What The Full Range does

The Full Range is a UK-based culinary and food procurement consultancy founded in 2008 by George McIvor OBE, Chairman of the Master Chefs of Great Britain, and now led by Co-Founders Barry Knight and Nicky Prentice alongside Managing Director Stuart Minton and Commercial Director Craig Lyall. The company operates a 100% supplier-funded model in which hospitality operators receive procurement benchmarking, supplier consolidation, and dedicated account management at no direct cost; revenue is generated through commissions negotiated with food and beverage suppliers that gain access to The Full Range's collective client base of 500+ venues representing £75m+ in annual purchasing spend. Core service lines are purchasing and procurement consultancy, culinary consultancy (menu development, kitchen design, training, master classes), and two digital platforms: Orders Made Simple (OMS), a mobile-first multi-supplier ordering and invoice reconciliation app, and Kafoodle, menu management software covering recipe costing, allergens, food labelling compliance (Natasha's Law, Calorie Labelling), and food waste reduction.

Customer segments span hotels, restaurants and bars, care homes, education, golf clubs, garden centres, coffee shops, private members clubs, contract and event caterers, and film & TV location catering. Distribution is delivered entirely through a regional direct-sales force covering Scotland, England, Wales, and London, supported by free procurement audits and industry partnerships (notably the Alliance of Independent Restaurants and the Buell Group). In 2024 The Full Range became part of Buyers Edge Platform, a US-based procurement and data specialist managing over $50bn in purchasing spend, and in 2025 refreshed its branding to align with the BEP family while retaining its UK identity and supplier-funded economics.

Name

The Full Range

Legal name

The Full Range Ltd.

Website

https://thefullrangeltd.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Full Range is a UK culinary and food procurement consultancy that provides no-fee, supplier-funded purchasing benchmarking, account management, and digital ordering tools to 500-plus hospitality venues across hotels, restaurants, care homes, and education.

Ownership category

akta.pro rank

Product category

Hospitality Food Procurement Services

NAICS

Food and Beverage Retailers (445)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC)

akta.pro secondary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Food procurement services
• Hospitality purchasing consultancy
• Culinary consultancy
• Supplier benchmarking
• Menu management software

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Supplier-Funded Commission: The Full Range is 100% supplier funded, meaning they charge no fees to customers. Revenue comes from commissions negotiated with suppliers who gain access to the company's client base of 500+ venues and £75m+ annual purchasing spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Full Range is a culinary and food procurement consultancy serving UK hospitality operators. It delivers purchasing optimization through supplier benchmarking, manufacturer-supported pricing, and collective buying power drawn from over £75m in annual client spend, typically delivering 5-15% cost savings with no fees to customers. The offering is complemented by culinary consultancy services and supported by two digital platforms: the Orders Made Simple (OMS) mobile ordering app and the Kafoodle menu management software.

Product overview

The Full Range is a culinary and food procurement consultancy operating as a platform-plus-services model. The core offering combines purchasing & procurement consulting services with culinary expertise, supported by two digital platforms: Orders Made Simple (mobile ordering app) and Kafoodle (menu management software). The company has recently integrated with the Buyers Edge Platform group, gaining access to expanded data solutions and buying power. Services are provided at no cost to customers, funded entirely by suppliers, and target hospitality businesses across hotels, restaurants, care homes, education, and other sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Orders Made Simple (OMS): Mobile app and digital ordering platform for food ordering, price management, and invoice reconciliation with Full Range suppliers.
• Kafoodle
• Help Out Hospitality

Products and services

• Purchasing & Procurement Services Food procurement and purchasing consultancy service helping hospitality businesses achieve cost savings of 5-15% through market knowledge, manufacturer-supported pricing, and collective buying power from client spend of over £75m per annum. No contracts or fees for customers; 100% supplier funded.
• Culinary Services Professional culinary consultancy including menu development, kitchen design, staff training, master classes, and launch events/exhibitions, provided by George McIvor OBE, Chairman of the Master Chefs of Great Britain.
• Orders Made Simple (OMS) Mobile app for real-time food ordering across multiple suppliers, enabling price management, invoice reconciliation, stock take, instant messaging, and a management dashboard with order history and spend tracking. Free for Full Range customers.
• Kafoodle Menu management software for food compliance, digital menu management, food waste reduction, and food labelling. Includes recipe management, allergen tracking, Natasha's Law and Calorie Labelling compliance, cost analysis, and sector-specific solutions.

Quantifiable outcome

• 5-15% savings on food purchasing costs
• +4 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Buyers Edge PlatformflagshipStrategic or Co-development Partner · 1 January 2024The Full Range became part of the Buyers Edge Platform family in 2024. Buyers Edge is a US-based procurement and data specialist managing over $50bn purchasing spend. The partnership extends The Full Range's capabilities by combining UK market knowledge with Buyers Edge technology and buying power.
• Choice MarketingminorChannel Partner/ Reseller/ DistributorMarketing partner collaborating on promotional activities and industry visibility.
• The BEN (Benevolent Society)minorOthersCharitable partner. The Full Range supports The BEN, an organization in the hospitality industry.
• The Buell GroupcoreGTM or Marketing PartnerStrategic hospitality partner exhibiting together at Independent Hotel Show. Buell Group includes multiple technology and service partners (ICRTouch, Maxximise, MC Squared Print, For-Sight, Gordon Castle Walled Garden, Hero-Apps, Net Affinity, SK Chase).
• Alliance of Independent Restaurants (AIR)coreGTM or Marketing PartnerPartnership announced in 2017 to provide food purchasing services to AIR members including hotels and restaurants, creating a network effect for customer acquisition.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Country Range Group: UK foodservice buying group/wholesaler serving pubs, hotels, restaurants, and care homes through a membership-based procurement model. Comparable in serving the same hospitality verticals with collective buying power and supplier-funded economics.
• Major Group: UK food buying group and procurement partner for independent hospitality operators, schools, and care homes. Closely comparable to The Full Range in the independent buying-group model, supplier-funded revenue approach, and target vertical mix.
• Caterforce: UK foodservice buying group serving independent wholesalers and their caterer customers with negotiated supplier terms and marketing support. Closely comparable in the buying-group model applied to UK hospitality, though operating one tier upstream via member wholesalers.
• Lynx Purchasing: UK-based independent food procurement consultancy serving hospitality operators with buying group services and supplier negotiation. Closely comparable to The Full Range's procurement-led model, supplier-funded economics, and target customer segments across hotels, restaurants, and care homes.

Broad incumbents

• Bunzl: Global distribution and procurement group supplying hospitality, foodservice, and non-food categories with negotiated supplier programs. Comparable as a large-scale procurement intermediary providing category management and supplier-funded economics across the same end customers.
• Brakes Group: Major UK foodservice wholesaler serving hospitality, healthcare, and education customers with broad product range and procurement support. Comparable as a broad-line distribution competitor offering purchasing benefits as part of an integrated service bundle.
• Bidfood: One of the UK's largest broad-line foodservice distributors, serving restaurants, hotels, and care homes with a national delivery network. Comparable as a procurement partner to UK hospitality operators and a potential competitor or complement to The Full Range's buying group.
• 3663 (formerly Booker foodservice): UK foodservice wholesaler serving caterers, hotels, and restaurants with multi-category supply and negotiated pricing. Comparable as a large-scale procurement and distribution option that hospitality operators may choose instead of, or alongside, a buying group like The Full Range.

Regional players

• Castell Howell: Welsh-headquartered foodservice wholesaler and procurement partner for hotels, restaurants, schools, and care homes across Wales and the West of England. Comparable as a regional procurement services provider with overlapping customer verticals and supplier-funded economics.

Others

• Buyers Edge Platform: US-based procurement and data specialist managing $50bn+ purchasing spend and parent company of The Full Range since 2024. Included as the strategic parent and platform that the UK business now leverages for data, supplier programs, and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thefullrangeltd
• Facebookfacebook.com/thefullrange

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Full Range