Achieve Therapy and Fitness
Achieve Therapy and Fitness is a privately held, three-clinic outpatient physical therapy and occupational therapy practice headquartered in Grand Forks, ND, serving patients across North Dakota and Minnesota with Direct Access rehabilitation, specialized modalities (ASTYM, BFR, Dry Needling, McKenzie, Vestibular Therapy), and adjunct wellness programs.
- Company typePrivate
- Founded2003
- HeadquartersGrand Forks, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Achieve Therapy and Fitness does
Achieve Therapy and Fitness is a privately held, multi-site outpatient physical therapy and occupational therapy practice serving patients across the Grand Forks, ND / East Grand Forks, MN / Park Rapids, MN corridor. Founded in 2003 when co-founders Laurie Holte and Michelle Ellis left HealthSouth to establish the predecessor Select Therapy (rebranded as Achieve Therapy in 2005), the practice operates three clinics under a unified brand with extended weekday hours and a Direct Access model allowing patients to self-refer without physician prescription in applicable states. The clinical offering covers orthopedic, sports, neurological, vestibular, pelvic health/women's health, work-injury, post-surgical, and post-COVID rehabilitation, delivered through evidence-based modalities including manual therapy, therapeutic exercise, ASTYM, Blood Flow Restriction Therapy, Dry Needling, McKenzie Method, Frequency-Specific Microcurrent, Laser Therapy, Kinesio Taping, Shockwave Therapy, Spinal Manipulation, Therapeutic Ultrasound, and Vestibular Therapy, plus adjunct wellness programs (Personal Training, Fitness Centers, Stretchology, Achieve Rising Athletes).
The practice is led by a partner board comprising Michelle Ellis (CFO/COO), Laurie Holte (MPT, Co-founder), Heather Walsh (DPT, ATC), and Tom Carson (DPT, FDNS) alongside additional clinicians Greg Paintner (DPT), Austin Urlaub (DPT), and PTAs/HR and wellness staff. Revenue is generated primarily through professional-services billing to insurance (with pre-visit benefit verification and acceptance of most plans) supplemented by private-pay options for uninsured or benefit-exhausted patients, and recurring wellness income from group fitness, personal training, and the Stretchology and Rising Athletes programs. Patient acquisition runs through the clinic network, an online appointment-request system, physician referrals, direct self-referral, community workshops, social media (Facebook, Instagram, X, YouTube), a bimonthly email newsletter, and a patient referral program. Ownership is concentrated among the founding clinicians and subsequent partners, with no external private-equity or venture capital involvement disclosed in available materials.
Achieve Therapy and Fitness firmographics
Firmographics- Name
- Achieve Therapy and Fitness
- Legal name
- Achieve Therapy and Fitness
- Website
- https://achieve-therapy.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Achieve Therapy and Fitness is a privately held, three-clinic outpatient physical therapy and occupational therapy practice headquartered in Grand Forks, ND, serving patients across North Dakota and Minnesota with Direct Access rehabilitation, specialized modalities (ASTYM, BFR, Dry Needling, McKenzie, Vestibular Therapy), and adjunct wellness programs.
- Ownership category
- akta.pro rank
Achieve Therapy and Fitness industry classification
Industry- Product category
- Outpatient Physical Therapy and Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industry
- Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)
Keywords
Where Achieve Therapy and Fitness is headquartered
LocationHeadquarters
- HQ city
- Grand Forks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Achieve Therapy and Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Physical Therapy Services: Core revenue from physical and occupational therapy services billed through insurance or private pay. Services include evaluation, treatment, and rehabilitation for various conditions.
- Insurance Billing: Revenue generated through health insurance claims. Practice verifies benefits prior to arrival and accepts most insurance plans.
- Private Pay: Fee-for-service payment option for uninsured patients or those who have maxed out insurance benefits.
- Wellness Programs: Revenue from personal training, fitness classes, and wellness services including Stretchology and Achieve Rising Athletes programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Achieve Therapy and Fitness product offering
Product offeringCore offering
Achieve Therapy and Fitness provides outpatient physical therapy and occupational therapy services, delivering individualized rehabilitation plans that treat pain, restore mobility, and support recovery from surgery, sports injuries, and workplace injuries. The practice also offers complementary wellness services including personal training, fitness center access, specialized stretching (Stretchology), and a youth athletic development program (Achieve Rising Athletes). Patients can access care via Direct Access without physician referral, with payment through insurance or private pay.
Product overview
Achieve Therapy and Fitness is a physical therapy and wellness practice offering a comprehensive suite of rehabilitation and fitness services across three locations in North Dakota and Minnesota. The core offering consists of physical therapy treatments including manual therapy, therapeutic exercise, and specialized modalities such as ASTYM, dry needling, laser therapy, shockwave therapy, and the McKenzie Method. The practice also provides specialty programs for vestibular therapy, pelvic health, work injury rehabilitation, and post-COVID recovery. Complementing clinical services are wellness programs including personal training, fitness center access, Stretchology, and youth athletic training through Achieve Rising Athletes. Treatment spans over 30 conditions including back pain, sports injuries, neurological conditions, and chronic pain management. The company operates as a unified practice model where physical therapy and wellness services are integrated across Columbia Road (Grand Forks, ND), East Grand Forks (MN), and Park Rapids (MN) locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Outpatient physical therapy service where therapists create customized treatment plans to identify and address problem areas, improve mobility, and relieve pain. Includes evaluation and treatment across a wide range of conditions (back, neck, shoulder, hip, knee, foot, ankle, arthritis, chronic pain, post-surgical, sports, work, neurological, vestibular, pelvic health, lymphedema, TMJ, headaches, fibromyalgia, balance/gait disorders, motor vehicle accident injuries). Delivered by DPTs and PTAs with advanced specialty certifications.
