Name

Master Yachting

Legal name

Master Yachting GmbH

Website

https://masteryachting.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yacht Dealership

NAICS

Boat Dealers (441222), Boat Building (336612), Scenic and Sightseeing Transportation, Water (48721)

SIC

Ship & Boat Building & Repairing (3730), Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Yacht & Recreational Boat Service & Refit (TLAKAKAD), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

Keywords

• Yacht dealership
• Yacht brokerage
• Yacht charter
• Catamaran sales
• Luxury yacht sales

Headquarters

HQ city

Sulzemoos

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Yacht Sales: Commission-based revenue from sales of new factory-new yachts as official authorized dealer for Beneteau, Lagoon, Frauscher, Dracan, and Delphia brands
2. Yacht Brokerage: Brokerage fees from facilitating used boat sales and purchases
3. Yacht Charter Services: Commission revenue from arranging yacht charter bookings, active since 1978 with 70,000+ charter weeks managed yearly
4. Yacht Investment Advisory: Advisory services for yacht charter investment programs that offset ownership costs and generate income
5. Ancillary Services: Revenue from yacht management, EU yacht taxation services, concierge services, spare parts, and skipper training

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Master Yachting is an authorized multi-brand yacht dealer selling new sailing yachts, motorboats, and catamarans from premium builders including Beneteau, Lagoon, Frauscher, Delphia, and Dracan. The company also provides yacht brokerage for pre-owned vessels, yacht charter booking, and a suite of ownership-related services including investment advisory (Yachtinvest), yacht management, premium servicing, concierge, and EU yacht taxation planning.

Product overview

Master Yachting is an official dealer platform for new yacht sales and brokerage services, representing five major yacht brands: Lagoon (sailing and motor catamarans), Beneteau (sailing yachts and motor yachts), Frauscher (Austrian premium motorboats including electric and Porsche collaboration models), Delphia (modern cruising yachts), and Dracan (motor catamarans). Beyond boat sales, the company offers an integrated service portfolio including yacht brokerage (used boats), yacht charter since 1978, yacht investment programs, and ancillary services such as management, concierge, EU taxation advisory, and Lagoon factory overhaul. The product architecture is organized as a multi-brand dealership platform with service extensions rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagoon Catamarans (new sales) Sale of new Lagoon sailing catamarans through an authorized dealer relationship, including configuration, order placement with the manufacturer, and delivery support for private buyers in the DACH region and Croatia.
• Beneteau Yachts (new sales) Sale of new Beneteau sailing yachts and motorboats through an authorized dealer relationship, with configuration, manufacturer ordering, and delivery support for private buyers in the DACH region and Croatia.
• Frauscher Motorboats (new sales) Sale of new Frauscher premium motorboats through an authorized dealer relationship, targeting private buyers seeking day-boat and luxury motorboat ownership.
• Delphia Yachts (new sales) Sale of new Delphia yachts through an authorized dealer relationship for private buyers in the DACH region and Croatia.
• Dracan Yachts (new sales) Sale of new Dracan motor yachts (including the Dracan 42 model) through an authorized dealer relationship for private buyers.
• Yacht Brokerage (pre-owned) Brokerage service for buying and selling pre-owned yachts, including valuation, listing, marketing, buyer/seller matching, and transaction support. Commission-based pricing on completed sales.
• Yacht Charter Charter booking service arranging skippered and bareboat yacht charters in Mediterranean and other destinations, leveraging the company's fleet access and partner bases. Targeted at private holiday customers and owners seeking charter yield.
• Yachtinvest (yacht investment advisory) Advisory service that models yacht acquisition as an investment, combining ownership financing, charter revenue projections, operating costs, and tax considerations to produce return scenarios for buyers.
• Yacht Management Operational management of privately owned yachts, covering berth arrangements, technical maintenance scheduling, crew coordination, and administration on behalf of owners.
• Lagoon Premium Service Dealer-led premium warranty, maintenance, and service program for Lagoon catamaran owners, providing authorized service support, parts, and technical assistance through Master Yachting's service organization.
• Concierge Service Concierge service covering trip planning, provisioning, berth bookings, and on-demand support for owners and charter guests during yachting activities.
• EU Yacht Taxation Advisory Advisory service on EU yacht taxation, including VAT planning for cross-border ownership, flag and registration choices, and tax-efficient structuring for private owners and investors.
• Yacht Financing Advisory Advisory and structuring support for yacht financing, including loan modeling via an online calculator, lender introductions, and structuring aligned with the buyer's tax and ownership setup.

