Rma Network
RMA Network is an Australian agricultural cooperative that aggregates 80-100+ independent livestock and property agents across all six states, operating a multi-category sales platform for cattle, sheep, property, clearing sales, and agistments with AuctionsPlus online bidding integration.
- Company typePrivate
- Founded1994
- HeadquartersBendigo, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Rma Network does
RMA Network, operated by Rural Marketing Agents Ltd (ACN 003 418 853), is an Australian agricultural marketplace structured as a cooperative of independent livestock and property agents, headquartered in Bendigo, Victoria. Founded in 1994, the company aggregates 80-100+ member offices across all six Australian states (NSW, VIC, SA, QLD, TAS, WA) and provides a multi-category sales platform covering Cattle Sales, Sheep Sales, Property Sales, Clearing Sales, and Agistments, complemented by insurance services offered through member agents. The underlying technology stack is a web-based listing and sale calendar platform with native integration to AuctionsPlus and Stocklive for remote online bidding on livestock auctions, plus a secure member portal (Renet) for agent operations.
The platform combines physical saleyard auctions across NSW, VIC, SA, and QLD with omnichannel online bidding, enabling buyers to participate remotely while preserving local agent relationships. RMA earns revenue through three principal streams: commission on cattle and sheep sales, commission on rural and residential property sales conducted through member agents, and recurring annual membership fees paid by member agents for access to the platform and network benefits. Pricing of commissions and membership is negotiated individually and not publicly disclosed.
Customer segments comprise livestock producers (cattle, sheep, wool), rural and residential property owners, and the licensed livestock and real estate agents who constitute the member network itself. Go-to-market is driven by member-to-member referrals across the distributed agent base, supplemented by the public website and platform listings. No external funding, M&A activity, leadership changes, or AI/ML capabilities are documented; RMA Network operates as a mature, privately held cooperative with stable operational scope and incremental platform enhancements rather than venture-style scaling.
Rma Network firmographics
Firmographics- Name
- Rma Network
- Legal name
- Rural Marketing Agents Ltd
- Website
- https://rma.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RMA Network is an Australian agricultural cooperative that aggregates 80-100+ independent livestock and property agents across all six states, operating a multi-category sales platform for cattle, sheep, property, clearing sales, and agistments with AuctionsPlus online bidding integration.
- Ownership category
- akta.pro rank
Rma Network industry classification
Industry- Product category
- Livestock and Rural Property Auction Services
- NAICS
- Livestock Merchant Wholesalers (424520), Livestock Merchant Wholesalers (42452)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Rma Network is headquartered
LocationHeadquarters
- HQ city
- Bendigo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rma Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commission on Livestock Sales: RMA Network members (livestock agents) earn commission on cattle and sheep sales conducted through the network. Commission is typically a percentage of sale price.
- Commission on Property Sales: Licensed real estate agent members earn commission on rural and residential property sales facilitated through the platform.
- Membership Fees: Agents pay membership fees to be part of the RMA Network, gaining access to the platform, marketing, and network benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agent Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Rma Network product offering
Product offeringCore offering
RMA Network is an Australian cooperative network of independent livestock and property agents that facilitates the buying and selling of cattle, sheep, rural properties, clearing sale assets, and agistments. Sales are conducted through member agents via physical saleyard auctions, on-farm auctions, and online through an AuctionsPlus-integrated platform, with insurance services offered as an adjunct product.
