ASES Security

What ASES Security does

ASES Security Pvt Ltd is an India-based manufacturer of fire safety and detection systems founded in 1995 by Mr. Anoop Jaiswal and headquartered in Ghaziabad, Uttar Pradesh. The company's core products span four categories: intelligent addressable fire alarm control panels (Series 800 and 900, supporting up to 40 loops and 9,600 devices) built on a proprietary FIRENET protocol, electrical control panels (PLC, AMF, APFC, MCC, VFD), fire-rated doors with 60–120 minute fire resistance ratings (steel, wooden, acoustic, glazed variants), and gas suppression systems. The product portfolio also includes PAVA (Public Address and Voice Alarm) communication systems, talkback systems, beam and multi-sensor detectors, and a recently introduced security access control line comprising UHF readers, face recognition devices, and multi-door controllers.

The company serves commercial, industrial, healthcare, educational, residential, hospitality, and government customers through a project-based sales model. Go-to-market combines direct sales through five owned offices and service centers across India (Delhi, Ghaziabad, Kolkata, Mumbai, Bangalore), a network of channel partners and distributors (Hyderabad, Kerala, Surat, Nepal), and export distribution to SARC countries (Bangladesh, Nepal, Bhutan), Gulf countries (Bahrain, Qatar, Oman), and African countries (Nigeria, Kenya). Revenue is generated from one-time hardware sales (control panels, detectors, sounders, doors, and accessories) plus professional services covering installation, fire risk assessment, safety audits, and ongoing maintenance.

The firm holds multiple certifications supporting regulatory entry — ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, CE, BIS, and UL listings for door hinges and heat detectors, alongside approvals from CBRI, CPRI, CSIR, ERTL, STQC, and DIC Haryana. The company operates two manufacturing units in Greater Noida and runs an in-house R&D department for technology research, programming, and quality control. It is a privately held, founder-owned company with no external institutional investors or parent entity, and employs between 51 and 100 people.

Name

ASES Security

Legal name

ASES Security Pvt Ltd

Website

https://asesindia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ASES Security Pvt Ltd, founded 1995 and headquartered in Ghaziabad, India, manufactures fire detection and alarm systems, electrical control panels, fire-rated doors, and gas suppression systems for commercial, industrial, healthcare, educational, residential, and government customers across India and export markets in SARC, Gulf, and Africa.

Ownership category

akta.pro rank

Product category

Fire Safety Systems

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Fire detection systems
• Fire alarm panels
• Gas suppression systems
• Fire-rated doors
• Electrical control panels

Headquarters

HQ city

Paharganj

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fire Safety Hardware Products: ASES generates revenue primarily from manufacturing and selling fire detection and alarm systems, fire-rated doors, gas suppression systems, electrical control panels, and emergency lighting. Products include control panels, detectors, sounders, speakers, talkback systems, and associated accessories. Revenue is generated through one-time product sales, with potential for recurring maintenance and service contracts.
2. Installation and Maintenance Services: The company provides professional installation of fire detection systems and offers ongoing maintenance services. Services include fire risk assessment, safety audits, and compliance checking.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASES Security Pvt Ltd manufactures and sells fire safety hardware including intelligent addressable fire alarm control panels (Series 800 and 900), smoke/heat/multi-sensor/beam detectors, gas suppression systems using clean agents, fire-rated steel/wooden/acoustic/glazed doors, electrical control panels (PLC, AMF, APFC, MCC, VFD), PAVA public address and voice alarm systems, and access control security devices. The company also delivers professional installation, fire risk assessment, safety audits, and ongoing maintenance services for commercial, industrial, and institutional buyers across India and export markets.

