SickOdds

What SickOdds does

SickOdds is a privately held esports betting comparison platform operated by SICKODDS LIMITED, a private limited company incorporated in England and Wales (Company No. 10537473) with an operational contact address in Dorchester Center, Massachusetts. The platform aggregates live betting odds, bonus promotions, editorial news, and team/match data across 12+ esports titles — including CS:GO, Dota 2, League of Legends, VALORANT, Fortnite, Overwatch, and Apex Legends — from multiple partner esportsbooks such as BetOnline, bet365, Betway, and Pinnacle. Its core technology is a web-based odds aggregation and content platform with dedicated pages per game and per sportsbook, supplemented by native mobile applications for iOS, Android, and Windows; the platform exposes no public API and operates without documented AI/ML components.

The company monetizes exclusively through affiliate/referral commissions: users access odds comparison, betting site reviews, and editorial coverage free of charge, while SickOdds earns when referred users register or place bets with partner sportsbooks. The platform reports 50+ upcoming matches available at any time and lists over 200 esports bonus promotions, marketed as the largest such collection in the industry. Founded around 2015 and co-founded by Tom Wade, SickOdds has not disclosed any external funding rounds, acquisitions, or institutional investors, and operates without a disclosed executive team beyond the co-founder.

Its go-to-market is product-led and SEO-driven: organic search for esports betting queries and content marketing (news, match analysis, betting guides) drive top-of-funnel traffic, with affiliate clicks converting that traffic into commission revenue at the bottom of the funnel. The platform engages in partnerships such as the 2018 arrangement with Seven Star Digital for advertiser management, and relies on editorial depth and breadth of game coverage as its principal differentiators against other esports comparison sites.

Name

SickOdds

Legal name

SICKODDS LIMITED

Website

https://sickodds.com

Company type

Private

Operating status

Operating

Short description

SickOdds is an esports betting odds comparison platform that aggregates live odds, bonuses, and editorial coverage across 12+ esports titles for end-user bettors, monetizing exclusively through affiliate commissions from partner sportsbooks such as BetOnline, bet365, Betway, and Pinnacle.

Ownership category

akta.pro rank

Product category

Esports Betting Comparison Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Esports betting odds
• Odds comparison platform
• Betting bonus aggregator
• Esportsbook affiliate
• Esports news coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate/Referral Revenue: Earns commissions when users click through to partner esports betting sites and sign up or place bets. Revenue tied to user acquisition volume for sportsbook partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SickOdds is an esports-focused betting comparison platform that aggregates live odds from multiple esportsbooks across 12+ game titles (CS:GO, Dota 2, League of Legends, Fortnite, Overwatch, etc.) and lists 200+ bonus promotions. The platform provides editorial betting site reviews, esports news, match analysis, and team/player information, and directs users to partner betting sites through affiliate links, earning commissions on referred sign-ups and bets.

Product overview

SickOdds is an esports betting odds comparison and information platform that aggregates live odds from multiple esports betting sites (esportsbooks). The core service is a live odds comparison tool that allows users to compare betting odds across different esports betting platforms for various games including CS:GO/CS2, Dota 2, League of Legends, Fortnite, Overwatch, and others. The platform also provides esports betting news coverage, a database of over 200 esports bonus promotions, team/player information, match predictions, and educational content about esports betting. The offering functions as a centralized hub combining odds aggregation, news content, and bonus tracking into a single web-based service accessible via desktop and mobile browsers.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Esports Odds Comparison Real-time aggregation of live betting odds across multiple esportsbooks for 12+ esports titles, allowing users to compare odds for upcoming matches and tournaments.
• Esports Bonus Aggregation Catalog of 200+ esports betting bonuses and promotions from various sportsbooks, including welcome offers, deposit bonuses, no-deposit offers, cashback, and loyalty programs, with terms and conditions information.
• Esports Betting Site Reviews Editorial reviews of esports betting sites including BetOnline, bet365, Betway, Pinnacle, and others, with ratings, welcome bonus information, and player feedback.
• Esports News and Analysis Editorial coverage of esports news, tournament coverage, match analysis, roster changes, and team/player information across CS:GO, Dota 2, League of Legends, and other esports titles.
• Mobile Betting Apps (iOS, Android, Windows) Native mobile applications for iOS, Android, and Windows devices providing on-the-go access to odds comparison, bonus listings, and push notifications for bonus offers and live betting opportunities.

Quantifiable outcome

• 50+ upcoming matches available at any time
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Seven Star DigitalminorGTM or Marketing Partner · 5 June 2018Seven Star Digital manages advertising on SickOdds.com. They are a digital marketing agency specializing in esports and gaming niches that handles advertiser relationships and campaign management for the platform.
• EsportsInsiderminorGTM or Marketing Partner · 5 June 2018EsportsInsider provided press coverage of SickOdds partnership announcement with Seven Star Digital in June 2018

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• BettingExpert: Community-driven odds and tips platform monetized via sportsbook affiliate relationships. Directly comparable affiliate/odds comparison business model to SickOdds.
• EsportsBetting.com: Esports-focused betting information and comparison site covering CS:GO, Dota 2, and LoL. Closely mirrors SickOdds' niche-specialist positioning and affiliate revenue model.
• OddsChecker: Largest odds comparison platform in the UK and globally, covering sports and increasingly esports. Directly comparable to SickOdds as a comparison/affiliate business targeting bettors across multiple sportsbooks.

Emerging players

• Esports Insider: Esports industry media and events business covering betting, teams, and tournaments. Comparable on the editorial/B2B partnership side of SickOdds' business, with overlap in esports news coverage.
• BonusCodeBets: Bonus and promotional code aggregator for sportsbooks and esportsbooks. Closely comparable on the bonus aggregation side of SickOdds' offering.

Broad incumbents

• Action Network: Sports betting analytics, odds, and content platform with affiliate/partnership revenue streams. Comparable business model combining editorial, odds, and affiliate monetization, though broader than SickOdds.
• VegasInsider: Established sports betting information and odds comparison destination. Comparable as a content-driven affiliate site serving bettors, with broader sportsbook focus than SickOdds.
• Bookies.com: Sportsbook comparison and review site targeting US bettors. Comparable as an odds/bonus comparison and affiliate-driven business, though focused on US sports betting rather than esports.
• Covers.com: Major sports betting media and odds comparison platform with a broad editorial team and deep sportsbook partnerships. Comparable as a content + odds comparison + affiliate competitor, though broader than SickOdds.

Regional players

• SportyTrader: European-focused sports betting comparison, predictions, and odds platform with affiliate revenue. Comparable affiliate/odds comparison model with a more traditional sports focus than SickOdds.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sickodds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SickOdds