Dermage
Dermage is a Brazilian dermocosmetics company developing science-backed skincare, sun protection, makeup, and nutricosmetics across owned sub-brands, sold through e-commerce, 30 owned stores, 47 franchises, 1,800+ pharmacies, and dermatologist (Dermage MD) channels.
- Company typePrivate
- Founded2004
- HeadquartersCuritiba, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dermage does
Dermage is a Brazilian dermocosmetics company operating under the legal entity Tecnopharma Farmácia de Manipulação Ltda, founded with a brand heritage dating back to 1990 (legal entity incorporated 2004) and headquartered at Rua Correa Dutra 105, Catete, Rio de Janeiro. It develops and commercializes high-concentration skincare, body care, haircare, makeup, and nutricosmetics organized across sub-brands including Photoage (photoprotection), Improve (Vitamin C serums with Microbiome Expert technology), Clarité (skin brightening with nano-encapsulated actives), Hyaluage (hyaluronic acid hydration), Secatriz (oil control/acne), Glycolique (glycolic acid exfoliation), Age Inverse (advanced anti-aging), Reserva (men's grooming), Ineout (nutricosmetic gummies), and Compose (personalized skincare). Core technical differentiators are proprietary cosmetic chemistry platforms — Nanoencapsulation, Microbiome Expert, UV Double Protect, SecondSkin (Omega 3/6), and DNA Repair — rather than software or AI.
The business operates a hybrid omnichannel go-to-market: direct-to-consumer via dermage.com.br (VTEX storefront) and 24-30 owned retail stores; franchise network of 47 stores (R$294K entry, 24-36 month payback); over 1,800 pharmacy/drugstore resellers and 110+ specialized resale points; a corporate/B2B gifts channel; and a new kiosk retail format. Revenue mechanics span one-time product sales (R$59.90-R$319 per SKU, 6x interest-free installments with R$50 minimum), subscription ('Assinatura' with 10% discount and free shipping), kit/bundle SKUs (R$399-R$580), and bespoke corporate pricing. Primary customer segments are consumer skincare buyers (face/body/hair concerns), dermatologists and medical professionals (via the Dermage MD scientific channel), men (Reserva line), corporate/B2B buyers, and pharmacy/retail resellers. The company holds PETA cruelty-free and Eureciclo environmental certifications and has received international dermatology recognition at EADV, AAD, WCD, and IMCAS between 2013 and 2017.
Dermage firmographics
Firmographics- Name
- Dermage
- Legal name
- Tecnopharma Farmácia de Manipulação Ltda
- Website
- https://dermage.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dermage is a Brazilian dermocosmetics company developing science-backed skincare, sun protection, makeup, and nutricosmetics across owned sub-brands, sold through e-commerce, 30 owned stores, 47 franchises, 1,800+ pharmacies, and dermatologist (Dermage MD) channels.
- Ownership category
- akta.pro rank
Dermage industry classification
Industry- Product category
- Dermocosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Sensitive Skin & Barrier Repair (CRABAAAG), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Dermage is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Dermage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct Product Sales: One-time product purchases through e-commerce and physical retail stores, including face care, body care, hair care, makeup, and nutricosmetics. Products sold at various price points from R$59.90 to R$319.00 with installment options up to 6x interest-free.
- Subscription (Assinatura): Recurring subscription model offering 10% discount and free shipping for subscribers. Customers sign up for regular product deliveries, creating predictable recurring revenue.
- Kit/Bundle Sales: Pre-configured product kits and gift boxes sold at promotional prices, driving higher average order value through bundled offerings like skincare routines and treatment sets.
- Corporate/Bulk Sales: B2B corporate sales for company gifts and client appreciation, with custom quotes based on product type, quantity, and budget per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard single product pricing with installment options |
| Unit Pricing | Pay-as-you-go | Kit/bundle products at discounted bundle pricing |
| Transaction based/ take rate | Multi-year contract | Custom corporate/bulk pricing based on requirements |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Dermage product offering
Product offeringCore offering
Dermage formulates, manufactures, and sells high-efficacy dermocosmetic products including sunscreens (Photoage line), antioxidant and brightening serums (Improve C, Clarité), hyaluronic acid hydration (Hyaluage), oil control and acne solutions (Secatriz), anti-aging treatments (Age Inverse, Exocare), glycolic acid exfoliators (Glycolique), nutricosmetic gummies (Ineout), makeup, and men's grooming. Products are developed for Brazilian skin types and climate, distributed via owned e-commerce, retail stores, franchises, and pharmacies across Brazil.
