Dagua Natural Cosméticos

What Dagua Natural Cosméticos does

Dagua Natural Cosméticos is a privately held Brazilian dermocosmetics manufacturer founded in 1988 and headquartered at R. Comendador Tavares, 143 in Porto Alegre, Rio Grande do Sul. The company develops and sells skincare and body-care formulations built around proprietary technologies including nano-encapsulation (Nano Cafeína, Nano Q10, Nano DMAE), the patented Sculpup™ blackberry-extract volumizing technology, the STRIOVER™ fibroblast-stimulating complex, the Liquibeads black pepper oil delivery system, neurocosmetic actives, and cryotherapy compounds (CBA System). Its catalog is organized into three lines: Linha Profissional (creams and gels used in clinics by estheticians, physiotherapists, and massage therapists — including Creme Neutro, Creme Modeladora, the Nano Q10 30th-anniversary formula, and Creme Citrus Aurantium & Arnica for lymphatic and lipedema protocols), Linha Pessoal (consumer products such as clay masks, post-sun gel, Sérum Pimenta Negra, UP3EM1 volumizing fluid, and the new Creme Estriz stretch-mark cream), and Linha Esportiva under the Rous sub-brand (Creme Rous for DOMS and the Spray Ice Rous cryotherapy modernization of the R.I.C.E. protocol).

The company makes money through three transactional revenue streams with no subscription or licensing model: (1) direct-to-consumer unit sales through its own e-commerce store at daguanatural.com.br, (2) wholesale B2B unit sales to retail stores, cosmetics shops, clinics, and estheticians via a dedicated Canal B2B with CNPJ-based registration and nationwide partner support, and (3) marketplace unit sales across Amazon Brazil, Mercado Livre, Shopee, and Magazine Luiza, plus specialty cosmetics retailers. Marketing is conducted across Instagram, Facebook, LinkedIn, YouTube, TikTok, blog content, email newsletters, SEO, and beach-sports event sponsorship.

Operational scale remains that of a domestic Brazilian SME: 11–50 employees, no disclosed parent company, no external funding rounds, no overseas subsidiaries, and no international geographic footprint beyond Brazil. The customer base is hybrid — beauty and wellness professionals (segment-primary), individual consumers, athletes and sports enthusiasts, and lipedema patients — served through professional training partnerships with Danny Cosméticos and Ikésaki Educacional.

Name

Dagua Natural Cosméticos

Legal name

Dagua Natural Cosméticos

Website

https://daguanatural.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Dagua Natural Cosméticos is a privately held Brazilian dermocosmetics manufacturer founded in 1988 and headquartered in Porto Alegre, Rio Grande do Sul. It develops and sells professional, personal, and sports skincare lines built on proprietary nano-encapsulation, Sculpup™, STRIOVER™, Liquibeads, and cryotherapy technologies. The company serves estheticians, physiotherapists, massage therapists, individual consumers, and athletes across Brazil through its own e-commerce, a dedicated B2B reseller channel, major marketplaces, and clinic/specialty retail distribution.

Ownership category

akta.pro rank

Product category

Dermocosmetics and Professional Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Dermocosmetic products
• Professional massage creams
• Body contouring cosmetics
• Sports recovery skincare
• Vegan skincare formulations

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of cosmetic products (creams, serums, gels, masks) directly to consumers through own e-commerce platform and to professionals/retailers through B2B channel.
2. B2B/Reseller Distribution: Wholesale distribution to retail stores, cosmetics shops, clinics, and estheticians throughout Brazil through dedicated B2B sales channel.
3. Marketplace Sales: Sales through third-party marketplaces including Amazon, Mercado Livre, Shopee, Magazine Luiza, and specialty retailers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Dagua Natural Cosméticos is a 100% Brazilian manufacturer of dermocosmetic products, including massage creams, body contouring serums, cryotherapy gels, facial clay masks, stretch-mark treatments, post-sun gels, and hair care items. The company operates three distinct product lines — Linha Profissional for estheticians and therapists, Linha Pessoal for consumer self-care, and Linha Esportiva (Rous) for athletic recovery — sold through its own e-commerce, B2B channel, and Brazilian marketplaces.

Product overview

Dagua Natural Cosméticos is a 100% Brazilian company offering a comprehensive dermocosmetics portfolio organized into three main product lines: Professional Line (Linha Profissional) for estheticians and therapists, Personal Line (Linha Pessoal) for consumer self-care, and Sports Line (Linha Esportiva) branded as Rous for athletic recovery. The portfolio includes massage creams (Neutro, Modeladora, Pérolas Nano Q10, Citrus & Arnica, Rous), body treatments (Sérum Pimenta Negra, Sérum Nano DMAE, Abdocryo Gel Crio, UP3EM1 Volumizing Fluid), facial masks (Golden, Pink, Green Clay), post-sun care (Gel Pós-Sol), exfoliants (Apricot, SPA Lavanda), hair care (Gel Fixador D-Pantenol), and specialized treatments (Creme Estriz for stretch marks, Spray Ice Rous for cryotherapy). Products feature advanced technologies including nano-encapsulation, thermoactive compounds, neurocosmetics, cryotherapy, and patented complexes like STRIOVER and Sculpup. The company emphasizes natural ingredients, vegan formulations, and clinically proven efficacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Profissional (Professional Line) Professional-grade dermocosmetic product line including massage creams and aesthetic treatment cosmetics developed for use by estheticians, physiotherapists, and massage therapists in clinical and spa settings.
• Linha Pessoal (Personal Line) Consumer-facing dermocosmetics product line for personal use, including body care, firming, hydration, anti-aging, and aesthetic treatment products sold via e-commerce and marketplaces.
• Linha Esportiva (Sports Line / Rous) Sports and athletic care product line branded Rous including massage creams for muscle recovery, cryotherapy sprays, and performance-focused dermocosmetics designed for athletes and fitness enthusiasts.
• Sérum Pimenta Negra (Black Pepper Serum) Thermoactive body serum formulated with nano actives (Caffeine, Organic Silicon, Palmarosa Oil, Tripeptide-41) and Liquibeads of black pepper oil, designed for fat reduction, celulite improvement, and body contouring with documented 30-day clinical efficacy.
• Máscara Argila Dourada (Golden Clay Mask) Facial clay mask for mature skin 40+; high mineral and oligoelement content stimulates collagen production, increases skin tone, and smooths fine lines with a light natural lifting effect.
• Máscara Argila Rosa (Pink Clay Mask) Facial clay mask for delicate, dehydrated skin showing signs of stress and pollution; aids nutrition and skin balance through natural composition.
• Máscara Argila Verde (Green Clay Mask) Facial clay mask for oily and acne-prone skin with high absorption capacity for deep pore cleansing and impurity removal.
• Gel Pós-Sol Hidratante (Post-Sun Hydrating Gel) After-sun body gel with Aloe Vera and Licorice Extract that provides immediate relief from sunburn, redness, and sticky sensation while deeply hydrating and regenerating skin.
• Kit Seleção Dagua Natural Selection kit containing 50g each of Neutro Cream, Apricot Exfoliant Strong Abrasion, Black Pepper Cream, and Modeladora Cream, allowing customers to try best-selling professional massage creams in practical 50g sizes.
• Creme de Massagem Neutro (Neutral Massage Cream) Multifunctional versatile massage cream offering excellent glide and absorption that can be combined with any essential oil, making it essential for professional aesthetic treatments.
• Creme Modeladora (Modeling Cream) Body aesthetic massage cream that stimulates circulation, helps treat celulite, tones, hydrates, and significantly improves skin firmness.
• Esfoliante Apricot (Apricot Exfoliant) Strong abrasion exfoliating cream that removes dead cells and renews skin texture while deeply nourishing and smoothing roughness without damaging tissue.
• Creme de Massagem Pérolas Nano Q10 Professional massage cream developed for the brand's 30th anniversary, reformulated with vegan Nano Q10 for intense hydration, antioxidant action, superior glide, and anti-aging properties.
• Creme Citrus Aurantium & Arnica Professional massage cream containing Citrus Aurantium extract (detoxifying) and Arnica (decongestant, analgesic, anti-inflammatory); indicated for lymphatic drainage and lipedema protocols to reduce swelling and edema from circulation alterations.
• Fluido Volumizador UP3EM1 Volumizing spray using proprietary Sculpup technology extracted from organic blackberry to stimulate natural volumization (push-up effect) and collagen synthesis; indicated for buttocks, breasts, and thighs with 28-day clinical efficacy proven.
• Creme Nano DMAE Firming serum combining nano-encapsulated active technology (organic silicon, vitamin E, ceramides, and DMAE) with pink clay; acts on collagen matrix remodeling and fights oxidative stress from UV radiation.
• Gel Crio Abdominal Abdocryo Cryotherapy gel for abdominal area combining nano actives (Caffeine, Organic Silicon, Palmarosa Oil, Tripeptide-41) with cryotherapy to aid in waist measurement reduction, fat reduction, and improved skin firmness.
• Gel Fixador D-Pantenol Water-based alcohol-free hair styling gel containing D-Pantenol (pro-vitamin B5) that provides deep hydration, protection against breakage, and intense shine while functioning as a styling and hair treatment vehicle.
• Creme Estriz Body cream for stretch mark prevention and reduction using STRIOVER technology that stimulates fibroblasts to produce growth factors and collagen types I and III; combined with Sweet Almond Oil for deep nutrition; safe for pregnancy.
• Gel Redutor Mentol e Cânfora Reducing gel with menthol and camphor for body use providing a cooling sensation, indicated for body contouring treatments.
• Spray Ice Rous Cryotherapy spray for sports injuries combining instant cooling with Arnica Montana, Menthol, and Camphor; modernizes the R.I.C.E. protocol with dry, instant application for athletes and physiotherapists.
• Esfoliante SPA Lavanda Intensive exfoliating body cream with natural biodegradable particles, containing the CBA System complex of oils that act on the nervous system for balance and deep relaxation, with lavender fragrance.
• Creme Rous Sports massage cream formulated for DOMS recovery with a triple active combination of Arnica Montana (anti-inflammatory/analgesic), Methyl Salicylate (warming/vasodilator), and Birch extract.

Quantifiable outcome

• 77% of volunteers perceived reduction in appearance of cellulitis after 30 days of use (Sérum Pimenta Negra)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor.

• Torneio Regional FutvôleiminorGTM or Marketing Partner · 23 January 2026Partnership for regional beach volleyball tournament in Frutal/MG. Event scheduled January 23-25, 2026.
• Brasil Beach GamesminorGTM or Marketing Partner · 12 January 2026Partnership for beach sports event in Praia de Atlântida/RS. Event scheduled January 12-18, 2026 with recovery partnership.
• South Series BT (Beach Tennis)minorGTM or Marketing Partner · 9 January 2026Partnership for beach tennis tournament in Imbé/RS. Company presence with Sports Line (Rous) recovery products. Event scheduled January 9-11, 2026.
• Gre-Nal das Ex-Atletas (Grêmio vs Internacional)minorStrategic or Co-development PartnerSports sponsorship partnership for Gre-Nal commemorative match celebrating women's football pioneers. Dagua Natural provided wellness and recovery products for event, reaffirming commitment to health and well-being.
• Danny CosméticosminorChannel Partner/ Reseller/ DistributorPartner for exclusive and unprecedented courses using Dagua Natural products, including protocols with two exclusive techniques.
• Ikésaki EducacionalminorChannel Partner/ Reseller/ DistributorEducational platform partner for professional courses featuring Dagua Natural products, including Flacicorpore technique training.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dermage: Brazilian dermocosmetic company focused on facial/body skincare, anti-aging, and professional aesthetic protocols — directly comparable product portfolio and channel strategy (clinics + retail).
• Granado Pharmácias: Heritage Brazilian cosmetics/pharmacy brand with national retail footprint, body care, and professional channel. Comparable as a long-established 100% Brazilian personal care manufacturer with multi-channel distribution.
• Adcos: Brazilian dermocosmetic brand with a comparable professional + consumer positioning, selling specialty creams, anti-stretch-mark, and body-firming products to estheticians and end consumers. Closest direct competitor in the Brazilian dermocosmetic niche.

Broad incumbents

• O Boticário: Largest Brazilian beauty group with extensive portfolio of body care, fragrances, and skincare distributed through franchise retail and direct sales — represents the broad incumbent competitive benchmark in the same geography.
• Natura &Co (Natura): Major Brazilian beauty multinational with strong body care, anti-aging, and direct-sales channels. Serves as the dominant Brazilian incumbent shaping category dynamics and shelf competition.
• La Roche-Posay: L'Oréal dermocosmetic brand with clinical/professional positioning in skincare. Comparable as a dermocosmetics leader selling through pharmacies, clinics, and e-commerce in Brazil.
• Eudora: Brazilian beauty brand (Natura group) focused on direct-sales and digital channels. Comparable as a Brazilian CPG beauty peer operating via marketplace and DTC channels.
• Mahogany: Brazilian premium body care and cosmetics brand with national retail and e-commerce distribution. Comparable positioning in body care with established Brazilian consumer brand equity.
• Vichy: L'Oréal dermocosmetics brand (Vichy Laboratoires) with skincare sold through pharmacies and professional channels in Brazil. Comparable as a multinational dermocosmetic incumbent.

Regional players

• Salon Line: Brazilian hair and body care brand with strong marketplace and DTC presence (Amazon, Mercado Livre). Comparable as a Brazilian CPG competitor relying on the same marketplace channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DaguaNaturalCosm%C3%A9ticos
• Facebookfacebook.com/DaguaNatural
• LinkedInlinkedin.com/company/dagua-natural-cosmeticos-oficial/?viewAsMember=true
• Instagraminstagram.com/daguanaturalcosmeticos
• TikToktiktok.com/@daguanaturalcosmeticos
• Xx.com/daguanatural

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagua Natural Cosméticos