What Imagination does

Imagination (legal entity: The Imagination Group Limited) is an independent London-headquartered brand experience agency operating 13 studios across four continents (UK, Continental Europe, North America, Middle East, Asia Pacific, Australia) and serving multinational enterprises, governments and cultural institutions. The company was founded in 1968 and operates from wholly-owned subsidiaries including XPKit (proprietary Connected Experience Toolkit platform), HAUS (digital agency), Aggy Media (social content studio), Virgile + Partners (retail, hotel and restaurant design), RAIN (healthcare voice AI), and Lume (biotech and life-science visualisation software).

The group's revenue is generated through five integrated service lines delivered as custom professional-services engagements: Consulting (strategy, behavioural insight, innovation and advisory), Destinations (brand homes, museums, retail, hospitality and entertainment venues), Content (storytelling across physical-to-digital channels including XR/AR/VR and real-time production), Live (events, product launches, conferences and brand activations), and Investor Communications (IPO videos, roadshows, listing events and IR content — a practice with 40+ years of history and 750+ IPOs supported). Pricing is bespoke per project with no publicly disclosed tiers. The XPKit platform connects and measures touchpoints across physical and digital experiences, integrating with technology and creative partners (Epic Games, Live Nation, HAUS, RAIN, Lume).

Customers span automotive (Ford and its Ford Racing, Ford Performance, Ford Pro and Ford of Europe divisions, Lincoln, Audi, Porsche, Defender, Jaguar, Harley-Davidson, Nissan, Zeekr), financial services (Visa, ARM, Navan), technology (AWS, Samsung, LG, Google Cloud, Ericsson, Uber, Telstra, Epic Games, Alibaba), food and beverage (Guinness/Diageo, Brown Forman), sports and entertainment (MLB, Genius Sports, Bad Bunny, Apple Music, Adidas), tourism and government (Saudi Arabia Ministry of Tourism, Supreme Committee for Delivery & Legacy, Doha Port, Australian War Memorial) and culture (Royal Ballet School, Harvey Nichols, Red Sea Film Foundation). Go-to-market is sales-led via an enterprise field-sales motion with direct engagement, referrals and inbound from the website; channels are wholly direct with no resellers. The company is privately held, ISO 27001 certified, and reports no parent, public ticker or institutional investor ownership.

Name

Imagination

Legal name

The Imagination Group Limited

Website

https://imagination.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Imagination is an independent London-headquartered brand experience agency with 13 global studios, delivering consulting, destinations, content, live events, and investor communications to enterprises, governments and cultural institutions including Visa, Ford, AWS and the Saudi Ministry of Tourism.

Ownership category

akta.pro rank

Product category

Brand Experience Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand experience design
• Experiential marketing services
• Experience consulting
• Investor communications
• Immersive content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Strategy, innovation and experience design blueprints for brands, businesses and organisations. Includes customer experience, employee experience, brand innovation, behavioral insight, and advisory services.
2. Destinations Design: Design and delivery of iconic, immersive places including brand homes, innovation centres, museums, retail spaces, hotels, and entertainment venues. End-to-end from strategy through architecture and interior design.
3. Content Production: Storytelling with cutting-edge technology including interactive experiences, real-time content, moving image, design, and campaign content. Services span brand films, motion graphics, social content, and immersive installations.
4. Live Events and Brand Activations: Events and brand activations including product launches, exclusive events, exhibitions, conferences, and cultural moments. Full-service from strategic planning through live production and measurement.
5. Investor Communications: IPO videos and content, roadshow coordination, listing events and marketing campaigns, investor events, IR content marketing, and special situations communications. 40+ years experience with 750+ IPOs.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels11 records

Core offering

Imagination is a brand experience agency that designs and delivers immersive brand experiences for global enterprise clients. The company provides end-to-end services spanning strategic consulting, destination design, content creation, live event production, and investor communications, supported by its proprietary XPKit technology platform.

Product overview

Imagination operates as a brand experience agency with five core service offerings—Consulting, Destinations, Content, Live, and Investor Communications—that work together as an integrated portfolio. The agency is underpinned by XPKit, its proprietary technology platform for managing end-to-end customer journeys at both physical and digital experiences, enabling measurement, content tools, and integrations across touchpoints. The five service lines combine strategic expertise with creative execution: Consulting provides strategy and innovation blueprints; Destinations creates immersive physical places; Content develops storytelling across physical and digital channels; Live produces events and brand activations; and Investor Communications handles IPOs, roadshows, and investor-facing content.

Differentiator

Problem solved

Functional benefit

Brands

• XPKit: Connected Experience Toolkit - a technology platform used for managing end-to-end customer journeys at both physical and digital experiences.
• HAUS
• Aggy Media
• RAIN
• Virgile + Partners
• Lume

Products and services

• Consulting Strategic brand experience consulting for global enterprise clients, supporting brand strategy and experience design decisions.

Quantifiable outcome

• Visa Live at Le Louvre increased relevance with Gen Z by 5% and achieved 9.3 million social engagements
• +4 more outcomes

Named customers44 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freeman: Large-scale experiential and event agency with global operations; competes with Imagination for trade shows, brand experiences, and corporate events across multiple verticals including technology and automotive.
• Amplify: Independent brand experience agency with global presence; competes with Imagination on creative-led live campaigns, immersive brand experiences, and content production for major brands.
• Jack Morton Worldwide: Global brand experience agency headquartered in Boston with offices worldwide; competes directly with Imagination for global enterprise experiential campaigns, live events, and brand activations across the same Fortune 500 client base.
• Momentum Worldwide: Global experiential marketing agency operating across multiple continents with full-service live event and brand activation capabilities, mirroring Imagination's integrated strategy-to-delivery model for major brands.
• George P. Johnson Experience Marketing: One of the longest-standing independent brand experience agencies, founded in 1914; directly comparable to Imagination in delivering end-to-end live events, brand activations, and immersive experiences for major enterprise brands.
• MKG: Independent US-based experiential marketing agency focused on brand activations and digital experiences; comparable to Imagination in scale and offering mix for consumer and tech clients.
• Sparks: Experience design and production agency with deep expertise in expos, brand activations, and immersive experiences; competes head-to-head with Imagination on automotive, tech, and government projects.
• TAIT Group: Global live event staging, production, and rigging specialist; directly overlaps with Imagination's Live solutions and the Visa Live at Le Louvre heritage-site staging work, often partnering on similar projects.

Emerging players

• Sense Worldwide: London-based innovation and experience design studio; smaller and earlier-stage than Imagination but competes for strategy-led consumer and tech engagements using similar creativity+tech integration.

Broad incumbents

• Havas Events: Global experiential and events arm of Havas, a major holding company; broader portfolio but overlapping capability in live brand activations and customer experience design for enterprise clients served by Imagination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ImaginationGLBL
• Facebookfacebook.com/ImaginationGLBL
• LinkedInlinkedin.com/company/imaginationglbl
• Instagraminstagram.com/imaginationglbl
• Xx.com/ImaginationGLBL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagination