What PICVERT does

Picvert is a French family-owned agricultural enterprise founded in 1990 and headquartered in Estrées-Mons, Picardy, that cultivates baby leaves (jeunes pousses) and mini vegetables year-round. Production is distributed across three wholly-owned farms: Estrées-Mons in Picardy for summer crops, the Jardim da Lagoa farm in Comporta, Portugal for winter baby leaves and year-round mini vegetables (including okra since 2024), and Picvert Iberica in Málaga, Spain for winter crops. Supplementary winter supply is sourced from partner farms in Italy. The company grows exclusively in open soil (pleine terre), outdoors or under unheated multi-span greenhouses, avoiding the energy intensity of heated greenhouse production.

The product portfolio spans baby leaf varieties (rocket, lamb's lettuce, red mustard, mizuna, bulls blood, baby spinach, red chard, plus defined mixes), mini vegetables (Bimi® broccoli — for which Picvert is the exclusive French producer since 2021 — beetroot, fennel, turnip, carrot, leek), and the 2020-launched organic sub-brand Idées Bio des Jardins d'Hippolyte. Technical infrastructure includes an in-house microbiology laboratory operational since 2015 for real-time E. coli and bacteriological testing pre-harvest, a closed-circuit water recycling system at the Portuguese farm that reduced consumption by 99.5%, 1,200 m² of on-site solar generation installed in April 2021, and dedicated pre-washed salad packaging lines. The company holds six concurrent eco-certifications (Demain La Terre, Bio Ecocert, HVE, Global GAP, Planet Proof, Leaf).

Picvert generates revenue through three service channels. The primary B2B Conditioners channel supplies industrial packing companies with bulk volumes in returnable plastic bins for the 4th-range (ready-to-use) salad sector. The Consumer channel packages products in trays and sachets for large and medium retail chains (Cora, Auchan), local shops, and the organic specialty chain Naturalia. The Picvert Gourmet division serves catering professionals via Rungis distribution partners, including for export. Pricing is quote-based and volume-negotiated, with no public price list. Distribution is anchored in domestic France with international catering export capability; B2B demand is supported by annual participation at Fruit Logistica in Berlin, and consumer demand is driven by social media (Instagram, Facebook, YouTube Shorts), recipe content, and PR (notably a March 2024 Tous en Cuisine feature on M6 reaching over 1.4 million viewers).

Name

PICVERT

Legal name

Picvert

Website

https://picvert.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Picvert is a French family-owned producer of baby leaves and mini vegetables grown year-round across farms in France, Portugal, and Spain. It supplies industrial conditioners in bulk, retail chains via pre-packed trays (including Bimi® broccoli as France's exclusive producer), and catering via Rungis distributors.

Ownership category

akta.pro rank

Product category

Specialty Produce (Baby Leaves & Mini Vegetables)

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Perishable Prepared Food Manufacturing (311991), Food Crops Grown Under Cover (11141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Baby leaf production
• Mini vegetables farming
• Specialty produce grower
• Ready-to-use salads
• Organic agriculture

Headquarters

HQ city

Estrées-saint-denis

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Baby leaves and mini vegetables — B2B packaging/industrial: Picvert supplies packing companies (conditioners) with bulk volumes of baby leaves (pre-washed, ready-to-wash, pesticide-free, organic) in returnable plastic bins on pallets. This is the primary B2B revenue stream.
2. Baby leaves and mini vegetables — Retail/Consumer: Picvert packages products in trays and sachets for large and medium-sized retail chains (hypermarkets, supermarkets, local shops) and organic specialty stores (Naturalia). Distribution via internal packaging lines for immediate placement in stores.
3. Picvert Gourmet — Catering: Picvert Gourmet division serves catering professionals with high-end ready-to-use solutions, including Kristal trays. Products are distributed through Rungis partners for domestic and export/long-distance sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Picvert is an independent French family agricultural producer that cultivates and distributes baby leaves (jeunes pousses) and mini vegetables year-round via three seasonal farms in Picardy, Portugal, and Spain. The company supplies pre-washed, ready-to-wash, pesticide-free, and organic specialty produce through three channels: bulk B2B supply to industrial salad packers, pre-packed trays for retail chains and organic specialty stores, and high-end Picvert Gourmet solutions for catering professionals distributed via Rungis partners. It is the exclusive French producer of Bimi® broccoli and holds Demain La Terre, Bio Ecocert, HVE, Global GAP, Planet Proof, and Leaf certifications.

Product overview

Picvert is a French family agricultural business based in Picardy, specializing in year-round outdoor and lowland cultivation of baby leaves (jeunes pousses/salades jóvenes) and mini vegetables (mini légumes). Its core product portfolio consists of two main categories — Baby Leaves and Mini Vegetables — sold through three service channels: Conditioners (industrial/bulk), Consumer (retail trays), and Gourmet (catering/Rungis). The Baby Leaves range includes individual varieties (rocket, lamb's lettuce, red mustard, mizuna, bulls blood, baby spinach, curly, red chard) and pre-defined mixes (Baby Leaves Mix, Festival Mix, Gourmet Mix, Duo Lamb's Lettuce & Rocket). The Mini Vegetables range includes Bimi broccoli, beetroot, fennel, turnip, carrot, and leek. Year-round supply is achieved through seasonal farming in Picardy (summer), Portugal, Spain, and Italy (winter). An organic sub-brand, Idées Bio des Jardins d'Hippolyte, launched in 2020 for Naturalia stores. The company holds multiple ecological certifications (Demain La Terre, HVE, Bio/Organic) and operates its own in-house microbiology laboratory, packaging facilities, and solar power infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Idées Bio des Jardins d'Hippolyte: Organic brand launched in 2020 for baby lettuce mix and baby spinach sold in Naturalia stores.

Products and services

• Baby Leaves (Jeunes Pousses) Young salad leaves grown year-round in open soil (outdoors or under multi-span greenhouses, no heated greenhouses), summer in Picardy and winter in Portugal/Spain/Italy. Pre-washed, ready-to-wash, pesticide-free, and organic variants, sold as individual varieties or pre-defined mixes across B2B and retail channels.
• Mini Vegetables (Mini Légumes) Baby-sized vegetables grown year-round under the Portuguese sun, cooled by Atlantic trade winds. Includes Bimi® broccoli (hand-harvested, eaten whole without peeling), beetroot (betterave), fennel (fenouil), turnip (navet), carrot (carotte), leek (poireau), and the recently acclimatized okra (gombo). Sold in bouquets, trays, and boxes across B2B, retail, and catering channels.
• Bimi® Broccoli (Bimi® Brocoli) A registered-trademark broccoli variety with a tender hand-harvested stalk eaten whole without peeling, slightly sweet hazelnut flavor, rich in fiber, protein, folic acid, and vitamins A and C. Produced under exclusive French license since 2021; the category grew +43% in French volume between 2020 and 2021.
• Idées Bio des Jardins d'Hippolyte (Organic Sub-Brand) Organic baby leaves sub-brand (125g wooden basket trays) sold through Naturalia organic specialty stores, leveraging Picvert's Bio Ecocert certification. Labels use minimal colors on white background to signal environmental respect.
• Festival Mix (Mélange Festif) Mix on a base of green and red lettuces with arugula, spinach, red chard, and lamb's lettuce, designed for festive plate presentation with red and green color variations. Sold as a standalone baby-leaf mix SKU.
• Gourmet Mix (Mélange Gourmand) Well-balanced cocktail of flavors with studied texture associations — lamb's lettuce, arugula, and other baby leaves — adding color and variety to the plate. Sold as a standalone baby-leaf mix SKU.
• Duo Lamb's Lettuce & Rocket (Duo Mâche Roquette) Two-component baby-leaf mix combining lamb's lettuce (mâche) and rocket (roquette) with contrasting flavors in a single SKU, sold standalone.
• Lamb's Lettuce (Mâche) Sweet, tender baby-leaf with pretty round deep-green leaves. Sold in trays, bags, and industrial boxes as a standalone variety SKU.
• Rocket (Roquette) Peppery baby-leaf from the cruciferous family. Sold in 100–200g trays, Kristal 1kg, gourmet pre-washed bags, and industrial boxes.
• Red Mustard (Moutarde Rouge) Baby leaf with a pronounced mustard flavor and deep purple-green gradient. Sold as a standalone variety SKU.
• Mizuna Japanese mustard greens from the cruciferous family with distinctive jagged, graphic leaf cut and a spicy, distinctive flavor. Sold as a standalone variety SKU.
• Bull's Blood (Bulls Blood) Aromatic young beet leaves with a touch of bitterness and striking deep red coloring. Sold as a standalone variety SKU.
• Baby Spinach (Épinard) Versatile baby leaf with green color stability for mixed preparations; squeaks when raw, melts when cooked. Sold as a standalone variety SKU (including in the Idées Bio wooden baskets sold at Naturalia).
• Curly / La Métisse Curly mustard baby leaf with jagged leaves, deep red coloring, and a spicy touch. Sold as a standalone variety SKU.
• Red Chard Young member of the chard family with fuschia-pink stems contrasting tender green leaves; crunchy and tasty. Sold as a standalone variety SKU.
• Baby Beetroot (Betterave) Baby beetroot with a slightly peppery raw taste that develops natural sugars when cooked; available in three colors. Sold in bouquets, trays, and boxes as a standalone mini vegetable SKU.
• Baby Fennel (Fenouil) Crunchy, aniseed baby vegetable with no strings, suitable raw or cooked (pairs well with fish). Sold in bouquets and trays as a standalone mini vegetable SKU.
• Baby Turnip (Navet) No-peel, photogenic mini turnip that is never stringy when young; suitable for carpaccio, iced, or steamed preparations. Sold as a standalone mini vegetable SKU.
• Baby Carrot (Carotte) Sweet, particularly crunchy baby carrot with good cooking resistance, available in four gourmet colors. Sold in trays as a standalone mini vegetable SKU.
• Baby Leek (Poireau) Tender, tasty mini leek sold in bouquets, 200g and 400g trays, and wooden boxes as a standalone mini vegetable SKU.
• Okra (Gombo) Newly acclimatized okra crop for the gourmet culinary segment, grown at the Portuguese farm and added to Picvert's mini vegetable assortment.
• Picvert Conditioners Range (B2B Bulk Supply) Industrial bulk supply channel for ready-to-use (4th-range) salad conditioners: orders handled in returnable plastic bins on pallets for Picvert's primary volume customers in the food processing sector.
• Picvert Consumer Range (Retail Pre-Packed Trays) In-house packaging-line service for large and medium-sized retailers, local shops, and organic specialty stores: pre-packed trays and sachets with extended shelf life ranging from classic varieties to exotic varieties (mizuna) and seasonal mixes.
• Picvert Gourmet Range (Catering / Food Service) High-end ready-to-use solutions for catering professionals, innovating with Kristal tray packaging. Distributed domestically and via Rungis partners for export and long-distance catering sales.

Quantifiable outcome

• Water consumption reduced by 99.5% at Jardim da Lagoa farm (from 62,400 m³ to 260 m³ per year)
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• WaterTechcoreTechnology or IntegrationLocal Portuguese company that designed and installed the closed-circuit water recycling system at Jardim da Lagoa farm. The system uses settling ponds and filtration and achieved a 99.5% reduction in water consumption. WaterTech took on the challenge of reducing consumption by at least 80%, exceeding that target significantly.
• AgriwattcoreTechnology or IntegrationHauts-de-France-based solar panel specialist that installed 1,200 m² of solar panels at Estrées-Mons farm in April 2021. Agriwatt provides remote monitoring and ongoing maintenance of the installation, ensuring optimal long-term electricity production aligned with Picvert's self-sufficiency goals.
• MonmielminorStrategic or Co-development PartnerSocial and solidarity economy company in Auvergne (Haute-Loire and Puy-de-Dôme) that manages bee colonies. Picvert adopted two beehives (donating €0.01 per barquette of pesticide-free salad sold, then a second hive from success). Monmiel's hives are made in France from sustainably managed forests and are sedentary (no transhumance), respecting bees' natural rhythm.
• Demain La Terre (Tomorrow The Earth)coreStrategic or Co-development PartnerFrench non-profit association founded in 2004, uniting fruit and vegetable producers committed to sustainable development as a third way between organic and conventional agriculture. Picvert is an active member with all farms certified. The association runs annual Trophies for Responsible Agriculture across environmental, economic, and social dimensions. Picvert won the 2021 Environment Trophy.
• Maison pour l'Entreprise, l'Emploi et la Formation (MEEF) Santerre Haute-SommeminorStrategic or Co-development PartnerLocal employment and training organization in Péronne that coordinated the '1 mois 1 métier' action dedicated to agri-food, with support from the Groupe EDF Foundation. Facilitated farm visits for 12 young people (16–25 years) to discover agricultural careers, supporting Picvert's local recruitment.
• Agri-SphèresminorGTM or Marketing PartnerAssociation of agri-food companies in Hauts-de-France. Picvert participates in local recruitment forums organized with the city of Péronne (less than 10 km from the production site), with Agri-Sphères helping to connect the company with candidates living in the territory.
• Institut Supérieur d'Agriculture de Beauvais (UniLaSalle)minorStrategic or Co-development PartnerEngineering school in agronomy and agro-industries. Picvert engages with UniLaSalle for talent recruitment, having hired Vincent Carpentier (engineer agronomist, hired late 2022 after all internships completed there). Picvert aims to reach students earlier in their studies to capture talent.
• Groupe EDF FoundationminorOthersCorporate foundation supporting social and ecological transition projects. Supported the '1 mois 1 métier' action by MEEF Santerre Haute-Somme, which introduced young people to agri-food careers at Picvert's farm, combining ecological and social transition.
• Atelier RezaicoreStrategic or Co-development PartnerCreative strategy studio (Paris) founded by Valérie that handles Picvert's artistic direction and brand identity. Created the distinctive watercolor illustrations of baby leaves and mini vegetables that define Picvert's visual identity. Art-directs the monthly recipe content series. Penninghen school graduates.
• Aurore Art Print StudiocoreStrategic or Co-development PartnerIllustration studio founded by Aurore Vigne (Penninghen graduate) that creates Picvert's watercolor recipe illustrations. Her warm, Mediterranean-style artwork brings recipes to life on Instagram Reels and recipe cards, adding strong artistic value distinct from typical food photography.
• European partner farms in ItalyminorChannel Partner/ Reseller/ DistributorPartner farms in Italy, established to complement Picvert's winter crop production. These farms are committed to an ecological approach consistent with Picvert's standards, extending the company's year-round supply capability.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@picvert8863/shorts
• Facebookfacebook.com/picvert.info
• LinkedInlinkedin.com/company/picvert
• Instagraminstagram.com/saspicvert

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICVERT