La Toscana
La Toscana (Cosmica Cía. Ltda.) is an Ecuadorian beverage manufacturer founded in 1998, producing wines, sparkling wines, rum, gin, whiskey, tequila, vodka, mixers, and RTDs under 10+ brands for Ecuadorian mass-market consumers via supermarkets, liquor stores, and online marketplaces.
- Company typePrivate
- Founded1998
- HeadquartersCuenca, Ecuador
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Toscana does
La Toscana (legal entity Cosmica Cía. Ltda.) is an Ecuadorian alcoholic beverage manufacturer and brand owner headquartered in Cuenca, founded in 1998 as part of Corporación Eljuri, one of Ecuador's largest diversified conglomerates. The company operates a multi-brand portfolio of 10+ brands and 90+ SKUs spanning wines (Alto Palermo, KKO Vino, Conde de la Cruz, Muttermilch, Santa Lucia), wine frizzantes (Anthony), sparkling wines (Grand Vandush, Alto Palermo Espumante), rums (Ron 100 Fuegos, Barbanegra), gin (W Gin), whiskey (Black Owl), tequila (Karnal), vodka (Iceland), liqueurs and mixers (Crym's), and ready-to-drink products (Touch, Anthony cans, Black Owl cans, Karnal cans). Production runs from a single manufacturing campus in Cuenca with BPM-certified and ISO-certified (since 2014) processes; in 2023 the company launched Ecuador's first aluminum can RTD line, and it also operates a contract-manufacturing (maquila) relationship with Diageo dating from 2016.
The business is a wholesale and retail consumer-beverage operation: products are sold through supermarket chains (notably Supermaxi), specialized liquor store chains (Bodegón, La Taberna), authorized retailers, and online marketplaces (MercadoLibre, Rappi) primarily within Ecuador, supported by brand-specific social media presence. Revenue is generated through one-time unit sales across multiple price tiers (750mL, 1L, 1.5L, 1.75L bottles, plus 250mL and 187.5mL RTD formats); specific pricing is not publicly disclosed. The company pursues a horizontal segmentation strategy targeting general consumers across everyday and celebratory occasions. International expansion is stated as a vision but distribution remains concentrated in Ecuador; the company has explicit revenue targets of $11.7 million USD by 2027 and reports 51–100 employees.
La Toscana firmographics
Firmographics- Name
- La Toscana
- Legal name
- Cosmica Cía. Ltda.
- Website
- https://latoscana.com.ec
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Toscana (Cosmica Cía. Ltda.) is an Ecuadorian beverage manufacturer founded in 1998, producing wines, sparkling wines, rum, gin, whiskey, tequila, vodka, mixers, and RTDs under 10+ brands for Ecuadorian mass-market consumers via supermarkets, liquor stores, and online marketplaces.
- Ownership category
- akta.pro rank
La Toscana industry classification
Industry- Product category
- Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121), Wineries (312130)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where La Toscana is headquartered
LocationHeadquarters
- HQ city
- Cuenca
- HQ country
- Ecuador
- HQ region
- Latin America
Offices3 records
Markets served
La Toscana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale and Retail Alcohol Sales: Cosmica Cía. Ltda. (operating as La Toscana / Cósmica) generates revenue primarily through the wholesale and retail sale of alcoholic beverages and spirits. The company sells directly through physical retail locations and through wholesale distribution channels, including supermarket chains and authorized liquor stores across Ecuador. Products are sold across multiple categories: wines, sparkling wines, rum, gin, whiskey, tequila, vodka, and RTD beverages.
- Marketplace and Online Sales: Products are available through online marketplace platforms including MercadoLibre and Rappi, enabling direct-to-consumer sales in the Ecuadorian market for RTD products and packaged spirits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing varies by product type and format |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
La Toscana product offering
Product offeringCore offering
La Toscana is an Ecuadorian alcoholic beverage manufacturer producing wines, sparkling wines, rums, gin, whiskey, tequila, vodka, liqueurs, mixers, and ready-to-drink canned cocktails under a portfolio of more than 10 brands (including Alto Palermo, Anthony, Ron 100 Fuegos, W Gin, Black Owl, and Karnal) and over 60 SKUs. The company operates a BPM-certified production facility in Cuenca, Ecuador and distributes its brands through supermarkets, wholesale chains, authorized liquor stores, and online marketplaces nationwide.
Product overview
La Toscana is a multi-brand beverage and spirits company that operates as a portfolio of distinct alcoholic and non-alcoholic drink brands. The company offers wines (Alto Palermo, KKO Vino, Conde de la Cruz, Muttermilch, Santa Lucia), wine frizzantes (Anthony), sparkling wines (Grand Vandush, Alto Palermo Espumante, Conde de la Cruz Espumante), rums (Ron 100 Fuegos, Barbanegra), gin (W Gin), whiskey (Black Owl), tequila (Karnal), vodka (Iceland), mixers/liqueurs (Crym's), and ready-to-drink (RTD) products. The portfolio spans more than 10 brands across 90+ SKUs, including both traditional glass bottle formats and newer aluminum can packaging introduced in 2023. The company was founded in 1998 as part of Grupo Eljuri and maintains operations in Cuenca, Ecuador.
Differentiator
Problem solved
Functional benefit
Brands
- Anthony: Wine Frizzante brand available in multiple flavors including Mora, Fresa, Frambuesa, Rose, Durazno, Manzana, Blanco, Sangria, Fruit Punch, Mango, and Celebration sparkling wine
- Alto Palermo
- KKO Vino
- Conde de la Cruz
- Muttermilch
- Santa Lucia
- Grand Vandush
- Ron 100 Fuegos
- Ron Barbanegra
- W Gin
- Black Owl
- Karnal
- Iceland
- Crym's
- Touch
Products and services
- Alto Palermo Wines
- Alto Palermo Espumante
- KKO Vino
- Conde de la Cruz Wines
- Muttermilch Wine
- Santa Lucia Wines
- Anthony Vino Frizzante (Bottled)
- Anthony Vino Frizzante (Canned)
- Grand Vandush Sparkling
- Ron 100 Fuegos
- Ron Barbanegra
- W Gin
- Black Owl Whiskey
- Black Owl Fire
- Black Owl Whiskey & Cola (RTD)
- Karnal Tequila
- Karnal Cannabis / Pink Liqueurs
- Karnal RTDs (Tamarindo, Paloma)
- Iceland Vodka
- Crym's Liqueurs & Mixers
- Crym's Lácteas (Cream Liqueurs)
- Touch Spritz / Touch Wine Mojito
Quantifiable outcome
- Anthony Vino Frizzante Mora achieved 2nd place in the category of Vinos (Wines) at the International Wine & Spirits Awards 2023 with a score of 85-89
- +1 more outcomes
Companies that use La Toscana
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
La Toscana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Toscana partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and minor.
- DiageomajorIn 2016, La Toscana (Cosmica) manufactured products under license for Diageo, one of the world's largest spirits companies. This maquila (contract manufacturing) arrangement demonstrates the company's production capabilities and quality standards meeting international beverage industry requirements.
- Corporación EljuricoreLa Toscana is part of Grupo Eljuri / Corporación Eljuri, one of the most important business groups in Ecuador. The parent company provides strategic direction, resources, and distribution infrastructure, enabling the company to operate with the backing of a major Ecuadorian conglomerate.
- Cantina Cooperativa Riunite (Italy)majorInitially, La Toscana produced wines under license from Cantina Cooperativa Riunite of Italy, a renowned Italian wine cooperative with deep winemaking heritage. This licensing partnership provided technical expertise and brand credibility in the Ecuadorian wine market during the company's formative years.
- MercadoLibreminorProducts are sold through MercadoLibre's e-commerce marketplace in Ecuador, providing online distribution and consumer access to RTD and packaged spirit products through the platform.
- RappiminorProducts are available for on-demand delivery through the Rappi platform in Ecuador, enabling consumer access to RTD alcoholic beverages through quick commerce channels.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
La Toscana competitors and assessment
Company assessmentBroad incumbents
- Compañía Cervecerías Unidas (CCU): LATAM multi-category beverage company operating in beer, wine, RTDs, and soft drinks across Chile, Argentina, and other markets. Comparable to La Toscana's diversified beverage portfolio model, including RTDs, though CCU is far larger and geographically broader.
- Diageo: World's largest spirits company and La Toscana's maquila client since 2016. Diageo's portfolio breadth (rum, whiskey, tequila, vodka) and LATAM presence make it both a customer and direct competitive reference in the spirits categories La Toscana plays in.
- Viña Santa Rita: Chilean winery with a wide portfolio across varietals and price points, including sparkling wines. Comparable to La Toscana's Alto Palermo, Grand Vandush, and Conde de la Cruz ranges in multi-tier wine and sparkling production.
- Concha y Toro: Latin America's largest wine producer based in Chile, with a broad portfolio across price tiers and global export reach. Comparable to La Toscana as a multi-brand wine/spirits producer but at vastly larger scale and with international distribution La Toscana aspires to build.
- Pernod Ricard: Global spirits conglomerate with multi-brand portfolio strategy across rum, gin, whiskey, tequila, vodka, and RTDs. Comparable to La Toscana in operating a house-of-brands spirits model across categories, though at global scale.
Emerging players
- Trivento Bodegas y Viñedos: Argentine wine producer with broad varietal range and international export focus. Comparable to La Toscana in operating a portfolio of varietals across price points with growing international ambitions, though in a different domestic market.
- Casa Vinícola Zuccardi: Premium Argentine winery with strong brand recognition across multiple varietals. Comparable to La Toscana's Alto Palermo and KKO Vino lines as a multi-tier, multi-varietal wine producer targeting both domestic and export markets.
Regional players
- Postobón: Major Colombian beverage conglomerate producing alcoholic and non-alcoholic beverages across multiple brands and categories. Comparable as a LATAM multi-category beverage house, though Postobón is non-alcoholic-heavy and operates in Colombia rather than Ecuador.
- Embotelladora Andina: LATAM beverage bottler and producer operating across multiple South American countries. Comparable to La Toscana in multi-category beverage manufacturing with broad regional distribution infrastructure.
Direct peers
- Corporación Cevallos: Ecuadorian food and beverage group with alcoholic beverage exposure competing directly with La Toscana in the domestic Ecuadorian market. Most directly comparable peer given overlapping geography, category overlap, and similar mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Toscana social profiles
Digital presenceLa Toscana compliance and trust
Trust signalCompliance3 records
La Toscana financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Toscana leadership team
Management profileNumber of profiles
Profiles4 records
La Toscana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Toscana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Toscana
What does La Toscana do?
La Toscana is an Ecuadorian alcoholic beverage manufacturer producing wines, sparkling wines, rums, gin, whiskey, tequila, vodka, liqueurs, mixers, and ready-to-drink canned cocktails under a portfolio of more than 10 brands (including Alto Palermo, Anthony, Ron 100 Fuegos, W Gin, Black Owl, and Karnal) and over 60 SKUs. The company operates a BPM-certified production facility in Cuenca, Ecuador and distributes its brands through supermarkets, wholesale chains, authorized liquor stores, and online marketplaces nationwide.
Is La Toscana a public or private company?
La Toscana is a private company. It is classified as corporate owned and is currently operating.
When was La Toscana founded?
La Toscana was founded in 1998. It employs 51 to 100 people.
Where is La Toscana based?
La Toscana is headquartered in Cuenca, Ecuador, in the Latin America region.
How does La Toscana make money?
Two revenue lines are on record. Wholesale and Retail Alcohol Sales are the primary driver. The others are marketplace and Online Sales.
Who are La Toscana's main competitors?
Broad incumbents on record are Compañía Cervecerías Unidas (CCU), Diageo, Viña Santa Rita, Concha y Toro and Pernod Ricard. Emerging players are Trivento Bodegas y Viñedos and Casa Vinícola Zuccardi. Regional players are Postobón and Embotelladora Andina. Corporación Cevallos is listed as a direct peer.
Does La Toscana have an API?
No public API is recorded for La Toscana.
What industry is La Toscana in?
La Toscana's product category is Alcoholic Beverages. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.