State Wide Real Estate of Houghton

What State Wide Real Estate of Houghton does

State Wide Real Estate of Houghton is a privately held residential and recreational real estate brokerage operating as a local franchise of the State Wide Real Estate network (which has 26 offices across Michigan under corporate parentage in Escanaba). Founded in the 1960s and headquartered in downtown Houghton in the Upper Peninsula, the firm employs approximately 12 licensed brokers and agents and serves Houghton, Keweenaw, Baraga, and Ontonagon counties.

The firm operates a traditional brokerage model with active memberships in the Keweenaw MLS and the Upper Peninsula Association of REALTORS (UPAR) via IDX feeds, supplemented by a Pure Michigan destination-marketing partnership. Its product surface has been deliberately specialized into distinct service lines — waterfront, hunting/recreational land, vacation homes, and inherited-property/estate transactions — alongside conventional residential sales. Technology is conventional: MLS-based listing syndication, broker websites, and standard IDX display infrastructure, with no proprietary AI, API platform, or data products. The firm reinvested in its physical plant with a 2015 remodel of the historic office building.

Revenue is generated through traditional real estate commissions on buyer- and seller-side transactions. With a regional market showing roughly $345K average listings, a $230K median, 138 average days on market, 25% Keweenaw property appreciation, and new construction roughly doubling to 114 units, transaction volume is supported by a mix of local buyers, Michigan Tech University alumni, remote-worker and retiree relocations, recreational/hunting land investors, and estate/inherited property sellers. Customer concentration is highly distributed across individual consumers, and revenue scales linearly with regional housing-market turnover rather than any anchor enterprise contracts.

Name

State Wide Real Estate of Houghton

Legal name

State Wide Real Estate of Houghton

Website

https://statewideofhoughton.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

State Wide Real Estate of Houghton is a Michigan Upper Peninsula residential and recreational real estate brokerage with 12 licensed agents, serving Houghton, Keweenaw, Baraga, and Ontonagon counties through Keweenaw MLS and UPAR listings.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Vacant land sales
• Commercial real estate services
• Waterfront property listings
• Upper Peninsula Michigan

Headquarters

HQ city

Houghton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage commissions on property sales and purchases. Agents represent buyers and sellers through the entire transaction from listing through closing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

State Wide Real Estate of Houghton is a real estate brokerage that provides buy-side and sell-side representation for residential homes, vacant land, commercial properties, waterfront parcels, and hunting acreage across Houghton, Keweenaw, Baraga, and Ontonagon counties in Michigan's Upper Peninsula. A dozen licensed brokers and agents use Keweenaw Multiple Listing Service databases, aerial imagery, GPS mapping, and electronic signature tools to match buyers to properties and manage listings from search through closing.

Product overview

State Wide Real Estate of Houghton is a Michigan-based real estate brokerage offering traditional buy-side and sell-side brokerage services. The company's core offering is residential, land, and commercial real estate transactions across Houghton, Keweenaw, Baraga, and Ontonagon counties in Michigan's Upper Peninsula. The portfolio includes specialized property search tools for hunting land, vacation homes, and waterfront properties. The firm does not operate a software platform or SaaS product; services are delivered through licensed agents using MLS databases, online mapping tools, and electronic document handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Buy-side and sell-side brokerage representation for single-family homes, townhouses, and condos across Houghton, Keweenaw, Baraga, and Ontonagon counties in Michigan's Upper Peninsula, intended for individual buyers and sellers.
• Land Sales Vacant land transactions including buildable town lots, rural parcels, hunting land, timber acreage, and large tracts bordering state and federal forest land, intended for individual buyers, hunters, and investors.
• Commercial Real Estate Services Commercial property transactions including retail spaces, office buildings, multi-family investment properties, and mixed-use commercial buildings primarily in Houghton, Hancock, and Calumet, intended for small business owners and investors.
• Waterfront Property Services Specialized brokerage services for Lake Superior shoreline, Portage Lake, Torch Lake, and inland lakes, covering waterfront homes, cabins, and vacant waterfront parcels, intended for individual buyers seeking shoreline property.
• Hunting Land Services Specialized brokerage services for hunting parcels including acreage with public forest access, Commercial Forest enrolled land, and recreational property near Ottawa and Hiawatha National Forests, intended for individual hunters and outdoor recreation buyers.
• Vacation and Seasonal Home Services Brokerage services targeting buyers seeking second homes, seasonal retreats, and retirement properties in the Copper Country region, intended for individual buyers seeking part-time or future retirement residences.

Quantifiable outcome

• 25% property appreciation in Keweenaw County over recent years - among highest in Michigan
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• State Wide Real Estate (Parent Franchise)coreChannel Partner/ Reseller/ Distributor · 1 January 1960State Wide Real Estate of Houghton is a franchise for State Wide Real Estate. Corporate office is located in Escanaba, Michigan. The franchise is represented by 26 franchised offices across the State of Michigan. The Houghton office was established in the 1960s and serves as the franchise holder for Houghton, Keweenaw, Baraga, and Ontonagon counties.
• Keweenaw Multiple Listing ServicecoreTechnology or IntegrationMembership in the Keweenaw Multiple Listing Service connects the firm to another 75 Realtors' property listings across the region. This provides buyers access to more property options and sellers increased market exposure.
• Upper Peninsula Association of REALTORS (UPAR MLS)coreTechnology or IntegrationProperty listings displayed through the Internet Data Exchange (IDX) program of the UPAR MLS. IDX information is provided for consumers' personal, non-commercial use to identify prospective properties.
• Michigan Technological UniversityminorStrategic or Co-development PartnerMichigan Tech serves as the permanent economic anchor for the region with over 7,000 students. The university's presence drives buyer interest - more than half of buyers worked with have direct ties to MTU. MTU offers 50% legacy tuition discount keeping families tied to Houghton across generations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EXIT Realty: Real estate franchise model similar in structure to State Wide, with multiple Michigan offices. Directly comparable transaction-based compensation model and full-service buyer/seller representation in secondary/rural markets.
• RE/MAX: Global residential real estate franchise with significant Upper Peninsula and northern Michigan agent presence. Directly comparable commission-based franchise model, MLS-driven property search, and buyer/seller representation across residential, land, and luxury segments.
• Coldwell Banker: National residential real estate franchise with affiliated brokerages across Michigan. Comparable service offering across residential, land, and waterfront properties using franchise brand recognition and MLS-driven transaction support.
• CENTURY 21: Global real estate franchise with offices across Michigan including northern and Upper Peninsula markets. Closely comparable franchise-driven brokerage model serving residential buyers and sellers in small-town and rural geographies with similar commission structures.
• State Wide Real Estate (Escanaba / other Michigan offices): Corporate parent franchise and sister offices within the same 26-office State Wide Real Estate network across Michigan, including the Escanaba headquarters. Operate under identical brand, MLS integration, and franchise operating model with overlapping buyer/seller segments in the Upper Peninsula.

Regional players

• Northern Michigan Realty: Regional brokerage serving northern Lower Peninsula and Upper Peninsula Michigan. Comparable independent/brokerage-style operation targeting second-home, waterfront, and rural property buyers — same lifestyle-driven buyer segments as State Wide of Houghton.
• Real Estate One: Michigan's largest independently owned residential brokerage, with deep penetration across the Lower Peninsula and presence in northern markets. Comparable full-service residential brokerage model serving Michigan buyers and sellers, though operating primarily in different sub-regions of the state.
• Coldwell Banker Schmidt Realtors: Michigan-based regional brokerage affiliated with the Coldwell Banker network, operating offices throughout northern Michigan and the Upper Peninsula. Directly comparable residential brokerage offering in adjacent Michigan geographies serving similar rural and second-home buyer segments.

Broad incumbents

• eXp Realty: Cloud-based national brokerage with growing Michigan agent presence. Competes for the same residential buyers and sellers but through a virtual, commission-attractive model that pressures traditional small-office franchises on cost structure and agent recruitment.
• Berkshire Hathaway HomeServices: Larger national residential brokerage franchise with broader service portfolio, more extensive marketing infrastructure, and bigger agent networks. Operates across the same residential real estate category but with greater brand reach and corporate resources than a single-office regional franchisee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063722825791
• LinkedInlinkedin.com/company/state-wide-real-estate-of-houghton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Wide Real Estate of Houghton