Health Ed Solutions

What Health Ed Solutions does

Health Ed Solutions, founded in 2009 and headquartered in Lincoln, Nebraska, is a privately held e-learning company that delivers 100% online certification and recertification courses in four life-support specialties: ACLS (Advanced Cardiac Life Support), PALS (Pediatric Advanced Life Support), BLS (Basic Life Support), and NRP (Neonatal Resuscitation Program). The platform targets physicians, nurses, nurse practitioners, EMTs, paramedics, firefighters, and other healthcare professionals and first responders, with secondary reach into laypersons and institutional buyers such as hospitals, university medical centers, clinics, and government organizations. The company is self-described as 'the leading online ACLS, PALS, BLS, and NRP provider in the United States' and claims to certify thousands of medical providers monthly.

The core platform is a web-based learning management system providing 24/7 self-paced access to multi-format didactic content, including written study guides, video training libraries, whiteboard presentations, flashcards, and algorithms aligned with the latest AHA, ILCOR, and ECC guidelines. Course delivery is fully automated: randomized practice exam generation, instant grading, unlimited retakes at no charge, and immediate PDF certification card issuance upon passing (with a free hard copy mailed). An 80% passing threshold applies to ACLS, PALS, and NRP final exams; BLS courses are offered without an exam requirement. Proprietary features observed include an automated randomized practice test engine, an online clinical skills scenario training suite used in lieu of in-person demonstrations, and a skills verification form for employers requiring on-site validation. Andrew Wolf serves as Vice President of Online Education; no other executive disclosures are present.

The business model is entirely transactional, with no subscription or SaaS component. Individual learners pay one-time fees per course: ACLS Certification $275, ACLS Recertification $175, BLS Certification $95 (no exam), BLS Recertification $65 (no exam); PALS and NRP pricing is not publicly disclosed. Revenue is supplemented by a $35 standalone practice exam (partially creditable toward course purchase) and a $95 Lifetime Access upgrade for permanent study material retention. The company runs a hybrid go-to-market combining product-led self-serve e-commerce for individuals with a direct sales motion for group/organizational buyers, offering tiered volume discounts of 10% (5-9 seats) to 30% (100+ seats), flexible invoicing, and dedicated phone/email support. Distribution is exclusively direct through healthedsolutions.com; no third-party resellers, marketplaces, or app stores are used. Marketing relies on organic SEO, a 44+ page educational blog, and email, with no observed presence in paid advertising, social, or events.

Name

Health Ed Solutions

Legal name

Health Ed Solutions

Website

https://healthedsolutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Ed Solutions is a privately held e-learning company that provides 100% online certification and recertification courses in ACLS, PALS, BLS, and NRP for healthcare professionals, first responders, and organizational buyers, using an automated self-serve platform with instant digital certification.

Ownership category

akta.pro rank

Product category

Online Healthcare Certification Training

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

akta.pro secondary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Online healthcare certification
• ACLS PALS training
• BLS NRP courses
• Continuing medical education
• Life support certification

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Course Certification Fees: One-time payment per course for initial certification or recertification in ACLS, PALS, BLS, and NRP. Customers pay upon registration to take the final exam and earn their provider card. Study materials are accessible free of charge before exam registration.
2. Group/Bulk Certification Sales: Volume-based course purchases for organizations (hospitals, clinics, government) with tiered discounts ranging from 10% to 30% off, processed through flexible invoicing and payment options.
3. Lifetime Access Upgrade: Optional permanent access upgrade to study materials and practice exams available for $95.00 on top of the base course fee.
4. Practice Test Products: Practice tests sold as standalone products: ACLS certification free practice quiz (3 five-question sample tests) and full practice exams (50 multiple-choice questions) for $35, with a portion of the fee applicable toward the full certification course purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Health Ed Solutions offers 100% online certification and recertification courses for healthcare professionals and first responders in life-saving specialties including ACLS (Advanced Cardiac Life Support), PALS (Pediatric Advanced Life Support), BLS (Basic Life Support), and NRP (Neonatal Resuscitation Program). The platform delivers video training, study guides, randomized practice exams, and instant digital certification cards, with all content developed by licensed U.S. medical experts following the latest AHA, ILCOR, and ECC guidelines. Customers study at their own pace 24/7 without in-person skills testing requirements.

Product overview

Health Ed Solutions offers a suite of 100% online certification and recertification courses for healthcare professionals. The core products include eight main courses: ACLS (Advanced Cardiac Life Support) Certification and Recertification, PALS (Pediatric Advanced Life Support) Certification and Recertification, BLS (Basic Life Support) Certification and Recertification, and NRP (Neonatal Resuscitation Program) Certification and Recertification. All courses are available entirely online with video training, study guides, practice exams, and instant certification upon passing. The company also offers a Group Orders program with volume discounts for organizations, ACLS practice tests, clinical skills documentation for employers requiring in-person verification, and a Provider Manual special section as educational resources. Courses follow AHA, ILCOR, and ECC guidelines and provide AMA Category-2 continuing education credits (8 for initial certification, 4 for recertification).

Differentiator

Problem solved

Functional benefit

Products and services

• ACLS Certification

Quantifiable outcome

• Free digital certification card delivered immediately via email upon passing the final exam; free hard copy mailed (7-10 days standard, priority shipping available for small fee)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ACLS Medical Training: Online provider of ACLS, PALS, BLS, and NRP certifications with bundled study guides, practice tests, and instant digital cards. Direct head-to-head competitor in the same product category and pricing band as HES.
• ProMed Certifications: Online-only ACLS, PALS, BLS, and CPR certification provider with self-paced study, unlimited practice tests, and instant provider cards. Closely aligned business model and target customer profile to HES.
• Save a Life Certifications: NHCPS-affiliated online certification provider for ACLS, PALS, BLS, and CPR with downloadable study guides and instant digital certification. Directly comparable product offering and target market to HES.
• eMedCert: Online healthcare certification provider offering ACLS, PALS, BLS, and other continuing-education courses with self-paced learning and group training options. Competes directly with HES across individual learner and B2B enterprise channels.
• National CPR Foundation: Online-only certification provider offering BLS, ACLS, PALS, and CPR/AED/First Aid courses with self-paced study and instant digital certification. Closely comparable product model targeting the same self-serve individual learner segment as HES.

Broad incumbents

• American Red Cross: National nonprofit offering BLS, CPR, and AED training and certification with both in-person and online options. Overlapping scope with HES in basic life support and first aid segments, with broad brand recognition across the healthcare workforce.
• American Heart Association: Authoritative issuer of ACLS, PALS, BLS, and other life support certifications with its own direct eLearning platform. AHA sets the underlying guidelines (ECC/ILCOR) that HES aligns with, making it the standard-issuer that competitors must coexist with.
• HealthStream: Healthcare workforce solutions platform offering learning, credentialing, and compliance tools, including CPR/resuscitation training modules for hospital systems. Larger, publicly listed competitor serving institutional healthcare customers with broader workforce management software.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/healthed_
• Facebookfacebook.com/healthedsolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Ed Solutions