Product overview

ASES Security offers a comprehensive fire safety and security product portfolio organized into four main categories: Fire Alarm Systems (addressable and conventional control panels, detectors, notification devices, PAVA/Talkback communication systems, and gas suppression), Electrical Control Panels (PLC-based, power distribution, motor control, and power factor correction panels), Fire Rated Doors (steel, wooden, acoustic, and glazed doors with 60-120 minute ratings plus door hardware), and Security Access Control (UHF readers, face recognition, and door controllers). The core product line centers on intelligent addressable fire alarm systems (Series 800 and 900) featuring touchscreen control panels supporting up to 40 loops and 9,600 devices, complemented by conventional systems for simpler applications. PAVA (Public Address and Voice Alarm) and Talkback communication systems integrate with fire detection for emergency evacuation, while gas suppression systems provide clean agent fire protection. The portfolio also includes standalone battery-backed detection devices, exit emergency lighting, and recently expanded into broader security access control products.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Addressable Fire Alarm Control Panels (Series 800 and 900) Advanced intelligent addressable fire alarm control panels including the AS-801 Series (1-10 loops, up to 250 devices per loop) and Series 900 AS-901-FAP (2-40 loops, up to 9,600 devices), featuring the proprietary FIRENET protocol, 7-8 inch touchscreen interfaces, and networking of up to 64 panels. Designed for commercial, industrial, and institutional facilities requiring precise fire incident location identification and reduced false alarms.
• Conventional Fire Alarm Panels (Iris, Fire Scan, Precision Series) Cost-effective conventional fire alarm control panels available in 2-48 zone configurations for simpler fire detection applications where addressable intelligence is not required. Targets small and mid-sized commercial and residential buildings.
• Fire Detection Devices (Smoke, Heat, Multi-Sensor, Beam Detectors, MCPs) Comprehensive range of detection devices including photoelectric smoke detectors (AS-801-SD, AS-601-SD-EIA, AS-701-SD), thermistor-based heat detectors (AS-801-HD, AS-901-HD), multi-criteria photo/heat sensors (AS-801-PTD, AS-901-PTD), analogue addressable beam detectors (AS-801-BEAM) for large open areas, and manual call points (MCPs) for manual alarm activation. Designed for integration with ASES addressable and conventional fire alarm systems.
• Gas Suppression Systems and Gas Release Panels Microprocessor-based gas release panels for clean agent fire suppression with total flooding and tube-based flooding system configurations. Includes manual abort switches, release switches, master control units, heat detection tubes, and end of line adapters. Designed for protecting sensitive equipment and enclosed spaces where water-based suppression is unsuitable.
• PAVA System (Public Address and Voice Alarm) Complete public address and voice alarm system including PA consoles, PAVA controllers (1-32 zones), paging stations, speakers, and amplifiers for emergency evacuation communication. Designed for broadcasting pre-recorded or live voice messages to designated zones to reduce panic and ensure orderly evacuation.
• Talkback System (Fireman Telephone System) Fireman telephone system for communication between local units and control stations during emergencies, available in simplex and duplex configurations with slave units and jack points. Supports emergency responders in coordinating firefighting operations.
• Fire Rated Doors (Steel, Wooden, Acoustic, Glazed, Shaft) Comprehensive fire-rated door portfolio including 48mm thick steel fire doors (60/120 minute ratings per BS:476 and IS:3614), aesthetic wooden fire doors with calcium silicate boards and intumescent seals, acoustic fire doors (120 minute rating plus 38dB insulation), GI/CRCA sheet shaft doors, and glazed fire-rated doors for natural light. Includes UL-listed door hardware (closers, hinges, locks, handles) for fire door compliance.
• Electrical Control Panels (PLC, AMF, APFC, LT, MCC, VFD, Starter, Deluge, Remote Indication) Industrial and commercial electrical control panels including PLC-based panels for automated process control, Auto Mains Failure (AMF) panels for backup power transfer, Automatic Power Factor Control (APFC) panels for power factor correction, Low Tension (LT) distribution panels, Starter Panels for motors, Diesel Engine Control Panels, Motor Control Centres (MCC), Deluge Valve Panels for sprinkler systems, Variable Frequency Drive (VFD) panels for motor speed control, and Remote Indication Panels.
• Security Access Control Devices (UHF Readers, Face Recognition, Multi-Door Controllers, Parking Barriers) Security access control hardware including the AS-UR12/12T UHF reader for access control and asset tracking, AS-FRD-1 biometric face recognition device for identity verification, AS-FD-AC four-door access controller supporting card and biometric authentication across multiple doors, and AS-PFB parking fencing barriers for vehicle access control at facilities.
• Emergency Lighting and Signages (Exit Lights, Emergency Spot Lights, Annunciator and Mimic Panels) Exit emergency lights and safety signages in ABS, acrylic, aluminium, and PVC foam materials with photoluminescent properties and multiple mounting options. Battery-backed emergency spotlights with 4-hour LED backup. Microprocessor-based annunciator panels for sprinkler flow switch indication and customized mimic panels for system visualization.
• Fire Risk Assessment, Safety Audits, Installation, and Maintenance Services Professional services including fire risk assessments to identify potential hazards and ensure compliance with fire safety regulations, safety audits, professional installation of fire detection systems, and ongoing maintenance services for ASES and third-party systems. Delivered through the company's five India offices and service centers.

Quantifiable outcome

• 24/7 customer support availability
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Sunrise Valves & Fire SystemsminorChannel Partner/ Reseller/ DistributorChannel partner located in Hyderabad, Telangana, operating at 5-2-330/A, Rashtrapati Rd, Hyderbasthi, Rani Gunj, Secunderabad, Telangana 500003. Distributes ASES fire safety products in the South Indian market.
• Pinnacle Fire & Burglar SystemsminorChannel Partner/ Reseller/ DistributorChannel partner at H.No.-30-223/7/24, Dwarakamai Colony, Old Safilguda, Hyderabad. Resells ASES fire alarm and security products.
• Aim Fire Safety Equipments Pvt LtdminorChannel Partner/ Reseller/ DistributorChannel partner in Kerala at No 45, 1234A, May 1st Road, PO, Thammanam, Ernakulam, Kerala 682032. Distributes fire safety equipment.
• Hot Point Nepal Pvt. Ltd.minorChannel Partner/ Reseller/ DistributorExport partner in Nepal at Kathmandu Metropolitan-34, New Baneshwor-1020. Distributes ASES products in the Nepalese market.
• Agni EnterprisesminorChannel Partner/ Reseller/ DistributorPartner in Nepal at Ravibhawan, Kathmandu. Distributes fire safety products in Nepal.
• Shree Harikrishana EngineersminorChannel Partner/ Reseller/ DistributorPartner in Gujarat at 59, Shivpark Society, Chikuwadi, Yogi Chowk Road, Nana Varachha, Surat. Distributes ASES products in Gujarat market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Firepro Systems: Indian fire alarm and suppression systems integrator and manufacturer focused on the domestic market. Comparable to ASES because both supply fire detection, suppression, and integrated life safety solutions to commercial and industrial customers in India.

Broad incumbents

• Siemens (Cerberus): Siemens Smart Infrastructure's Cerberus portfolio covers intelligent addressable fire detection, voice evacuation, and suppression. Comparable to ASES as both target commercial, industrial, and infrastructure fire safety projects with multi-loop intelligent panels.
• Hochiki Corporation: Japanese fire safety OEM with global distribution of addressable detection and alarm products. Comparable to ASES because Hochiki competes in the intelligent addressable fire detection space across Asia, Middle East, and African markets where ASES exports.
• Edwards (Carrier/UTC): Edwards (formerly part of UTC) offers intelligent fire detection and notification systems for commercial buildings globally. Comparable to ASES as a fire alarm OEM competing for addressable panel projects in commercial real estate and institutional facilities.
• Bosch Security Systems: Bosch offers addressable fire alarm panels (AVENAR series) and integrated evacuation systems globally. Comparable to ASES because both sell intelligent fire detection to commercial and institutional buyers and compete for the same spec-driven projects.
• Honeywell Fire Safety: Global fire alarm and life safety leader (Notifier, Fire-Lite, Morley-IAS brands) serving commercial and industrial customers worldwide. Comparable to ASES because both compete for the same addressable fire alarm system projects in India and export markets.
• Johnson Controls (Tyco): Johnson Controls markets Zettler and Simplex fire detection systems with global reach. Comparable to ASES because both compete for fire alarm panel and detection projects in commercial real estate, healthcare, and industrial facilities.

Direct peers

• Notifier by Honeywell (India): Notifier sells intelligent addressable fire alarm panels and detectors through Indian distributors. Comparable to ASES as a direct competitor in the Indian addressable fire alarm panel market targeting commercial and industrial projects.
• Ravel Electronics: Indian manufacturer of fire alarm panels, detectors, and gas suppression systems with similar domestic positioning. Direct comparable to ASES because both are India-based fire safety OEMs selling addressable and conventional systems through project and channel sales.
• Agni Devices Private Limited: Indian fire detection and alarm systems manufacturer selling addressable panels, detectors, and suppression equipment. Directly comparable to ASES as an India-rooted peer in the same addressable fire alarm category with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ases-security-pvt-ltd
• Xx.com/ASESINDIAs
• Facebookfacebook.com/ASESINDIAs

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASES Security