Square Group
Square Group is a Turkish private outdoor and indoor advertising conglomerate founded in 1999, operating through five subsidiaries covering billboards, mall networks, pole banners, building facades, and exclusive airport media at Istanbul and Riga Airports, serving B2B brand advertisers across Turkey.
- Company typePrivate
- Founded1999
- HeadquartersBesiktas
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Square Group does
Square Group is a privately held Turkish outdoor and indoor advertising conglomerate founded in 1999 and headquartered in Istanbul's Beşiktaş district, operating through five wholly owned subsidiaries that monetize physical advertising inventory across multiple venue types. Medya Pano (founded 1999) sells illuminated lightboxes, banners, megalights and megaboards in Istanbul and İzmir; Tangram monetizes building facades (walls, glass facades, parapets) on principal city arterials; Maksi Medya operates shopping mall advertising (digital and static racquets, LED screens, showcases) across 41 Turkish malls; Media Port holds exclusive advertising management contracts at Istanbul Airport (IST) and Riga Airport (RIX), with Çukurova (COV) slated for 2024 addition; and Direk Reklam runs a pole-banner network of approximately 20,000 faces concentrated in Istanbul. The group styles itself as a 100% Turkish-capital institution, runs 51–100 employees, and is led by Co-Chairmen İrfan Karakaş and Aslan Emre with Mehmet Ali Reisoglu as Group CFO.
The group's core asset is physical advertising real estate, not technology: no proprietary software stack, SDK, API, patents, or ML/AI systems are disclosed. The business model is transaction-based revenue on multi-year B2B contracts sold direct to brand advertisers and media agencies; pricing varies by format, location, duration and campaign size and is not publicly disclosed. Go-to-market is a direct enterprise sales motion across the five specialized subsidiaries, with no programmatic or self-serve channel disclosed. Geographic coverage is anchored in Istanbul and extends across Izmir, Konya, Trabzon and Giresun domestically, with Riga (Latvia) as the single international venue through Media Port.
Revenue, headcount trends, funding, and valuation are not publicly disclosed; the group is founder/family held with no external PE/VC and no parent company. Customer relationships are B2B across a horizontal 'brands and advertisers' segment with no named logos or revenue concentration commentary in available sources. The AI/technology posture is conventional for legacy OOH: a Digital Operations Director exists, but no AI/ML capabilities, data assets, or programmatic DOOH integrations are disclosed.
Square Group firmographics
Firmographics- Name
- Square Group
- Legal name
- Square Group
- Website
- https://square-group.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Square Group is a Turkish private outdoor and indoor advertising conglomerate founded in 1999, operating through five subsidiaries covering billboards, mall networks, pole banners, building facades, and exclusive airport media at Istanbul and Riga Airports, serving B2B brand advertisers across Turkey.
- Ownership category
- akta.pro rank
Square Group industry classification
Industry- Product category
- Outdoor Advertising (Out-of-Home Media)
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
- akta.pro secondary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where Square Group is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices2 records
Markets served
Square Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Outdoor Advertising Space Rental: The company generates revenue by selling advertising space across its extensive network of outdoor advertising units including lightboxes, banners, megalights, megaboards, wall areas, and billboard displays throughout Turkey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Advertising space is sold based on location, format, and duration. No public pricing available. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Square Group product offering
Product offeringCore offering
Square Group is a Turkish outdoor and indoor advertising holding group that sells advertising space across its portfolio of formats and venues through five wholly-owned subsidiaries. Offerings include illuminated billboards and lightboxes on city arterials, mega boards along highways, building facade/glass/wall advertising, shopping mall static and digital networks, pole banners on main roads, and exclusive airport advertising at Istanbul, Riga, and Çukurova airports. The group sells advertising space directly to brands and advertisers seeking high-visibility out-of-home exposure across Turkey and select international airport locations.
Product overview
Square Group is a Turkish outdoor and indoor advertising company operating since 1999 with a multi-brand portfolio of advertising solutions. The group consists of five subsidiary brands: Medya Pano (outdoor billboard advertising with lightboxes, banners, megalights, and megaboards since 1999), Tangram (building facade advertising including walls, glass facades, and parapets), Maxi Media (shopping mall advertising networks across Turkey with digital racquets, LED screens, and showcases), Media Port (airport advertising at Istanbul, Riga, and Çukurova airports), and Direk Reklam (pole banner advertising). The group operates approximately 20,000 pole banners, 41 shopping malls, static/LED/LCD advertising spaces, and extensive inventory at Istanbul Airport. Services include illuminated lightboxes, digital LED/LCD screens, building wraps, giant billboards, and custom airport advertising installations across Turkey.
Differentiator
Problem solved
Functional benefit
Brands
- Medya Pano: Outdoor and indoor billboard advertising subsidiary offering lightbox, banner, megalight, and megaboard advertising units
- Tangram
- Maxi Media
- Media Port
- Direk Reklam
Products and services
- Medya Pano (Outdoor & Indoor Billboard Advertising) Medya Pano, founded in 1999 as Square Group's first company, provides outdoor and indoor billboard advertising in Istanbul using lightbox, banner, megalight, and megaboard units. It is sold to brands and advertisers seeking high-visibility urban billboard inventory.
- Tangram (Building Facade Advertising) Tangram offers outdoor advertising on building facades — including walls, parapets, and glass facades — at key Istanbul arterials (Etiler, Nispetiye, Levent, Kadıköy, Maslak, Okmeydanı, Esentepe, Kızıltoprak), targeted at brands seeking spectacular large-format cityscape placements.
- Maksi Medya (Shopping Mall Advertising Network) Maksi Medya operates Square Group's shopping mall advertising network across 41 malls in Turkey, offering digital and static racquets, LED screens, showcase areas, mall facade advertising, and interior/parking panels. Sold to brands targeting consumers in strategic Turkish malls with defined purchasing power.
- Media Port (Airport Advertising) Media Port was founded in 2018 as Square Group's airport advertising subsidiary and is the exclusive manager of advertising and promotional spaces at Istanbul Airport (IST) and Riga Airport (RIX), with Çukurova Regional Airport (COV) added in 2024. Offerings include LED screens, LCD screens, static panels, billboards, lightboxes, giantboards, and custom booth spaces.
- Direk Reklam (Pole Banner Advertising) Direk Reklam provides pole banner and electrical pole advertising spaces across Istanbul's main and secondary roads. Banner (90 x 252 cm) and Gold Face (90 x 120 cm) units are installed on electricity poles and sold to brands for street-level outdoor exposure.
Companies that use Square Group
Customer profileSegments1 record
Ideal customer profiles1 record
Square Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Square Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
Square Group competitors and assessment
Company assessmentDirect peers
- Clear Channel Outdoor Holdings: One of the largest outdoor advertising companies globally, operating billboards, street furniture, transit and airport advertising in the Americas, Europe and Asia-Pacific. Comparable to Square Group across its multi-format outdoor offering and airport/urban inventory mix.
- Lamar Advertising Company: U.S.-headquartered outdoor advertising operator with ~360,000 billboard and logo units across North America. Comparable to Square Group's Medya Pano and Tangram large-format billboard/wallscape businesses, with a similar static-billboard monetization model and B2B advertiser base.
- APG|SGA SA: Swiss outdoor advertising company specializing in street furniture, posters and transport advertising across Switzerland. Comparable to Square Group's Direk Reklam pole-banner and Tangram facade businesses due to its focus on street-level outdoor inventory and municipal concession-based operations.
- JCDecaux: Global leader in street furniture and outdoor advertising, operating bus shelters, kiosks, billboards and airport media across 80+ countries. Directly comparable to Square Group's pole-banner (Direk Reklam), street-level billboard (Medya Pano) and airport (Media Port) portfolios, with a similar multi-format OOH business model.
- OUTFRONT Media: North American outdoor advertising operator with billboard, transit and digital out-of-home (DOOH) inventory. Comparable to Square Group's mix of static and digital OOH units across airports, urban arterials and malls, with overlapping advertiser categories.
- Ströer SE & Co. KGaA: Germany-headquartered outdoor and digital out-of-home advertising group operating billboards, street furniture and digital screens across German-speaking Europe. Comparable to Square Group's pole-banner, billboard and digital OOH mix and B2B advertiser sales motion in a neighboring European geography.
Regional players
- Global Outdoor (Turkey): Turkish outdoor advertising operator with billboard, transit and digital OOH assets across major Turkish cities. Comparable to Square Group as a domestic OOH competitor targeting the same Turkish advertiser base with overlapping billboard and street-furniture inventory.
- Akaryakıt Reklam (Turkish fuel-station OOH networks): Turkish operator of fuel-station and roadside advertising networks, providing large-format and digital OOH screens. Comparable to Square Group's highway megaboard and arterial lightbox formats as a domestic competitor in Turkish roadside OOH inventory.
- Cemoz Reklam: Turkish outdoor advertising company operating large-format billboards and street-level advertising inventory across Turkey. Comparable to Square Group's Medya Pano and Tangram units as a direct domestic competitor in the Turkish billboard and street-furniture OOH market.
- JCDecaux Turkey: Turkish subsidiary of JCDecaux operating street furniture (bus shelters, kiosks) and urban OOH across Turkish cities. Comparable to Square Group's Direk Reklam pole-banner and Tangram street-level facade businesses, competing for the same municipal permits and Turkish advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Square Group social profiles
Digital presenceSquare Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Group leadership team
Management profileNumber of profiles
Profiles8 records
Square Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Square Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Group
What does Square Group do?
Square Group is a Turkish outdoor and indoor advertising holding group that sells advertising space across its portfolio of formats and venues through five wholly-owned subsidiaries. Offerings include illuminated billboards and lightboxes on city arterials, mega boards along highways, building facade/glass/wall advertising, shopping mall static and digital networks, pole banners on main roads, and exclusive airport advertising at Istanbul, Riga, and Çukurova airports. The group sells advertising space directly to brands and advertisers seeking high-visibility out-of-home exposure across Turkey and select international airport locations.
Is Square Group a public or private company?
Square Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Square Group founded?
Square Group was founded in 1999. It employs 51 to 100 people.
Where is Square Group based?
Square Group is headquartered in Besiktas.
How does Square Group make money?
One revenue line is on record: outdoor Advertising Space Rental.
Who are Square Group's main competitors?
Direct peers on record are Clear Channel Outdoor Holdings, Lamar Advertising Company, APG|SGA SA, JCDecaux, OUTFRONT Media and Ströer SE & Co. KGaA. Regional players are Global Outdoor (Turkey), Akaryakıt Reklam (Turkish fuel-station OOH networks), Cemoz Reklam and JCDecaux Turkey.
Does Square Group have an API?
No public API is recorded for Square Group.
What industry is Square Group in?
Square Group's product category is Outdoor Advertising (Out-of-Home Media). Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths), with a secondary code of BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 54185 and its SIC code is 7310.