Webmakers

What Webmakers does

Webmakers GmbH is an owner-managed (inhabergeführt) web and graphic design agency headquartered in Erfurt, Germany, with a secondary office in Gotha following its 2019 merger with Internetagentur Basiskonfiguration. The firm delivers six integrated service modules: responsive web design, corporate design and print, image films and video production, SEO, email marketing, and mail/web server plus domain hosting. It is organized as a German private limited company (GmbH), registered at Amtsgericht Jena HRB 503557, with no external investors, parent company, or subsidiaries disclosed.

The technology stack is conventional web-agency engineering — WordPress templating plus HTML, CSS, PHP, JavaScript, and Ajax — with no proprietary platform, patents, or AI/ML components. Integration partners include Google Ireland (Analytics, Maps, YouTube, reCAPTCHA) and WordFence for WordPress firewall protection. The firm's primary vertical is automotive dealerships, including formal engagement with BMW AG to produce CI-compliant websites for BMW Service Partners; secondary verticals span healthcare practices, schools, legal firms, retail, and SMBs across Germany. Core products and services rely on individualized design solutions rather than templates.

The business model is project-based professional services (custom design and development per engagement) supplemented by recurring revenue from domain and hosting contracts. Customer acquisition is sales-led, driven by the firm's portfolio website and direct client relationships; the firm self-reports serving clients across the entire Bundesgebiet (federal territory of Germany). Pricing is not publicly disclosed and is tailored per project. EU/Thuringia public funding has supported SME consulting work alongside commercial engagements. Leadership consists of CEO Marc Oschmann (Dipl.-Ing.) and CTO Sebastian Frank, supported by a small core team plus a partner network of designers, developers, photographers, and SEO specialists.

Name

Webmakers

Legal name

Webmakers GmbH

Website

https://webmakers.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Webmakers GmbH is an owner-managed German web and graphic design agency in Erfurt and Gotha delivering responsive web design, corporate identity, video production, SEO, email marketing, and hosting for automotive dealerships (BMW, Mercedes, Ferrari), healthcare, education, and SMBs across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design and Development Services: Custom web design and development services for clients, including responsive web design, WordPress templating, and programming. Revenue generated through project-based professional services.
2. Corporate Design and Print: Visual identity design services including logo design, corporate branding, and print materials. Project-based professional services revenue.
3. SEO Services: Search engine optimization services including analysis, optimization, and ongoing maintenance of web content for better visibility.
4. Email Marketing Services: Email marketing campaign creation and management services for targeted customer communication.
5. Hosting and Domain Services: Mail and web server provider services, domain hosting, and server administration. Recurring revenue from hosting contracts.
6. Video Production Services: Image films and video production services for corporate presentations and marketing materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Webmakers is a German digital agency providing custom web design, responsive web development, corporate identity and print design, video production, search engine optimization, email marketing, and web/mail hosting with domain services. The agency delivers individualized, non-template solutions primarily for automotive dealerships requiring CI-compliant websites, along with healthcare, education, legal, and general SMB clients across Germany. Revenue is generated through project-based professional services engagements supplemented by recurring hosting subscription contracts.

Product overview

Webmakers is an owner-managed web and graphic design agency based in Erfurt and Gotha, Germany. The company offers a comprehensive suite of digital services centered around website development and online marketing. Their core offering consists of six integrated service modules: Responsive Webdesign (mobile-optimized website creation), Corporate Design & Print (visual identity and branding), Imagefilme/Videoproduktionen (video production), SEO – Suchmaschinen-Optimierung (search engine optimization), E-Mail-Marketing (email campaigns), and Mail- und Webserverprovider/Domainhosting (server and domain services). The company specializes in creating individualized solutions rather than standard templates, serving clients primarily in the automotive sector (BMW, Mercedes, Ferrari dealerships) as well as healthcare, education, and various businesses across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsive Webdesign Mobile-optimized website design service that adapts layouts to all devices including smartphones, tablets, and desktop computers, ensuring intuitive presentation regardless of how users access the site. Built for business clients seeking cross-device customer reach.
• Corporate Design & Print Visual identity development service including logo design, branding materials, and print collateral. Creates individualized corporate presentations with consistent, memorable imagery across all media for business clients.
• Imagefilme / Videoproduktionen Video production service creating image films and promotional videos that showcase company identity and services to customers. Delivered to business clients for corporate presentations and marketing materials.
• SEO – Suchmaschinen-Optimierung Search engine optimization service including ongoing analysis, content optimization, and marketing to improve website visibility and rankings in search results for business clients.
• E-Mail-Marketing

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered major and core.

• Basiskonfiguration (Gotha)majorStrategic or Co-development Partner · 1 September 2019After years of successful collaboration, Basiskonfiguration from Gotha merged under the Webmakers GmbH umbrella on September 1, 2019. This fusion strengthened the team, expanded server/domain/hosting business, and added vehicle and window signage to service offerings. The Gotha location continues with familiar contacts.
• BMW AGcoreStrategic or Co-development PartnerWebmakers works with BMW Spokespeople to develop CI-compliant websites for BMW Service Partners and dealerships. They have specialized expertise in creating websites that meet BMW corporate identity requirements while maintaining individual dealership characteristics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scholz & Volkmer: Wiesbaden-based digital agency providing web design, brand strategy, and digital product development. Comparable as a long-established German digital agency with similar integrated service offerings and client mix.
• Neofonie: Berlin-based digital agency specializing in web platforms, e-commerce, and content management. Comparable as a German full-service digital agency offering web development and digital marketing to enterprise clients.
• Interlutions: Berlin-based digital agency providing web development, e-commerce, and digital strategy. Comparable as a similarly positioned full-service German digital agency serving enterprise and mid-market clients with web design and digital marketing services.
• dmc digital media center: German digital agency offering web development, digital marketing, and corporate communications. Comparable as a similarly positioned full-service digital agency targeting German SMB and mid-market clients.
• Nexum: Cologne-based independent digital agency offering web design, digital marketing, and corporate communications for mid-market clients. Comparable as a similarly positioned full-service German digital agency competing for the same SMB and mid-market accounts.
• Diva-e: German full-service digital agency with offices across multiple cities, offering web development, e-commerce, and digital marketing. Comparable as a similarly scaled German digital services firm competing for similar SMB and enterprise clients.
• Kolle Rebbe: Hamburg-based creative and digital agency with strong brand and corporate design capabilities. Comparable as a German agency offering integrated brand and digital services to enterprise clients.

Broad incumbents

• IBM iX (formerly Aperto): Berlin-headquartered digital agency within IBM Consulting, offering end-to-end digital services. Comparable as a major German digital agency competitor serving enterprise clients with broader capabilities and global resources.
• Accenture Song (Germany): Global digital agency within Accenture with significant German operations offering strategy, design, and digital transformation. Comparable as a broad incumbent competing for large-scale digital agency engagements in the German market.
• Publicis Pixelpark: Berlin-based digital agency operating under Publicis Groupe, offering web, e-commerce, and digital transformation services at significantly larger scale. Comparable as a German digital agency competitor with broader portfolio and enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webmakers-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmakers