Green Fashion Week

What Green Fashion Week does

Green Fashion Week (GFW) is a non-profit international organization that produces sustainable fashion week events, headquartered in Milan, Italy with a partner office in New York. Founded in 2016, GFW has run 14 editions across multiple countries including Italy, the UAE, Portugal, the United States, and Croatia, targeting fashion designers, sustainable brands, press/media, and collaborators seeking B2B networking and exhibition opportunities aligned with the UN 2030 agenda. The organization's flagship venue is the Major Virtual Tunnel, a phygital (physical + digital) sustainable retail concept that combines fashion, technology, innovation, and environmental responsibility into an immersive showcase for brands and designers. Under its umbrella, the Green&Glam sub-brand extends the sustainability mission into lifestyle programming including influencer collaborations, events, licensing, and content production.

The business model is sponsorship-driven rather than transaction-driven. GFW relies on a sole sponsor (Major Virtual), supporting organizations (GD Major, FSA), and institutional patrons including the Italian Ministry for the Environment, Land and Sea and the United Nations Framework Convention on Climate Change. The organization operates with 11-50 employees and runs an event-based go-to-market complemented by community-driven awareness through the #SMIHFU (Sustainable Movement Is Human FUture) movement. Marketing channels span Instagram, Threads, YouTube, Facebook, Twitter/X, an extensive press/media archive, and the greenfashionweek.org content hub.

The 14th edition is scheduled for Milan from September 22-28, 2026. No revenue figures, funding rounds, or financial disclosures are available in the source material, and there is no evidence of AI/ML capabilities, patents, or third-party technology validation. Customer relationships are mediated through applications portals for brands/designers, press/media, and collaborations, while the underlying financial support base is concentrated around a single commercial sponsor and institutional patrons.

Name

Green Fashion Week

Legal name

Green Fashion Week

Website

https://greenfashionweek.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Fashion Week is a Milan-based non-profit that organizes international sustainable fashion week events, serving fashion designers, sustainable brands, and media across 14 editions held in Europe, the Middle East, and North America via its Major Virtual Tunnel phygital venue.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Sponsorship and Partnership Revenue: Green Fashion Week operates as a non-profit international event supported by GD Major and FSA, with sole sponsorship from Major Virtual. Revenue is generated through partnerships with sole sponsors, institutions, and supporters rather than direct product/service sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Fashion Week is a non-profit international sustainable fashion event organization that organizes recurring fashion week editions providing exhibition spaces, workshops, and forums where sustainable fashion brands, designers, and companies can showcase collections, develop joint projects, and strengthen B2B relations. It operates the Major Virtual Tunnel as a phygital sustainable retail concept venue and offers the Green&Glam lifestyle sub-brand for influencer programs, events, and licensing.

Product overview

Green Fashion Week (GFW) is a non-profit international sustainable fashion event organization. The core offering is the GFW event itself, which serves as a platform for sustainable fashion brands and designers. The company operates the Major Virtual Tunnel, a phygital venue concept combining physical and digital experiences. Under its umbrella, Green&Glam extends the mission as a green lifestyle sub-brand offering influencer programs, event services, content creation, and licensing. The organization also provides sustainability education resources and facilitates B2B relations through workshops, forums, and exhibition spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Green&Glam: A lifestyle brand focused on flowers, fashion, food, form, fitness, fauna, fun, harmony with nature and fine living. Includes green influencers, testimonials, content creators, G&G events, licensing, video and photo productions, green locations, green travels, green weddings, and image development services.

Products and services

• Green Fashion Week (GFW) A non-profit international sustainable fashion event series that brings together fashion designers and international companies to promote sustainability through collections, workshops, forums, and exhibition spaces. The 14th edition is scheduled for Milan, September 22-28, 2026.
• Major Virtual Tunnel A phygital and sustainable retail concept venue in Milan that combines physical and digital fashion experiences, bringing together fashion, technology, innovation, and environmental responsibility in an immersive experience dedicated to brands, designers, and the future of fashion.
• Green&Glam A green lifestyle sub-brand offering services including green influencer programs, testimonials, content creation, G&G events, licensing, video and photo productions, green locations, green travels, green weddings, and image development.

Quantifiable outcome

• 14 international editions completed with presence in multiple continents

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• GD MajorcoreStrategic or Co-development PartnerGD Major is the primary supporter of Green Fashion Week as a non-profit international event, providing organizational and operational support for the fashion week initiatives.
• FSA (Fashion Week)coreStrategic or Co-development PartnerFSA supports Green Fashion Week as a co-supporting organization, contributing to the sustainable fashion event ecosystem.
• Major VirtualcoreOEM/ Whitelabel/ Licensing PartnerMajor Virtual is the Sole Sponsor of Green Fashion Week, providing the Major Virtual Tunnel technology platform that enables the phygital sustainable retail experience.
• Italian Ministry for the Environment, Land and SeaflagshipStrategic or Co-development PartnerThe Italian Ministry for the Environment, Land and Sea provides official patronage for Green Fashion Week, lending governmental legitimacy and environmental policy alignment to the organization.
• United Nations Framework Convention on Climate Change (UNFCCC)flagshipStrategic or Co-development PartnerUNFCCC collaborates with Green Fashion Week in promoting sustainable development models within the fashion industry, aligning with the UN's climate action initiatives.
• Major Model Management New YorkminorOthersModel management agency based in New York that appears as a partner organization for Green Fashion Week activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ellen MacArthur Foundation's Make Fashion Circular: Initiative promoting circular economy in fashion; comparable as a mission-driven organization building awareness and convening stakeholders around sustainable fashion themes.
• BSR (Business for Social Responsibility): Sustainable business consultancy with a fashion and apparel practice; comparable as an organization enabling fashion brands to develop sustainability programs and partnerships.
• Common Objective (CO): B2B platform connecting sustainable fashion businesses and providing educational resources; comparable as a digital platform serving sustainable fashion brands and professionals.
• Earth Pledge: Non-profit organization promoting sustainable design and fashion; comparable as a smaller mission-driven organization in the sustainable fashion space.

Broad incumbents

• British Fashion Council (London Fashion Week): Industry body running London Fashion Week with growing sustainability programming; comparable as a major fashion event organizer that Green Fashion Week competes with for designer and sponsor mindshare.
• Camera Nazionale della Moda Italiana (Milan Fashion Week): The organization behind Milan Fashion Week; a broad incumbent in the fashion event space that increasingly integrates sustainability programming, competing for the same sponsor and brand attention.
• Fédération de la Haute Couture et de la Mode (Paris Fashion Week): Governing body for Paris Fashion Week and broader French fashion events; broad incumbent that has launched sustainability initiatives that overlap with Green Fashion Week's mission.

Direct peers

• Fashion for Good: Global sustainability-focused fashion platform convening brands, manufacturers, and innovators; comparable as a non-profit/mission-driven organization in the sustainable fashion ecosystem.
• Global Fashion Summit (formerly Copenhagen Fashion Summit): Leading international sustainability-focused fashion event/conference, comparable to Green Fashion Week as a purpose-driven fashion platform convening brands, policymakers, and stakeholders around sustainability.
• Textile Exchange: Non-profit organization driving sustainable fiber and materials adoption in fashion; comparable as a non-profit convening and standards organization for sustainable fashion industry stakeholders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/green_fw
• YouTubeyoutube.com/playlist?list=PLXWKZvvxvOpv7rTzicY2WcxFdyBWmydAJ
• Facebookfacebook.com/GreenFW
• Instagraminstagram.com/majorvirtualtunnel_gfw
• LinkedInlinkedin.com/company/green-fashion-week

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Fashion Week