Gulliver Travel

What Gulliver Travel does

Gulliver Travel d.o.o. is a Croatian-registered destination management company (DMC) founded on February 1, 1989 in Dubrovnik, and a 100% subsidiary of TUI Holding Spain SL (TUI Group) since 2018. The company provides a comprehensive portfolio of inbound travel services across the Adriatic and Western Balkans region — covering Croatia, Slovenia, Serbia, North Macedonia, Kosovo, Bosnia & Herzegovina, Albania, and Montenegro — including excursions, multi-day roundtrips, ground transfers, cruise turnaround and shore excursion operations, port agency services, MICE, business travel, and tailored premium programs. It operates four offices in Croatia (Dubrovnik HQ, Split, Poreč, Makarska), employs 74 full-time staff, and serves international tour operators from 30+ source countries alongside major ocean and river cruise lines.

The company monetizes through professional-services and managed-services revenue streams tied to DMC activity: per-unit transfer pricing (vehicles ranging from standard cars to 49-seat buses), excursion and roundtrip package fees, cruise turnaround and port-agency contracts, and group/MICE program billing. Go-to-market is B2B enterprise, distributing primarily through TUI Group's global platform (TUI Experiences, TUI Musement) and direct relationships with tour operators and cruise lines; supporting channels include product-specific DTC storefronts (croatia-excursions.hr, croatia-cruises.hr, wineanddine.hr, gear.hr) and a growing branded portfolio of experiential products (Wine & Dine, GEAR, Adventure, SeaGULL 30 catamaran, weddings & honeymoons). The proprietary technology layer is narrow: the SafeAshore guest-and-guide safety application deployed across Croatian and Montenegrin sea-cruise ports plus Danube river-cruise ports is the most differentiated technical asset, alongside standard operational booking and supplier-management tooling.

Customer segmentation centers on two primary enterprise buyers: (1) cruise lines requiring turnaround, shore-excursion, and port-agency services across the Adriatic, and (2) international tour operators requiring destination expertise, logistics coordination, and ground handling across the region. A secondary segment serves individual travelers through DTC channels and UHPA association membership. Gulliver holds ISO 9001:2015 certification (Det Norske Veritas), the Gulliver Seal registered trademark, and has accumulated multiple industry recognitions including DMC of the Year 2015, Zlatna Kuna 2019, and the International cultural-tourism award Plautilla 2019. In February 2020, founder-CEO Goran Hrnić departed after 31 years and was succeeded by Alessandra D'Angelo from TUI Destination Experiences, formally aligning leadership with TUI's regional management structure.

Name

Gulliver Travel

Legal name

Gulliver travel d.o.o.

Website

https://gulliver.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Gulliver Travel is a Croatian destination management company (DMC) serving international tour operators and cruise lines across the Adriatic region, offering excursions, transfers, cruise turnaround services, and MICE programs as a 100% TUI Group subsidiary.

Ownership category

akta.pro rank

Product category

Destination Management Services (Travel & Tourism)

NAICS

Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159), Scenic and Sightseeing Transportation (487), Travel Agencies (56151)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Escorted Coach & Bus Package Tour Operators (THAKADAA), Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

Keywords

• Destination management services
• Ground handling operations
• Shore excursion services
• Cruise port agency
• Incoming tour operations

Headquarters

HQ city

Dubrovnik

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Destination Management Services: DMC services including excursions, roundtrips, transfers, turnaround/shore excursions, port agency, and ground handling for cruise lines and tour operators.
2. Tour Operations: Multi-day tours including group, guaranteed, and self-drive tours covering Croatia and neighboring countries.
3. Cruise Services: Turnaround operations, shore excursions, and port agency services for ocean and river cruise lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Gulliver Travel is a destination management company (DMC) providing ground handling, excursion, roundtrip, transfer, turnaround, shore excursion, and port agency services to international tour operators and cruise lines across Croatia, Slovenia, Serbia, North Macedonia, Kosovo, Bosnia and Herzegovina, and Albania. The company also delivers MICE, business travel, accommodation booking, and branded tourism experiences (GEAR motorcycle tours, Wine & Dine gastronomy, Adventure excursions, SeaGULL 30 catamaran). Services are sold primarily through direct B2B relationships with tour operators from more than 30 source markets and through distribution via its parent company TUI Group's global travel platforms.

Product overview

Gulliver Travel is a destination management company (DMC) offering a comprehensive portfolio of travel services across Croatia, Slovenia, Serbia, North Macedonia, Kosovo, Bosnia and Herzegovina, and Albania. The company provides a unified platform of core travel services including Excursions, Roundtrips, Transfers, Cruises, Shorex & Port Agent, MICE, and Business Travel. These services are complemented by specialized branded experiences: GEAR (Gulliver Easy Ride) for motorcycle adventures, Wine & Dine for gastronomic tourism, SeaGULL 30 Catamaran for exclusive sea experiences, and Premium offerings for luxury travel. The company operates as part of TUI Group and serves markets across Australia, Europe, Asia, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Wine & Dine: Brand focused on Croatian gastronomy, featuring tours and excursions throughout Dalmatia, Istria, central Croatia and Slavonia.
• GEAR (Gulliver Easy Ride)
• Gulliver Adventure

