Marmot Basin

Name

Marmot Basin

Legal name

Marmot Basin LTD Partnership

Website

https://skimarmot.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Marmot Basin is a privately held ski resort in Jasper National Park, Alberta, operating since 1964 and serving individual, family, and corporate skiers via lift tickets, multi-tier season passes, lessons, rentals, F&B, and retail. It is a member of the Mountain Collective alliance of 27 global ski destinations.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Alpine ski resort
• Winter recreation
• Season pass programs
• Ski instruction services
• Equipment rentals

Headquarters

HQ city

Jasper

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Season Passes: Annual and seasonal pass sales providing unlimited access to the mountain. Pricing tiers for adults, students, youth, juniors, seniors, super seniors, and families. Corporate passes available for business clients.
2. Lift Tickets: Daily lift ticket sales at varying price points. Discounted tickets available through Marmot Escape Card program.
3. Equipment Rentals: Ski and snowboard rental equipment including high-performance options. 20% discount for Mountain Collective passholders.
4. Ski & Snowboard Lessons: Group and private lessons for all ability levels. 10% discount on select Snow School lessons for Mountain Collective passholders.
5. On-Mountain Food & Beverage: Dining establishments on-mountain offering food and non-alcoholic beverages. 10% off for Mountain Collective passholders.
6. Merchandise & Retail: On-site retail store selling Marmot Basin merchandise, repair services, and accessories. 10% off for Mountain Collective passholders.
7. Mountain Collective Pass Revenue: Revenue share from Mountain Collective alliance pass sales providing access to 27 global ski resorts with reciprocal pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Marmot Basin operates a four-season Rocky Mountain ski resort in Jasper National Park, Alberta, selling lift access through daily Lift Tickets, multi-tier Season Passes (Adult, Student, Youth, Junior, Senior, Super Senior, Midweek, Family, Single-Parent Family, Corporate), the Marmot Escape Card (half-price lift tickets), and the Mountain Collective multi-resort pass. Ancillary paid services include ski and snowboard Lessons, Rental Equipment, Locker Rentals, Child Care, on-mountain Food & Beverage, and Retail Merchandise with Gift Certificates. An RFID card system powers contact-free lift access and a reloadable online wallet.

Product overview

Marmot Basin is a Rocky Mountain ski resort in Jasper, Alberta, Canada offering a unified portfolio of recreational skiing and snowboarding products. The core offerings center on lift access products including daily Lift Tickets, Season Passes (with multiple tiers), the Marmot Escape Card for discounted access, and Mountain Collective Pass for multi-resort skiing across 27 destinations. Supporting services include Lessons (ski and snowboard instruction), Rental Equipment, Locker Rentals, Child Care, Food & Beverages, and an Online Store for merchandise and gift certificates. The resort also offers group programs and family packages. A reloadable RFID Card system enables cashless on-mountain payments and seamless lift access. Pass holders receive exclusive perks including reciprocal deals at partner resorts, hotel discounts, and on-mountain savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets Single-day or multi-day lift tickets granting skiing and snowboarding access to Marmot Basin's mountain terrain, sold online and at on-mountain ticket windows.
• Season Passes

Quantifiable outcome

• 50% off all Mountain Collective destinations
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mountain CollectivecoreStrategic or Co-development PartnerAlliance of 27 world-class ski resorts providing reciprocal passholder benefits. Marmot Basin offers Mountain Collective passholders 20% off rentals, 20% off repairs, 10% off lessons, 10% off merchandise, and 10% off food & beverages. Pass holders receive two free days at each resort with no blackout dates and 50% off additional days.
• Jasper Riding StablesminorGTM or Marketing PartnerSummer 2026 partnership offering 10% off trail rides for 25/26 and 26/27 season passholders. Pass holders present their pass or email confirmation at Jasper Adventure Centre or directly at Stables to redeem.
• Fairmont Jasper Park LodgecoreGTM or Marketing PartnerMountain Collective partner lodge offering 20% off Sunday-Thursday stays and 15% off Friday/Saturday. Includes $50 spa gift certificate. Exclusions apply during peak holiday periods.
• Jasper Inn & SuitesminorGTM or Marketing PartnerMountain Collective partner offering 25% off Sunday-Thursday stays. Exclusions apply during holiday periods and long weekends.
• Tonquin InnminorGTM or Marketing PartnerMountain Collective partner offering 25% off Sunday-Thursday and 15% off Friday/Saturday stays. Exclusions apply during peak holiday periods.
• Whistlers InnminorGTM or Marketing PartnerMountain Collective partner offering 15% off Sunday-Thursday and 10% off Friday/Saturday stays. Blackout periods apply.
• Astoria HotelminorGTM or Marketing PartnerMountain Collective partner offering 20% off rack rate for direct bookings. Exclusions apply during December 26 - January 2.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vail Resorts: Vail Resorts operates the largest portfolio of North American ski resorts through its Epic Pass and is the dominant multi-resort pass competitor to Mountain Collective (which Marmot Basin participates in). Its scale, season-pass pricing, and capital base set the competitive benchmark for destination-skier acquisition globally.
• Telluride Ski Resort: Telluride is a destination ski resort in Colorado and a Mountain Collective partner. It is comparable to Marmot Basin as a premium mountain resort competing for international destination demand within the same multi-resort alliance.
• Alterra Mountain Company: Alterra is the operator of the Ikon Pass, the principal global competitor to both Epic Pass and the Mountain Collective alliance in which Marmot Basin participates. It owns a portfolio of major destination resorts and influences multi-resort pass pricing and partner dynamics across North America.
• Jackson Hole Mountain Resort: Jackson Hole is a major destination ski resort in Wyoming offering seasonal lift access and Mountain Collective membership. Comparable to Marmot Basin in targeting expert-terrain destination skiers and leveraging multi-resort pass products for inbound demand.
• Whistler Blackcomb: Whistler Blackcomb is the largest ski resort in Canada and North America's biggest destination resort. Operated by Vail Resorts, it competes with Marmot Basin for international destination skiers, particularly those considering multi-resort Canadian itineraries, and for the Mountain Collective cross-resort audience.
• Aspen Snowmass: Aspen Snowmass is a four-mountain destination ski resort in Colorado and a Mountain Collective alliance partner. It competes with Marmot Basin for premium destination skiers traveling across the Mountain Collective network, and serves as a high-end pricing benchmark in the alliance.

Direct peers

• Mt. Norquay Ski Resort: Mt. Norquay is a smaller Banff-area ski resort operating day tickets, season passes, and lessons from the same regional Alberta market as Marmot Basin. It competes for local skiers and family day-trip demand along the Bow Valley corridor.
• Nakiska Ski Resort: Nakiska operates in Kananaskis Country, Alberta, and sells season passes, lessons, and rentals to the same Calgary/Alberta market as Marmot Basin. It is a smaller day-and-season-pass ski operation directly comparable in product mix and customer base.
• Sunshine Meadows Ski Resort: Sunshine Village, also in Banff National Park, competes head-to-head with Marmot Basin for Canadian Rockies skiers and destination visitors. It is also a Mountain Collective partner, making the two resorts direct comparators on both lift product and alliance-driven demand.
• Lake Louise Ski Resort: Lake Louise is the largest ski resort in Banff National Park, Alberta, and the closest direct competitor to Marmot Basin. Both serve the same Canadian Rockies destination-skier market, sell competing season passes, and rely on the regional Edmonton/Calgary feeder drive market and inbound tourism to Banff-Jasper corridor visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarmotBasin
• Facebookfacebook.com/MarmotBasin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmot Basin