CoachVille

What CoachVille does

CoachVille, LLC is a privately held coaching education company founded in 2000 by Thomas Leonard (founder of Coach U in 1992 and the International Coach Federation in 1994) and Dave Buck, headquartered in Hopatcong, New Jersey. The company delivers ICF-accredited coaching certification programs (ACC, PCC, and MCC credentialing levels) through its Center for Coaching Mastery, built around a proprietary methodology called Human Connection Coaching. This methodology replaces the traditional three-A coaching framework (Awareness, Action, Accountability) with Playful Co-Creation, Guided Practice, and Community Support, packaged through nine-step methods (Play Life Method, Inner Freedom Method, World Power Method) and supporting Player Programs that certified coaches can deliver directly to clients.

CoachVille operates a web-and-mobile platform architecture spanning coachville.com (marketing), coachville.net (self-serve membership), and a CoachVille App for mobile access, with live delivery via Zoom and audio content distributed through SoundCloud. The product portfolio includes the nine-month CfCM certification (entered via the $3,500 Coach Foundation Program), the six-month Human Connection Business Accelerator ($2,000, with $400/month payment plan and $50/month alumni renewals), a $200 lifetime community membership, and packaged Player Programs for downstream client delivery. All paid programs require a phone consultation with a New Student Adviser before enrollment.

The go-to-market combines consultative inside sales (phone-based) with self-serve membership registration and a global community-led motion across 70+ countries. Customer segments include aspiring professional coaches seeking ICF accreditation, growth-oriented individuals pursuing personal transformation, and transformational entrepreneurs/leaders. No public financials, funding rounds, or investor backing are disclosed; the company operates as an independent founder-led LLC with 11–50 employees.

Name

CoachVille

Legal name

CoachVille, LLC

Website

https://coachville.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

CoachVille is a privately held coaching education company that delivers ICF-accredited certification programs (ACC, PCC, MCC) through its proprietary Human Connection Coaching methodology, serving aspiring professional coaches and growth-oriented individuals globally across 70+ countries via a web, mobile, and Zoom-delivered platform.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Coaching certification
• Life coach training
• Professional coaching education
• ICF accredited program
• Coaching community membership

Headquarters

HQ city

Hopatcong

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Community Membership: One-time lifetime membership fee of $200 providing access to the Get Your Power Back Program, Coaching Primer, Dream Activation Experience, and archive content from Thomas Leonard.
2. Human Connection Business Accelerator (HCBA): Six-month program at $2,000 (or $400/month payment plan), with renewal at $50/month. Includes weekly 2-hour zoom practice sessions for business and coaching techniques.
3. Coach Foundation Program: Comprehensive certification program priced at $3,500 including 6 months of HCBA access. Income-based scholarships available for qualified applicants.
4. Alumni HCBA Membership: CV Alumni of GSC or CfCM programs (including those from 2000) can join at renewal price of $50/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CoachVille is a coaching education and certification company that trains individuals to become professional life coaches through its ICF-accredited Center for Coaching Mastery program. It also sells a global community membership, a foundational Coach Foundation program, and a Human Connection Business Accelerator (HCBA) that supports coaches in building their practices via live Zoom practice sessions. The company delivers its content through a web platform (coachville.net), a mobile app, audio programs, and live virtual and in-person gatherings for a community spanning 70+ countries.

Product overview

CoachVille is a coaching education company offering a platform-plus-modules architecture. The core offering is the Center for Coaching Mastery (CfCM) certification program, an ICF-accredited nine-month training that includes coaching guides, player programs, and curriculum covering Social Play, Human Nature Superpowers, Energy Alignment, and the Human Journey. This is bundled with the Human Connection Business Accelerator (HCBA), a weekly zoom community for business growth. The Coach Foundation Program provides entry-level training, while the CoachVille Community Membership ($200 lifetime) offers foundational content including the Get Your Power Back Program, The Coaching Primer, Dream Activation Experience, and The Taste of Thomas archives. The CoachVille App provides mobile access to content and community. All programs follow the Human Connection Coaching method—a next-generation approach that upgrades traditional coaching's Awareness, Action planning, and Accountability with Playful Co-Creation, Guided Practice, and Community Support.

Differentiator

Problem solved

Functional benefit

Brands

• Center for Coaching Mastery: CoachVille's ICF-accredited coaching certification program offering Level 1 (ACC), Level 2 (PCC), and Level 3 (MCC) certifications
• Human Connection Business Accelerator (HCBA)
• Coach Foundation
• Transformation Coaching

Products and services

• Center for Coaching Mastery (CfCM) Certification Program A nine-month ICF-accredited certification program offering Level 1 (ACC), Level 2 (PCC), and Level 3 (MCC) credentials through the Center for Coaching Mastery, including coaching guides, player programs, and curriculum organized around Social Play, Human Nature Superpowers, Energy Alignment, and the Human Journey.
• Coach Foundation Program Foundational coaching program for new coaches priced at $3,500, including 6 months of Human Connection Business Accelerator access and eligibility for income-based scholarships.
• Human Connection Business Accelerator (HCBA) A six-month program of weekly 2-hour Zoom community-of-practice sessions focused on growing a coaching business through Human Connection Skills, including 10-week transformational cycles, group coaching, and bonus programs for developing, marketing, and delivering group experiences; $2,000 upfront or $400/month with monthly renewal at $50/month.
• CoachVille Community Membership Lifetime global community membership priced at $200, including the Get Your Power Back Program (18 hours of audio), The Coaching Primer (24 lessons), the Dream Activation Experience (live 2-hour Zoom), and The Taste of Thomas audio archive.
• Player Programs Four 12-session coaching programs bundled with the certification curriculum, including playsheets, a player playbook, and player prep audio designed for coaches to participate in and learn to deliver as part of their certification.
• Transformation Coaching Class An audio and live class series covering transformation coaching concepts including Lightning Bolt Moments, Treasure Map Mindset, and peak experience coaching techniques.
• CoachVille App Mobile and community application providing access to coaching content, player programs, healthy culture community, and audio resources for coaches and their players.
• The Taste of Thomas Audio Archive Audio archive of founder Thomas Leonard, providing historical context, philosophy, and wisdom for CoachVille students as part of the Community Membership.

Quantifiable outcome

• Become certified as a Human Connection Power Coach with paying players in nine months
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Coach U: Founded in 1992 by Thomas Leonard himself before CoachVille. Coach U is the direct predecessor organization and remains a leading ICF-accredited coach training school, sharing curriculum lineage, ICF credentials and target audience of aspiring professional coaches.
• iPEC Coaching: ICF-accredited coach training program offering certifications and the Energy Leadership framework. Competes head-to-head with CoachVille for aspiring coaches seeking credentialed certification with a distinctive proprietary methodology.
• CTI (Co-Active Training Institute): One of the largest and most established ICF-accredited coach training programs globally, offering Co-Active coaching certifications at multiple levels. Directly competes with CoachVille's Center for Coaching Mastery for aspiring coaches worldwide.
• New Ventures West: ICF-accredited coach training program offering the Integral Coaching methodology with certification pathways. Competes for the same aspiring coach segment with an integrative, philosophically grounded approach similar to CoachVille's Human Connection method.
• Beautiful You Coaching Academy: Online coach training academy focused on life coaching certification for women, with an emphasis on community and personal transformation. Overlaps with CoachVille on community-led GTM and life coaching certification curriculum.
• Certified Coaches Federation: ICF-aligned coach certification body offering credentialed training at multiple levels. Competes in the same ICF-accredited certification lane as CoachVille's Center for Coaching Mastery.
• The Life Coach School: Brooke Castillo's coaching certification and self-coaching program, one of the largest life-coaching education brands with a strong podcast-led content engine. Directly competes for the aspiring coach student with extensive curriculum and broader reach.

Broad incumbents

• International Coach Federation (ICF): The global credentialing body founded in 1994 by Thomas Leonard (also CoachVille's co-founder). ICF sets the standards CoachVille's programs align with and represents both the ecosystem authority and a broad incumbent in coach education.

Emerging players

• Martha Beck Inc. Martha Beck's life coaching programs, certifications, and Wayfinder MasterClass target the same personal-growth-oriented coaching aspirant. Adjacent competitor with a celebrity-coach brand and book-led content marketing.
• Mindvalley Coach: Mindvalley's coach training programs target the personal growth and life coaching certification market with a digital-first, online-learning format. Competes for self-serve, digitally native aspiring coaches who may find CoachVille's phone-required funnel friction-heavy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/coachville
• Facebookfacebook.com/CoachVille

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachVille