ASL France

What ASL France does

ASL France (legal entity SARL ASL FRANCE, SIREN 499 162 667) is a France-based, owner-operated B2B distributor and integrator of LED lighting fixtures, headquartered at 1 rue des Champs, Saverne, Alsace. The company is the official French distributor for seven European LED brands: PROLED and UNI-BRIGHT (manufactured by German MBN GmbH, founded 1988), BENEITO-FAURE (Beneito & Faure Lighting SL, Spain), LUZ NEGRA (Spain), DOXIS (Doxis Lighting Factory, Belgium, founded 2002), SOLUM (Southwest France, "intelligent" lighting), and FAN EUROPE (Italy). Its distributed product range covers general illumination, architectural, decorative, profile-based signage lighting, and outdoor/residential fixtures, sourced from manufacturers who themselves use premium components such as CREE, Vossloh and Samsung.

ASL France serves a diversified French B2B customer base spanning retail stores, perfumeries and boutiques, hotels, restaurants, bars, clubs, discotheques, museums, exhibition booth builders, and residential projects. The business runs through direct sales supported by a physical showroom in Saverne where integrators and end-clients can view products from its principal partner brands. Marketing channels include the corporate website, Facebook and LinkedIn pages, trade show participation (EFA Leipzig, EUROLUCE Milan), and branded catalog distribution from its manufacturer partners. Reporting lines and ownership are concentrated around the legal representative, Monsieur Valère SCHOTTER, with the company structured as a small private limited liability entity with €15,000 of declared share capital.

Revenue is generated almost entirely through one-time sales of distributed LED products plus integration services, with no disclosed subscription, recurring, or software component. Pricing is not publicly disclosed and is handled by direct inquiry. The company operates exclusively within France, has no subsidiaries, no disclosed external funding, and no documented M&A activity. With a stated headcount of 1-10 and no public revenue disclosures, ASL France is best characterized as a niche, relationship-driven specialty lighting distributor whose commercial outcomes depend on the continued health of its principal brand partnerships rather than on proprietary technology.

Name

ASL France

Legal name

SARL ASL FRANCE

Website

https://asl-france.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ASL France is a Saverne-based, owner-operated distributor and integrator of premium European LED lighting brands (PROLED, UNI-BRIGHT, BENEITO-FAURE, LUZ NEGRA, DOXIS, SOLUM, FAN EUROPE), serving French B2B customers in retail, hospitality, cultural, and residential segments via direct sales and an in-person showroom.

Ownership category

akta.pro rank

Product category

LED Lighting Distribution

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Commercial Lighting Fixture Installation (HSAOAFAM)

akta.pro secondary industries

Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• LED lighting distribution
• Architectural LED solutions
• Hospitality lighting products
• Retail display lighting
• Professional lighting integration

Headquarters

HQ city

Saverne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products Sales: ASL France generates revenue through the sale of LED lighting products from multiple branded manufacturers including PROLED, UNI-BRIGHT, BENEITO-FAURE, LUZ NEGRA, DOXIS, SOLUM, and FAN EUROPE. The company acts as an official distributor in France for these brands, selling to B2B customers in retail, hospitality, and commercial sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASL France specializes in the sale and integration of LED lighting products, operating as the official French distributor for multiple European brands including PROLED and UNI-BRIGHT (manufactured by Germany's MBN GmbH), BENEITO-FAURE (Spain), DOXIS (Belgium), LUZ NEGRA (Spain), SOLUM (France), and FAN EUROPE (Italy). The company supplies LED solutions for general lighting, ambiance, retail display, hospitality, museum, and architectural applications from its Saverne showroom.

