Bisht Price

What Bisht Price does

Bisht Price is a privately held sourcing consortium headquartered in the National Capital Region (Ghaziabad, Uttar Pradesh, with a registered office in New Delhi), India, focused on audio-visual (AV) and information communication technology (ICT) equipment. The company operates a two-sided model that aggregates manufacturers, sellers, service providers, and end-users, combining an e-commerce marketplace for buy/sell/lease transactions with traditional direct and channel sales. Its product catalog is anchored by Sennheiser audio solutions, including Tourguide systems, LSP 500 PRO, TeamConnect wireless/ceiling/wired conferencing, ADN conference systems, MEB boundary microphones, and XS Wireless/EW G3 presentation sets. Complementary integration partnerships with Crestron (via Open Media Control Protocol) and platform compatibility with Cisco, Avaya, IBM, Skype for Business, and GoToMeeting support cross-vendor interoperability.

The business model spans the full AV lifecycle: new and pre-owned hardware sales, equipment lease-in/lease-out, design consultancy, installation and integration, and preventive maintenance contracts. Revenue is diversified across hardware margin, transaction/commission fees on pre-owned equipment, professional services for installation and design, managed services for maintenance, and usage-based leasing. Pricing is quote-based and not publicly disclosed, with all engagements routed through phone, email, or live chat. Distribution combines an in-house direct sales team for enterprise projects, a self-service e-commerce platform, and a nationwide channel partner and associate network of system integrators and technical professionals.

The company serves enterprise customers across verticals including corporate, education (e.g., The British School), government and defence, hospitality, medical, and NGOs, alongside its internal primary customer base of system integrators, AV associates, and project collaborators. Named enterprise customers include Tata Communications Limited, Arpee Technologies, Pentagon Tech Fusion Services, Green-O-Care, and New Age Techno Solutions. Bisht Price was founded in 2011/2013 (sources conflict), is led by Mr. D. S. Bisht with over a decade of AV industry experience, and operates with a small in-house staff of 1-10 employees supplemented by a nationwide associate network. No external funding, subsidiaries, or M&A activity is disclosed.

Name

Bisht Price

Legal name

Bisht Price

Website

https://bishtprice.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bisht Price is an India-based sourcing consortium that aggregates AV/ICT manufacturers, sellers, service providers, and end-users via an e-commerce platform and nationwide associate network, serving enterprise, education, government, and hospitality clients across new and pre-owned equipment, leasing, design, integration, and maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (New): Revenue from selling new AV/ICT equipment through e-commerce platform and direct/channel sales. Facilitates transactions between buyers and associates with the company coordinating procurement, logistics, and delivery.
2. Pre-owned Equipment Sales: Commission-based sales of pre-owned/used AV equipment through the platform. Company aids in sourcing, evaluation, and sale of refurbished equipment.
3. Integration & Installation Services: End-to-end project services including design consultation, installation, and integration of AV/ICT solutions. Provided through in-house teams and certified associate consultants.
4. Preventive Maintenance Services: Annual maintenance contracts, round-the-clock support, and quality maintenance services for AV/ICT installations. Offered through in-house and network technicians.
5. Equipment Leasing (Lease-in): Rental of audio-visual equipment for events including consultation, installation, and on-site technical support for the duration of the event.
6. Equipment Leasing (Lease-out): Platform enabling associates to rent out idle AV equipment to enterprises, small businesses, or individuals for one-time events. Company coordinates logistics and implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bisht Price is a sourcing consortium that aggregates manufacturers, sellers, service providers, and end-users of audio-visual (AV) and information communication technology (ICT) products on a single platform. It enables buy, sell, lease, source, design, integrate, and maintain transactions for AV/ICT equipment, supported by direct manufacturer partnerships and a nationwide associate network. The offering combines an e-commerce platform with traditional direct/channel/project sales for Sennheiser audio equipment and complementary AV/ICT solutions.

Product overview

Bisht Price is a Sourcing Consortium for Audio Visual and Information Communication Technology products based in NCR, India. The company operates as a platform connecting stakeholders in the AV/ICT supply chain (manufacturers, sellers, service providers, and end-users). The product portfolio centers on Sennheiser audio equipment including the Tourguide 2020-D system for visitor guidance, LSP 500 PRO wireless PA systems, and TeamConnect conferencing solutions (Wireless, Ceiling, and Wired variants). Additional offerings include ADN conference systems, MEB boundary layer microphones, XS Wireless and EW G3 wireless presentation sets. Services span the complete lifecycle: sourcing and procurement (buy/sell new and pre-owned equipment), leasing (lease-in/lease-out), design and consultancy, installation and integration, and preventive maintenance. The company also provides end-to-end AV solutions across verticals including education, government, corporate, NGOs, hospitality, and medical sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourguide System 2020-D Digital audio system designed for visitor guidance, conferences, and assistive listening, featuring wireless freedom, support for multiple concurrent group tours, and high audio clarity. Aimed at tour operators, conference venues, and institutions needing guided-group audio.
• LSP 500 PRO Wireless two-way professional audio system for indoor and outdoor events, with Bluetooth connectivity, integrated media player, and iPad/Windows remote control. Targeted at event organizers, hospitality venues, and corporate event teams.
• TeamConnect Wireless Wireless audio conferencing solution comprising four satellite units that supports conferences for up to 24 people, with NFC Bluetooth pairing and USB/jack connectivity. Designed for meeting rooms and huddle spaces in enterprises.
• TeamConnect Ceiling Ceiling-mounted microphone array with 29 omnidirectional capsules and beam-forming technology covering up to 60 square meters, featuring automatic speaker focus and unified communications compatibility. Built for boardrooms and large meeting spaces.
• TeamConnect Wired All-in-one wired audio conferencing solution for meeting rooms, compatible with VoIP and landline systems and enabling platform-independent collaboration with Skype for Business, GoToMeeting, IBM, Cisco, and Avaya.
• MEB 102 / 104 / 114 S Boundary Layer Microphones Compact boundary layer microphones for table or ceiling installation, featuring Sennheiser capsules for high speech intelligibility and integrated LED status indication. Suited to conference tables and permanent meeting room installations.
• ADN Conference System (Wired and Wireless) Digital wired and wireless conference system with maximum operational safety, automatic frequency management, feedback suppression, and 128-bit AES encoding for confidentiality. Targeted at boardrooms and high-security conferencing installations, with Crestron/OMNEO compatibility.
• XS Wireless Presentation Sets All-in-one wireless presentation packages including clip-on microphones, handheld transmitters, and headworn microphones designed for speakers and presenters in conferences and corporate events.
• EW Wireless Presentation Sets & G3 Microphones Professional wireless microphone systems including bodypack transmitters, true diversity receivers, and in-ear monitoring systems for presentations, performances, and live event sound.
• Sourcing & Procurement Services End-to-end procurement and logistics management for AV and ICT equipment, covering import procedures, price negotiation, vendor selection, and delivery coordination. Offered to enterprises, associates, and resellers across India and globally.
• Design & Consultancy Services Technical design and consultancy for integrated AV and communications setups, including needs analysis, system design, and cost analysis delivered by certified associates and consultants.
• Installation & Integration Services Project management and technical coordination for deploying AV systems, including consultant coordination, vendor management, and end-to-end installation. Provided via in-house teams and certified associates for enterprises, government, and institutions.
• Preventive Maintenance Services Maintenance services including round-the-clock support, annual maintenance contracts (AMCs), and on-demand quality maintenance for AV/ICT equipment, delivered through in-house and networked technicians.
• Lease-In (Equipment Rental) Services Rental services for standalone or integrated AV equipment for events, with package-level consultation, installation, and on-site technical support for the duration of the event. Targeted at corporates, event organizers, and hospitality.
• Lease-Out Equipment Rental Platform Marketplace platform enabling associates/members to rent out idle AV equipment to enterprises, small businesses, or individuals for one-time events, with logistics and implementation coordination handled by Bisht Price.
• Pre-Owned Equipment Sales Service Facilitation service for selling used or obsolete AV equipment, including dismantling, refurbishment, evaluation, and matching with buyers. Targeted at enterprises and AV firms seeking to liquidate idle inventory for capital recovery.
• Buy New Products (Procurement of New AV/ICT Equipment) Sourcing and supply of new AV and ICT equipment via the company's comprehensive product database, member search capabilities, and delivery assistance. Catalog is anchored by Sennheiser audio products and complementary global/Indian AV brands.

Quantifiable outcome

• Enabled procurement of A/V equipment timely across India and UK
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Global AV Equipment SupplierscoreTechnology or IntegrationBisht Price has partnerships with leading global providers of audio-visual equipment, enabling access to state-of-the-art technology and competitive pricing. These partnerships facilitate procurement of equipment from international manufacturers for the Indian market.
• Indian AV Equipment ProviderscoreTechnology or IntegrationPartnerships with Indian AV/ICT equipment providers complement the global supplier network, ensuring comprehensive coverage of the equipment sourcing needs for domestic associates and customers.
• SennheisercoreTechnology or IntegrationSennheiser products are featured prominently on the Bisht Price platform, including Tourguide systems, LSP 500, TeamConnect wireless and wired solutions, ADN conference systems, XS Wireless presentation sets, and various microphones and audio equipment.
• Associate Service Providers (Nationwide)coreImplementation/ SI/ Consulting PartnerNetwork of associates all over the country providing technical professionals, service providers, and system integrators. Associates undergo rigorous selection processes to provide hassle-free experience to end-users.
• Technical Professionals & ConsultantsminorImplementation/ SI/ Consulting PartnerCollaborations with independent experts, technical professionals, and service providers across the country for design, installation, and maintenance services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ScanSource: Global value-added distributor specializing in AV, unified communications, and networking solutions. Comparable to Bisht Price's sourcing consortium model by connecting AV/UC vendors with resellers and integrators, though at much larger scale.
• CDW Corporation: Large multi-brand technology solutions provider selling IT, AV, and collaboration products plus services to business, government, and education customers. Comparable to Bisht Price across served verticals (education, government, corporate) and lifecycle offering.
• Westcon-Comstor: Global technology distributor focused on unified communications, collaboration, and AV/security. Comparable to Bisht Price as a value-added AV/UC distributor working with channel partners and integrators across multiple geographies.
• Ingram Micro: World's largest IT and AV distribution company offering a comprehensive product portfolio, logistics, and value-added services. Comparable to Bisht Price in the breadth of products, services, and customer segments served, though at vastly greater scale.

Regional players

• Supertron Electronics: Indian IT distribution and AV solutions company serving enterprise and channel customers in India. Comparable to Bisht Price as an India-focused AV/IT distributor offering hardware plus value-added services.
• Compuage Infocom: Indian IT products distribution company covering computing, AV, and mobility products. Comparable as a regional Indian distributor with a similar B2B channel-driven motion.

Direct peers

• Redington India: India's largest IT and AV distribution company, distributing audio-visual, IT, and mobility products through a deep channel network. Directly comparable to Bisht Price as a multi-brand AV/IT distributor serving enterprise and SMB customers across India.
• Black Box Corporation: Global AV/UC solutions provider and integrator delivering design, deployment, and managed services for enterprise communication systems. Comparable to Bisht Price's installation, integration, and managed services offering for enterprise AV/UC deployments.
• AVI-SPL: Global AV integrator and services provider offering design, integration, and managed AV/UC services to enterprise and government clients. Comparable to Bisht Price's end-to-end design, install, and maintain model for AV solutions.
• Rashi Peripherals: Indian IT and AV distribution major with a national channel. Comparable as a broadline distributor of AV/IT products to enterprise, SMB, and retail customers across India, with similar end-to-end supply-chain functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bishtprice
• LinkedInlinkedin.com/company/bishtprice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisht Price