Quantifiable outcome

• 11,000+ yachts sold
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BeneteaucoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Beneteau in Austria and Bavaria. Sells full range including Oceanis sailing yachts (30-60ft), First performance yachts, Gran Turismo motor yachts, Swift Trawler trawler yachts, and Grand Trawler expedition yachts.
• LagooncoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Lagoon catamarans in Germany (South, West, East, and Central regions), Austria, and Switzerland. Offers complete Lagoon range including sailing catamarans from 38-80ft and motor catamarans (Sixty 7, Seventy 8, Eighty 3). Also provides exclusive Lagoon Premium service for customization of premium models.
• FrauschercoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Frauscher boats across the entire Adriatic region. Sells premium motorboats including the Frauscher x Porsche collaboration boats (850 Phantom, 790 Spectre), Mirage series, Fantom series, GT series, Ghost series, and Demon series.
• DelphiacoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Delphia yachts in Austria. Sells modern cruising yachts including Delphia 10, 11, and 12 models in various configurations (Sedan, Lounge, Flylounge).
• Dracan MarineminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dracan 42 catamaran. Offers this high-performance motor catamaran featuring modern design, 33 knot maximum speed, and sustainable construction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Y.CO: Y.CO is a global yacht sales, charter, and yacht management platform serving HNW clients. Directly comparable to Master Yachting because it operates the same integrated sales-brokerage-charter-management service model, although Y.CO skews toward larger megayachts while Master Yachting is stronger in sailing yachts and catamarans.
• Camper & Nicholsons: Camper & Nicholsons is an established yacht sales, charter, and management house with global operations. Comparable to Master Yachting's brokerage and charter service model, though historically focused on superyachts rather than mid-size sailing and motor yachts.
• Burgess: Burgess is a leading yacht broker, charter agent, and sale-and-purchase advisor with global reach. Closely comparable to Master Yachting in offering integrated new/used yacht brokerage, charter booking, and management services to UHNW clients, with similar reliance on long-standing manufacturer and owner relationships.
• Dream Yacht Charter: Dream Yacht Charter is a global yacht charter and bareboat operator with active Mediterranean and Caribbean fleets. Comparable to Master Yachting on the charter side of the business, particularly for bareboat and crewed charter bookings across Europe.
• The Moorings / Sunsail: The Moorings and Sunsail operate large bareboat and crewed charter fleets in the Mediterranean and Caribbean. Comparable to Master Yachting on the charter operations side, especially for sailing yacht charter where Master Yachting books volume through similar global distribution.

Broad incumbents

• Beneteau Group: Beneteau Group is the parent manufacturer of Beneteau, Lagoon, and other premium yacht brands that Master Yachting distributes. Comparable as the upstream OEM whose dealer network economics and territorial strategy directly determine Master Yachting's primary revenue channel.
• Sunseeker: Sunseeker is a leading British luxury motor yacht builder with its own European dealer network. Comparable to Master Yachting as a competing premium-yacht OEM whose dealers pursue the same HNW customer base for similar brokerage, charter, and management services.
• Ferretti Group: Ferretti Group is an Italian luxury motor yacht manufacturer with multiple brands and authorized European dealers. Comparable to Master Yachting's manufacturer-side counterpart and a competitor for the same Mediterranean yacht customer.
• Princess Yachts: Princess Yachts is a UK-based luxury motor yacht manufacturer with its own authorized dealer network across Europe. Comparable to Master Yachting as a competing premium yacht brand with overlapping DACH distribution channels and similar customer profile.

Emerging players

• Frauscher Bootswerft: Frauscher is an Austrian premium motorboat and electric boat manufacturer (founded 1927) whose full Adriatic-region distribution is handled by Master Yachting. Comparable as both a partner brand and a competitor whose own factory-direct channels could partially disintermediate the Master Yachting dealer role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_masteryachting
• Facebookfacebook.com/masteryachtinginternational
• LinkedInlinkedin.com/company/masteryachting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Yachting