Aguila Ammunition

What Aguila Ammunition does

Aguila Ammunition is a privately held, vertically integrated ammunition manufacturer founded in 1961 and headquartered in Cuernavaca, Mexico. The company is the operating brand of Industrias Tecnos S.A. de C.V. and produces a full portfolio of rimfire, centerfire handgun, centerfire rifle, and shotshell ammunition across calibers ranging from .17 HMR and .22 LR through centerfire handgun rounds up to rifle cartridges such as 5.56 NATO, .308 Win, 6.5 Creedmoor, and .30-06, plus shotgun gauges from 12GA through .410 Bore. Aguila is positioned as one of the largest rimfire manufacturers in the world, a status it consolidated during the industry-wide .22 shortage. Proprietary technology includes the Minishell (a 1 3/4-inch shotshell that nearly doubles shotgun capacity with reduced recoil), the powderless .22 Colibri, Interlock hunting projectiles, and the facility-wide MODOP modernization and optimization process. The company's products are sold in 45-48 countries across self-defense, hunting, sport/tournament, rimfire/plinking, law enforcement, and military segments.

The business operates a manufacturer-to-distributor model. Exclusive master distribution for North America and global government/military/law enforcement accounts is held by TXAT LLC (Texas Armament & Technology), which runs a dedicated LE/Government sales team and operates a second manufacturing facility in Conroe, Texas, opened in 2016. Aguila does not sell directly to consumers; instead, ammunition and tactical gear flow through authorized dealers, more than 20 online retailers (Midway USA, Brownells, Lucky Gunner, Target Sports USA, Optics Planet, Sportsman's Guide, Natchez), and big box partners (Academy Sports + Outdoors, Bass Pro Shops, Cabela's). Direct government, military, and law enforcement contracts are handled by TXAT's specialized sales force. Ancillary revenue comes from brand licensing (the Aguila swag store at aguilastore.com) and event marketing through the flagship Copa Aguila (largest shooting tournament in Latin America) and the US-based Aguila Cup.

The company employs between 1,001 and 5,000 people across Cuernavaca, Houston, and Conroe. Recognized with three consecutive NASGW Importer of the Year awards (2016-2018) and a 2017 Graphis Award for Minishell packaging, Aguila continues to drive brand engagement through event-driven marketing — including the Plinko De Mayo social campaign and sponsored industry tradeshows such as SHOT Show, IWA OutdoorClassics, and SWAT Round-up — alongside a sponsored Team Aguila ambassador roster in tactical and competition shooting.

Name

Aguila Ammunition

Legal name

Industrias Tecnos S.A. de C.V.

Website

https://aguilaammo.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aguila Ammunition is a Mexican-founded (1961) manufacturer of rimfire, centerfire, and shotshell ammunition sold in 45-48 countries, distributed exclusively in North America by TXAT and reaching consumers via big-box retailers, online partners, and a dedicated government/law enforcement sales channel.

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Rimfire ammunition
• Centerfire ammunition
• Shotshell ammunition
• Ammunition manufacturing
• Law enforcement ammunition

Headquarters

HQ city

Cuernavaca

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ammunition Sales: Core revenue from manufacturing and selling rimfire, centerfire handgun, centerfire rifle, and shotshell ammunition. Products sold through dealer/distributor network, big box retailers, and government/LE direct sales.
2. Law Enforcement & Government Sales: Direct sales of ammunition, firearms, and tactical gear to government, military, and law enforcement agencies worldwide through TXAT.
3. Licensing & Branding: Licensing of Aguila brand for colognes and merchandise (Aguila swag store at aguilastore.com).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aguila Ammunition manufactures and supplies a complete portfolio of rimfire, centerfire handgun, centerfire rifle, and shotshell ammunition, including proprietary 1 3/4 inch Minishell shotgun shells and powderless .22 Colibri rounds. Production originates at the company's Cuernavaca, Mexico facility (since 1961) with additional manufacturing in Conroe, Texas, and is sold to self-defense, hunting, sport shooting, law enforcement, and military customers through distributors, retailers, and direct government/LE sales.

Product overview

Aguila Ammunition is a manufacturer of firearms ammunition offering a complete product portfolio across three core categories: Rimfire ammunition (including .22 LR, 5mm, and .17 HMR), Centerfire ammunition (handgun calibers from .25 Auto to .45 Auto, and rifle calibers including .223 Rem, 5.56 NATO, .308 Win, and .300 AAC Blackout), and Shotshell ammunition (12GA through .410 Bore). The company also produces a proprietary Minishell line of shortened 1 3/4 inch shotgun shells that increase magazine capacity. Aguila serves multiple market segments including self-defense, recreational target shooting, hunting, law enforcement, and military through their exclusive distributor TXAT (Texas Armament & Technology).