Product overview
RMA Network is an Australian agricultural marketplace platform operated by Rural Marketing Agents Ltd (ACN 003 418 853). The platform functions as a network of independent livestock and property agents and offers a multi-category sales platform encompassing Cattle Sales, Sheep Sales, Property Sales, Clearing Sales, and Agistments. The platform integrates with AuctionsPlus for online livestock auctions and provides a member portal (Renet) for agent operations. Insurance services are also available through member agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Cattle Sales Platform
Companies that use Rma Network
Customer profileSegments3 records
Ideal customer profiles3 records
Rma Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Rma Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AuctionsPluscoreAuctionsPlus is an online livestock marketing platform integrated with RMA Network's sales listings, enabling remote online bidding for auctions. This partnership allows buyers to participate in physical auctions from anywhere in Australia.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Rma Network competitors and assessment
Company assessmentDirect peers
- StockLive: Online livestock auction platform referenced alongside AuctionsPlus on RMA's bull sale listings. Provides live streaming and online bidding for cattle and sheep sales, directly overlapping with RMA Network's online bidding capability.
- TABMA / TMA (The Livestock Agents): Australian livestock agent industry body and associated agencies representing independent livestock agents in Australia. Direct peer as another network representing the same independent agent base.
- AuctionsPlus: Australia's leading online livestock marketplace, operating cattle, sheep, and wool auctions with online bidding. Both a core integration partner and a competing marketplace for the same livestock producers and buyers that RMA Network serves.
Broad incumbents
- Ray White Rural: Large Australian real estate franchise group with dedicated rural and livestock property divisions. Competes with RMA Network's member agents for rural property listings and sales commissions.
- Elders Limited: Major Australian agribusiness listed on the ASX, offering livestock sales, real estate, and insurance across rural Australia. Competes with RMA Network across livestock agency, rural property sales, and insurance, but with broader scale and capital markets access.
- Gallagher Australia: Insurance, risk management, and rural services provider active in Australian agricultural insurance and property. Overlaps with RMA Network's insurance offering and competes for rural client relationships.
- Nutrien Ag Solutions: Global agricultural inputs and services company with a substantial Australian footprint in livestock marketing, real estate, and rural services. Competes broadly with RMA Network for livestock producers and rural property transactions.
- Domain Holdings Australia: Major Australian residential and rural property listings platform. Competes with RMA Network's Property Sales Platform for rural and lifestyle property listings, particularly at the consumer-facing buyer end.
Emerging players
- Stockyard Industries: Australian digital ag platform providing livestock and rural marketplace tools. Represents the digital-native competitor type that could bypass traditional agent networks like RMA's.
Regional players
- AWH (Australian Wool Handlers): Australian wool and sheep services company handling wool brokerage and sheep-related logistics. Adjacent to RMA Network's sheep sales platform and competes for sheep producer relationships in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rma Network social profiles
Digital presenceRma Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rma Network leadership team
Management profileNumber of profiles
Rma Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rma Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rma Network
What does Rma Network do?
RMA Network is an Australian cooperative network of independent livestock and property agents that facilitates the buying and selling of cattle, sheep, rural properties, clearing sale assets, and agistments. Sales are conducted through member agents via physical saleyard auctions, on-farm auctions, and online through an AuctionsPlus-integrated platform, with insurance services offered as an adjunct product.
Is Rma Network a public or private company?
Rma Network is a private company. It is classified as unknown and is currently operating.
When was Rma Network founded?
Rma Network was founded in 1994. It employs 501 to 1,000 people.
Where is Rma Network based?
Rma Network is headquartered in Bendigo, Australia, in the Oceania region.
How does Rma Network make money?
Three revenue lines are on record. Commission on Livestock Sales are the primary driver. The others are commission on Property Sales and membership Fees.
Who are Rma Network's main competitors?
Direct peers on record are StockLive, TABMA / TMA (The Livestock Agents) and AuctionsPlus. Broad incumbents are Ray White Rural, Elders Limited, Gallagher Australia, Nutrien Ag Solutions and Domain Holdings Australia. Stockyard Industries is listed as an emerging player. AWH (Australian Wool Handlers) is listed as a regional player.
Does Rma Network have an API?
No public API is recorded for Rma Network.
What industry is Rma Network in?
Rma Network's product category is Livestock and Rural Property Auction Services. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 424520 and its SIC code is 6531.