What Agni does

Agni is a woman-founded direct-to-consumer food company, founded in Berkeley, California, that formulates and sells organic cookies, teas, and seasoning blends designed to support women's hormonal and reproductive health across life stages—from first menstruation through menopause. The company combines ancient Ayurvedic principles with modern nutritional science, developing proprietary formulations in collaboration with a 7-member Medical Advisory Board spanning Western medicine, Integrative medicine, Ayurveda, Traditional medicine, Herbalism, and Holistic Nutrition. Its core product line consists of six SKUs (Double Chocolate Chip Cookie, Oatmeal Chocolate Chip Cookie, Tulsi Cinnamon Tea, Peppermint Chasteberry Tea, Sesame Nori Seasoning, Cinnamon Maca Seasoning) and six life-stage-targeted subscription boxes (Seed Cycling $32, Better Periods $48, Mama $65, Fertility $65, Women's Health $75, Pregnancy) engineered for specific use cases including fertility support, pregnancy nutrition, postpartum recovery, lactation, menstrual regularity, and hormone balance.

The business operates a pure-play DTC e-commerce model through agniforall.com, generating revenue from one-time product purchases ($16-$75 unit pricing) and monthly subscription boxes with a 15% subscriber discount. Free shipping is offered on domestic orders over $40, with worldwide shipping available. Go-to-market relies on content marketing (an educational blog covering women's health), an Instagram community of 7,000+ followers, a personalized needs-assessment quiz for product matching, and Medical Advisory Board credibility signaling. Reported scale metrics include 3,000+ customers; the company carries 11-50 employees, no disclosed institutional funding, no patents, and no wholesale or retail distribution—indicating a bootstrapped, capital-light operation with all revenue flowing through its proprietary website.

Name

Agni

Legal name

Agni

Website

https://agniforall.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Agni is a woman-founded direct-to-consumer food company that sells organic cookies, teas, and seasoning blends formulated with a Medical Advisory Board to support women's hormonal, fertility, pregnancy, postpartum, and menstrual health via its own e-commerce site and monthly subscription boxes.

Ownership category

akta.pro rank

Product category

Functional Women's Health Foods

NAICS

Food Manufacturing (311), Nonchocolate Confectionery Manufacturing (31134), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Women's health nutrition
• Organic healing foods
• Hormone balance products
• Postpartum recovery foods
• Functional food subscriptions

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of individual products (cookies, teas, seasonings) and curated subscription boxes for specific women's health life moments. Products are sold at $16-75 price points with free shipping on orders over $40.
2. Subscription Boxes: Monthly subscription model for curated boxes (Fertility Box, Mama Box, Women's Health Box, Seed Cycling Box, Pregnancy Box, Better Periods Box) with 15% savings for subscribers. One-time purchase also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agni crafts and sells organic, gluten-free, vegan cookies, teas, and seasoning blends formulated to support women's hormonal health across life stages (periods, fertility, pregnancy, postpartum, lactation, menopause). Products are sold direct-to-consumer through the company's own website as individual items and as curated monthly subscription boxes targeting specific health moments. Formulas are developed with a 7-member Medical Advisory Board drawing on Ayurveda, Integrative Medicine, Herbalism, and Nutrition.

Product overview

Agni is a woman-founded direct-to-consumer nutrition company offering a portfolio of organic, gluten-free, non-GMO healing foods designed to support women's health through various life stages—from first period through menopause, including fertility, pregnancy, postpartum, and breastfeeding. The product line consists of three core food categories (cookies, teas, and seasonings) sold both individually and as curated subscription boxes. Single products include Double Chocolate Chip Cookie and Oatmeal Chocolate Chip Cookie (cookies), Tulsi Cinnamon Tea and Peppermint Chasteberry Tea (teas), and Sesame Nori Seasoning and Cinnamon Maca Seasoning (seasonings). Subscription boxes include Seed Cycling Box ($32/month), Fertility Box, Mama Box ($65), Women's Health Box ($75), Better Periods Box ($48), and Pregnancy Box—each bundling 2-5 products tailored to specific life moments and health goals. The company emphasizes science-backed ingredients, works with a 7-member Medical Advisory Board, and sources organic regeneratively grown ingredients in compostable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Fertility Box: Healing foods to support fertility
• Mama Box
• Women's Health Box
• Seed Cycling Box
• Pregnancy Box

Products and services

• Double Chocolate Chip Cookie
• Oatmeal Chocolate Chip Cookie
• Tulsi Cinnamon Tea
• Peppermint Chasteberry (Vitex) Tea
• Sesame Nori Seasoning
• Cinnamon Maca Seasoning
• Seed Cycling Box
• Fertility Box
• Mama Box
• Women's Health Box
• Better Periods Box
• Pregnancy Box

Quantifiable outcome

• 80% of women experience symptoms of hormone imbalance addressed by Agni products
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Medical Advisory BoardcoreStrategic or Co-development Partner7 health experts from Western, Integrative, Ayurvedic, and Traditional Medicine, as well as Herbalism and Nutrition who collaborate with Agni on product formulation and development. Members include Suhas Kshirsagar MD (Ayurveda), Eve Henry MD (Integrative Medicine), Manisha Kshirsagar MD (Integrative Medicine), Sarah Buscho (Herbalism), Manas Kshirsagar MS (Herbalism), Tammy Chang (Holistic Nutrition), and Gina Bria (Anthropology of Food Medicine).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care/of: Personalized vitamin/wellness subscription brand with quiz-driven recommendations and women's health SKUs. Comparable quiz-based personalization funnel and DTC delivery model, but at broader nutrition category scale.
• Daily Harvest: Large-scale DTC functional frozen food brand with women's health positioning (Cycle Care line). Comparable in functional-food-for-women thesis but operates at significantly greater scale and broader SKU breadth.

Direct peers

• Pink Stork: Women-owned DTC brand focused on fertility, pregnancy, and postpartum supplements and teas. Highly comparable in mission-driven positioning and life-moment product line vs. Agni's Fertility/Pregnancy/Mama Boxes.
• Perelel: OB-GYN-founded prenatal and women's health vitamin brand with stage-based packaging (cycle, fertility, pregnancy, postpartum). Closely mirrors Agni's life-stage segmentation strategy and clinical-credentialing approach.
• Sakara Life: Functional food/wellness meal brand emphasizing nutrient density and hormone balance through food. Overlaps with Agni's 'food as medicine' thesis and premium DTC positioning, though at higher price points and meal-kit format.
• Ritual: Direct-to-consumer women's multivitamin and supplement brand. Overlaps with Agni on science-backed, women-focused nutrition positioning and DTC subscription model, though Ritual operates in pill/supplement format vs. Agni's functional food format.
• Needed: Perinatal nutrition brand offering practitioner-formulated supplements for fertility, pregnancy, and postpartum. Most direct comparable to Agni's Pregnancy/Fertility/Mama Boxes in target life moments and clinical-formulation positioning.
• Bonafide Health: Menopause-focused supplement brand with clinical-grade positioning. Direct peer in the women's hormonal-health sub-segment, comparable in DTC subscription model and science-backed differentiation strategy.
• Hum Nutrition: Beauty-from-within supplement brand targeting women's wellness concerns (hormones, skin, energy). Overlaps with Agni on functional-ingredient positioning and DTC subscription model in the women's health category.

Emerging players

• Mooala: Plant-based dairy-alternative brand with women- and family-friendly organic positioning. Adjacent peer in the clean-label, organic functional beverage space where Agni's Tulsi Cinnamon and Chasteberry teas compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/agniforall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agni