RoundPeg
RoundPeg Benefit, LLC is a Silver Spring, Maryland marketing consultancy serving certified B Corps and for-benefit businesses with purpose alignment, branding, customer experience, retention, and loyalty services, plus its wholly-owned Unit of Impact SaaS for SMB impact reporting.
- Company typePrivate
- Founded2003
- HeadquartersSilver Spring, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RoundPeg does
RoundPeg Benefit, LLC is a Silver Spring, Maryland-based marketing consultancy founded in 2003 that serves certified B Corporations and other for-benefit (mission-driven) businesses. The firm operates with a deliberately small core team of approximately four people plus handpicked partners, led by co-founders Polina Pinchevsky (Partner + Creative Director) and Anne Boyle (Strategic Partner), and delivers five integrated practice areas: Purpose Alignment, Customer Experience, Branding, Retention, and Loyalty. Supporting offerings include a self-assessment quiz (Purpose Potential Pulsecheck) and a downloadable workbook (Purpose Driven Guide). The company differentiates through its own B Corp certification, Maryland Benefit LLC status, and the Peg Percent program (1% of profits donated to local nonprofits annually since 2003).
The firm's revenue model is professional-services fees from consulting engagements, supplemented by ancillary resources (workbooks, self-assessment tools). In 2020, RoundPeg co-founded Unit of Impact, a SaaS platform that helps small businesses measure, improve, and report environmental and social impact. After its two co-founding partners (Oliver Russell and Unity Web Agency) exited in 2023, RoundPeg acquired 100% ownership of Unit of Impact in 2024 and in 2025 relaunched it with a three-tier subscription model (Essential $24/month, Plus $49/month, Premium $149/month). RoundPeg's go-to-market is sales-led and event-driven: founder speaking engagements, content marketing through an extensive blog and email newsletter, and the Founding Mothers private community for women leaders of social-impact companies. The firm has earned B Lab "Best for the World" recognition in 2017 and 2018, and its only disclosed technology is the Unit of Impact platform — there are no proprietary AI/ML systems or APIs.
RoundPeg firmographics
Firmographics- Name
- RoundPeg
- Legal name
- RoundPeg Benefit, LLC
- Website
- https://roundpegcomm.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoundPeg Benefit, LLC is a Silver Spring, Maryland marketing consultancy serving certified B Corps and for-benefit businesses with purpose alignment, branding, customer experience, retention, and loyalty services, plus its wholly-owned Unit of Impact SaaS for SMB impact reporting.
- Ownership category
- akta.pro rank
Where RoundPeg is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RoundPeg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Consulting Services: RoundPeg generates revenue through professional services engagements including purpose alignment consulting, customer experience strategy, branding packages, retention campaigns, and loyalty programs. They work directly with B Corps and purpose-driven companies on marketing strategy and creative campaigns.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
RoundPeg product offering
Product offeringCore offering
RoundPeg is a marketing consultancy that helps B Corps, Certified Benefit Corporations, and other for-benefit businesses discover and activate their Purpose through integrated marketing services spanning Purpose Activation, Customer Experience, Branding, and Loyalty/Retention programs. The firm complements these services with a proprietary SaaS platform, Unit of Impact, that helps clients measure brand performance and track progress against purpose-driven goals.
Product overview
RoundPeg is a marketing consultancy offering a unified portfolio of services centered on Purpose-driven brand development and customer relationship transformation. The core service offering spans five integrated practice areas: Purpose Alignment, Customer Experience, Branding, Retention, and Loyalty. Additionally, RoundPeg co-owns Unit of Impact, a SaaS platform for impact reporting. Supplementary offerings include the Purpose Potential Pulsecheck assessment tool and the Purpose Driven Guide workbook.
Differentiator
Problem solved
Functional benefit
Brands
- Unit of Impact: A SaaS platform that provides tools designed specifically for small businesses to measure, improve, and report their environmental and social impact. RoundPeg became 100% owner of this startup in 2024.
Products and services
- Purpose Activation Services
Quantifiable outcome
- Recognized by B Lab on Best for the World list (multiple years including 2017, 2018)
Companies that use RoundPeg
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
RoundPeg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RoundPeg partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and former.
