BOAT

What BOAT does

BOAT projects is a multidisciplinary promotion agency headquartered in Herford, Germany, operating under the legal entity BOAT projects GmbH & Co. KG (registered with Amtsgericht Bad Oeynhausen under HRA 8834). Founded in 2018 and led by owner-managing director Koray Celik, the firm provides B2B marketing services to corporate brands seeking to strengthen the connection between brand and audience through strategic consulting and execution.

The agency delivers four integrated service pillars: Concept Services (creative advisory, change management, systematic consulting, visual and strategic conception, and brand communication), Promotion Services (sales promotion, sampling, events and festivals, sports marketing, POS promotions, guerrilla marketing, and product launches), POS Services (design, category management, and shelf service), and Social Media Services. BOAT positions itself as a full-service provider handling projects from initial concept through final implementation, with no proprietary technology platform, app, or API — the business is fundamentally services-based.

Commercially, BOAT operates on a professional services revenue model, engaging clients through direct B2B sales within a regional German market footprint. The firm employs 11-50 people, has no disclosed pricing structure, and shows no evidence of external institutional investment, M&A activity, or subsidiary structures. Marketing and demand generation are conducted through organic social channels (Instagram, LinkedIn, Facebook), and there is no disclosed customer logo base, revenue figure, or ARR data. The agency is privately held with ownership concentrated with the founder-management team.

Name

BOAT

Legal name

BOAT projects GmbH & Co. KG

Website

https://boat-projects.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BOAT projects is a multidisciplinary German promotion agency headquartered in Herford that delivers concept development, brand experience, sales promotion, POS, and social media services to corporate B2B clients through end-to-end consulting and execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Herford

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: Service-based agency revenue generated through consulting, concept development, brand experience activation, and sales promotion services delivered to corporate brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BOAT is a multidisciplinary promotion agency that delivers concept development, brand experience, sales promotion, point-of-sale, and social media services to corporate brands. The firm operates end-to-end from strategic consulting and creative conception through to on-the-ground activation and execution, helping clients strengthen authentic brand awareness and the bond between brand and audience.

Product overview

BOAT is a multidisciplinary promotion agency that operates as a service-based business rather than a software product company. The agency offers four main service pillars: Concept Services (strategic consulting, brand communication, change management), Promotion Services (sales promotion, sampling, events, guerrilla marketing, product launches), POS Services (design, category management, shelf service), and Social Media Services. These services are delivered holistically from concept to final implementation to strengthen brand-audience bonds through strategic consulting and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept Services Strategic consulting services for corporate brands covering creative advisory, change management, systematic consulting, visual and strategic conception, and brand communication.
• Promotion Services Sales promotion activation services including sampling, events and festivals, sports marketing, point-of-sale promotions, guerrilla marketing, and product launches for consumer-facing brands.
• POS Services Point-of-sale services covering POS design, category management, and shelf service for retail environments.
• Social Media Services Social media management and presence across Instagram, LinkedIn, and Facebook to support brand communication and audience engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Scholz & Friends: Long-established German creative agency group offering brand strategy, advertising, and integrated communications. Competes with BOAT for corporate brand mandates in Germany and overlaps on brand-communication and activation services.
• Serviceplan Group: Munich-based independent agency group and Germany's largest independent agency network, covering strategy, creative, media, digital and brand experience. Direct competitor for end-to-end brand work with significantly greater scale and house capabilities.
• Jung von Matt: One of Germany's largest independent creative agencies, headquartered in Hamburg with a broad portfolio spanning brand communication, advertising, and brand experience. Comparable to BOAT as a competitor for the same German corporate brand budgets, though operating at significantly larger scale and with broader international reach.
• kempertrautmann: Hamburg-based independent creative agency with capabilities in brand strategy, campaign development, and brand experience. Comparable to BOAT as a German mid-sized competitor for corporate brand and activation mandates.
• Antoni (Agency): Berlin-based creative agency combining advertising, brand experience and digital for major corporate brands. Competes with BOAT for German brand-experience and activation briefs, though with a larger footprint and more awards recognition.
• Grabarz & Partner: Hamburg-based independent creative agency focused on integrated brand communication, campaigns, and brand experience for corporate clients. Comparable as a German mid-to-large sized competitor pursuing similar B2B brand mandates.
• BBDO Germany: German arm of the global BBDO network, offering integrated brand communication, advertising, and activation. Competes with BOAT for corporate brand budgets in Germany with significantly greater resources and global network leverage.
• DDB Germany: German office of the DDB network providing creative, digital, and brand activation services to corporate clients. Overlaps with BOAT on integrated brand-communication work targeting the same German corporate brand segment.

Direct peers

• Territory (Gudrun Henke): German content, brand experience and marketing agency specialising in brand activation, events, content, and social media - directly overlapping with BOAT's Promotion, POS and Social Media service pillars.
• Kollege Robben: German independent creative and brand agency offering strategy, campaign development, and brand activation for corporate clients. Direct peer given similar mid-sized German positioning, B2B focus on corporate brands, and integrated service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/people/BOAT-projects/61578334869250
• LinkedInde.linkedin.com/company/boatprojects
• Instagraminstagram.com/boatprojects_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOAT