Choice Marketing
Choice Marketing is a privately held direct mail fundraising solutions provider founded in 1991, serving fire departments, EMS providers, and ambulance services across Pennsylvania, Delaware, and New Jersey with custom direct mail packages and on-premises print production.
- Company typePrivate
- Founded1991
- HeadquartersAston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Choice Marketing does
Choice Marketing is a privately held direct mail fundraising solutions provider headquartered in Aston, Pennsylvania, founded in 1991 by Vince Sculli, who continues to serve as Owner and President alongside Justin Nestor as Executive Vice President. The company designs, prints, and produces custom direct mail packages and a growing portfolio of 'Special Services' add-ons (door hangers, recruitment materials, holiday promotions, fire prevention handouts) for emergency services organizations—primarily fire departments, EMS providers, and ambulance services—across Pennsylvania, Delaware, and New Jersey. Its core product offering comprises four direct mail package templates (Standard Full View, Subscription Card & Letter, Donation Form & Letter, and Hybrid Full View), all built on a computerized mailing list database system with on-premises print production at the Aston facility and USPS mailing permits in Media, Pittsburgh, and Philadelphia.
The company operates a sales-led go-to-market model with dedicated representatives who consult directly with clients, customize package compositions to fit budget constraints, and provide ongoing campaign support. Revenue is generated on a transactional basis: clients pay a low flat fee per address mailed with no percentage of contributions taken, invoiced upon mailing preparation with 30-day payment terms. The 11-50 person team includes a Director of Finance (Kayla Buckley), six graphic designers, support staff, and a receptionist, with multiple employees holding 30+ year tenures. Customer evidence includes Williams Township Fire Company (15+ year client) and Plumville District Fire Department (reported doubled donations and three consecutive years of growth after switching). The company holds no external institutional investment, has no disclosed patents or trademarks, no mobile application, no public API, and no AI/ML capabilities documented in available sources.
Choice Marketing firmographics
Firmographics- Name
- Choice Marketing
- Legal name
- Choice Marketing
- Website
- https://choicemarketing.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choice Marketing is a privately held direct mail fundraising solutions provider founded in 1991, serving fire departments, EMS providers, and ambulance services across Pennsylvania, Delaware, and New Jersey with custom direct mail packages and on-premises print production.
- Ownership category
- akta.pro rank
Choice Marketing industry classification
Industry- Product category
- Direct Mail Fundraising Services
- NAICS
- Direct Mail Advertising (541860), Advertising Material Distribution Services (541870), Other Services Related to Advertising (541890)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
Keywords
Where Choice Marketing is headquartered
LocationHeadquarters
- HQ city
- Aston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Choice Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Direct Mail Fundraising Services: Fee-based direct mail fundraising services for emergency services organizations. Charges per address mailed with a low flat rate. No percentage of contributions taken from client fundraising efforts.
- Print Services: Printing and design services for direct mail packages. Invoice for printing is mailed once mailing is prepared, due within 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-address mailed pricing with flat rate |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Choice Marketing product offering
Product offeringCore offering
Choice Marketing designs, prints, and produces direct mail fundraising packages for emergency services organizations such as fire departments, EMS providers, and ambulance services. It sells four core package formats (Standard Full View, Subscription Card & Letter, Donation Form & Letter, and Hybrid Full View) along with special services add-ons (door hangers, holiday materials, recruitment postcards/brochures, thank-you postcards, posters), managing mailing lists and printing everything on-premises with a 7-10 business day turnaround.
Product overview
Choice Marketing is a direct mail fundraising solutions provider serving emergency services organizations since 1991. The company's core product is its Direct Mail Packages portfolio, which consists of four main package types: Standard Full View (economical flexible format), Subscription Card & Letter (long-standing mailer for high-volume EMS providers), Donation Form & Letter (full-page form with tri-fold newsletter), and Hybrid Full View (tri-fold newsletter with attached donation form in window envelope). These core packages are complemented by Special Services add-on products including Door Hangers, Holiday Services, Tag Day/Boot Drive Tags, Recruitment Postcards, Recruitment Brochures, Subscription Brochures, Posters, Thank You Postcards, and Fire Prevention Handouts. The company also provides a Print Guide resource covering file formats, resolution, and color specifications. All services are priced on a flat fee per address mailed with no percentage of contributions taken.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Full View The most popular and economical direct mail fundraising package from Choice Marketing, designed to be eye-catching and flexible in format, allowing customers to add or subtract pieces to fit their budget. Targeted at fire departments and other emergency services organizations.
- Subscription Card & Letter A long-standing direct mail package popular with EMS and ambulance services providers that send a large volume of mail pieces for subscription drives.
- Donation Form & Letter A mailing package featuring a full-page donation form and a traditional tri-fold newsletter, suited for departments that need to convey more information to residents and businesses.
- Hybrid Full View A direct mail package combining a tri-fold newsletter with an attached donation form in a full-view window envelope, commonly used for recruitment drives or ambulance subscription drives.
- Door Hangers Customized door hangers used after-hours to let business owners or managers know the fire or EMS department was on site to protect their business. Targeted at emergency services departments.
- Holiday Services Materials Customized printed materials for holiday-related services and events such as Christmas Tree Sales, Holiday Wreathes, and Breakfast with Santa, for emergency services and community organizations.
- Tag Day/Boot Drive Tags Customized tags for Tag Days and Boot Drives that immediately thank contributors and signal that donations are valued by the community.
- Recruitment Postcards Full-color postcards designed to encourage community members to volunteer and help departments grow their volunteer base.
- Recruitment Brochures Customized 11x17 folded brochures covering recruitment information including open houses, requirements, and how to become a volunteer.
- Subscription Brochures Eye-catching subscription brochures and letters with customized photos and information covering upcoming events, operations, and how donations are used.
- Posters Professional posters created by Choice Marketing's design team for promotional and community-facing campaigns.
- Thank You Postcards Full-color postcards used to thank contributors for donations, strengthening community relationships and encouraging repeat giving.
- Fire Prevention Handouts Customized handouts featuring Fire Safety Tips, Family Fire Drills checklists, planning resources and more for Fire Prevention Week campaigns.
Quantifiable outcome
- Customer doubled donations after switching to Choice Marketing
- +1 more outcomes
Companies that use Choice Marketing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Choice Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Choice Marketing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Choice Marketing competitors and assessment
Company assessmentOthers
- DonorPerfect: DonorPerfect is a donor management and fundraising CRM used by small to mid-sized nonprofits. It is adjacent rather than directly competitive with Choice Marketing, but represents a technology alternative organizations may adopt as they shift away from direct mail fundraising.
- Lorton Data: Lorton Data provides direct mail data, list hygiene, and address-quality services used by direct mail producers. It is comparable to Choice Marketing as an ecosystem enabler for direct mail campaigns, though it does not compete for the same end-customer relationship.
Emerging players
- Network for Good: Network for Good is a digital fundraising and donor management platform for small nonprofits. It represents the digital-channel alternative to direct mail fundraising and competes indirectly with Choice Marketing for the same nonprofit fundraising budgets.
Broad incumbents
- Quad: Quad is a large marketing and print services company with significant direct mail, data, and creative capabilities. While much larger and broader than Choice Marketing, it competes in direct mail production for nonprofits and offers adjacent agency services.
- Pursuant (formerly Russ Reid): Pursuant is an established fundraising agency that plans and executes direct response and direct mail fundraising campaigns for nonprofits. While broader in scope and scale than Choice Marketing, it competes for the same donor dollars and serves a similar nonprofit fundraising use case through direct mail.
Direct peers
- Allegra Marketing Print Mail: Allegra is a franchise network of marketing, print, and direct mail service providers serving small and mid-sized businesses and nonprofits. Comparable to Choice Marketing in core offering (print + direct mail + design) and customer profile (local and mid-market organizations).
- GivingMail: GivingMail is a direct mail fundraising service for nonprofits and faith-based organizations, providing donor appeals, newsletters, and acquisition mailings. It mirrors Choice Marketing's niche focus on direct mail fundraising for mission-driven organizations.
- Production Center, Inc. (PCI): PCI is a direct mail production and fulfillment company that serves nonprofit fundraising clients with printing, mailing, and data services. It is highly comparable to Choice Marketing in channel (direct mail), target customer (nonprofit fundraising), and service scope (design, print, mail).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Choice Marketing social profiles
Digital presenceChoice Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Choice Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice Marketing
What does Choice Marketing do?
Choice Marketing designs, prints, and produces direct mail fundraising packages for emergency services organizations such as fire departments, EMS providers, and ambulance services. It sells four core package formats (Standard Full View, Subscription Card & Letter, Donation Form & Letter, and Hybrid Full View) along with special services add-ons (door hangers, holiday materials, recruitment postcards/brochures, thank-you postcards, posters), managing mailing lists and printing everything on-premises with a 7-10 business day turnaround.
Is Choice Marketing a public or private company?
Choice Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choice Marketing founded?
Choice Marketing was founded in 1991. It employs 11 to 50 people.
Where is Choice Marketing based?
Choice Marketing is headquartered in Aston, United States, in the North America region.
How does Choice Marketing make money?
Two revenue lines are on record. Direct Mail Fundraising Services are the primary driver. The others are print Services.
Who are Choice Marketing's main competitors?
Others on record are DonorPerfect and Lorton Data. Network for Good is listed as an emerging player. Broad incumbents are Quad and Pursuant (formerly Russ Reid). Direct peers are Allegra Marketing Print Mail, GivingMail and Production Center, Inc. (PCI).
Does Choice Marketing have an API?
No public API is recorded for Choice Marketing.
What industry is Choice Marketing in?
Choice Marketing's product category is Direct Mail Fundraising Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 541860 and its SIC code is 7331.