Product overview

ASL France is a specialized LED lighting distributor and integrator based in Saverne, Alsace, France. The company operates as an official distributor for multiple European LED lighting brands, including PROLED® and UNI-BRIGHT® (manufactured by German MBN GmbH), BENEITO-FAURE® (Spanish), DOXIS® (Belgian), LUZ NEGRA® (Spanish), SOLUM® (French), and FAN EUROPE® (Italian). ASL France provides complete solutions including product sales, integration, and showroom display services for LED general lighting, retail ambiance, and decorative applications serving stores, perfumeries, boutiques, hotels, museums, restaurants, bars, and clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• PROLED® LED Lighting Solutions Professional LED lighting brand manufactured by German company MBN GmbH. Offers comprehensive LED solutions for general lighting, store ambiance, and decorative lighting applications for retail, hospitality, and cultural spaces, distributed officially in France by ASL France.
• UNI-BRIGHT® LED Lighting Solutions LED lighting brand manufactured by German company MBN GmbH, part of the same manufacturer family as PROLED, offering professional LED solutions for commercial and retail environments, distributed officially in France by ASL France.
• BENEITO-FAURE® LED Lighting Solutions LED lighting brand manufactured by Spanish company Beneito & Faure Lighting SL, offering architectural and decorative LED lighting solutions for residential and commercial applications, distributed officially in France by ASL France.
• DOXIS® Architectural Lighting Solutions Architectural lighting manufacturer founded in 2002 in Genk, Belgium. Designs, develops, produces, and assembles lighting fixtures for private homes, businesses, retail stores, hotels, and outdoor use, distributed in France by ASL France.
• LUZ NEGRA® Professional LED Lighting Solutions Professional LED lighting brand founded in 1987 in Spain. Specializes in aluminum profiles for LED signage and lighting, with sub-brands 'Led Profile' for aluminum profiles and 'ecoLED®' for LED products using premium components (CREE, Vossloh, Samsung). Operates from Barcelona and Madrid with over 5,000 m² of facilities and 61 professionals, distributed in France by ASL France.
• SOLUM® Intelligent LED Lighting Solutions Intelligent lighting product line designed and created in Southwest France. Combines performance and quality for residential and tertiary projects, both interior and exterior applications, distributed in France by ASL France.
• FAN EUROPE® LED Lighting Solutions European lighting company operating for over 20 years, collaborating with non-European companies for high-tech, sophisticated design products. Specialized in B2B lighting for large-scale distribution and retail, offering a range from decorative to technical lighting, distributed in France by ASL France.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MBN GmbHcoreChannel Partner/ Reseller/ DistributorMBN GmbH is a German company founded in 1988 that manufactures PROLED and UNI-BRIGHT LED lighting products. ASL France is the official distributor of these brands in France.
• Beneito & Faure Lighting SLcoreChannel Partner/ Reseller/ DistributorSpanish manufacturer of BENEITO-FAURE LED lighting products. ASL France is the official distributor of this brand in France.
• LUZ NEGRAcoreChannel Partner/ Reseller/ DistributorSpanish company founded in 1987 manufacturing aluminum profiles and LED products for the signage and lighting industry. LUZ NEGRA operates from Barcelona and Madrid with over 5,000 m2 of facilities and 61 professionals. They develop Led Profile (aluminum profiles for LED lighting) and ecoLED (LED products with premium components from CREE, Vossloh, Samsung). ASL France distributes the LUZ NEGRA brand in France.
• DOXIS LIGHTING FACTORYcoreChannel Partner/ Reseller/ DistributorBelgian company founded in 2002 developing, conceptualizing, producing, and assembling architectural LED lighting fixtures in Genk, Belgium. DOXIS serves private homes, businesses, retail, hotels, and outdoor applications. ASL France is the distributor of DOXIS brand in France.
• SOLUMcoreChannel Partner/ Reseller/ DistributorFrench company from Southwest France designing and manufacturing intelligent LED lighting products for residential and tertiary applications, both interior and exterior. ASL France distributes SOLUM products.
• F.A.N. EUROPEcoreChannel Partner/ Reseller/ DistributorItalian company operating in the lighting sector for over 20 years, collaborating with non-European companies for highly technological products with sophisticated design. F.A.N. EUROPE specializes in B2B lighting for large-scale retail and retail trade, offering both decorative and technical lighting solutions. ASL France distributes FAN EUROPE brand.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SLV Lighting: German LED lighting manufacturer offering wide residential and commercial product lines distributed across Europe. Comparable as a multi-segment European LED lighting brand/distributor operating in adjacent markets to ASL France's brands.
• Delta Light: Belgian architectural LED lighting manufacturer and distributor serving retail, hospitality, museums and residential projects across Europe. Highly comparable mid-sized European architectural lighting peer competing in the same vertical and design-led customer segment.
• Modular Lighting Instruments: Belgian/Portuguese architectural LED lighting manufacturer with broad European distribution. Directly comparable as a design-led architectural lighting company sold through distributors in retail and hospitality.

Broad incumbents

• iGuzzini (Flos Architectural): Italian architectural lighting manufacturer (part of the Flos group) with strong museum and retail presence across Europe. Comparable as a premium lighting competitor targeting the same institutional and retail B2B customers in France.
• Flos: Italian premium architectural and decorative lighting brand with global B2B and B2C distribution. Comparable as an aspirational premium lighting peer competing for the same museum, hospitality and retail projects in France.
• Targetti Sankey: Italian architectural lighting manufacturer with deep heritage in retail, museum and hospitality lighting. Comparable as a mid-sized premium European lighting brand distributed through local partners in France.
• Trilux: German LED lighting manufacturer serving commercial, industrial and outdoor applications through extensive European dealer networks. Comparable as a broad-line European lighting manufacturer distributed in France via partner channels.
• Artemide: Italian high-end architectural lighting manufacturer serving retail, hospitality and museum projects via global distribution. Comparable as a premium LED lighting brand in the same target verticals and design-led RFPs.
• Rexel France: One of the largest electrical product distributors in France serving B2B contractors with broad lighting and electrical catalogs. Comparable as a much larger multi-brand lighting distributor operating in the same French market segments.
• Sonepar France: Global leader in B2B distribution of electrical products, lighting, and energy solutions with established French operations. Directly comparable as a broad electrical/lighting distributor in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASLFRANCE
• LinkedInlinkedin.com/company/asl-france
• Xx.com/aslfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASL France