S-Group
- Company typePrivate
- Founded1999
- HeadquartersGornji Milanovac
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
S-Group firmographics
Firmographics- Name
- S-Group
- Legal name
- S-GROUP DOO
- Website
- https://s-group.rs
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
S-Group industry classification
Industry- Product category
- Specialty Chemicals Manufacturing
- NAICS
- Printing Ink Manufacturing (325910), Printing Ink Manufacturing (32591), Custom Compounding of Purchased Resins (325991), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Plastics Products (3080), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)
- akta.pro secondary industries
- Packaging Inks (IMAEAHAH), Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates) (IMAEANAJ), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ)
Keywords
Where S-Group is headquartered
LocationHeadquarters
- HQ city
- Gornji Milanovac
Offices5 records
Markets served
S-Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturing and Sale of Masterbatch and Printing Inks: Production and sale of PLASTON masterbatches for plastics coloring, and printing inks for flexo and intaglio printing in cooperation with Sun Chemical.
- Production and Sale of Thinners: Production and sale of thinners under COLORFLEX brand for flexo and intaglio printing, with capability to produce custom formulations. Also includes distribution of solvents for pharmaceutical, graphic, chemical, paint and varnish, adhesives, and other industries.
- Distribution of Automotive Paints and Materials: Sale and distribution of automotive paints including Akzo Nobel products, Novol pre-materials, and proprietary ULTRA AUTO brand. Includes spray products, thinners, polishing sponges, and auxiliary programs.
- Distribution of Construction Finishing Materials: Sale and distribution of finishing construction materials including PUR foams, silicones, sprays, painting programs, roofing foils, and proprietary ULTRA brand products through PC Dekorativa.
- Sale and Distribution of Raw Materials: Sale and distribution of raw materials including titanium dioxide (as general representative of KRONOS for former Yugoslav countries since 2018) and solvents.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
S-Group product offering
Product offeringCore offering
S-GROUP DOO manufactures and distributes specialty chemicals and coatings: PLASTON masterbatch for plastics coloring, COLORFLEX thinners and printing inks (in cooperation with Sun Chemical) for flexo and intaglio printing, ULTRA construction finishing materials (PUR foams, silicones, sprays, roofing foils), ULTRA AUTO automotive paints and repair materials, and industrial raw materials including KRONOS titanium dioxide and solvents. The company operates three profit centers covering construction, automotive repair, and industrial plastics/printing customers in Serbia and former Yugoslav markets.
Differentiator
Problem solved
Functional benefit
Brands
- PLASTON: Masterbatch brand for coloring plastics, including white, black, and colored masterbatch for pipes, foils, and injection molded products.
- COLORFLEX
- ULTRA
- ULTRA AUTO
Products and services
- PLASTON Masterbatch Proprietary masterbatch brand for coloring plastics, including white (titanium dioxide-based), black (carbon black-based), and colored masterbatches with special effects (pearl, spray, fluo, stras). Suitable for production of pipes, foils, and standard injection-molded products. Used by plastics manufacturers in Serbia and former Yugoslav markets.
- COLORFLEX Thinners Proprietary thinners brand for flexo and intaglio printing, including specialty thinners for specific customer requirements in 20L, 200L, and 1000L packaging. Used by packaging printers and printing operations.
- Printing Inks (Flexo and Intaglio) Printing inks for flexo and intaglio printing produced in cooperation with Sun Chemical, including a wide range of basic colors and Pantone colors for flexible packaging. Used by flexible packaging printers.
- ULTRA Construction Finishing Materials Proprietary ULTRA brand of construction finishing materials including PUR foams, silicones, sprays, roofing foils, and painting program products such as spray paints (32-color palette plus ongoing additions). Used by construction firms and contractors for finishing works.
- ULTRA AUTO Automotive Paints and Repair Materials Proprietary ULTRA AUTO brand of automobile care products including acrylic thinners, nitro thinners, polishing sponges, and supporting program for auto repair. Used by auto body repair shops and refinishing businesses.
- BIO MASTERBATCH Environmentally conscious masterbatch product line for coloring plastics. Used by plastics manufacturers seeking sustainable alternatives to standard masterbatch products.
- KRONOS Titanium Dioxide Distribution Distribution of KRONOS titanium dioxide pigments used to provide whiteness and coverage for paints, plastics, and industrial applications. S-Group serves as general representative for former Yugoslav countries. Used by industrial raw materials buyers in pharmaceutical, chemical, paint, and adhesives manufacturing.
- Industrial Solvents Distribution Distribution of industrial solvents with 99.9% purity for pharmaceutical, graphic, chemical, paint and varnish, adhesives, and other industries. Used by industrial manufacturers.
- ANEST IWATA Professional Spray Guns Distribution of ANEST IWATA professional spray guns, coating systems, air compressors, and vacuum pumps for professional painting and coating applications. Used by auto body repair shops and professional painters.
Companies that use S-Group
Customer profileSegments4 records
Ideal customer profiles4 records
S-Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
S-Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KRONOScoreS-GROUP DOO is the general representative of KRONOS (one of the largest titanium dioxide manufacturers globally) for all countries of former Yugoslavia since January 1, 2018. KRONOS offers a wide range of titanium for different applications and holds original patents for the sulfate process, producing titanium dioxide pigments continuously since 1916.
- AGergaardminorS-GROUP has been the general representative for the German company AGERGAARD since 2017, dealing in production of flexo and offset printing aids such as rakel plates, sealants, machine couplings, vacuum seals, and water and air filters. Since 2019, AGergaard has expanded to include Ake Boose chambers in their portfolio.
- SUN CHEMICALcoreS-Group produces printing inks for flexo and intaglio printing in cooperation with SUN CHEMICAL, the largest producer of printing inks globally. S-Group is also a representative and producer of Sun Chemical printing inks for flexible packaging, with a wide range of basic colors and Pantone colors.
- Akzo NobelcoreS-Group represents Akzo Nobel (one of the three largest global producers of paints and varnishes) within PC Auto program, distributing automotive paints and related materials. Akzo Nobel brands distributed include Sikkens and Dyna Coat.
- NovolcoreS-Group distributes Novol products (one of the leading producers of pre-materials in the automotive industry from Poland), including putties, varnishes, sprays, and related products under brands Novol Professional, Novol Spray, Spectral, Cobra, Novol Red, and Novol Ultra.
- Helios, JUB, KnaufminorWithin PC Dekorativa, S-Group distributes products of renowned global and regional producers Helios, JUB, and Knauf for finishing construction works alongside its own ULTRA brand.
Scale indicators4 records
Recent moves14 records
Expansion highlights5 records
S-Group competitors and assessment
Company assessmentBroad incumbents
- Akzo Nobel: One of the three largest global paint manufacturers, whose Sikkens and Dyna Coat automotive brands are distributed by S-Group in Serbia. Overlaps in automotive refinish coatings and broader architectural paints where S-Group also distributes complementary brands.
- Tikkurila (PPG): Regional architectural and decorative paints manufacturer owned by PPG, covering Central and Eastern Europe. Competes with S-Group's PC Dekorativa division in construction finishing materials and decorative coatings.
- Ampacet: Global masterbatch producer specializing in color, additive, and specialty masterbatches for plastics. Directly comparable to PLASTON's product scope and serves similar converters in film, injection molding, and extrusion across Europe.
- BASF Coatings: Global automotive OEM and refinish coatings player. Competes with S-Group's PC Auto program via the Akzo Nobel portfolio overlap and represents the kind of global principal whose distribution contracts S-Group depends on.
- Avient (formerly PolyOne): Global specialty polymers and masterbatch manufacturer with broad color, additive, and white/black masterbatch lines. Overlaps with S-Group's PLASTON masterbatch offering and competes in the same end markets (pipes, films, injection-molded products) at larger scale.
Emerging players
- Chromaflo Technologies: Specialty colorants and masterbatch producer serving coatings, plastics, and inks. Comparable to S-Group's PLASTON and COLORFLEX lines in non-European segments where S-Group could expand, and competes for similar custom color formulation work.
Direct peers
- KANSAI Helios (Helios): Slovenia-based regional paints and coatings manufacturer with a strong distribution presence in the former Yugoslav market. S-Group distributes Helios products within PC Dekorativa, making it both a partner and direct competitor in construction finishing materials.
- KRONOS Worldwide: Global titanium dioxide pigment manufacturer whose products S-Group distributes as general representative for former Yugoslavia. Tangentially comparable as a pigment supplier that competes with masterbatch producers at the converter level.
- Sun Chemical: World's largest producer of printing inks and a core strategic partner of S-Group (co-produces printing inks and is represented by S-Group in the former Yugoslav flexible packaging market). Serves the same flexo and intaglio converter customers.
Regional players
- Duga (Holding Color Group): Serbian-based paints and coatings manufacturer and one of the largest domestic producers. Direct competitor to S-Group in construction finishing materials and auto refinish products within the Serbian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
S-Group social profiles
Digital presenceS-Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
S-Group leadership team
Management profileNumber of profiles
Profiles1 record
S-Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
S-Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S-Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S-Group
What does S-Group do?
S-GROUP DOO manufactures and distributes specialty chemicals and coatings: PLASTON masterbatch for plastics coloring, COLORFLEX thinners and printing inks (in cooperation with Sun Chemical) for flexo and intaglio printing, ULTRA construction finishing materials (PUR foams, silicones, sprays, roofing foils), ULTRA AUTO automotive paints and repair materials, and industrial raw materials including KRONOS titanium dioxide and solvents. The company operates three profit centers covering construction, automotive repair, and industrial plastics/printing customers in Serbia and former Yugoslav markets.
Is S-Group a public or private company?
S-Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S-Group founded?
S-Group was founded in 1999. It employs 51 to 100 people.
Where is S-Group based?
S-Group is headquartered in Gornji Milanovac.
How does S-Group make money?
Five revenue lines are on record. Manufacturing and Sale of Masterbatch and Printing Inks are the primary driver. The others are production and Sale of Thinners, distribution of Automotive Paints and Materials, distribution of Construction Finishing Materials and sale and Distribution of Raw Materials.
Who are S-Group's main competitors?
Broad incumbents on record are Akzo Nobel, Tikkurila (PPG), Ampacet, BASF Coatings and Avient (formerly PolyOne). Chromaflo Technologies is listed as an emerging player. Direct peers are KANSAI Helios (Helios), KRONOS Worldwide and Sun Chemical. Duga (Holding Color Group) is listed as a regional player.
Does S-Group have an API?
No public API is recorded for S-Group.
What industry is S-Group in?
S-Group's product category is Specialty Chemicals Manufacturing. Its primary akta.pro industry code is IMANABAD, Masterbatch Manufacturing (Color, Additive, White/Black), with a secondary code of IMAEAHAH, Packaging Inks. Its NAICS code is 325910 and its SIC code is 2851.