Fiona Wood Foundation
The Fiona Wood Foundation is an Australian non-profit foundation that funds clinical research into scarless healing for burn patients and delivers educational programs through its Education Portal. Led by Professor Fiona Wood, it serves burn patients, families, clinicians, and educators primarily in Western Australia.
- Company typePrivate
- Founded2021
- HeadquartersMelville, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fiona Wood Foundation does
Fiona Wood Foundation is an Australian non-profit organisation incorporated in Western Australia (Fiona Wood Foundation Inc) that funds and conducts clinical and translational research aimed at 'scarless healing in mind and body' for burn patients. It is led by Professor Fiona Wood AO, the plastic and reconstructive surgeon who pioneered RECELL Spray-on Skin Technology and gained international recognition leading the clinical response to the 2002 Bali bombings for survivors with up to 92 per cent body burns. The Foundation operates from the Burns Unit at Fiona Stanley Hospital, with paediatric operations at Perth Children's Hospital, and is affiliated with the Burns Service of Western Australia and the Stan Perron Centre of Excellence in Childhood Burns. Its mission is to translate bench-side discoveries into bedside treatments and to support patients and families across the recovery journey.
The Foundation's core product set is twofold: a research arm running multiple studies — including the Biobank (which has reached its 500th participant), ULFAB Connect, the REIMS Project, the Neuroplasticity Brain Study, CHIP, COCO Kids, BRANZ, the Einstein Study, and a Platelet Dysfunction and Cardiovascular Disease study — and an Education Portal (education.fionawoodfoundation.com) distributing the More Than Skin Deep course series ($19-$189 AUD, with a $189 bundle), the Ben & Bella Burnsafe Superheroes curriculum-aligned storybooks and teacher guides ($25-$45 AUD), e-books, and the 'Under Her Skin' biography ($50 AUD). It also convenes a Burn Family community, a Research Buddy Program, and patient story publication to drive engagement.
Revenue is generated through tax-deductible donations, fundraising events (Central Park Plunge, Farming Collective, fitness challenges, school and corporate giving, containers-for-change, bequests), and Education Portal sales. The customer base spans burn patients (adult and paediatric), parents/carers/families, health professionals, educators, corporate donors, and community participants, with horizontal segmentation across these persona groups. The Foundation reports no parent company, no subsidiaries, no disclosed funding rounds, and does not publish financial figures — consistent with its non-profit status in Western Australia. Note: the firm's operating-history records the organisation as founded in 2021, while the firmographic record lists 1987; the analysis treats 2021 as the formal incorporation date per the company history source.
Fiona Wood Foundation firmographics
Firmographics- Name
- Fiona Wood Foundation
- Legal name
- Fiona Wood Foundation Inc
- Website
- https://fionawoodfoundation.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fiona Wood Foundation is an Australian non-profit foundation that funds clinical research into scarless healing for burn patients and delivers educational programs through its Education Portal. Led by Professor Fiona Wood, it serves burn patients, families, clinicians, and educators primarily in Western Australia.
- Ownership category
- akta.pro rank
Fiona Wood Foundation industry classification
Industry- Product category
- Burn Research and Healthcare Education
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- SIC
- Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Education Grantmaking Foundations (BPAGAKAK)
Keywords
Where Fiona Wood Foundation is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Fiona Wood Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Tax-deductible donations via direct deposit, online portal, and multi-year giving programs. Fundraising events including Central Park Plunge, Farming Collective, fitness challenges, celebration giving, school fundraising, and corporate giving.
- Education Products and Courses: Sale of educational courses, e-books, and storybooks through the Education Portal. Products include More Than Skin Deep online programs ($19-$189), Ben & Bella burn prevention storybooks ($25-$50), and Under Her Skin biography ($50).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | More Than Skin Deep – Children and Young People – Education & Community |
| One time/ perpetual license | Pay-as-you-go | More Than Skin Deep – Children and Young People – Parents, Carers & Family |
| One time/ perpetual license | Pay-as-you-go | More Than Skin Deep – Children and Young People – Health Professionals |
| One time/ perpetual license | Pay-as-you-go | More Than Skin Deep Bundle |
| Unit Pricing | Pay-as-you-go | Ben & Bella Storybooks |
| One time/ perpetual license | Pay-as-you-go | Under Her Skin Biography |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fiona Wood Foundation product offering
Product offeringCore offering
The Fiona Wood Foundation is a nonprofit charitable organization that advances burn research and delivers burn prevention and recovery education. Its core offerings include translational burn research programs (such as the Biobank Study, ULFAB Connect, Neuroplasticity Brain Study, and REIMS Project), paid online educational courses under the More Than Skin Deep series for health professionals, parents/carers, and educators, and the Ben & Bella Burnsafe Superheroes storybook series for primary-school burn prevention. Revenue is generated through donations, fundraising events, and direct-to-consumer educational product sales via its own Education Portal.
Product overview
The Fiona Wood Foundation operates as a burn research and care organization led by Professor Fiona Wood. Its product portfolio centers on two main offerings: an Education Portal providing online courses and resources, and community education programs. The More Than Skin Deep course series (for Health Professionals, Parents/Carers/Family, and Education & Community) provides structured psychosocial care training for burns recovery. The Ben & Bella Burnsafe Superheroes program delivers burn prevention education through storybooks, e-books, and teacher guides for kindergarten to year 2 students. Additional offerings include the biography 'Under Her Skin' and various research programs for patients and families.
Differentiator
Problem solved
Functional benefit
Brands
- Fiona Wood Foundation Education Portal: An online education platform offering courses, programs, and resources for burn education and prevention, including the More Than Skin Deep series and Ben & Bella Burnsafe Superheroes program.
- RECELL
- More Than Skin Deep
- Ben & Bella Burnsafe Superheroes
- Burn Family
Products and services
- More Than Skin Deep – Children and Young People – Education & Community Online learning resource for teachers, coaches, and community members supporting children recovering from burn injuries. Includes podcasts, animations, videos, and a downloadable PDF covering patient experiences, scarring challenges, and emotional management (approximately 15 minutes viewing time).
- More Than Skin Deep – Children and Young People – Parents, Carers & Family Two-guide online program (45 min + 30 min viewing) for parents and carers covering strategies to support a child in hospital and through home recovery, including support for the whole family.
- More Than Skin Deep – Children and Young People – Health Professionals Five-module online learning program for clinicians and allied health professionals working with children and young people who have burn injuries. Worth 3 CPD hours with a certificate of completion; no prerequisites required.
- Ben & Bella Burnsafe Superheroes Burn Prevention Education Program Burn prevention education program featuring storybooks and teacher guides for kindergarten to year 2 students, mapped to the Western Australian curriculum guidelines.
- Ben & Bella Burnsafe Superheroes Storybook Series Bundle containing all three Ben & Bella storybooks (Save the Day!, Make Mum's Day, Spot the Dangers) for primary-school-aged students, teaching burn prevention through storytelling.
- Ben & Bella Storybooks and Teacher Guide Series Bundle containing all three Ben & Bella storybooks with supporting teacher guides featuring classroom activities mapped to the Western Australian curriculum.
- Ben & Bella E-books Digital e-book versions of the Ben & Bella storybooks with narrated content suitable for primary school students; access requires registration on the Education Portal.
- Under Her Skin (Book) Biography of Professor Fiona Wood AM chronicling her life and work as a pioneering burns surgeon, including her ground-breaking 'spray-on skin' invention and leadership during the Bali bombings. Personally signed copy; price includes GST and postage.
- Fiona Wood Foundation Education Portal Online education platform offering courses, programs, and resources for burn education and prevention, with e-commerce functionality for purchasing courses, e-books, and storybooks.
Quantifiable outcome
- 500th biobank research participant reached
Companies that use Fiona Wood Foundation
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Fiona Wood Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fiona Wood Foundation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stan Perron Centre of Excellence in Childhood BurnscoreThe More than Skin Deep learning program supports the vision of the Stan Perron Centre of Excellence in Childhood Burns, indicating a collaborative relationship in pediatric burn care education and research.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fiona Wood Foundation competitors and assessment
Company assessmentDirect peers
- Phoenix Society for Burn Survivors: US-based nonprofit dedicated to supporting burn survivors and their families, providing peer support, education, and advocacy. Directly comparable to Fiona Wood Foundation's Burn Family and Research Buddy community programs serving the same burn survivor population.
- Children's Burn Foundation: US nonprofit focused exclusively on pediatric burn care, prevention education, and family support. Closely matches Fiona Wood Foundation's pediatric burn care mission via Perth Children's Hospital and the More Than Skin Deep children-and-young-people program.
- Acid Survivors Trust International: International NGO supporting survivors of acid and burn violence with rehabilitation, advocacy, and prevention. Shares the burn survivor support and prevention education overlap with Fiona Wood Foundation's mission and programs.
- Katie Piper Foundation: UK charity supporting burn survivors with rehabilitation, scar management, and psychological support. Comparable mission, beneficiary population, and service model to Fiona Wood Foundation's holistic 'scarless healing in mind and body' positioning.
Regional players
- National Burn Service (National Burns Unit) - New Zealand: New Zealand's national provider of acute burn care, including research and education components. Comparable as a publicly-funded regional counterpart to Fiona Wood Foundation's Australian/Western Australian burn care and research scope.
Broad incumbents
- Royal Flying Doctor Service: Established Australian health charity operating a multi-state fundraising and service model with broad community engagement. Comparable in scale and donor-driven model, though not focused on burns.
- Wellcome Trust: Global charitable foundation funding health research and education. Relevant as a large-scale grantmaking health foundation analog, illustrating the upside path for Fiona Wood Foundation if RECELL® and research IP are commercialized internationally.
- Cancer Council Australia: Largest Australian nonprofit in disease-specific research, prevention, and patient support. Relevant as a broad incumbent operating a national donations-plus-education model at greater scale than Fiona Wood Foundation, useful for benchmarking fundraising capacity.
Others
- Perth Children's Hospital Foundation: Existing partner and funder of the More Than Skin Deep program and the Stan Perron Centre of Excellence. Operates as an adjacent pediatric hospital foundation in the same Western Australian market with overlapping donor bases.
- Murdoch Children's Research Institute: Major Australian pediatric medical research institute. Comparable as an Australian nonprofit research organization running multi-study portfolios, though focused on broader child health rather than burns specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fiona Wood Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiona Wood Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Fiona Wood Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiona Wood Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiona Wood Foundation
What does Fiona Wood Foundation do?
The Fiona Wood Foundation is a nonprofit charitable organization that advances burn research and delivers burn prevention and recovery education. Its core offerings include translational burn research programs (such as the Biobank Study, ULFAB Connect, Neuroplasticity Brain Study, and REIMS Project), paid online educational courses under the More Than Skin Deep series for health professionals, parents/carers, and educators, and the Ben & Bella Burnsafe Superheroes storybook series for primary-school burn prevention. Revenue is generated through donations, fundraising events, and direct-to-consumer educational product sales via its own Education Portal.
Is Fiona Wood Foundation a public or private company?
Fiona Wood Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fiona Wood Foundation founded?
Fiona Wood Foundation was founded in 2021. It employs 11 to 50 people.
Where is Fiona Wood Foundation based?
Fiona Wood Foundation is headquartered in Melville, Australia, in the Oceania region.
How does Fiona Wood Foundation make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are education Products and Courses.
Who are Fiona Wood Foundation's main competitors?
Direct peers on record are Phoenix Society for Burn Survivors, Children's Burn Foundation, Acid Survivors Trust International and Katie Piper Foundation. National Burn Service (National Burns Unit) - New Zealand is listed as a regional player. Broad incumbents are Royal Flying Doctor Service, Wellcome Trust and Cancer Council Australia. Others are Perth Children's Hospital Foundation and Murdoch Children's Research Institute.
Does Fiona Wood Foundation have an API?
No public API is recorded for Fiona Wood Foundation.
What industry is Fiona Wood Foundation in?
Fiona Wood Foundation's product category is Burn Research and Healthcare Education. Its primary akta.pro industry code is BPAGAKAK, Education Grantmaking Foundations. Its NAICS code is 813212 and its SIC code is 8200.