What Brand Jam does

Brand Jam Limited is a privately-held UK creative agency founded in 2017 by Chris Robinson (Creative Director) and Sarah Hackett (Marketing Director), headquartered in Dunston Business Village, Penkridge, Staffordshire. The agency exclusively serves heritage sites, visitor attractions, charities, and purpose-driven organisations, offering an integrated suite of services: brand strategy and visual identity, exhibition design, graphic design, signage and wayfinding, copywriting, marketing support, art direction and photography, and digital services. The agency's distinguishing methodology is 'inside-out' brand development: every engagement begins with discovering organisational meaning, origin story, and values before any visual work commences, in contrast to the conventional outside-in approach its principals critique. Both founders work directly with clients from brief through delivery, with no account handlers or junior intermediaries.

The business model is project-based professional services, with bespoke scoping and quoting per engagement rather than standardised pricing. Go-to-market is sales-led and event-driven: direct client engagement, competitive tenders (notably the Aspects signage and wayfinding tender at the National Memorial Arboretum), and participation in Greater Birmingham Chambers of Commerce events across the Midlands. Brand Jam uses a standard creative technology stack (Adobe, Microsoft 365, Monday.com, Dropbox, QuickBooks) positioned on Mailchimp, Brevo, Google Analytics and Meta Pixel for marketing, and is a member of the Association for Heritage Interpretation, the Museums Association, and the Greater Birmingham Chambers of Commerce. No external funding, no headcount disclosures, no subsidiaries, and no M&A activity are present in the data.

Customer concentration leans toward a small set of anchor relationships — particularly the National Memorial Arboretum (engaged repeatedly across 2018–2024 on signage, exhibitions, and escape challenges) and the Royal British Legion (D-Day 80 Anniversary Exhibition, 2024) — alongside a portfolio of long-tail clients including Lichfield Garrick theatre, Birmingham and Black Country Wildlife Trust, Elvaston Castle and Gardens Trust, Satori Education, ChopChop, and various SMBs. The agency is registered in England and Wales (Companies House No. 09902164), operates from a single studio, and remains independent and founder-controlled.

Name

Brand Jam

Legal name

Brand Jam Limited

Website

https://brandjam.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Jam is a founder-led UK creative agency delivering brand strategy, visual identity, exhibition design, signage, copywriting, and digital services to heritage sites, visitor attractions, charities, and purpose-driven organisations using a meaning-first methodology.

Ownership category

akta.pro rank

Product category

Creative Brand and Design Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand strategy services
• Visual identity design
• Exhibition design services
• Signage and wayfinding
• Heritage interpretation design

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Brand Jam generates revenue through project-based professional services including brand strategy, visual identity development, exhibition design, graphic design, signage and wayfinding systems, copywriting, marketing support, art direction, photography, and digital services. Projects are typically scoped and quoted based on client requirements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Brand Jam is a heritage-focused creative agency that delivers a unified suite of creative services including brand strategy and identity, exhibition design, graphic design, signage and wayfinding, copywriting, marketing support, art direction and photography, and digital services. All engagements follow an "inside-out" methodology that begins with organisational meaning, origin story and values before any visual work. The agency works exclusively with heritage sites, visitor attractions, charities and purpose-driven organisations, with founders Chris Robinson and Sarah Hackett involved directly from brief through delivery.

