directly to U.S. consumers on bcbg.com as one of the brand's core categories.
- BCBGMAXAZRIA Cocktail Dresses Semi-formal cocktail attire including fit-and-flare, sheath, bodycon, and shirtdress styles in mini, midi, and other lengths. Sold directly to U.S. consumers on bcbg.com.
- BCBGMAXAZRIA Wedding Guest Collection Special occasion attire specifically designed for wedding attendees, featuring gowns, dresses, jumpsuits, and formal separates in various silhouettes. Sold directly to U.S. consumers on bcbg.com (66-product catalog).
- BCBGMAXAZRIA Ready To Wear Everyday and occasion-ready clothing including jackets and blazers, tops, bottoms, jumpsuits, matching sets, and suiting separates. Sold directly to U.S. consumers on bcbg.com under the "Modern Romance" merchandising theme.
- BCBGMAXAZRIA Vacation Collection Resort and travel-inspired clothing featuring dresses, tops, bottoms, and jackets designed for vacation and warm-weather destinations. Sold directly to U.S. consumers on bcbg.com (53-product catalog).
- BCBGMAXAZRIA Abstract Florals Collection A signature print collection featuring abstract floral patterns across dresses, gowns, tops, and bottoms. Sold directly to U.S. consumers on bcbg.com (16-product catalog).
- BCBGMAXAZRIA Summer 2026 Lookbook (Voyage Sublime) The Summer 2026 seasonal collection under the "Voyage Sublime" theme, showcasing new arrivals across dresses, gowns, ready-to-wear, and occasion categories. Sold directly to U.S. consumers on bcbg.com.
Companies that use BCBG MAX AZRIA GROUP
Customer profileSegments1 record
Ideal customer profiles1 record
BCBG MAX AZRIA GROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BCBG MAX AZRIA GROUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FedExcoreFedEx serves as BCBG's exclusive shipping provider. All orders are shipped via FedEx Ground (free standard shipping) or FedEx 2-Day Home delivery ($30 charge). Orders are picked and delivered Monday to Friday only, excluding holidays.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
BCBG MAX AZRIA GROUP competitors and assessment
Company assessmentDirect peers
- BHLDN (Anthropologie): BHLDN is Anthropologie's wedding and occasion-wear label offering bridesmaid, wedding guest, and formal dresses online. Directly comparable to BCBG's wedding guest and evening gown collections, occasion-led customer, and accessible premium price positioning.
- ASTR the Label: ASTR the Label is a DTC contemporary women's brand specializing in dresses, gowns, and occasion wear. Comparable to BCBG in vertical (women's occasion dresses), customer profile, and e-commerce-led distribution.
- Veronica Beard: Veronica Beard is a contemporary women's brand spanning ready-to-wear, suiting, and occasion pieces at premium price points. Comparable to BCBG in customer demographic, ready-to-wear and occasion mix, and accessible premium pricing.
- Show Me Your Mumu: Show Me Your Mumu is a women's contemporary brand offering dresses and vacation/occasion wear sold primarily through its own e-commerce site — overlap with BCBG's cocktail, vacation, and special-occasion categories.
- Tuckernuck: Tuckernuck is a multi-brand and own-brand online retailer specializing in women's classic, occasion, and resort wear. Comparable to BCBG in customer profile and occasion-led assortment, with a hybrid retail model BCBG could aspire to.
- Self-Portrait: Self-Portrait is a contemporary women's brand best known for occasion, cocktail, and evening dresses at accessible premium price points. Directly comparable to BCBG in product category, price tier ($200-$700), and core customer.
- French Connection: French Connection is a contemporary women's apparel brand with strong dress and evening wear assortments sold through its own e-commerce site. Comparable to BCBG in product category, customer demographic, and accessible premium pricing.
- Reformation: Reformation is a DTC contemporary women's brand with a strong focus on occasion, event, and wedding-guest dresses sold through its own e-commerce platform. It directly overlaps BCBG in target customer (fashion-conscious women), occasion-led product mix, and online-only distribution.
- Diane von Furstenberg (DVF): DVF is a heritage American contemporary designer label built on women's dresses and occasion wear. Compares to BCBG in brand legacy, women's occasion-led assortment, and accessible premium price positioning.
Broad incumbents
- Ralph Lauren: Ralph Lauren is a global heritage apparel incumbent with broad women's dress, occasion, and evening wear assortments. Comparable to BCBG as a much larger incumbent serving overlapping women's occasion customers at a higher price point.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
BCBG MAX AZRIA GROUP social profiles
Digital presenceBCBG MAX AZRIA GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
BCBG MAX AZRIA GROUP leadership team
Management profileNumber of profiles
Profiles1 record
BCBG MAX AZRIA GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BCBG MAX AZRIA GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BCBG MAX AZRIA GROUP
What does BCBG MAX AZRIA GROUP do?
BCBG MAX AZRIA GROUP designs and sells a women's contemporary-designer apparel collection directly to U.S. consumers through its e-commerce site bcbg.com. The assortment is anchored by dresses (cocktail, day, wedding guest, evening gowns), ready-to-wear separates (jackets/blazers, tops, bottoms, jumpsuits, matching sets, suiting), and seasonal/themed collections such as Vacation and the Summer 2026 "Voyage Sublime" lookbook. Products are individually priced in the $248–$498 range, with sale items discounted 30–60% off and free FedEx Ground shipping offered on all U.S. orders.
Is BCBG MAX AZRIA GROUP a public or private company?
BCBG MAX AZRIA GROUP is a private company. It is classified as unknown and is currently operating.
When was BCBG MAX AZRIA GROUP founded?
BCBG MAX AZRIA GROUP was founded in 1989. It employs 1,001 to 5,000 people.
Where is BCBG MAX AZRIA GROUP based?
BCBG MAX AZRIA GROUP is headquartered in Los Angeles, United States, in the North America region.
How does BCBG MAX AZRIA GROUP make money?
One revenue line is on record: direct Product Sales.
Who are BCBG MAX AZRIA GROUP's main competitors?
Direct peers on record are BHLDN (Anthropologie), ASTR the Label, Veronica Beard, Show Me Your Mumu, Tuckernuck, Self-Portrait, French Connection, Reformation and Diane von Furstenberg (DVF). Ralph Lauren is listed as a broad incumbent.
Does BCBG MAX AZRIA GROUP have an API?
No public API is recorded for BCBG MAX AZRIA GROUP.
What industry is BCBG MAX AZRIA GROUP in?
BCBG MAX AZRIA GROUP's product category is Women's Designer Apparel. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 458110 and its SIC code is 5621.