Good Beer Hunting
- Company typePrivate
- Founded2009
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Good Beer Hunting firmographics
Firmographics- Name
- Good Beer Hunting
- Legal name
- Good Beer Hunting LLC
- Website
- https://goodbeerhunting.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Good Beer Hunting industry classification
Industry- Product category
- Food and Beverage Media Publishing
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Good Beer Hunting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Beer Hunting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Underwriting partnerships: Longstanding partnerships with companies like Guinness and Captain Pabst who underwrite content in exchange for brand association with high-quality beer journalism
- Fervent Few subscriber community: Experimental subscriber community called the Fervent Few that connected readers and fans globally, taking a meaningful chunk out of annual debt
- Founder's strategic consultancy (Feel Goods Company): Michael Kiser's personal funding through his strategic consultancy business sustained editorial operations when other revenue streams were insufficient
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Feature articles pay $700 per piece |
| Other | Pay-as-you-go | Mini-features pay $325 per piece |
| Other | Pay-as-you-go | Podcast episodes pay $250 |
| Other | Pay-as-you-go | Sightlines primary sources pay $200, secondary sources pay $125 |
| Other | Pay-as-you-go | Blog posts pay $100, B-Roll pays $60 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Good Beer Hunting product offering
Product offeringCore offering
Good Beer Hunting is an editorial media publication that produces long-form journalism, news analysis, podcast episodes, photography features, and subscriber community content focused on beer culture, the brewing industry, and related food and beverage topics. The company also runs underwriting-sponsored branded content campaigns for beer brands and operates the Uppers & Downers craft coffee and beer festival in Chicago. Revenue is generated through brand underwriting partnerships (Guinness, Captain Pabst, and others) and the Fervent Few paid subscriber community.
Product overview
Good Beer Hunting is a multi-platform beer and beverage media publication offering a unified editorial ecosystem. The core product is its Stories/Blog featuring longform journalism, supplemented by the Sightlines news section, GBH Podcast, b-Roll photo blog, the Fervent Few subscriber community, and Events programming including the Uppers & Downers festival. The publication organizes content across specialized categories like Signifiers (brewery profiles), Critical Drinking (reported op-eds), GBH in Residence (experiential stories), and more.
Differentiator
Problem solved
Functional benefit
Brands
- Fervent Few: Experimental subscriber community launched to connect readers and reduce operating debt, particularly meaningful during the pandemic.
- Sightlines
- b-Roll
- GBH Provisions
- Uppers & Downers
Products and services
- Good Beer Hunting Stories / Blog Long-form editorial publication covering beer, food, travel, and culture through deep features such as Signifiers (brewery profiles), Critical Drinking (reported op-eds), GBH in Residence (experiential stories), Dropping Pins (travel), Provisions (food and beer pairing), House Culture, In Good Company, and Read.Look.Drink.
- Sightlines News section providing context and "Why It Matters" analysis on topical beer industry stories on a daily and weekly basis.
- GBH Podcast Episodic podcast featuring long-form storytelling on beer culture, industry interviews, and sponsored branded content series from brands including New Belgium, Guinness, East Brother, Brewery Ommegang, Miller High Life, Menabrea, SMBX, and Oskar Blues.
- b-Roll Photo blog featuring short visual stories and photographic moments from the beer world accompanied by brief written commentary.
- Fervent Few Subscriber Community Paid subscriber community that connected readers and fans globally, providing exclusive content and serving as a recurring revenue stream that helped offset operational costs.
- Uppers & Downers Festival Experiential festival event celebrating craft beer and coffee culture with 1,000+ guests, featuring collaborative programming across coffee roasters and brewers and including satellite events such as cocktail competitions, roaster walking tours, podcast recordings, and charity chef dinners.
- Branded Content / Underwriting Series Brand-sponsored editorial and podcast content series in which beer brands underwrite specific storytelling projects, replacing traditional display advertising while preserving GBH's editorial standards.
Quantifiable outcome
- Produced industry-changing, internationally-recognized, and James Beard Award winning material consistently
- +2 more outcomes
Companies that use Good Beer Hunting
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Good Beer Hunting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Beer Hunting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Various coffee roasters and brewers (Uppers & Downers)coreFestival collaboration with country's best roasters and brewers including Counter Culture Coffee, Intelligentsia, Metric Coffee, and others. Event at Thalia Hall in Chicago with 1,000+ guests.
- GuinnesscoreLongstanding underwriting partner that helped mitigate annual financial losses. Guinness sponsored content series including 'Mother of Invention' and 'Coming to America', providing significant revenue to support editorial operations.
- Captain PabstcoreUnderwriting partner for special projects including 'Tip Your Bartenders' initiative profiling bartenders during pandemic, and 'From Barons to Barrels' historical content series.
- New Belgium BrewingminorSponsored 'Into the Wild' content series focusing on barrel-aging, wild fermentation, and experimental brewing techniques.
