Demain la Terre

What Demain la Terre does

Demain la Terre is a French non-profit association (loi 1901) founded in 2004 by four fruit and vegetable producers to develop a sector-specific Corporate Social Responsibility (RSE) approach. The organization operates a proprietary referential framework consisting of 4 pillars, 14 themes, 84 criteria, and 243 progressive requirements organized across three levels of advancement (Engagement, Deepening, Maturity). Member companies undergo 100% internal audits and a minimum of 33% external audits annually conducted by accredited certification bodies (Control Union, Certis, ProCert SA), with full re-evaluation on a three-year cycle.

In 2026, the association launched CalyFeL, a digital platform providing reference framework management, an enterprise database, automated internal audit tools, common external audit interfaces, and real-time indicator reporting accessible to the internal team, each member company, and external control organisms. The association generates revenue exclusively through membership fees from its ~26 member companies, which include producers, processors, and marketing entities in the fruits and vegetables sector, as well as B2B relationships with distributors and food retailers such as METRO France. Members represent 375 producers across 8,000 hectares, 4,500 permanent and seasonal workers, €1 billion in cumulative revenue, and 4% of French fruit and vegetable production.

The organization also operates the "Cultiver Demain" podcast, maintains the "Logo Produit Responsable" sub-label (with specific claims such as "Cultivé sans pesticide de synthèse" and "Sans résidu de pesticide détecté"), and participates in the Collectif 3ème Voie coalition alongside Bleu-Blanc-Coeur, Vignerons Engagés, Filière CRC, and Mr.Goodfish. Governance is by a board of producer-directors, led by President Geoffroy Cormoreche, with operational management by Director Arnaud Le Gualès and a small team of approximately three permanent staff.

Name

Demain la Terre

Legal name

Association Demain la Terre

Website

https://demainlaterre.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Demain la Terre is a French non-profit association founded in 2004 that operates a sector-specific RSE certification framework for the fruit and vegetable industry, serving approximately 26 member companies across France, Spain, and Portugal through its 84-criteria referential and digital audit platform.

Ownership category

akta.pro rank

Product category

Agricultural Sustainability Certification

akta.pro primary industry

Witness Audits, Office Assessments & Certification Governance Services (AFALACAG)

akta.pro secondary industry

Fair Trade & Ethical Sourcing Certification Services (AFALAMAD)

Keywords

• RSE certification
• Sustainability label
• Fruit vegetable sector
• Corporate responsibility framework
• Producer collective

Headquarters

HQ city

Avoine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Subscription Fees: Demain la Terre operates as a loi 1901 association (non-profit) that generates revenue through membership fees from its 26 member companies. These companies pay to join the collective, access the RSE framework, receive certification support, participate in working groups, and use the label.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Demain la Terre provides a sector-specific RSE (Corporate Social Responsibility) label and reference framework for the fruit and vegetable industry, structured around 4 pillars, 14 themes, 84 criteria, and 243 progressive requirements at three advancement levels. Member companies undergo annual internal audits and third-party external audits, gain access to the CalyFeL digital certification platform, and are licensed to use the Demain la Terre label and 'Logo Produit Responsable' on certified fruits and vegetables.

Product overview

Demain la Terre is a collective association founded in 2004 that serves as the RSE (Corporate Social Responsibility) reference for the French fruit and vegetable sector. The organization's core offering is its RSE label and referential framework, which provides 84 measurable criteria across 4 pillars (Governance, Economy, Social, Environment), 14 themes, and 243 progressive requirements. Member companies undergo annual internal audits (100%) and external audits (minimum 33%) by certified organisms. In 2026, the organization launched CalyFeL, a digital platform for real-time certification tracking and audit management. The collective also produces the 'Cultiver Demain' podcast and provides certified product logos (Logo Produit Responsable) with specific claims such as 'Cultivé sans pesticide de synthèse' and 'Sans résidu de pesticide détecté' for qualifying products.

Differentiator

Problem solved

Functional benefit

Products and services

• Label RSE Demain la Terre An RSE (Corporate Social Responsibility) label specifically designed for the fruit and vegetable sector, based on a comprehensive referential with 84 criteria across 4 pillars (Governance, Economy, Social, Environment) and 14 themes, with 243 progressive requirements across 3 levels of achievement. The label is granted to fruit and vegetable production and marketing companies that meet the framework requirements.
• Référentiel Demain la Terre The RSE framework underlying the Demain la Terre label, containing 84 criteria organized across 4 pillars (Piloter avec Transparence, Faire Société, Valoriser l'Humain, S'Allier au Vivant), 14 themes, and 243 progressive requirements for continuous improvement assessment across three levels (Engagement, Deepening, Maturity).
• CalyFeL A digital platform launched in 2026 for tracking and managing the Demain la Terre certification process. Provides global referential management, automated internal audits, a coherent enterprise database, a common platform for external audits, and real-time indicator reporting for member companies and control organisms.
• Collectif d'Entreprises Demain la Terre (Membership) A collective association of 27 fruit and vegetable production and marketing companies, representing 375 producers across 8,000 hectares, 4,500 employees, and €1 billion in cumulative revenue, representing 4% of French fruit and vegetable production. Members gain access to the RSE framework, certification support, peer learning groups, and licensing rights to the Demain la Terre label.

Quantifiable outcome

• 4% of French fruit and vegetable production represented by members
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• CalyFeLmajorTechnology or Integration · 1 January 2026Digital platform partner for the digitalization of DLT certification processes. CalyFeL provides the tool for overall reference framework management, enterprise database, automated internal audits, common external audit tools, and real-time indicator reporting.
• Bleu-Blanc-CoeurcoreStrategic or Co-development PartnerPartner in the Collectif 3eme Voie (Third Way Collective), a coalition of quality-focused non-profit initiatives. Bleu-Blanc-Coeur, created in 2000, groups 7,000+ producers and revolutionizes nutritional quality through improved animal feed with measurable effects on environmental and human health.
• Vignerons EngagescoreStrategic or Co-development PartnerPartner in the Collectif 3eme Voie. The Vignerons Engages label groups 5,440 wine producers around 4 pillars: environmental action, quality guarantee from vineyard to glass, territorial support, and fair pricing.
• Filière CRCcoreStrategic or Co-development PartnerPartner in the Collectif 3eme Voie. Created in 1989, CRC (Culture Raisonnée Contrôlée) guarantees entirely French-produced cereals with biodiversity-friendly practices, federating 3,000 farmers and 150 companies.
• Mr.GoodfishcoreStrategic or Co-development PartnerPartner in the Collectif 3eme Voie. Launched in 2010, Mr.Goodfish promotes sustainable seafood consumption, federating 2 fishing operations and 6 producers, helping 700+ professionals preserve marine resources.
• ADEMEmajorStrategic or Co-development PartnerEnvironmental partner providing support and recognition for sustainable agricultural initiatives. ADEME (Agence de la Transition Ecologique) is a key French government agency for environmental and energy transition.
• Control UnioncoreImplementation/ SI/ Consulting PartnerExternal certification body auditing at least 33% of DLT member sites annually. Control Union is an international inspection and certification body.
• CertiscoreImplementation/ SI/ Consulting PartnerExternal certification body for DLT audits. Certis performs third-party verification of member companies' RSE compliance.
• ProCert SAcoreImplementation/ SI/ Consulting PartnerExternal certification body involved in DLT audit processes. Part of the multi-body certification approach ensuring independent verification.
• SOLAALminorStrategic or Co-development PartnerSolidarity partner connecting agricultural producers with food aid organizations. Supports food waste reduction and social solidarity initiatives.
• La Table des ChefsminorStrategic or Co-development PartnerSolidarity partner working on food education and professional kitchen initiatives. Connects food professionals with sustainable sourcing.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Demeter France: Biodynamic agriculture certification operating in France, certifying F&V producers against holistic farming standards. Comparable as an incumbent third-party certification covering environmental and social dimensions of F&V production.
• Haute Valeur Environnementale (HVE): French government-backed environmental certification for farms, with three tiers of environmental performance. Comparable as a state-recognized, broad environmental certification that overlaps with DLT's environmental pillar and competes for the same producer base.
• GlobalGAP: Global benchmark for good agricultural practices covering F&V, aquaculture, and floriculture, widely required by European retailers. Comparable as the dominant incumbent F&V production certification against which Demain la Terre positions its more comprehensive RSE framework.
• Agriculture Biologique (AB): French national organic certification label, widely recognized by consumers and required by many retailers. Comparable as a major incumbent French F&V quality/responsible-production label that competes for buyer and producer attention.
• Filière Qualité Carrefour: Retailer-led French responsible-production program operated by Carrefour across multiple F&V categories, with branded product lines. Comparable as a downstream, buyer-led responsible F&V standard that competes with DLT for both producer participation and shelf-level differentiation.

Emerging players

• Bio Cohérence: French organic label positioning itself as stricter and more socially responsible than the standard AB label, used by independent organic producers. Comparable as a French sector-specific responsible-production label targeting a more engaged subset of F&V producers.

Direct peers

• Bleu-Blanc-Coeur: French collective association promoting nutritional and environmental quality through improved animal feed, with 7,000+ producers. Direct peer in Collectif 3eme Voie using a similar sector-specific label and progressive framework model applied to a different agricultural segment.
• Mr.Goodfish: Program launched in 2010 promoting sustainable seafood consumption, federating fishing operations and producers to help 700+ professionals preserve marine resources. Direct peer in Collectif 3eme Voie with comparable sector-specific responsible sourcing structure.
• Filière CRC (Culture Raisonnée Contrôlée): French collective created in 1989 guaranteeing French-produced cereals through biodiversity-friendly practices, federating 3,000 farmers and 150 companies. Direct peer in Collectif 3eme Voie applying a sector-specific responsible production label to cereals.
• Vignerons Engages: Collective RSE label grouping 5,440 wine producers around environmental, quality, territorial, and fair-pricing pillars. Direct peer in Collectif 3eme Voie with an analogous sector-specific certification approach for vineyards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DemainlaTerre
• Facebookfacebook.com/agriculturedemainlaterre
• LinkedInlinkedin.com/company/associationdemainlaterre
• Instagraminstagram.com/demainlaterre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demain la Terre