Revista Saude

What Revista Saude does

Revista Saúde is a Brazilian regional health magazine and franchise network founded before 2004 in Umuarama, Paraná, by Marcelo Adriano L. da Silva and Ueslei Dias Rampani. The company publishes a localized health magazine in each franchise territory, covering approximately 200 medical and health specialties, with editorial content typically contributed by local healthcare professionals. Its core product is the printed magazine, supplemented by digital editions hosted on Issuu, a video platform called RSaúde TV, and an online healthcare professional directory branded as Guia Saúde. The print magazine is registered as a trademark with Brazil's INPI (2012) and the franchise system itself is certified by ABF (2015).

The business operates on a franchise-licensed model: the parent company grants regional franchisees rights to use the Revista Saúde brand, standardized templates, and operational support, while franchisees handle local content production, advertising sales to healthcare professionals and institutions, and distribution in their territory. The company serves three primary stakeholder groups: local healthcare professionals and clinics seeking patient-marketing channels, hospitals and medical institutions seeking regional visibility, and health-conscious readers seeking local provider information. Revenue is generated through franchise licensing fees and royalties, regional advertising sales, and event organization. There is no disclosed funding, no public listing, and no AI/ML capability.

The franchise network spans 30-54 units across at least 8 Brazilian states, including Paraná, São Paulo, Mato Grosso do Sul, Santa Catarina, Rio Grande do Sul, Goiás, Mato Grosso, and Rondônia, with newest editions appearing in cities such as Londrina, Joinville, and João Pessoa. The company is privately held, has 11-50 employees, and reports no financial data publicly. Recent edition cadence has thinned sharply relative to the 2018-2020 period, signaling operational deceleration despite continued geographic footprint expansion.

Name

Revista Saude

Legal name

Revista Saúde

Website

https://rsaude.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Revista Saúde is a Brazilian franchise-based regional health magazine network operating across 8+ states, publishing localized editions covering 200+ medical specialties, supported by a digital directory (Guia Saúde) and video platform (RSaúde TV), serving local healthcare professionals, clinics, and hospitals as advertisers.

Ownership category

akta.pro rank

Product category

Health Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro industry

PRIMARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Health magazine publishing
• Franchise media network
• Healthcare advertising services
• Medical professional directory
• Regional print media

Headquarters

HQ city

Umuarama

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Licensing Fees: Revenue generated from franchisees who pay licensing fees to use the Revista Saúde brand, receive branded templates, and access operational support.
2. Advertising Sales (Regional): Each regional franchise sells advertising space to healthcare professionals, clinics, hospitals, and related businesses. Content features local healthcare providers and medical topics.
3. Event Organization: Franchisees organize local events such as medical conferences, professional inaugurations, and community health events, generating additional revenue streams.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Revista Saude operates a franchise-based regional health magazine published across more than 30 franchise locations in 8 Brazilian states. Each franchise publishes localized editions featuring healthcare providers, clinics, hospitals, and medical topics written by healthcare professionals. The core offering is supported by complementary digital products including RSaude TV (video content) and Guia Saude (a searchable healthcare professional directory covering approximately 200 medical specialties), with revenue derived primarily from franchise licensing fees and regional advertising sales.

Product overview

Revista Saúde is a franchise-based regional health magazine platform operating across Brazil with over 30 franchises in 8 states. The core offering is the printed and digital health magazine featuring health education content written by healthcare professionals. The platform includes complementary digital products: RSaúde TV (video content), Guia Saúde (health professional directory), and local event coverage. All franchises maintain standardized quality and distribution standards under the ABF-certified franchising model.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Saude Health Magazine A regional health magazine published in franchise locations across Brazil, covering health topics, medical procedures, and wellness information written by healthcare professionals. Distributed in print and digital formats.
• RSaude TV Video platform featuring health-related content including interviews, medical procedures, and institutional videos from each regional edition, distributed through a dedicated RSaude TV platform.
• Guia Saude (Health Guide) A searchable online directory of healthcare professionals and medical specialists available in each franchise city, organized by medical specialty and covering approximately 200 medical and health specialties.
• Franchise Network A franchise-based distribution and publishing model with over 30 franchises operating in 8 Brazilian states, each publishing local editions with consistent quality and distribution standards under an ABF-certified franchising system.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ABF - Associação Brasileira de FranquiascoreStrategic or Co-development Partner · 1 January 2015Revista Saúde was admitted to the Brazilian Franchising Association (ABF) in 2015, gaining access to industry best practices, networking opportunities, and official recognition as a certified franchise brand.
• IssuucoreTechnology or IntegrationDigital publishing partnership for hosting and distributing digital editions of the magazine. Each regional edition is published on Issuu platform for online reading.
• Portal do FranchisingminorChannel Partner/ Reseller/ DistributorListed on Portal do Franchising website (portaldofranchising.com.br) as a franchise opportunity, attracting potential franchisees.
• D'pil BrasilminorGTM or Marketing PartnerD'pil Brasil was the first company to bring IPL (Intense Pulsed Light) technology to Brazil. Featured as editorial partner in Costa Oeste edition, showcasing innovative healthcare technologies.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Medscape: Leading global professional physician content and education platform, part of WebMD Health Network. Comparable in serving as a marketing/engagement channel for healthcare professionals, but is digital-first and global rather than a regional franchise print business.
• Healthline: Global consumer health information platform owned by Dotdash Meredith, one of the largest health content publishers worldwide. Comparable in mission (consumer-facing health content with provider directory potential) but operates at global scale rather than regional franchise model.
• Veja Saúde: Brazilian health and wellness magazine published by Editora Abril, one of Brazil's largest media groups. Directly comparable as a consumer-facing Brazilian health publication, but operates nationally as part of a broader media portfolio rather than a regional franchise model.
• Boa Forma: Brazilian wellness and fitness magazine from Editora Abril, covering health, nutrition, and aesthetic topics. Adjacent peer given overlap in health/wellness editorial and advertising categories, but positioned more toward consumer fitness/lifestyle than professional healthcare marketing.
• Saúde é Vital: Long-running Brazilian health magazine from Editora Abril covering medical content, wellness, and healthcare provider information. Comparable to Revista Saúde in editorial category and reader demographic, but with national reach and incumbent publisher backing rather than a franchise model.
• WebMD: Major US-based consumer health information platform with provider directories and professional marketing tools (Medscape). Comparable in offering a content-plus-directory stack to health-interested consumers, but operates globally and is much more digitally mature.

Emerging players

• Drauzio Varella (UOL): Brazilian physician-led health information platform hosted on UOL, one of Brazil's largest portals, providing trusted health content for consumers. Comparable as a Brazilian health-content brand with strong credibility among healthcare professionals and patients, but operates as a centralized digital property.
• Minha Vida: Brazilian digital health and wellness platform offering articles, tools, and professional directories online. Comparable as a Brazilian health-content platform targeting both consumers and professionals, but digital-native rather than franchise-based.
• MD.Saúde: Brazilian health information site founded by physician Dr. Marcelo Sandro, focusing on evidence-based medical content for consumers. Comparable in editorial mission (health information for the public) and language (Portuguese), but lacks the B2B/advertising-led franchise model.
• Tua Saúde: Brazilian health information portal covering conditions, treatments, and wellness, with significant organic search traffic. Comparable as a Brazilian health content provider, but operates as a centralized digital platform without the regional/local distribution footprint of Revista Saúde.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RevistaSaudeUmuarama
• LinkedInlinkedin.com/company/revista-saude

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Saude