Product overview

Brand Jam is a heritage brand agency offering a unified suite of creative services rather than a software product. Their core offering centres on Brand Strategy and Identity, from which they deliver Exhibition Design, Graphic Design, Signage and Wayfinding, Copywriting, Marketing Support, Art Direction and Photography, and Digital Services. All services begin with internal organisational discovery to surface meaning and values before any visual work begins. The company works exclusively with heritage sites, visitor attractions, charities, and purpose-driven organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Discovery sessions, brand audits and founder interviews to surface organisational meaning and define positioning, messaging and visual identity for heritage, charity and purpose-driven organisations.
• Exhibition Design Permanent interpretation installations and temporary exhibitions for heritage, commemorative and national events, with care for interpreting history and community.
• Graphic Design Considered, craft-led professional design for visual identity, brand guidelines, print, digital and large format materials rooted in brand strategy.
• Signage and Wayfinding Signage systems that represent space character, guide visitors intuitively and contribute to coherent visitor experiences from arrival to departure.
• Copywriting Clear, considered copy for brand narratives, interpretation panels, campaign copy, direct mail and web content written for human beings first and search engines second.
• Marketing Support Campaign development, content creation, direct mail, digital assets and marketing communications for heritage, cultural, charity and purpose-driven businesses.
• Art Direction and Photography Art direction and photography consultancy for heritage, cultural, visitor experience and brand touchpoints, including exhibition and campaign imagery.
• Digital Services Digital assets, social media content, email campaigns and website design for consistent brand presentation across digital touchpoints.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hardy SignscoreImplementation/ SI/ Consulting Partner · 1 January 2018Brand Jam and Hardy Signs collaborated to win and deliver the prestigious Aspects signage and wayfinding tender for the National Memorial Arboretum's new £8m events building. Brand Jam provided creative design while Hardy Signs handled manufacturing and installation. The partnership combined Brand Jam's creative vision with Hardy Signs' 25 years of signage manufacturing expertise to deliver 34 high-quality signs on time and within budget.
• Association for Heritage InterpretationminorOthersBrand Jam is a proud member of the Association for Heritage Interpretation, demonstrating expertise and commitment to the heritage interpretation sector they serve. This membership provides networking opportunities and credibility within their primary target market of heritage sites and visitor attractions.
• Museums AssociationminorOthersBrand Jam holds Commercial Membership in the Museums Association, signalling expertise in serving museum and cultural sector clients. This association membership supports their positioning as specialists working with heritage sites, cultural venues, and visitor attractions.
• Greater Birmingham Chambers of CommerceminorOthersBrand Jam is an official member of the Chase and Greater Birmingham Chambers of Commerce, participating in events across Staffordshire and Midlands regions. Membership supports business networking and local market presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purpose (agency): Global creative agency focused on social impact, purpose-driven brands, and nonprofit clients. Comparable to Brand Jam in purpose-first positioning and charity/NPO client base, though operating at significantly larger scale internationally.
• Ralph Appelbaum Associates: Global interpretive and exhibition design firm with extensive heritage, museum, and memorial project portfolio. Comparable to Brand Jam in heritage commemorative and visitor experience design, though operating at much larger scale with international reach.
• Saffron Brand Consultants: Global brand strategy consultancy with purpose-led and mission-driven client focus. Comparable to Brand Jam in emphasis on brand strategy rooted in organisational meaning and values, particularly for impact-oriented and cultural clients.
• Mather & Co: UK-based creative design studio specialising in museum, heritage, and cultural interpretation projects. Highly comparable to Brand Jam as both serve heritage sites, visitor attractions, and cultural venues with interpretive design, exhibition design, and branded experiences.
• Haley Sharpe Design: Leicester-based heritage and museum design agency with deep experience in exhibition, interpretation, and visitor experience design. Comparable to Brand Jam as both are mid-sized UK studios specialising in heritage and cultural sector clients with branded and interpretive work.
• Diva Creative: Nottingham-based creative agency delivering heritage, cultural, and tourism communications including exhibitions, branding, and digital experiences. Directly comparable to Brand Jam in sector specialism, mid-size UK studio profile, and service mix spanning branding, exhibitions, and digital.
• Nissen Richards Studio: London-based studio with strong heritage and museum exhibition design portfolio. Comparable to Brand Jam as both compete for heritage and visitor attraction briefs combining exhibition design, wayfinding, and identity work for cultural institutions.

Broad incumbents

• Imagination: Global brand experience agency working across heritage, cultural, and purpose-driven clients including brand environments and visitor experiences. Comparable to Brand Jam in delivering brand experiences for cultural and heritage venues, but at materially larger scale and with broader digital and physical capabilities.
• Superunion (formerly Brand Union): Large global brand consultancy with heritage and cultural sector clients. Comparable to Brand Jam in brand identity and strategic positioning services, but as a broader incumbent serving multiple sectors with a much larger team and global footprint.
• Pentagram: Largest independent design consultancy globally with multiple partners covering brand identity, exhibition, and cultural sector work. Comparable to Brand Jam as a brand identity and design agency, but operating at significantly larger scale and across many sectors including heritage and cultural.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/stickybrandjam
• Facebookfacebook.com/stickybrandjam
• LinkedInlinkedin.com/company/21370879/admin/dashboard
• Instagraminstagram.com/stickybrandjam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Jam