Product overview
Dermage is a Brazilian dermocosmetics brand with over 30 years of history, specializing in high-efficacy skincare, haircare, makeup, and nutricosmetics. The product portfolio centers on science-backed formulations with high concentrations of active ingredients. Key product lines include: Photoage (photoprotection with sunscreens in various formats including Water, Mineral, Stick, and Powder), Improve C (Vitamin C antioxidant serums and tonics with Microbiome Expert technology), Clarité (body brightening with nano-encapsulated actives), Hyaluage (hyaluronic acid hydration for face and body), Secatriz (oily and acne-prone skin solutions), Age Inverse (anti-aging with peptides and retinol), and Glycolique (glycolic acid exfoliation). The Ineout line offers nutricosmetics in convenient gummy formats. Dermage also offers makeup products (Skin Tint foundations, BB Creams, mascaras) and body/hair care. Products are distributed through owned stores, franchises, e-commerce, and over 1,800 pharmacies across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Photoage: Primary dermocosmetic product line including sunscreen, anti-aging, and skincare products.
- Improve
- Clarité
- Hyaluage
- Secatriz
- Glycolique
- Age Inverse
- Reserva
- Ineout
- Compose
Products and services
- Photoage Water FPS 50 Aquous sunscreen filter with FPS 50, lightweight rapid-absorption texture and invisible protection film, designed for daily facial photoprotection.
- Photoage Water Color FPS 60 Color-correcting sunscreen with FPS 60 and FPUVA 23, using UV Double Protect technology for UVA/UVB and blue light protection.
- Photoage Stick Incolor FPS 99 Transparent stick sunscreen with extreme FPS 99 protection, water and sweat resistant, for daily targeted application.
- Photoage Mineral Mousse FPS 50 Physical mineral sunscreen mousse with FPS 50, velvet touch and matte finish via color-adapt technology, targeted at oily skin.
- BK Compact FPS 60 Mineral powder sunscreen in a compact format with FPS 60, designed for reapplication of sun protection throughout the day.
- Improve C 20 Biotic Sérum Antioxidant serum with 20% nano Vitamin C combined with Microbiome Expert technology to rebalance skin microbiota.
- Improve C 30 Biotic Sérum High-concentration antioxidant serum with 30% nano Vitamin C and Microbiome Expert technology for advanced brightening.
- Improve C Tônico Toning essence combining Vitamin C, niacinamide, and amino acids for oil control and skin barrier rebalancing.
- Clarité Clareador Corporal Body brightening cream for sensitive friction areas with nano kojic acid, mandelic acid, tranexamic acid, and niacinamide.
- Secatriz Sérum Oil Control Triple-action anti-imperfection serum for oily and acne-prone skin with salicylic acid and niacinamide.
- Exocare Cell Repair Anti-aging serum with exclusive cellular DNA repair technology that regenerates and strengthens the skin barrier after UV damage.
- Age Inverse Firm & Lift Ultra-concentrated gel-cream for wrinkles, sagging, and dryness, with duo peptides, retinol, and squalane.
- Hyaluage Lipup Stick Ultra-hydrating lip balm with hyaluronic acid, peptide, and phyto retinol for lip anti-aging care.
- Mini Hyaluage Body Mini anti-aging body lotion with hyaluronic acid delivering 48-hour hydration and improved elasticity.
- Glycolique Daily Peel Facial toner with 7% glycolic acid for daily chemical peel, promoting cellular renewal and luminosity.
- Glycolique Sabonete Líquido Liquid facial cleanser with 5.7% glycolic acid for deep cleansing and unclogging of pores.
- Base Multifuncional FPS 60 (Skin Tint) Multi-benefit foundation combining SPF 60 sun protection with skincare and buildable makeup coverage.
- Regenerage Body Balm Body moisturizer for sensitive, sensitized and dry skin with calming, hydrating, and repairing SecondSkin technology action.
- Ureiactive Body Moisturizer Body moisturizer with 10% urea, almond oil, and grape seed extract delivering 24-hour deep hydration.
- Gel de Banho 3 em 1 (Reserva) 3-in-1 men's body wash for hair, face, and body with biotin, panthenol, and niacinamide.
- Ineout Creatina Monohidratada Creatine monohydrate supplement in chewable gummies, zero sugar, gluten-free, and lactose-free.
- Ineout Melatonina em Gomas Nutritional supplement in chewable gummies delivering melatonin for sleep support.
- Photoage Protetor Capilar KPF 50+ Hair protector spray with KPF 50+ creating a protective film around hair fibers against UV and thermal damage.
- Body Glow Iluminador Corporal Body illuminator with light texture, luminous finish, hydration and antioxidant action.
- Máscara para Cílios Extreme Cils Innovative mascara with collagen delivering 3D effect with volume and extreme lengthening.
- Deo Colônia Sonata Elegant fragrance with bergamot, rose, vanilla, amber, and musk notes for sophisticated scent trail.
- Assinatura Dermage (Subscription) Subscription program delivering recurring product shipments to consumers with 10% discount plus free shipping.
- Corporate/Bulk Gifting Sales B2B channel for companies to purchase Dermage products in bulk for corporate gifts, employee appreciation, and client relations, with custom quote-based pricing.
Quantifiable outcome
- 84% reduction in appearance of wrinkles and lines with Exocare Cell Repair
- +8 more outcomes
Companies that use Dermage
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Dermage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Dermage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PETA (People for the Ethical Treatment of Animals)minorDermage is PETA certified cruelty-free, indicating no animal testing at any stage of product development. Products carry PETA certification badge on packaging and website, supporting ethical cosmetics production.
- EureciclominorDermage participates in Eureciclo environmental certification program, demonstrating commitment to sustainability through proper recycling and environmental responsibility practices.
- Franqueados (Franchisees)coreDermage franchise network of 47 stores across Brazil represents core distribution channel partners. Franchisees receive training, business intelligence systems, architectural support, and ongoing operational guidance from the brand.
- Farmácias e Drogarias (Pharmacies and Drugstores)coreOver 1,800 pharmacies and drugstores across Brazil serve as key resale partners for Dermage products, along with 110+ specialized resale points including manipulation pharmacies and cosmetics stores.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Dermage competitors and assessment
Company assessmentBroad incumbents
- La Roche-Posay: L'Oréal-owned dermocosmetics leader with deep presence in Brazilian pharmacies. Directly comparable in dermatologist-endorsed skincare, sun protection, and sensitive-skin positioning where Dermage competes.
- Vichy: L'Oréal dermocosmetic brand distributed in Brazilian pharmacies and dermatologists. Comparable in anti-aging, sun protection, and sensitive skin categories, with similar premium positioning.
- Eucerin: Beiersdorf-owned dermocosmetic brand with strong pharmacy distribution in Brazil. Comparable in dermatologically tested skincare, hydration, and barrier-repair offerings.
- Cerave: L'Oréal-owned skincare brand with growing Brazilian pharmacy presence. Comparable in ceramides/hydration positioning and mass-dermocosmetic price tier.
- Neutrogena: Kenvue/Johnson & Johnson dermocosmetic brand with broad Brazilian retail and pharmacy distribution. Overlaps with Dermage in facial skincare, sun protection, and acne care.
- Natura &Co: Brazilian beauty multinational with pharmacy and direct-sales channels. Comparable as a Brazilian-rooted multi-category beauty player, though positioned more broadly than Dermage's dermocosmetic niche.
- Roc: International dermocosmetic brand with presence in Brazilian pharmacies. Comparable in anti-aging and dermatologically tested skincare positioning within pharmacy channels.
Direct peers
- Granado Pharmácias: Brazilian heritage pharmacy and cosmetics brand with own retail stores and pharmacy distribution. Comparable in Brazilian-rooted dermocosmetic positioning, premium pricing, and omnichannel retail model.
- Extrato Galênico: Brazilian compounding-pharmacy-based dermocosmetics brand. Closely comparable as a Brazilian pharmacy-rooted skincare brand with dermatological credibility and similar proprietary formulations.
- Ada Tina: Brazilian dermocosmetics brand focused on science-backed skincare with pharmacy distribution. Comparable in dermatologist-friendly positioning and active-ingredient-led formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dermage social profiles
Digital presenceDermage compliance and trust
Trust signalCompliance3 records
Dermage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dermage leadership team
Management profileNumber of profiles
Dermage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dermage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dermage
What does Dermage do?
Dermage formulates, manufactures, and sells high-efficacy dermocosmetic products including sunscreens (Photoage line), antioxidant and brightening serums (Improve C, Clarité), hyaluronic acid hydration (Hyaluage), oil control and acne solutions (Secatriz), anti-aging treatments (Age Inverse, Exocare), glycolic acid exfoliators (Glycolique), nutricosmetic gummies (Ineout), makeup, and men's grooming. Products are developed for Brazilian skin types and climate, distributed via owned e-commerce, retail stores, franchises, and pharmacies across Brazil.
Is Dermage a public or private company?
Dermage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dermage founded?
Dermage was founded in 2004. It employs 501 to 1,000 people.
Where is Dermage based?
Dermage is headquartered in Curitiba, Brazil, in the Latin America region.
How does Dermage make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Assinatura), kit/Bundle Sales and corporate/Bulk Sales.
Who are Dermage's main competitors?
Broad incumbents on record are La Roche-Posay, Vichy, Eucerin, Cerave, Neutrogena, Natura &Co and Roc. Direct peers are Granado Pharmácias, Extrato Galênico and Ada Tina.
Does Dermage have an API?
No public API is recorded for Dermage.
What industry is Dermage in?
Dermage's product category is Dermocosmetics. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 456120 and its SIC code is 2844.