- Unit of ImpactcoreRoundPeg is co-founder and now 100% owner of Unit of Impact, a SaaS platform providing tools for small businesses to measure, improve, and report environmental and social impact. The platform was created to address the gap in impact reporting for small businesses.
- Oliver RussellformerFellow Certified B Corp and former co-founder partner in Unit of Impact alongside RoundPeg. Oliver Russell stepped away from the startup in 2024.
- Unity Web AgencyformerFormer co-founder partner in Unit of Impact. Unity Web Agency stepped away from the startup in 2024.
- B Lab / B CorporationcoreB Lab is the nonprofit that certifies B Corporations. RoundPeg is a certified B Corp and Benefit Corporation, required to produce annual impact reports. B Lab provides the certification framework and community that RoundPeg serves.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
RoundPeg competitors and assessment
Company assessmentDirect peers
- Futerra: Sustainability and purpose-focused communications agency offering strategy, creative, and campaign work for brands committed to social and environmental impact. Direct competitor in the purpose-driven marketing niche.
- Citizen Group: Certified B Corp creative and communications agency serving purpose-driven brands and social enterprises. Direct overlap with RoundPeg's B Corp client focus, mission-aligned positioning, and integrated branding/strategy offerings.
- Corporate Citizenship: Purpose and sustainability consultancy advising companies on strategy, reporting, and stakeholder engagement. Overlaps with RoundPeg's purpose-alignment work and complements Unit of Impact's impact-reporting focus.
- Sparkloft Social Impact: Purpose-driven social impact and marketing agency that helps brands build community and drive measurable social change. Comparable in mission focus and mid-market B Corp-style client base to RoundPeg.
- Brand Pie: Brand and culture consultancy that helps purpose-led companies align internal and external brand expression. Closely comparable to RoundPeg's Purpose Activation and branding service lines for for-benefit businesses.
Broad incumbents
- Edelman: Global communications and PR firm with a dedicated Purpose practice. Competes for the same buyer (purpose-driven brands) but operates at much larger scale across a broader portfolio of services.
- Ogilvy: Global creative network with sustainability and brand-purpose capabilities. Larger incumbent with the resources to enter the B Corp-focused marketing niche that RoundPeg currently specializes in.
- Landor & Fitch: Global brand consulting and design firm serving purpose-led transformation engagements. Comparable in branding and brand-activation services but operates at much larger scale across industries.
Emerging players
- The Good Agency: Boutique purpose and sustainability communications agency serving mission-driven brands in Europe. Comparable offerings in purpose-activation and impact communications, primarily regional to RoundPeg's US focus.
Others
- B Lab: Nonprofit that sets and certifies B Corp standards. Not a competitor but a critical ecosystem partner whose certification framework defines RoundPeg's target buyer segment and underpins the company's credibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RoundPeg social profiles
Digital presenceRoundPeg compliance and trust
Trust signalCompliance1 record
RoundPeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoundPeg leadership team
Management profileNumber of profiles
Profiles4 records
RoundPeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoundPeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoundPeg
What does RoundPeg do?
RoundPeg is a marketing consultancy that helps B Corps, Certified Benefit Corporations, and other for-benefit businesses discover and activate their Purpose through integrated marketing services spanning Purpose Activation, Customer Experience, Branding, and Loyalty/Retention programs. The firm complements these services with a proprietary SaaS platform, Unit of Impact, that helps clients measure brand performance and track progress against purpose-driven goals.
Is RoundPeg a public or private company?
RoundPeg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoundPeg founded?
RoundPeg was founded in 2003. It employs 11 to 50 people.
Where is RoundPeg based?
RoundPeg is headquartered in Silver Spring, United States, in the North America region.
How does RoundPeg make money?
One revenue line is on record: marketing Consulting Services.
Who are RoundPeg's main competitors?
Direct peers on record are Futerra, Citizen Group, Corporate Citizenship, Sparkloft Social Impact and Brand Pie. Broad incumbents are Edelman, Ogilvy and Landor & Fitch. The Good Agency is listed as an emerging player. B Lab is listed as an others.
Does RoundPeg have an API?
No public API is recorded for RoundPeg.