What Intours DMC does

Intours DMC (legal entity Demaco d.o.o.) is a privately held destination management company founded in 2000 in Ljubljana, Slovenia, that designs and delivers bespoke corporate events across the Adriatic region. The firm serves global enterprise clients with four core service lines: business meetings and conferences, tailor-made incentive travel programs, product launches and automotive events, and special events, complemented by a premium Private Incentives offering for individual high-value achievers. Operations span three countries (Slovenia, Croatia, Montenegro) delivered through four offices (Ljubljana, Split, Dubrovnik, Tivat) with additional Croatian coverage in Istria and the Zagreb region, supported by an experienced team of 30 event professionals, many with 15-30 years of industry tenure and multilingual capability.

The business is a professional services DMC rather than a technology platform: revenue is generated through fees for program design, on-the-ground coordination, and on-site management of corporate programs, with pricing custom-quoted per engagement based on group size, destination, and scope. There is no proprietary software, no API, and no self-service channel; the value proposition rests on local destination expertise, established supplier relationships with luxury hotel brands (One&Only, Aman, Kempinski, Regent, Hilton, Maistra), and creative event design for demanding programs. Go-to-market is enterprise B2B field sales executed through a network of regional sales representatives covering Benelux, DACH, France, Scandinavia, USA/Canada, and Australia, complemented by multilingual website presence (English, French, German) and trade show participation within the MICE industry. The company is founder-led, with CEO and founding partner Miro Hribar and Managing Director Tomaž Krušič maintaining a 20+ year partnership, and Ante Lacman heading Croatian operations as General Manager and Branch Director.

Name

Intours DMC

Legal name

Demaco d.o.o.

Website

https://intours-dmc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Intours DMC is a privately held destination management company designing and executing bespoke corporate incentive travel, conferences, product launches, and special events across Croatia, Slovenia, and Montenegro for global enterprise clients, with 30 professionals across four offices.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Convention and Trade Show Organizers (561920), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Corporate incentive travel
• Event management services
• Conference planning
• Automotive event launches

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMC Program Services: Intours DMC designs and delivers tailor-made incentive, conference, car launch, and special events programs for corporate clients. Revenue is generated through professional service fees for program design, coordination, and on-site management across destinations in Slovenia, Croatia, and Montenegro.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Intours DMC designs and delivers tailor-made incentive travel programs, conferences and congresses, automotive product launches, and special events for corporate clients across the Adriatic region (Slovenia, Croatia, Montenegro). Services are custom-quoted per program and cover venue selection, accommodation, activities, gala events, on-site management, and end-to-end program coordination through four regional offices.

Product overview

Intours DMC operates as a destination management company offering a unified portfolio of event services across Croatia, Slovenia, and Montenegro. The core offering consists of four integrated service lines: Business Meetings (conferences, corporate meetings, congress management), Incentive Travel Programs (tailor-made group incentive trips with activities), Product Launches/Automotive Events (car launches, brand activations), and Special Events (gala dinners, receptions, private parties). A premium Private Incentives service provides highly personalized programs for individual achievers. Services are delivered through local offices in Ljubljana, Split, Dubrovnik, Istria, and Tivat, with destination-specific expertise across six Croatian regions, Slovenia, and Montenegro.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Meetings Services MICE (Meetings, Incentives, Conferences, and Events) services including venue selection, conference management, and corporate meeting planning across the Adriatic region, for groups of 10 to 2,000+ delegates.
• Incentive Travel Programs Tailor-made incentive travel programs including team building activities, adventure experiences, and reward trips for corporate groups in Croatia, Slovenia, and Montenegro.
• Product Launches / Automotive Events Specialized automotive and product launch event services including test drive route design, brand activation venues, and media event management for car launches and product introductions.
• Private Incentives Highly individualized incentive programs focusing on personalization for top performers, winners, or valued partners with bespoke destinations, boutique accommodation, and unique experiences.
• Special Events Custom special event planning including gala dinners, welcome receptions, corporate parties, and exclusive venue hires across historic fortresses, private islands, and unique locations in the Adriatic.
• Croatia Destination Management Full-service destination management across Croatia including Dubrovnik, Hvar, Split, North Dalmatia, Istria, and Zagreb with event venues, accommodation, and activities.
• Slovenia Destination Management Destination management services in Slovenia covering Ljubljana, Bled, the Alpine region, Adriatic coast, and Postojna Cave for congresses, conferences, and incentive programs.
• Montenegro Destination Management Specialized destination management in Montenegro featuring luxury properties, outdoor adventures, and unique venues along the Bay of Kotor and coastal regions.

Named customers54 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gullivers Travel Associates: Global travel services and DMC provider under Travelopia, offering inbound destination management in Europe. Comparable to Intours DMC in delivering accommodation, ground handling, and event services to corporate clients.
• Kuoni Tumlare: Major global DMC and travel services company (now part of JTB) with strong European destination management capabilities. Comparable to Intours DMC in serving corporate incentive, conference, and event programs across multiple countries.
• Pacific World: One of the largest global DMC networks, serving corporate events and incentives worldwide. Operates across multiple regions including Europe, providing direct competition to Intours DMC for international corporate accounts seeking multi-destination programs.
• MCI Group: Global event and association management company with significant conference, incentive, and corporate event capabilities across Europe. Overlaps with Intours DMC in serving corporate MICE needs, though at much larger scale.

Direct peers

• Banks Sadler: UK-based event management company delivering corporate conferences, incentives, and meetings globally. Comparable to Intours DMC on B2B event services and is named as a client of Intours for Adriatic programs.
• The DMC Group: Network of destination management companies covering multiple countries; Intours DMC's sales representative in USA/Canada. Operates as a comparable DMC alliance partner targeting inbound corporate clients.
• ATPI: Global travel and events management company with corporate event division. Listed as a customer of Intours DMC but also a competitor offering destination management and incentive services in the same European markets.

Regional players

• Terramar DMC: Mediterranean-focused DMC offering incentives, conferences, and event services in Spain, Portugal, and adjacent markets. Indirect peer to Intours DMC in competing for Mediterranean European corporate event programs.
• Liburnia DMC: Croatian-based destination management company offering inbound services across Croatia. Most direct regional peer to Intours DMC, competing for the same Croatian corporate event and incentive programs.
• Catalonia Congress & Events: Mediterranean DMC focused on Catalonia and broader Iberian/Spanish events. Comparable to Intours DMC in destination management services for corporate incentive and conference programs in a regional Mediterranean setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/intoursmice
• LinkedInlinkedin.com/company/intours-dmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intours DMC