Crosswalk
Crosswalk.com is an online Christian living magazine offering daily devotionals, Bible study tools, marriage and parenting content, Christian movie reviews, and community forums to evangelical Christians seeking biblically-based guidance for everyday life, operated within Salem Media Group's web network.
- Company typePrivate
- Founded2005
- HeadquartersNiles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Crosswalk does
Crosswalk.com is an online Christian living magazine founded in 2005 and operated as a web property of Salem Web Network, a division of publicly traded Salem Media Group (NASDAQ: SALM). The platform serves individual orthodox evangelical Christians seeking practical application of biblical principles to everyday life, offering daily devotionals (Your Daily Prayer, Marriage DevoPlus, Encouragement for Today, etc.), Bible study tools, prayer resources, marriage and parenting guidance, Christian movie reviews with content cautions, news headlines from a Christian worldview, and active community forums. The editorial team of approximately 11-50 employees is based in Virginia and is led by an Executive Director of Content with supporting senior, family, and SEO editors.
Crosswalk firmographics
Firmographics- Name
- Crosswalk
- Legal name
- Crosswalk.com
- Website
- https://crosswalk.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crosswalk.com is an online Christian living magazine offering daily devotionals, Bible study tools, marriage and parenting content, Christian movie reviews, and community forums to evangelical Christians seeking biblically-based guidance for everyday life, operated within Salem Media Group's web network.
- Ownership category
- akta.pro rank
Crosswalk industry classification
Industry- Product category
- Religious Digital Media
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Crosswalk is headquartered
LocationHeadquarters
- HQ city
- Niles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crosswalk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: The site displays advertisements throughout free content, with a 'Go Ad-Free' PLUS subscription option as an alternative revenue stream.
- PLUS Subscription: Premium subscription offering ad-free experience and exclusive content for paying members.
- Affiliate Marketing: Crosswalk.com participates in an affiliate marketing program, earning commissions on editorially chosen products purchased through links in their content such as gift guides and book recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with advertising |
| Subscription | Annual | PLUS premium subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Crosswalk product offering
Product offeringCore offering
Crosswalk.com is an online Christian living magazine that publishes daily devotionals, Bible study content, faith-based articles, movie reviews, and family-oriented resources for Christians seeking to apply biblical principles to everyday life. The site offers a freemium model with free advertising-supported content and a PLUS subscription providing ad-free premium access and exclusive content, complemented by community forums, a daily crossword, and a free iPhone mobile app.
Product overview
Crosswalk.com is a single, unified online Christian living magazine platform offering a comprehensive suite of content products. The core offering includes the main website with devotionals (Your Daily Prayer, Your Nightly Prayer, The Crosswalk Devotional, Marriage DevoPlus, Encouragement for Today), news headlines, video content, and movie reviews. Additional offerings include the PLUS premium subscription service for ad-free access and exclusive content, the Crosswalk Forums community platform, the Crossword game feature, and My Crosswalk personalization. A free iPhone mobile app extends access to the platform's content library. The Salem Web Network, a division of Salem Media Group, owns and operates the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Crosswalk.com Main Website An online Christian living magazine offering practical, educational, and entertaining content for Christians seeking to apply biblical principles to everyday life, covering marriage, parenting, Bible study, prayer, and church issues.
- Crosswalk Devotionals
Companies that use Crosswalk
Customer profileSegments3 records
Ideal customer profiles3 records
Crosswalk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crosswalk partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Crosswalk competitors and assessment
Company assessmentDirect peers
- Christianity Today: Long-running evangelical Christian news, commentary, and resource publisher. Direct peer in Christian content publishing, with a similar evangelical target audience and a mix of free articles, newsletters, and subscription products.
- YouVersion (Bible.com): Life.Church-owned Bible app with hundreds of reading plans, devotionals, and verse-of-the-day features, used by tens of millions. Direct peer in daily devotionals and Bible engagement, and the most-downloaded competitor for mobile Christian engagement.
- iBelieve.com: Salem Web Network sister property focused on Christian women with devotionals and lifestyle content. Direct peer: same parent, same freemium content model, and the most natural audience-overlap alternative within the same network.
- Christianity.com: Salem Web Network sister property targeting general Christian audiences with articles, devotionals, and Q&A. Direct peer: same parent, overlapping audience, similar content-led and advertising-supported model.
- Bible Gateway: Leading online Bible and devotional resource offering verse-of-the-day, reading plans, and audio Bible. Direct peer for Bible study and daily devotional functionality, serving the same mainstream Christian audience via a similar content-led, ad-supported model.
- BibleStudyTools.com: Salem Web Network sister property focused on Bible study, commentaries, reading plans, and verse-of-the-day content. Direct peer: same parent, same evangelical audience, and the site Crosswalk directly links to for Bible reading plans.
- GodTube: Salem Web Network sister property hosting Christian video content. Direct peer within the same network, complementary in format, and the platform where Crosswalk publishes its video clips.
Emerging players
- Hallow: Leading Catholic prayer and meditation app with daily devotionals, Bible readings, and sleep/mental health content on a freemium-plus-subscription model. Emerging peer that demonstrates how a religion-focused app can scale a paid subscription product.
- Relevant Magazine: Christian lifestyle publication targeting younger evangelical and progressive-leaning Christians with culture, faith, and music content. Emerging peer with overlapping devotional and lifestyle coverage but a distinct millennial/Gen Z audience.
Broad incumbents
- Guideposts: Faith-based nonprofit publisher of inspirational stories, devotionals, and prayer content across web, print, and email. Broad incumbent in Christian inspirational publishing with overlapping devotional and prayer content, but a non-profit sponsorship model rather than Crosswalk's subscription/ad model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Crosswalk social profiles
Digital presenceCrosswalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosswalk leadership team
Management profileNumber of profiles
Profiles5 records
Crosswalk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosswalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosswalk
What does Crosswalk do?
Crosswalk.com is an online Christian living magazine that publishes daily devotionals, Bible study content, faith-based articles, movie reviews, and family-oriented resources for Christians seeking to apply biblical principles to everyday life. The site offers a freemium model with free advertising-supported content and a PLUS subscription providing ad-free premium access and exclusive content, complemented by community forums, a daily crossword, and a free iPhone mobile app.
Is Crosswalk a public or private company?
Crosswalk is a private company. It is classified as corporate owned and is currently operating.
When was Crosswalk founded?
Crosswalk was founded in 2005. It employs 11 to 50 people.
Where is Crosswalk based?
Crosswalk is headquartered in Niles, United States, in the North America region.
How does Crosswalk make money?
Three revenue lines are on record. Advertising is the primary driver. The others are PLUS Subscription and affiliate Marketing.
Who are Crosswalk's main competitors?
Direct peers on record are Christianity Today, YouVersion (Bible.com), iBelieve.com, Christianity.com, Bible Gateway, BibleStudyTools.com and GodTube. Emerging players are Hallow and Relevant Magazine. Guideposts is listed as a broad incumbent.
Does Crosswalk have an API?
No public API is recorded for Crosswalk.
What industry is Crosswalk in?
Crosswalk's product category is Religious Digital Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 813 and its SIC code is 7310.