- East Brother Beer Co.minorPartner for 'Beer is Labor' content series focusing on labor issues and workers in the beer industry.
- Brewery OmmegangminorSponsored 'Message in a Bottle' content series exploring Belgian beer traditions.
- Miller High LifeminorSponsored 'Beer and a Shot' content series exploring American beer and spirits culture.
- MenabreaminorSponsored 'Age of Rediscovery' content series focusing on traditional brewing techniques.
- SMBXminorSponsored 'Compound Interest' content series.
- Oskar Blues BreweryminorSponsored 'Olly Olly' outdoor adventure content series.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Good Beer Hunting competitors and assessment
Company assessmentDirect peers
- Brewbound: B2B beer industry trade publication covering brewery business news, M&A, and distribution. Comparable to GBH's Sightlines vertical as a paid intelligence/news product serving beverage industry professionals.
- VinePair: Digital drinks media publication covering beer, wine, and spirits with editorial, news, and branded content. Directly comparable to GBH as an independent alcohol-beverage publisher monetizing via advertising, sponsored content, and brand partnerships aimed at both consumers and industry.
- Imbibe Magazine: Long-running drinks culture magazine covering beer, wine, spirits, and coffee with editorial content and industry recognition (Imbibe 75). Comparable to GBH as a category-defining beverage publication that awards industry credibility and monetizes via advertising and brand partnerships.
- Punch: Premium drinks (beer/wine/spirits) editorial publication with longform features, news, and a membership program. Closely comparable to GBH's positioning as a high-end, narrative-driven beverage publication targeting enthusiasts and industry, with paid subscription revenue.
- Craft Beer & Brewing Magazine: Brewing trade and enthusiast publication with longform features, recipes, and a subscription model. Closely comparable to GBH as a craft beer-specific editorial product targeting both brewers and serious enthusiasts with original journalism.
- Hop Culture: Digital craft beer publication focused on brewery stories, beer releases, and industry coverage. Comparable to GBH as a digitally-native craft beer media brand targeting enthusiasts with editorial content and industry partnerships.
Emerging players
- Sprudge: Independent coffee media publication covering specialty coffee culture, events, and industry. Comparable to GBH as a sibling indie beverage media brand and co-organizer of the Uppers & Downers coffee-and-beer festival.
- Pellicle Mag: UK-based craft beer and cider magazine founded by Matthew Curtis, a former GBH UK editor. Directly comparable as a craft beverage editorial brand built on GBH-incubated talent and competing for the same international craft beer audience.
- PorchDrinking: Online craft beer publication covering brewery profiles, reviews, and lifestyle content. Comparable to GBH as a digitally-native craft beer editorial brand targeting enthusiasts, though with a more regional and lifestyle-oriented focus.
Broad incumbents
- All About Beer Magazine: Established print and digital beer publication covering industry, culture, and reviews. Comparable to GBH as a long-form beer editorial brand with broader mainstream reach but less craft-focused differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights2 records
Customer concentration
Good Beer Hunting social profiles
Digital presenceGood Beer Hunting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Beer Hunting leadership team
Management profileNumber of profiles
Profiles1 record
Good Beer Hunting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Beer Hunting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Beer Hunting
What does Good Beer Hunting do?
Good Beer Hunting is an editorial media publication that produces long-form journalism, news analysis, podcast episodes, photography features, and subscriber community content focused on beer culture, the brewing industry, and related food and beverage topics. The company also runs underwriting-sponsored branded content campaigns for beer brands and operates the Uppers & Downers craft coffee and beer festival in Chicago. Revenue is generated through brand underwriting partnerships (Guinness, Captain Pabst, and others) and the Fervent Few paid subscriber community.
Is Good Beer Hunting a public or private company?
Good Beer Hunting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Beer Hunting founded?
Good Beer Hunting was founded in 2009. It employs 1 to 10 people.
Where is Good Beer Hunting based?
Good Beer Hunting is headquartered in Chicago, United States, in the North America region.
How does Good Beer Hunting make money?
Three revenue lines are on record. Underwriting partnerships are the primary driver. The others are fervent Few subscriber community and founder's strategic consultancy (Feel Goods Company).
Who are Good Beer Hunting's main competitors?
Direct peers on record are Brewbound, VinePair, Imbibe Magazine, Punch, Craft Beer & Brewing Magazine and Hop Culture. Emerging players are Sprudge, Pellicle Mag and PorchDrinking. All About Beer Magazine is listed as a broad incumbent.
Does Good Beer Hunting have an API?
No public API is recorded for Good Beer Hunting.
What industry is Good Beer Hunting in?
Good Beer Hunting's product category is Food and Beverage Media Publishing. Its primary akta.pro industry code is THAJAGAE, Beer, Brewery & Craft Beverage Tastings, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its SIC code is 7990.