Differentiator

Problem solved

Functional benefit

Products and services

• Rimfire Ammunition A comprehensive line of rimfire ammunition in calibers such as .22 LR, .22 Short, .22 Win Auto, .22 Win Mag, 5mm, and .17 HMR, in bullet types including copper-plated solid point, lead hollow point, and subsonic variants, for recreational target shooting, plinking, small game hunting, and competition.
• Centerfire Ammunition Centerfire handgun and rifle ammunition in handgun calibers (9mm, .38 Special, .40 S&W, .45 Auto, .380 Auto, .357 Magnum, .38 Super Auto +P, 10mm Auto) and rifle calibers (.223 Rem, .308 Win, .300 AAC Blackout, 5.56 NATO, 6.5 Creedmoor, .30-06 Spring), with Full Metal Jacket, Jacketed Hollow Point, and Soft Point designs for target shooting and personal defense.
• Shotshell Ammunition Shotshell ammunition in 12GA, 16GA, 20GA, 28GA, and .410 Bore gauges, available in various shot sizes, velocities, and configurations for hunting, target shooting, competition, and tactical applications.
• Minishell Ammunition Aguila's proprietary 1 3/4 inch shortened shotshell offering, available in 12GA and 20GA with slug and buckshot variants, designed to nearly double shotgun magazine capacity, reduce recoil, and enable faster target acquisition in home defense and clay shooting applications.
• Defense Products and Services (Government, Military, and Law Enforcement) A bundled offering for government, military, and law enforcement buyers that includes ammunition, firearms, tactical gear, product training, uniforms and personal systems, and technology services, supplied through TXAT's specialized Government/LE sales team.

Quantifiable outcome

• Available in 45-48 countries worldwide
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• TXAT (Texas Armament & Technology)coreChannel Partner/ Reseller/ DistributorTXAT is the exclusive master distributor of Aguila Ammunition in North America and nations around the world. They are a fully licensed provider of ammunition, firearms, and tactical gear to Government, Military, and Law Enforcement worldwide. TXAT handles all US distribution, has a manufacturing facility in Conroe, TX, and manages LE/Government sales directly.
• Safari Saltillo ClubflagshipStrategic or Co-development PartnerSafari Saltillo Club partnered with Aguila for Copa Aguila 2024 and 2025 events in Saltillo, Coahuila, Mexico. The club hosted the multi-discipline shooting tournament including Sporting Clays, Five-Stand, and 3-Gun competitions.
• Club Escopeteros del NorteflagshipStrategic or Co-development PartnerClub Escopeteros del Norte co-hosted Copa Aguila 2024 with Safari Saltillo Club in Saltillo, Coahuila, Mexico. Partnership brought together competitors at two top-notch facilities.
• ARCYT Shooting RangeflagshipStrategic or Co-development PartnerARCYT Shooting Range in Monterrey, Nuevo León, México is the venue for Copa Aguila 2025. The partnership continues Aguila's tradition of hosting premier shooting competitions at quality venues.
• NSSF (National Shooting Sports Foundation)minorGTM or Marketing PartnerAguila sponsors NSSF First Shots programs for new shooters at Aguila Cup events, supporting industry efforts to increase shooting sports participation.
• Thousand HorsesminorGTM or Marketing PartnerPrivate concert by Thousand Horses at inaugural Aguila Cup 2018, enhancing the event experience for attendees.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hornady Manufacturing: Hornady is a US-based premium ammunition and reloading components manufacturer with strong positions in hunting, self-defense, and law enforcement. Comparable to Aguila as a multi-category ammunition manufacturer serving overlapping civilian and government end markets.
• Browning Ammunition: Browning Ammunition (manufactured by Winchester) offers hunting, sport, and defensive ammunition under a strong consumer brand. Comparable to Aguila in serving hunting and self-defense end markets with a similar caliber portfolio.
• Fiocchi Ammunition: Fiocchi is an Italian-based ammunition manufacturer with US production (Ozark, Missouri) serving civilian, law enforcement, and military markets. Directly comparable as a multi-category ammunition manufacturer with international production and US distribution.
• Sellier & Bellot: Sellier & Bellot is a Czech Republic-based ammunition manufacturer (owned by Colt CZ Group) producing rimfire, centerfire, and shotshell products for global markets. Comparable to Aguila as a foreign-based, multi-category ammunition manufacturer with strong US and government sales channels.
• Magtech Ammunition (CBC Global): Magtech, part of Brazil's CBC Global, manufactures and exports small-arms ammunition from Latin America into the US market. Highly comparable to Aguila as a Latin American ammunition producer with US distribution serving civilian, law enforcement, and military segments.
• PMC Ammunition: PMC (Poongsan Corporation, South Korea) manufactures small-arms ammunition for civilian, law enforcement, and military markets, with significant US import distribution. Comparable to Aguila as a non-US-based ammunition manufacturer reliant on imported supply to the US market.
• Wolf Performance Ammunition: Wolf Performance Ammunition markets imported (primarily Russian/Turkish-made) steel-case and brass-case ammunition into the US civilian market. Comparable to Aguila as an imported-ammunition brand competing on price in the US consumer channel.

Broad incumbents

• Winchester Ammunition: Winchester is one of the most established US ammunition manufacturers, producing rimfire, centerfire handgun, centerfire rifle, and shotshell products. Directly comparable to Aguila's full product portfolio and deep retail and government penetration.
• Vista Outdoor (CCI / Federal Premium / Speer / Remington): Vista Outdoor (and its recently spun-off Kinetic Group) owns CCI, Federal Premium, Speer, and now Remington Ammunition, the largest portfolio of small-arms ammunition brands in the US. Directly comparable to Aguila as a multi-brand, multi-caliber ammunition manufacturer serving civilian, law enforcement, and military markets.

Emerging players

• Hevi-Shot / EnviroSafe (Hecla Enterprises): Hevi-Shot produces premium hunting shotshells and bismuth/non-lead alternatives for hunting and sport shooting. Comparable to Aguila in the shotshell category and in competing for the hunting and sport-shooting consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aguilaammo
• Instagraminstagram.com/aguilaammo
• Xx.com/aguilaammo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aguila Ammunition