- Vestibular Therapy
Quantifiable outcome
- High success rate in treatment services as stated on website
- +1 more outcomes
Companies that use Achieve Therapy and Fitness
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Achieve Therapy and Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Achieve Therapy and Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cheryl Rising NPminorWellness partnership to address the American Health Crisis. Cheryl Rising NP partnered with Achieve Therapy on April 16, 2024 at Wine Not event in Park Rapids, MN. The partnership focuses on holistic health education and wellness initiatives in the community.
Scale indicators1 record
Recent moves8 records
Expansion highlights6 records
Achieve Therapy and Fitness competitors and assessment
Company assessmentBroad incumbents
- Select Medical: Large specialty healthcare operator encompassing outpatient rehab, PT clinics, and work injury services. Comparable on the PT and workers' comp service lines but operates at substantially greater scale and across inpatient and outpatient settings.
- ATI Physical Therapy: One of the largest outpatient physical therapy providers in the U.S. with a multi-state clinic footprint offering orthopedic, sports, and workers' comp PT. Directly comparable service mix (manual therapy, specialty programs) but at national scale versus Achieve's regional presence.
- Athletico Physical Therapy: National outpatient PT chain with comparable specialty programs (vestibular, pelvic health, sports rehab, work conditioning) and direct-to-consumer positioning. Comparable business model but substantially larger geographic reach.
- US Physical Therapy: Public operator of ~600 outpatient PT clinics offering orthopedic, sports, and industrial rehab. Comparable service mix and clinic-based delivery, with similar specialty programs, but at materially larger scale.
Direct peers
- Pivot Physical Therapy: Mid-Atlantic outpatient PT group providing orthopedic, sports, and industrial rehabilitation services. Similar mix of clinical PT, work conditioning, and wellness programming targeting local communities.
- BenchMark Physical Therapy: Outpatient PT provider operating across the Southeast and Midwest with a similar mix of orthopedic, manual therapy, and specialty rehab services. Closely comparable in clinical offering and clinic-based delivery model.
- Drayer Physical Therapy Institute: Outpatient PT operator (now part of Upstream Rehabilitation) offering orthopedic, sports, and industrial rehab across smaller markets. Directly comparable clinic-based PT model targeting similar mid-size communities.
Emerging players
- Hinge Health: Digital musculoskeletal platform offering virtual PT, AI-guided exercise therapy, and employer/ payer contracting. Not a clinic peer, but increasingly competes for the same patients and employer budgets in the MSK pain and rehab category.
Regional players
- Spooner Physical Therapy: Regional PT practice with multiple Arizona locations offering manual therapy, vestibular, pelvic health, and performance programs. Highly comparable in modality depth and clinic-based direct-to-consumer model, though in a different geography.
- RehabAuthority: Regional outpatient PT operator with locations across the northern U.S. offering orthopedic, sports, and work injury rehab. Comparable mid-sized regional PT model with similar specialty program depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Achieve Therapy and Fitness social profiles
Digital presenceAchieve Therapy and Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Achieve Therapy and Fitness leadership team
Management profileNumber of profiles
Profiles12 records
Achieve Therapy and Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Achieve Therapy and Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Achieve Therapy and Fitness
What does Achieve Therapy and Fitness do?
Achieve Therapy and Fitness provides outpatient physical therapy and occupational therapy services, delivering individualized rehabilitation plans that treat pain, restore mobility, and support recovery from surgery, sports injuries, and workplace injuries. The practice also offers complementary wellness services including personal training, fitness center access, specialized stretching (Stretchology), and a youth athletic development program (Achieve Rising Athletes). Patients can access care via Direct Access without physician referral, with payment through insurance or private pay.
Is Achieve Therapy and Fitness a public or private company?
Achieve Therapy and Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Achieve Therapy and Fitness founded?
Achieve Therapy and Fitness was founded in 2003. It employs 1 to 10 people.
Where is Achieve Therapy and Fitness based?
Achieve Therapy and Fitness is headquartered in Grand Forks, United States, in the North America region.
How does Achieve Therapy and Fitness make money?
Four revenue lines are on record. Physical Therapy Services are the primary driver. The others are insurance Billing, private Pay and wellness Programs.
Who are Achieve Therapy and Fitness's main competitors?
Broad incumbents on record are Select Medical, ATI Physical Therapy, Athletico Physical Therapy and US Physical Therapy. Direct peers are Pivot Physical Therapy, BenchMark Physical Therapy and Drayer Physical Therapy Institute. Hinge Health is listed as an emerging player. Regional players are Spooner Physical Therapy and RehabAuthority.
Does Achieve Therapy and Fitness have an API?
No public API is recorded for Achieve Therapy and Fitness.
What industry is Achieve Therapy and Fitness in?
Achieve Therapy and Fitness's product category is Outpatient Physical Therapy and Rehabilitation Services. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of EDALAIAH, Sports Medicine, Athletic Training & Rehabilitation Services. Its NAICS code is 62134 and its SIC code is 8093.