Products and services

• Excursions Guided day tours and excursions exploring Croatia's regions including Dubrovnik, Dalmatia, and Istria, featuring cultural heritage sites, local cuisine, and scenic destinations. Sold primarily to international tour operators for white-labeling into their packages, with consumer availability through TUI Experiences.
• Roundtrips Multi-day tours covering Croatia and neighboring countries with self-drive, guaranteed, and group tour options visiting UNESCO sites, national parks, and cultural landmarks. Targeted at international tour operators and individual travelers.
• Transfers Ground transportation services throughout Croatia including standard/luxury cars, vans (8+1), mini buses (9-18), and buses (up to 49 passengers) for airport, marina, port, and hotel transfers. Sold to tour operators and cruise lines as a unit-priced service.
• Turnaround, Shorex & Port Agent Comprehensive cruise ship turnaround operations, shore excursions for ocean and river cruises, and port agency services in Croatian, Slovenian, and Montenegrin ports. Targets cruise operators requiring port logistics, meet & greet, luggage handling, and check-in support.
• Cruises Ocean and river cruise services covering the Adriatic Sea and Danube, including ports in Croatia, Slovenia, Montenegro, Serbia, and Albania. Includes arrival/departure support, shore excursion operations, and onboard product support.
• Premium Travel Services Luxury travel services and experiences offering higher-end accommodations and exclusive tour options for discerning travelers and upscale tour operator packages.
• Adventure Tours Active and adventure tourism experiences including outdoor activities and experiential travel programs across Croatia and the Adriatic region.
• Weddings & Honeymoons Romantic travel packages and wedding planning services for destination weddings and honeymoon trips in Croatia and the Adriatic region.
• Tailor-Made Programs Custom-designed travel itineraries and programs built to specific client or tour operator specifications for groups and individuals visiting the Adriatic region.
• Ground Handling Operational support services for incoming travel groups and tour operators across Croatia, Slovenia, Serbia, North Macedonia, Kosovo, Bosnia and Herzegovina, and Albania.
• Accommodation Booking Hotel and lodging booking services across Croatia and the Adriatic region for tour operators, cruise lines, and individual travelers.
• Guest Service On-ground support and assistance for travelers throughout their destination experience including information and reservation services.
• MICE Meetings, incentives, conferences, and events organization services for corporate and group travel in Croatia and the Adriatic region.
• Business Travel Corporate travel management and booking services for business clients visiting Croatia and the broader Adriatic region.
• Domestic & International Air Ticket Sales Flight booking services for domestic and international routes, offered as part of the Gulliver Travel DMC service suite.
• GEAR (Gulliver Easy Ride) Motorcycle and adventure tour brand featuring guided rides through Croatia's scenic routes, including the Veiled Riviera tour and multi-day excursions for adventure travelers.
• Wine & Dine Gastronomic tourism brand focusing on Croatian wine and food experiences across Dalmatia, Istria, central Croatia, and Slavonia regions. Sold through wineanddine.hr and TUI consumer channels.
• SeaGULL 30 Catamaran Service Custom-made catamaran service for exclusive sea experiences, offered as a unique Gulliver product in the Adriatic.

Quantifiable outcome

• Exceeded 2019 business plan by 30%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TUI Destination ExperiencescoreStrategic or Co-development PartnerCore operational segment within TUI Group. Gulliver travel operates as part of TUI DX for Croatia, Montenegro, and Albania.
• Destination ServicescoreTechnology or IntegrationPart of TUI Group's ecosystem of destination management companies.
• IntercruisescoreTechnology or IntegrationGulliver travel's Intercruises sector won 'Best Platform Intercruises' award in 2019. Provides cruise-related services integration.
• UHPA (Association of Croatian Travel Agencies)minorOthersGulliver travel is a member of UHPA, the Association of Croatian Travel Agencies.
• Idea StudiominorStrategic or Co-development PartnerLong-standing creative partner agency that provided support and creative solutions for Gulliver's 2019 'mini' rebranding.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TUI Musement: TUI Group's own digital destination experiences platform, distributing Gulliver's tours and excursions globally. Overlaps directly with Gulliver's excursion, transfer, and DMC offerings through shared customer base.
• Intrepid Travel: Global small-group adventure tour operator with a Balkan and Adriatic product line, including the GEAR-style adventure experiences Gulliver offers under its own Adventure sub-brand.
• Pacific World: TUI Group's DMC for incentive, MICE, and bespoke luxury travel. Sister company within the TUI destination services portfolio with overlapping global tour operator customer base.
• Detur (now VakıfBank-backed DMC): Mediterranean-focused DMC (originally Turkey) providing inbound tour operator services in Southern Europe. Comparable business model as a regional destination management company serving international tour operators.
• Intercruises: Sister TUI Group company specializing in cruise shore excursions and ground handling. Direct operational overlap with Gulliver's Intercruises sector, which won a 2019 internal TUI award for best platform.

Broad incumbents

• GetYourGuide: Global online marketplace for tours, attractions, and excursions that competes for the same Croatian/Adriatic tour operator and end-customer demand that Gulliver serves.
• TourRadar: Online marketplace aggregating multi-day tours from operators worldwide, including Croatia and Adriatic itineraries. Competes for the same end-customer demand that Gulliver's roundtrips target.
• Viator (Tripadvisor): World's largest tours and activities marketplace, listing Croatian excursions and shore excursions. A digital channel competing with Gulliver's traditional B2B tour operator distribution.
• Klook: Asia-headquartered tours and activities platform expanding aggressively in Europe. Offers competing shore excursions and day tours in Croatia and the Adriatic.
• Hotelbeds Group: Global B2B bedbank and destination services provider that owned Gulliver from 2016-2018. Operates the destination services business that competes with Gulliver's tour operator distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GulliverTravelHR
• LinkedInlinkedin.com/company/gulliver-travel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulliver Travel